This document provides an overview of the current state and future trends of the TV industry. It discusses how the industry is being impacted by new technologies like internet TV, smart TVs, and mobile TV. Viewing habits are shifting towards on-demand and online content accessed across multiple devices. The future of TV is focused on internet delivery, social capabilities, and new formats like Ultra HD. Advertising is evolving from traditional commercials to content marketing across digital platforms. The TV industry is facing disruption but also opportunities to engage audiences in new ways.
TV 2020 – Five years that will change TV like never beforeChristophe Rufin
Based on Comcast's recent comments that "TV will change more in the next 5 years than it has in the last 50", telcos could rule TV and home entertainement more than ever by 2020. Here’s why. Presented at the Connected TV World Summit, June 2014. #CTVS14
Ericsson ConsumerLab, annual TV & Media report 2015 - PresentationEricsson
http://www.ericsson.com/consumberlab
This report looks at the rapidly changing consumer habits and expectations such as the increase of on demand video viewing as well as growing importance of anywhere access.
The TV landscape is changing. New TV and media services are enabling consumers to decide what they want to watch and combine their own pick-and-mix solutions. This disruption puts the empowered user at the center. To remain relevant, service providers need to remain on their toes.
This Media Trends report explores the current environment in which the subscription television sectors of Australia, the United Kingdom and the United States are operating.
TV 2020 – Five years that will change TV like never beforeChristophe Rufin
Based on Comcast's recent comments that "TV will change more in the next 5 years than it has in the last 50", telcos could rule TV and home entertainement more than ever by 2020. Here’s why. Presented at the Connected TV World Summit, June 2014. #CTVS14
Ericsson ConsumerLab, annual TV & Media report 2015 - PresentationEricsson
http://www.ericsson.com/consumberlab
This report looks at the rapidly changing consumer habits and expectations such as the increase of on demand video viewing as well as growing importance of anywhere access.
The TV landscape is changing. New TV and media services are enabling consumers to decide what they want to watch and combine their own pick-and-mix solutions. This disruption puts the empowered user at the center. To remain relevant, service providers need to remain on their toes.
This Media Trends report explores the current environment in which the subscription television sectors of Australia, the United Kingdom and the United States are operating.
The internet is coming to your TV set, along with all the targeting and interactivity of digital media. This will make true Video on Demand (VOD) a reality and potentially replace traditional TV advertising models.
MOBILE TELEVISION: UNDERSTANDING THE TECHNOLOGY AND OPPORTUNITIES15ijitcs01ijitcs
Television have converged the technologies of movies and radio and now being converged with mobile phones. Mobile TV is the result of the convergence between mobile devices and television. Mobile TV is a key device and service that enrich civilization with applications, vast market and great investment. Mobile TV is an important subject that has a potential impact on leading edge technologies for promising future. In
the time being Mobile TV is still in its early stages and has many potential; therefore some applications
such as mobile advertising and learning are discussed in this paper. When it comes to advertising, Mobile TV presents a new opportunity different from the traditional TV advertisements producing an interactive type of advertisements, enabling user engagement. While in the case of mobile learning, mobile devices open up new chances for absorbing knowledge and most recent information without forgetting the practical experience aspect.
Verovert TV het internet, of andersom?, Presentation for the Dutch Crossmedia MBA, about TV and Internet by Jeroen Verkroost of http://www.copypaste.co.uk
We have finalized our findings from our survey and interviews that we conducted over the past few months with industry players and experts all around the world. Some key trends have emerged:
Cable & Satellite are the dominant infrastructure but satellite might loosing ground
Mobile TV is the new way of distributing TV content and will see strong growth
Social Media integration is key to growth for both content and distribution infrastructure
A new external player will eventually enter the market and disrupt the industry
Sports remains the most thought after content but new market segments will be targeted: families and elder citizen
Significant difference in mature and developing markets when it comes to TV consumption
How the Digital Revolution is Disrupting the TV Industry Suman Mishra
This is a BCG report on the TV industry in US and it talks about how the TV industry has seen “shifts” from inception, but this time the pace with which its changing is so different. It has done ample surveys and has lot of verified facts which makes this report so rich and conclusive.
The core trends fueling disruption this time are
a. Online and mobile will exceed Facilities based viewing
b. On demand viewing will exceed live, linear viewing
c. New companies and business models in online viewing
d. Networks are experiencing the collapse of the middle and rise of “long tail”
e. Content creators and right holders are capturing a greater value share than ever
The 4 disruptive scenarios in making which will “accelerate” the change are
a. The universal remote: Global, all-inclusive navigation solving the discovery problem
b. The walled garden: exclusive entertainment becomes the critical strategic asset
c. Direct to Consumer takes on traditional TV bundles
d. Live TV online
Ericsson ConsumerLab, annual TV & Media reportEricsson
This report looks at changing consumer behaviors and values such as the increase of streaming video as well as growing willingness to pay for anywhere access.
The TV landscape is changing. New aggregators are enabling consumers to decide what they want to watch and pick-and-mix their own services.
This disruption puts the user at the center. It will be up to brands and service providers to build compelling consumer experiences.
Social Telly: Television & Social Media by Vincent LetangChinwag
Slides from Vincent Létang, Senior Analyst, Head of Advertising at Screen Digest from the The Future of TV Advertising: Keeping It Social that took place on Tue 8th Feb during Social Media Week London.
For more info on the event:
http://chw.ag/EQx
It's the Battle of the Century, and the front line is in our living room. Billions are at stake as Media giants, Tech titans and Internet innovators revolutionise the Future of TV.
From the Ericsson ConsumerLab: http://www.ericsson.com/thinkingahead/consumerlab
We have entered a new era in television. On-demand packages delivered via
Over The Top (OTT), cable or IPTV are being embraced by people around the world.
These new technologies
and services not only improve
people’s viewing experience –
they also change the fundamental ways in which we approach entertainment.
Presented by Samantha Stockman: June 11, 2019
Everyone says that TV is dying, but we disagree. TV is not dying, but how we consume content is shifting to OTT. This deck from The Media Kitchen's OTT Committee will give a background on the rise of OTT, arm readers with the basics to navigate and evaluate partners in the ever-changing space, and provide a view on where we think OTT is headed.
Zemoga: OTT Trends and future predictionsZemoga Inc
Consumers expect streaming content from robust OTT apps for mobile and connected TVs. But only the best brands evolve these apps into successful enterprises. Now yours will too!
OTT trends & future predictions key takeaways:
- OTT entertainment and media spending forecasts
- How UX will continue to drive OTT app engagement
- Pros and cons of direct-to-consumer TV apps vs. streaming service aggregators
- Launching/improving an OTT service in 2020: challenges and opportunities
- Growing your team: in-house vs. offshoring vs. nearshoring
The internet is coming to your TV set, along with all the targeting and interactivity of digital media. This will make true Video on Demand (VOD) a reality and potentially replace traditional TV advertising models.
MOBILE TELEVISION: UNDERSTANDING THE TECHNOLOGY AND OPPORTUNITIES15ijitcs01ijitcs
Television have converged the technologies of movies and radio and now being converged with mobile phones. Mobile TV is the result of the convergence between mobile devices and television. Mobile TV is a key device and service that enrich civilization with applications, vast market and great investment. Mobile TV is an important subject that has a potential impact on leading edge technologies for promising future. In
the time being Mobile TV is still in its early stages and has many potential; therefore some applications
such as mobile advertising and learning are discussed in this paper. When it comes to advertising, Mobile TV presents a new opportunity different from the traditional TV advertisements producing an interactive type of advertisements, enabling user engagement. While in the case of mobile learning, mobile devices open up new chances for absorbing knowledge and most recent information without forgetting the practical experience aspect.
Verovert TV het internet, of andersom?, Presentation for the Dutch Crossmedia MBA, about TV and Internet by Jeroen Verkroost of http://www.copypaste.co.uk
We have finalized our findings from our survey and interviews that we conducted over the past few months with industry players and experts all around the world. Some key trends have emerged:
Cable & Satellite are the dominant infrastructure but satellite might loosing ground
Mobile TV is the new way of distributing TV content and will see strong growth
Social Media integration is key to growth for both content and distribution infrastructure
A new external player will eventually enter the market and disrupt the industry
Sports remains the most thought after content but new market segments will be targeted: families and elder citizen
Significant difference in mature and developing markets when it comes to TV consumption
How the Digital Revolution is Disrupting the TV Industry Suman Mishra
This is a BCG report on the TV industry in US and it talks about how the TV industry has seen “shifts” from inception, but this time the pace with which its changing is so different. It has done ample surveys and has lot of verified facts which makes this report so rich and conclusive.
The core trends fueling disruption this time are
a. Online and mobile will exceed Facilities based viewing
b. On demand viewing will exceed live, linear viewing
c. New companies and business models in online viewing
d. Networks are experiencing the collapse of the middle and rise of “long tail”
e. Content creators and right holders are capturing a greater value share than ever
The 4 disruptive scenarios in making which will “accelerate” the change are
a. The universal remote: Global, all-inclusive navigation solving the discovery problem
b. The walled garden: exclusive entertainment becomes the critical strategic asset
c. Direct to Consumer takes on traditional TV bundles
d. Live TV online
Ericsson ConsumerLab, annual TV & Media reportEricsson
This report looks at changing consumer behaviors and values such as the increase of streaming video as well as growing willingness to pay for anywhere access.
The TV landscape is changing. New aggregators are enabling consumers to decide what they want to watch and pick-and-mix their own services.
This disruption puts the user at the center. It will be up to brands and service providers to build compelling consumer experiences.
Social Telly: Television & Social Media by Vincent LetangChinwag
Slides from Vincent Létang, Senior Analyst, Head of Advertising at Screen Digest from the The Future of TV Advertising: Keeping It Social that took place on Tue 8th Feb during Social Media Week London.
For more info on the event:
http://chw.ag/EQx
It's the Battle of the Century, and the front line is in our living room. Billions are at stake as Media giants, Tech titans and Internet innovators revolutionise the Future of TV.
From the Ericsson ConsumerLab: http://www.ericsson.com/thinkingahead/consumerlab
We have entered a new era in television. On-demand packages delivered via
Over The Top (OTT), cable or IPTV are being embraced by people around the world.
These new technologies
and services not only improve
people’s viewing experience –
they also change the fundamental ways in which we approach entertainment.
Presented by Samantha Stockman: June 11, 2019
Everyone says that TV is dying, but we disagree. TV is not dying, but how we consume content is shifting to OTT. This deck from The Media Kitchen's OTT Committee will give a background on the rise of OTT, arm readers with the basics to navigate and evaluate partners in the ever-changing space, and provide a view on where we think OTT is headed.
Zemoga: OTT Trends and future predictionsZemoga Inc
Consumers expect streaming content from robust OTT apps for mobile and connected TVs. But only the best brands evolve these apps into successful enterprises. Now yours will too!
OTT trends & future predictions key takeaways:
- OTT entertainment and media spending forecasts
- How UX will continue to drive OTT app engagement
- Pros and cons of direct-to-consumer TV apps vs. streaming service aggregators
- Launching/improving an OTT service in 2020: challenges and opportunities
- Growing your team: in-house vs. offshoring vs. nearshoring
User Experience and Product Management: Two Peas in the Same Pod?Jeff Lash
What is the difference between User Experience and Product Management? Where do you draw the line between the two? How can UXers work better with Product Managers? How can a UXer transition into product management? All these questions and more, answered in this presentation by Jeff Lash for the 2011 St. Louis User Experience conference on Feb 25, 2011.
The elusive hunt for finding product/market fit in your early startup is never easy. Here's some best practices from my own experiences founding & advising startups to bring discipline to that process.
Enjoyed this presentation? Subscribe to my weekly essays at http://www.sachinrekhi.com
Agile205: Intro to Agile Product ManagementRich Mironov
Product owner is a critical role for agile/scrum teams, as a key stakeholder and representative of users, customers or markets. Commercial software companies have a broader role -- product manager -- responsible for identifying market needs/opportunities, making product-level decisions about offerings/benefits/pricing/packaging/channels/financial goals, and managing sales/customer relationships on behalf of executives. Since products often span multiple scrum teams, some products have a mix of product owners and product managers. We'll introduce product owners, map that against software product managers, and talk through approaches to meet all of the product needs for a market-successful product.
Finding Product / Market Fit: Introducing the PMF Matrix - Presentation by Ri...Rishi Dean
These slides were used to facilitate a discussion of entrepreneurial MIT alums, mainly from the MIT Sloan business school. My intention was to introduce many of the newer, leaner concepts of early stage start-up development to a group that often sees "technology first" businesses.
This presentation centers on the concept of Product / Market Fit: what it is, why it's important, and how to achieve it. I propose my "Product Market Fit Matrix" that helps to characterize the issues of the start-up and presents various frameworks that can help guide development. In a sense the Product / Market Fit Matrix is a meta-framework.
For more information please visit: http://www.rishidean.com
Lean Product Management for Enterprises: The Art of Known Unknowns Thoughtworks
Natalie Hollier presentation was given at the Lean Strategy + Design Salon meetup in New York: http://www.meetup.com/LeanStrategyPlusDesign/events/200913392/
Check out Natalie's website: http://www.nataliehollier.com/
The Product Management X-Factor: How to be a Rock Star Product ManagerPaul Young
Product Management is a tough job: we need to be business oriented, tactical, strategic, and technical all at the same time. But some people have cracked the code about how to be more effective product managers than others. What is it about these rock star product managers that separates them from the rest of us?
Over the past 10 years in product management, Paul Young has observed what makes some people successful where others fail, and boiled it down to seven product management "x-factors," that turn good people into great.
Winner of "Best Session" at Rocky Mountain ProductCamp 2010.
NOTE: Because of the limitations of SlideShare, the formatting of this presentation does not match the original. Come to ProductCamp Austin in Jan 2011 to see this presentation live. productcampaustin.org
New is Easy but Right is Hard: Hacking Product ManagementBernard Leong
Talk given on 15 Nov 2013, in Hackers & Painters (http://http://hackersandpainters.sg/), Singapore @ Blk 71.
Synopsis: A great product is a synthesis of technology and business thinking. How do we decide what goes into the product and determine the roadmap of the product? How do we establish the balance between the business and technology of the product? In this session, we discuss some interesting lessons learned on product management and why both business leaders and technologists don't get it.
Slides from the 'Essentials of Product Management' workshop at General Assembly in London, June 2013
ABOUT THIS WORKSHOP
The first step in making an idea reality is to understand product management. There is a huge amount of work between the idea stage and the coding stage, and this Saturday workshop will help you understand what needs to be accomplished.
We will start the day off by learning what the product management role encompasses and what the managing process is like. We'll also cover a product's feasibility and the various stages of—and ways to approach—the product development process. Through group work and hands-on practice, we'll look at the MVP (Minimum Viable Product) philosophy to test and validate your plans, and move on to identify the other more technical tools needed to start and evaluate the building process.
TAKEAWAYS
Part 1: The Product Manager role & the Product Management Process
Part 2: The Customer and MVP
- Learn to break an idea into its primary parts to assess product feasibility
- Explain the purpose and process of building an MVP
- Identify various ways to build and learn from an MVP
- Evolve an MVP to reach product/market fit
- Determine if product/market fit has been achieved for a product
Some slide content courtesy of Simon Cast, John Eikenberry, and General Assembly
From talk to CTO School in NYC
- what is good product management
- how engineering can be a good partner to product (and how to structure product leadership)
- how to hire
Nathalie Nahai - Naughty or nice? The psychology behind successful productsNathalie Nahai
In this talk, I explore the psychological principles behind the successful conversion, adoption and monetisation of products.
From decision-making, fluency and cognitive load, to dopamine loops and habit-creation, you'll come away with concrete examples and actionable tips you can use to start optimising your products immediately.
Practical Product Management for new Product ManagersAmarpreet Kalkat
This presentation provides tips and tools for a professional who is new to Product Management function (in software).
It does not cover the full lifecycle of a product and primarily focuses on the product development/product building phase. As such, it is more usable for professionals working on existing products than for those in the process of building new products from scratch.
The Product Owner and the Product Manager, are they a single role? a single person?
Find out what people like Dean Leffingwell, Henrik Kniberg, Craig Larman, Bas Vodde, Roman Pichler and Marty Cagan have to say about this
Product Roadmaps - Tips on how to create and manage roadmapsMarc Abraham
This presentation is focused on two areas with respect to product roadmaps. Firstly, a roadmap is a not a loose collection of timings and features. Secondly, it is key to define a product vision, goals and strategy before creating a roadmap.
The role of television in the marketing of the 21st century // David Brennan SEMPL
David Brennan was Research and Strategy Director at Thinkbox from its launch in 2006 until a month ago when he set up his own media consultancy – Media Native – specialising in the role of TV in the communications mix in the 21st Century.
As Research & Strategy Director at Thinkbox, he has been responsible for managing all Thinkbox’s research needs, communicating them to the industry, helping to set its main communications messages and providing support and inspiration for the planning community and has managed a number of groundbreaking projects, including the Thinkbox TV Engagement Study, The TV Payback Study, Brain Waves – How TV works on the Brain; and Tellyporting – a look at the future for connected television.
Connected Home: Fight for the Digital LvingroomMichael Goodman
This report examines the battle for the digital living room with an emphasis on the growth of connected devices in consumers’ homes and the impact this will have on the media industry.
Part of the course "Interdisciplinary Perspectives of ICT and Media"of the "Advanced Master in Intellectual Property Rights and ICT Law". http://www.law.kuleuven.be/icri/en/education/masterict/
The paid TV market is on the precipice of a fundamental change. Internet and mobile video are challenging traditional cable TV for the attention of viewers worldwide. Consumers are demanding more personalized, unfettered content and video service providers must deliver.
Patrice Slupowski: The evolution of tv 2013 2020 - Filmteractive LodzFilmteractive
Filmteractive 2013 Presentation of Patrice Slupowski: the evolution of TV 2013-2020 - interactive services, second screen, social & smart TV and set-top boxes.
This GlobalWebIndex Presentation is designed to cut through the hype and build understanding on how consumers will interact with their TV sets in the future.
Why didn’t we foresee the rise of social TV?
Social TV is the biggest change in television since it was invented.
Audiences are increasingly engaging with television via second screens (laptops, mobiles and tablets) and connected TV systems. This transforms medium and industry and gives social networks key commercial roles in the TV business.
The rise of social TV raises a crucial issue for our understanding of forecasting and innovation:
Why did we not foresee this major development in television?
The Futurescape presentation Social TV, Forecasting and Innovation reveals how 1995 predictions about the future of TV missed social TV and proposes how such blind spots in forecasting can be remedied.
The presentation covers
Social TV: a synthesis of TV and social networking
1. Transforming the medium of TV
2. A radical shift in power for the TV industry
3. How does social TV power manifest itself?
Forecasting and Innovation
4. The future of TV as seen from 1995
5. What we didn’t foresee in 1995 – social TV
6. Why didn’t we anticipate it?
7. Implications for forecasting and innovation
For more insights into the future of social media and television, download our white paper How Connected Television Transforms The Business of TV (adapted from Futurescape’s strategy report, Social TV).
Social TV: How Facebook, Twitter and connected television transform global TV...Futurescape
Facebook and Twitter are fighting for key roles in the worldwide television market, particularly TV advertising and pay-TV, as Internet-connected television makes TV into a social medium.
This report is the first critical appraisal of how the battle between the two major social networks over social TV is shaping television and challenging the TV industry.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
1. MARKET SITUATION
OF TV INDUSTRY
Agnese Lubka matr.№20852
Heidi Kotiranta matr.№20840
Dana Mynarikova
matr.№20816
Oleksandra Soroka
matr.№20856
Hochschule Harz
2013
2. Table of contents
1. Current market situation & trends
2. TV advertising and how it works
3. TV industry online
4. New technologies
5. Future of TV industry
6. Activity
2
4. Facts and Figures
4
The world broadcasting and cable TV market:
Expanded by 6% in 2010 to exceed $373,000
million
Expected to reach almost $475,000 million by
2015
Source: MarketLine
5. Current trends
5
Internet TV – becoming the preferred choice of
consumers
Personal TV viewing: on - demand options,
increasing channels
Possibility of watching TV across multiple
devices
6. Current Trends
6
Rise of 3Ds movies pulls people away from
their TVs
LCD and Flat-Panel Screens Dominate
TV is Going Social : viewers are multitasking
Surfing the
web
43%Talking on
the phone
30%
Texting/
Sending
emails
27%
What Americans are doing while watching the
Source: Deloitte survey 20
10. 1st TV advertisment
Broadcast in the United States on July 1, 1941
The watchmaker Bulova paid $9 for a
placement on New York station WNBT before
a baseball game
It was 10-second spot
10
11. The basis
Advertisements typically pay for the cost of the
programming you are watching
Time slots for advertisements are sold by
television networks for the highest possible price
In an ideal situation, the price advertisers pay
for commercials will cover the cost to produce
the show and still make enough money for the
network to profit off of it
11
12. Ratings
Ratings play a big part in television advertising
Statistics collected by the Nielsen Company show
exactly what types of people are watching what
shows
The higher the ratings (the more people watching)
for a particular show, the higher the price a network
will be able to charge for advertisement space during
commercials
12
14. TV networks on their shows
Major networks have
embraced the evolution
of digital media
From daily Facebook
posts and regular Tweets
driving conversations
TV networks are a prime
example of content
marketing as they keep
audiences coming back,
season after season,
increasing their ratings
and profits
14
17. Internet Television
A general term that covers the delivery of
television shows and other video content over the
Internet by video streaming technology
Professionally created content, distributed through
the Internet.
Intended as a free means of distribution and is
open to all.
86% of all Internet consumers in the US now
watch online videos
12-17 year olds Americans already spend 33%
of their online time watching videos.
17
18. Internet TV and TV channels
TV channels want to and have to offer their
programs online to reach a larger audience
Additional viewing materials
Making of
Behind the scenes
Interviews
And much more
Many channels are offering the material only for a
limited time
Advertisement
18
21. Other forms of Internet TV
Web television
A term often used to characterize short programs
or videos created by a wide variety of companies
and individuals (YouTube)
Internet Protocol television (IPTV)
Internet technology standard for use by television
broadcasters.
21
22. IP-TV (Internet Protocol Television)
A system through which television services are
delivered using the Internet protocol
IPTV services may be classified into three main
groups:
live television
time-shifted television: catch-up TV, start-over TV
video on demand (VoD).
Using high-speed access channels into end-user
premises via set-top boxes or other customer-
premises equipment
Advantages
Interactvity
Video on Demand
Limitations
Need of a high speed Internet connection
22
23. OTT (Over-the-top)
Refers to delivery of video and audio over the
Internet without a multiple system operator
being involved in the control or distribution of
the content.
The provider is not responsible for the viewing
abilities, copyrights, and/or other redistribution
of the content.
Content that arrives from a third party and is
delivered to an end user device.
NowTV, Netflix, WhereverTV, Hulu
23
24. Netflix
Netflix, Inc. is an American provider of on-demand
Internet streaming media (Available to North and South America, the
Caribbean, United Kingdom, Ireland, Sweden, Denmark, Norway, Finland, the
Netherlands)
“Watch Instantly“ – Internet video streaming
As of September 2013 Netflix reported global
streaming subscribers at 40.4 Million (31.2 million in
U.S.)
Netflix currently has exclusive pay-TV deals with
major and mini-major movie studios.
Netflix’s series such as Lilyhammer, House of Cards
(3 EMMY awards), Hemlock Grove, and Orange is the
New Black
24
26. Display technology
For the past 75 years – the cathode ray tube (CRT)
Plasma
Picture quality – lighter, less bulky, wice colour scale –
contrast
× Phosphors lose luminosity over time
× Hight power consumption
LCD – the most widely produced and sold
Lower power usage than plasma
× Worse contrast ratios
× Blurring and ghosting during fast-moving images
OLED – future?
curved display
Great contrast ratio
× Current costs
× Lifespan
26
27. Resolution
First TV‘s with UHDTV resolution come to the
market
Called also 4K
Has 3840 x 2160 pixels – 4 times more than Fulll-
HD
the image is visually smoother and sharper
SDTV HDTV UHDTV
27
28. 3D TV
Conveys depth perception to the viewer
Displays offset images that are filtered
separately to the left and right eye. Two
strategies:
wear eyeglasses to filter images to each eye,
have the light source split the images directionally
into the viewer's eyes (no glasses required).
3D faces uncertain future
Preferring 3D in cinema
Makes some people sick
According to the latest forecasts 3D TV is
28
29. Smart TV
Something like smartphone among old phones
Sometimes referred to as connected TV or
hybrid TV
is any TV that has internet access built in
allowing it to access a range of online
services:
video on demand,
social networking,
instant messaging,
29
30. Futuristic Cisco‘s Wall TV
Cisco believes that most homes will have
borderless LCD displays, tiled across an entire
wall
Controlled by tablet
30
31. Mobile TV
Associated with mobile phones and other mobile digital
devices
Cell phones provide the best posssible way to reach out
to users
Includes:
Pay-TV service
Free-to-air
Additional features:
Downloading TV programs and podcasts
Ability to store programming
Device Manufacturer's challenges
Power consumption
Memory
Display
Processing power
31
32. Mobile TV
TV-vide usage isn‘t all that mobile
82 % of tablet TV usage and 64 % of
smartphhone TV usage occurs in the home
49 % more convenient
13 % want to watch multiple episodess
5 % because of fewer ads
Viewing Mobile TV remains a small part of
overall TV consumption
Reaso
n
32
33. How do you imagine the future of television?
Future of TV Industry33
34. Future of TV
Creators Retailers Distributors
Technology
developers Mr. Potat
Internet is changing the TV industry…
1. What is future of TV?
2. Will smaller devices become more used?
3. Will the 30 seconds spot decline because TV
is everywhere available?
34
35. Future of TV
Limited means to deliver their producst without
distribution access
Exploring opportunities to go direct to the
customer
Creators Retailers Distributors
Technology
developers Mr. Potato
35
36. Future of TV
Broadcasters are being turned into retailers
Traditional revenues streams are threatened -
> only Live is still strong
VoD will be differentiated on price and brand
Creators Retailers Distributors
Technology
developers Mr. Potato
36
37. Future of TV
Analog being switched off
IP-TV and OTT or hybrid
Satellite
Creators Retailers Distributors
Technology
developers Mr. Potato
37
38. Future of TV
Smart TV
Connected TV
Multiple connected device brands
Creators Retailers Distributors
Technology
developers Mr. Potato
38
39. Two-screen usage
50 % of tablet owners view both features TV
shows and movies on device
80 % of UK teens use second screen to
communicate with friends when watching TV
50 % of UK inhabitans using social media
while watching TV
39
40. Social TV
Answer = Social TV
A synthesis of TV and social networking
Audience engaging with TV via second
screens (e.g. laptops) and connected TV
systems
People talk 24/7 about TV on Facebook or
Twitter
40
Internet television (or online television) is the digital distribution of television content via the Internet.
Web television is a similar term often used to characterize short programs or videos created by a wide variety of companies and individuals, or Internet Protocol television (IPTV) - an emerging Internet technology standard for use by television broadcasters. Some Internet television is known as catch-up TV. Internet television is a general term that covers the delivery of television shows and other video content over the Internet by video streaming technology, typically by major traditional television broadcasters
IP-TV (Internet Protocol Television)
s a system through which television services are delivered using the Internet protocol suite over a packet-switched network such as the Internet, instead of being delivered through traditional terrestrial, satellite signal, and cable television formats.IPTV services may be classified into three main groups:
live television, with or without interactivity related to the current TV show;
time-shifted television: catch-up TV (replays a TV show that was broadcast hours or days ago), start-over TV (replays the current TV show from its beginning);
video on demand (VOD): browse a catalog of videos, not related to TV programming.
IPTV is distinguished from Internet television by its on-going standardization process (e.g., European Telecommunications Standards Institute) and preferential deployment scenarios in subscriber-based telecommunications networks with high-speed access channels into end-user premises via set-top boxes or other customer-premises equipment.
The Internet protocol-based platform offers significant advantages, including the ability to integrate television with other IP-based services like high speed Internet access and VoIP.
Advantages
Interactivity - make the TV viewing experience more interactive and personalized. The supplier may, for example, include an interactive program guide that allows viewers to search for content by title or actor’s name, or a picture-in-picture functionality that allows them to “channel surf” without leaving the program they’re watching
Video-on-demand - permits a customer to browse an online program or film catalog, to watch trailers and to then select a selected recording.
The main difference between OTT and IPTV is that though both use internet, OTT streaming is delivered through open unmanaged internet, while IPTV use a dedicated, managed network. [1]
OTT has been gaining widespread popularity over the past two years with relatively low cost service providers like Netflix, Hulu, myTV and many more, and provides more freedom, convenience and empowerment to users which gives a greater role for content providers to have a direct relationship with viewers.
Over-the-top content (OTT) refers to delivery of video and audio over the Internet without a multiple system operator being involved in the control or distribution of the content. The provider may be aware of the contents of the Internet Protocol packets but is not responsible for, nor able to control, the viewing abilities, copyrights, and/or other redistribution of the content. This is in contrast to purchase or rental of video or audio content from an Internet service provider (ISP), such as pay television video on demand or an IPTV video service, like AT&T U-Verse. OTT in particular refers to content that arrives from a third party, such as NowTV, Netflix, WhereverTV, Hulu or myTV, and is delivered to an end user device, leaving the ISP responsible only for transporting IP packets.
For the past 75 years, the vast majority of televisions have been built around the same technology: the cathode ray tube (CRT)
Flat panel display (LCD or plasma): Modern advances have brought flat panels to TV that use active matrix LCD or plasma display technology. Flat panel LCDs and plasma displays are as little as 25.4 mm (1 inch) thick.
A plasma display panel (PDP) is a type of flat panel display common to large TV displays 30 inches (76 cm) or larger. They are called "plasma" displays because the technology utilizes small cells containing fluorescent lamps.
Type of flat panel display common to large TV displays (76 cm and larger)
Bright
Wide colour scale – picture quality
Is produced in fairly large sizes (up to 3,8 metres diagonally)
Use 3 times as much power as CRT
Thickness less than 10 cm
Plasma display[edit]
Advantages
Slim profile
Can be wall mounted
Lighter and less bulky than rear-projection televisions
Achieves better and more-accurate color reproduction than LCDs (68 billion (236) versus 16.7 million (224)) colors[15][16]
Produces deep, true blacks allowing for superior contrast ratios (up to 1:1,000,000)[15][16][17]
Far wider viewing angles than those of LCD (up to 178°), images do not suffer from degradation at high angles unlike LCD's[15][16]
Absence of motion blur, because of very high refresh rates and faster response times (as fast as one microsecond) make plasmas ideal for fast motion video (films or sports viewing)
Disadvantages
Susceptible to Screen burn-in and image retention (however, newer models have built-in technologies to prevent this such as pixel shifting)[13]
Phosphors lose luminosity over time, resulting in gradual decline of absolute image brightness (newer models are less susceptible to this, having lifespans exceeding 60,000 hours, far longer than older CRT technology)[13]
Generally do not come in sizes smaller than 42 inches
Susceptible to reflection glare in bright rooms
High power consumption
Heavier than LCDs due to the requirement of a glass screen to hold the gases
Damage to the glass screen can be permanent and far more difficult to repair than an LCD[15][16]
LCD
Advantages
Slim profile
Lighter and less bulky than rear-projection televisions
Is less susceptible to burn-in: Burn-in refers to the television displaying a permanent ghost-like image due to constant, prolonged display of the image. Light-emitting phosphors lose their luminosity over time and, when frequently used, the low-luminosity areas become permanently visible.
LCDs reflect very little light, allowing them to maintain contrast levels in well-lit rooms and not be affected by glare.
Slightly lower power usage than equivalent sized Plasma displays.
Can be wall-mounted.
Disadvantages
Poor black level: Some light passes through even when liquid crystals completely untwist, so the best black color that can be achieved is varying shades of dark gray, resulting in worse contrast ratios and detail in the image. This can be mitigated by the use of a matrix of LEDs as the illuminator to provide nearly true black performance.
Narrower viewing angles than competing technologies. It is nearly impossible to use an LCD without some image warping occurring.
LCDs rely heavily on thin-film transistors, which can be damaged, resulting in a defective pixel.
Typically have slower response times than Plasmas, which can cause ghosting and blurring during the display of fast-moving images. This is also improving by increasing the refresh rate of LCD displays[14]
OLED
vyhodou je aktivni vyzarovani svetla jako u plazmovych tv. Neni ale potreba led podsviceni. Narozdil od plazmy by mela byt nizsi spotreba a vaha. Vyhodou je moznost ohybat displej – oled tv maji prohnutou obrazovku
(organic light-emitting diode) technology has become one of the choices for outdoor video and stadium uses, since the advent of bright LEDs and driver circuits. OLEDs enable scalable ultra-large flat panel video displays that other technologies are currently not able to match in performance.
http://en.wikipedia.org/wiki/OLED
4k is the new big thing in display tech, and it's coming to a big screen living room TV near you.
Today's 1920 x 1080 resolution Full HD TVs present us with an image of around 2 megapixels, but this new generation of screens delivers an 8 megapixel image
Ultra HD TVs have a resolution slightly lower than that - 3840 x 2160. That's exactly four times higher than the full HD resolution of 1920 x 1080.
Standard-definition
High- definition
Ultra high-definition
The display resolution of a digital television, computer monitor ordisplay device is the number of distinct pixels in each dimension that can be displayed. It can be an ambiguous term especially as the displayed resolution is controlled by different factors in cathode ray tube (CRT), Flat panel display which includes Liquid crystal displays, or projection displays using fixed picture-element (pixel) arrays.
It is usually quoted as width × height, with the units in pixels: for example, "1024 × 768" means the width is 1024 pixels and the height is 768 pixels. This example would normally be spoken as "ten twenty-four by seven sixty-eight" or "ten twenty-four by seven six eight".
Televisions[edit]
Televisions are of the following resolutions:
Standard-definition television (SDTV):
480i (NTSC standard uses an analog system of 486i split into two interlaced fields of 243 lines)
576i (PAL, 720 × 576 split into two interlaced fields of 288 lines)
Enhanced-definition television (EDTV):
480p (720 × 480 progressive scan)
576p (720 × 576 progressive scan)
High-definition television (HDTV):
720p (1280 × 720 progressive scan)
1080i (1920 × 1080 split into two interlaced fields of 540 lines)
1080p (1920 × 1080 progressive scan)
Ultra-high-definition television (UHDTV)
2160p (3840 × 2160 progressive scan)
4320p (7680 × 4320 progressive scan)
8640p (15360 × 8640 progressive scan)
3D television (3DTV) is television that conveys depth perception to the viewer by employing techniques such as stereoscopic display, multi-view display, 2D-plus-depth, or any other form of 3D display. Most modern 3D television sets use an active shutter 3D system or a polarized 3D system, and some are autostereoscopic without the need of glasses.
Displaying technologies[edit]
The basic requirement is to display offset images that are filtered separately to the left and right eye. Two strategies have been used to accomplish this: have the viewer wear eyeglasses to filter the separately offset images to each eye, or have the light source split the images directionally into the viewer's eyes (no glasses required).[7]
Global 3D TV Households Penetration Forecast (2015) According to the latest forecasts from Informa Telecoms & Media, over 20 million TV homes globally will be watching 3D TV within five years. Backed by key industry players including set manufacturers, content owners, broadcasters, platforms and satellite operators, 3D TV is expected to be in 1.6% of all homes by 2015. North America will lead the way in terms of number of 3D TV homes with 9.2 million, Western Europe will be the second largest region with 6.8 million
and Asia Pacific third with 4.6 million.
http://www.tvfreak.cz/tvf/media.nsf/v/A08A95EA4167BEA9C1257B7B0048D2A3/$file/samsungsmarttfuture.jpg
Téměř jedna pětina lidí (19 %) uvedla, že se raději podívají na film doma, než by měli jít do kina a zhruba desetina lidí preferuje sledování sportu v televizi než naživo. Od dalších generací Smart TV se očekává ve 45 % větší interaktivita, v 17 % automatická volba programu, který by mohl diváka zajímat, 25 % očekává větší personalizaci nebo např. v 15 % ovládání pomocí gest.
Samsung - 10 % všech záznamů je sledování přes time shift (opožděné přehrávání).
65 % lidí ve Spojeném království dále sdělilo, že se přes televizi naučili více než ve škole, zejména co se týče různých domácích oprav, prací a vaření.
Samsung dále tvrdí, že Smart TV vyvolává až 2,5× větší zájem o koupi inzerovaných produktů a do konce roku 2014 očekává, že jeden ze čtyř diváků bude nakupovat pomocí televize.
55 % uživatelů připojilo svou Smart TV k internetu a nejvíce se sleduje fotbal, dokumentární pořady a zprávy.
Google tv - http://en.wikipedia.org/wiki/Google_TV
is any TV that has internet access built in allowing it to access a range of online services including video on demand, social networking and instant messaging. Some TVs even feature a full web browser to allow access to most websites.
ONLINE FEATURES
The features available on your Smart TV will vary depending on the make and model of your TV but most will allow access to popular social networking sites like Facebook and Twitter. Some feature IM applications like Skype and, with the addition of an optional webcam, some higher end TVs will even allow you to do full screen video calling with your friends and family.
Probably the best feature of a Smart TV is the ability to access Video on Demand services. This could range from free services like YouTube for watching the odd video clip, movie trailer or music video, to subscription based services like Netflix that give access to an online library of movies and TV shows to stream whenever you want. A lot of Smart TVs also offer access to catch up TV services such as BBC iPlayer and Channel 4’s 4oD - very handy indeed.
APPS AND ACCESSORIES
Taking inspiration from the likes of Apple’s App Store and Google’s Play Store, some TV manufacturers are following in the footsteps of modern smartphones and have begun to develop their own online stores to allow users to download extra apps on to their TVs. Panasonic and Samsung in particular have really taken this concept to the next level. As well as the various VOD and Social Networking apps, the Panasonic app store features quite a wide selection of games to download.
http://www.geeksquad.co.uk/articles/What-is-a-smart-tv
http://img.xataka.com/2012/02/LG-Smart-TV.jpg
Mobile television is television watched on a small handheld or mobile device. It includes pay TV service delivered via mobile phone networks or received free-to-air via terrestrial television stations. Regular broadcast standards or special mobile TV transmission formats can be used. Additional features include downloading TV programs and podcasts from the internet and the ability to store programming for later viewing.
Mobile TV usage can be divided into three classes:
Fixed – Watched while not moving, possibly moved when not being watched
Nomadic – Watched while moving slowly (e.g. walking)
Mobile – Watched when moving quickly (e.g. in a car)
Each of these pose different challenges.
In later decades the term "Mobile Television" is associated with mobile telephones and other mobile digital devices. Mobile TV is among the features provided by many 3G phones.
Device Manufacturer's challenges[edit]
Power consumption – Continuous receipt, decoding, and display of video requires continuous power, and cannot benefit from all of the types of optimizations that are used to reduce power consumption for data and voice services.
Memory – To support the large buffer requirements of mobile TV. Currently available[when?] memory capabilities will not be suited for long hours of mobile TV viewing. Furthermore, potential future applications like peer-to-peer video sharing in mobile phones and consumer broadcasting would definitely add to the increasing memory requirements[why?]. The existing P2P algorithms won't be enough for mobile devices, necessitating the advent of mobile P2P algorithms[why?]. There is one start-up technology that claims patentability on its mobile P2P, but has not drawn attention from device manufacturers yet.
Display – Larger and higher-resolution displays are necessary for a good viewing experience.
Processing power – Significantly more processor performance is required for mobile TV than that used for UI and simple applications, like browsers and messaging.
As it turns out, mobile TV-video usage isn't all that mobile.A new study from the Nielsen-backed Council for Research Excellence shows that 82% of tablet TV/video usage and 64% for smartphone TV/video usage occurs in the home.The main reason among consumers is home convenience. Mobile TV usage was not intended to avoid advertising. According to the study, 49% indicated that they used mobile devices for TV-video viewing because it was "more convenient." Thirteen percent cited that they wanted to "watch multiple episodes," and only 5% pointed to "fewer ads" as the reason.
Looking at all TV viewing, users viewed TV drama (31% of tablet "viewing occasions" and 27% of smartphone viewing occasions) and TV comedies (20% of tablet occasions, 24% of smartphone occasions).
One example of the contrast between TV-set viewing and mobile TV-video viewing: TV news programming comprised 31% of TV-set viewing among study users. That's compared to 11% of TV news content on tablets and 15% and smartphones.
The study -- which looked at nearly 6,000 participants and more than 393,000 TV "viewing occasions" in three markets: Atlanta, Phoenix and Kansas City -- was conducted by Boston-based market research firm Chadwick Martin Bailey for the CRE.Although 41 million U.S. users watch some video on mobile devices, the study says this viewing remains a small part of overall TV consumption.
http://www.mediapost.com/publications/article/201657/
The internet has already changed the TV industry significantly and will continue to do so. But the web will not cause a collapse of TV business.
TV contend is heading to the web, even live sports, but sometimes there are still „buts“ – like you have to wait for it 8 days or you have to be cable or satellite subscriber.
I found out that there are few questions which are talked about…
Is Social TV the future of TV industry? Is there more to the future of TV than Social TV?
What will become more used – Smart TV app or smaller devices?
Will the 30 seconds spot decline because TV is everywhere available? Will brands pay for the spots?
Today, three distinct, often competing, players are vying for control of the future of the TV industry:
creators of original content who are increasingly driving most of the value
large distribution companies that have amassed enormous power
developers of emerging technologies that are attempting to transform the viewing experience.
Comcast, Walt Disney, Lions Gate Entertainment, Netflix, CBS
Content creators (TV and movie studios) produce intellectual property at enormous cost yet have limited means to deliver it without distribution access.
And while many of the technology-based entertainment companies that have the potential to change the way people view TV (mainly web-based streaming video companies) have flourished, such offerings have struggled to find mass acceptance, as viewer habits are deeply ingrained over time and people are somewhat resistant to paying more for TV.
http://www.fremantlemedia.com/Images/global/FMLogo.jpg
http://upload.wikimedia.org/wikipedia/de/2/28/Warner_Bros_Logo.jpg
http://goodlogo.com/images/logos/endemol_logo_3385.gif
Statistics show that people are growing tired of the traditional model. Business Insider reported that only 16.9% of the newly formed households signed up for traditional cable and satellite TV in 2010, and that number continues to fall.
The distribution systems – traditional cable and satellite TV giants – are buoyed by millions of subscribers paying high monthly fees, but they have an antiquated business model, and suffer from oversaturation and a lack of innovation.
http://static3.wikia.nocookie.net/__cb20100428145445/logopedia/images/2/2e/Sky_glass_logo.png
http://flipthemedia.com/wp-content/uploads/2013/03/youtube-logo2.jpeg
http://siliconangle.com/files/2013/10/samsung-logo.jpeg
But using of another devices doesn‘t apply only for spots. People use the second devide also during watching other shows.
50 % of tablet owners view both features TV shows and movies on device
80 % of UK teens use second screen to communicate with friends when watching TV
50 % of UK inhabitans using social media while watching TV
Blue – tablet and smartphone owners
Green – male owners
Orange – female owner
http://www.socialtv.fr/wp-content/uploads/2013/03/social-tv-1.jpg
Gives social networks significant commercial roles in TV business
People talk 24/7 about TV on Facebook or Twitter:
-> discuss, criticise, recommend, share
BBC using on-air Twitter hashtags – people discuss its shows
TV as we know now will not die. It will just become more social and will focus on live and event-driver revenue.
The big issue is also use of second screen. The 30 seconds spots will disappear. Surveys proved that people use another devices during advertising. It will be used only during Live programmes.
http://farm5.static.flickr.com/4091/5097861628_bce663aba3.jpg
http://www.imediaconnection.com/images/content/Cover_Image_Social_TV.jpg