The document provides 24 best practices for nonprofits to use Facebook effectively: 1) Use your logo as your profile photo, 2) Keep text to a minimum, 3) Link to your website and other profiles, 4) Add apps like Change.org and Causes, 5) Use your page to drive traffic to other sites, 6) Send 1-2 updates per month and link to your website, 7) Ask staff to share your page and post comments, and 8) Allow fans to post photos and engage with your community.
The document discusses how non-profits can leverage social media, such as Facebook, YouTube, and Twitter, to increase visibility and fundraising. It provides tips on optimizing websites and creating a presence on various social media platforms. Real-life examples are presented that show how incorporating video and social media into email campaigns resulted in increased online donations for one non-profit.
Social Media Ctcef Conference 2009 Updatedbrooke.csukas
This document provides an overview of how organizations can leverage social media to increase visibility and fundraising. It discusses optimizing websites, using social networks like Facebook, Twitter, YouTube and Flickr to engage supporters and promote causes. Personal fundraising through social networks is also covered, noting that volunteers often reach fundraising goals by sending donation requests through their online networks. The importance of integrating all digital engagement and measuring results is emphasized.
The document discusses how non-profits can leverage social media, such as Facebook, YouTube, and Twitter, to increase visibility and fundraising. It provides tips on optimizing websites and creating a presence on various social media platforms. Real-life examples are presented that show how engaging video and interactive content on email campaigns and social media can boost online donations.
Social Media Guide for Local Public Health AgenciesAllison Kline
This document provides guidance for local public health agencies on creating and using online communities through social media. It discusses getting started with Facebook and Twitter accounts, making the most of a Facebook page through customizing settings and posts, and why an agency should use Twitter to connect with the community, media, and other organizations. Example posts and analytics tools are also referenced.
This half-day workshop covers using Facebook for nonprofit organizations and charities. It introduces Facebook pages, groups, profiles and causes. It teaches how to set up and customize a Facebook page, share it on other sites, and measure success using Facebook insights. It also gives an introduction to Facebook advertising. The workshop encourages participants to start using Facebook by creating a personal account, finding organizations and groups, and starting to contribute and create content. It provides tips on using Facebook as a tool for research and gathering contacts. Apps and tabs that can be used on Facebook pages are demonstrated. The workshop emphasizes that charities need to use social media well to engage supporters and potential donors.
Social Media Handout - Sertoma National Convention 2010Karrin Huhmann
This document provides an overview of using Facebook for organizations like Sertoma clubs. It defines Facebook Pages and Groups, explaining when each should be used. Pages are for brands and organizations to connect with fans, while Groups are for facilitating communication among connected people. The document then gives steps for setting up a Facebook profile and Page or Group for a Sertoma club, including sharing information, promoting events, and recruiting members. It provides resources for learning best practices of nonprofit Facebook use.
Making Friends with Facebook for Project DisseminationFHI 360
- Why Should Your Organization Use Facebook?
- How to set up a Facebook Fanpage for Your Organization
- Examples of Effective Use
- Establishing Boundaries/Policies
- Analytics: Measuring Results
See companion User Guide at:
http://www.slideshare.net/DrNICHCY/a-guidetousingfacebookindissemination
This document discusses strategies for businesses to monetize their presence on Facebook. It begins by providing background on the growth of Facebook from its founding in 2004. It then discusses reasons why businesses should promote themselves on Facebook, including protecting their brand from negative discussions, ranking highly in Google searches, and connecting directly with customers who spend over an hour per day on Facebook. Specific tactics are recommended for businesses to build their Facebook pages and leverage the platform.
The document discusses how non-profits can leverage social media, such as Facebook, YouTube, and Twitter, to increase visibility and fundraising. It provides tips on optimizing websites and creating a presence on various social media platforms. Real-life examples are presented that show how incorporating video and social media into email campaigns resulted in increased online donations for one non-profit.
Social Media Ctcef Conference 2009 Updatedbrooke.csukas
This document provides an overview of how organizations can leverage social media to increase visibility and fundraising. It discusses optimizing websites, using social networks like Facebook, Twitter, YouTube and Flickr to engage supporters and promote causes. Personal fundraising through social networks is also covered, noting that volunteers often reach fundraising goals by sending donation requests through their online networks. The importance of integrating all digital engagement and measuring results is emphasized.
The document discusses how non-profits can leverage social media, such as Facebook, YouTube, and Twitter, to increase visibility and fundraising. It provides tips on optimizing websites and creating a presence on various social media platforms. Real-life examples are presented that show how engaging video and interactive content on email campaigns and social media can boost online donations.
Social Media Guide for Local Public Health AgenciesAllison Kline
This document provides guidance for local public health agencies on creating and using online communities through social media. It discusses getting started with Facebook and Twitter accounts, making the most of a Facebook page through customizing settings and posts, and why an agency should use Twitter to connect with the community, media, and other organizations. Example posts and analytics tools are also referenced.
This half-day workshop covers using Facebook for nonprofit organizations and charities. It introduces Facebook pages, groups, profiles and causes. It teaches how to set up and customize a Facebook page, share it on other sites, and measure success using Facebook insights. It also gives an introduction to Facebook advertising. The workshop encourages participants to start using Facebook by creating a personal account, finding organizations and groups, and starting to contribute and create content. It provides tips on using Facebook as a tool for research and gathering contacts. Apps and tabs that can be used on Facebook pages are demonstrated. The workshop emphasizes that charities need to use social media well to engage supporters and potential donors.
Social Media Handout - Sertoma National Convention 2010Karrin Huhmann
This document provides an overview of using Facebook for organizations like Sertoma clubs. It defines Facebook Pages and Groups, explaining when each should be used. Pages are for brands and organizations to connect with fans, while Groups are for facilitating communication among connected people. The document then gives steps for setting up a Facebook profile and Page or Group for a Sertoma club, including sharing information, promoting events, and recruiting members. It provides resources for learning best practices of nonprofit Facebook use.
Making Friends with Facebook for Project DisseminationFHI 360
- Why Should Your Organization Use Facebook?
- How to set up a Facebook Fanpage for Your Organization
- Examples of Effective Use
- Establishing Boundaries/Policies
- Analytics: Measuring Results
See companion User Guide at:
http://www.slideshare.net/DrNICHCY/a-guidetousingfacebookindissemination
This document discusses strategies for businesses to monetize their presence on Facebook. It begins by providing background on the growth of Facebook from its founding in 2004. It then discusses reasons why businesses should promote themselves on Facebook, including protecting their brand from negative discussions, ranking highly in Google searches, and connecting directly with customers who spend over an hour per day on Facebook. Specific tactics are recommended for businesses to build their Facebook pages and leverage the platform.
Widescreen test patterns and aspect ratios are displayed. Social networking involves relating to human society through communication within groups. Facebook began in 2004 at Harvard and expanded to other schools. It reached 1 billion users in 2012 and is estimated to be worth $11 billion. Key facts about Facebook include its founders, headquarters, number of users and employees, revenue, and popular features like profiles, news feed, groups, pages, and events. The document discusses Facebook's history, growth, and impact.
This document provides tips for nonprofits on embracing technology, including:
1. Optimizing your website is key to attracting donors, with tips like using analytics and keeping content fresh.
2. Harnessing social media like YouTube, Facebook, and Twitter can help engage constituents and increase donations, as seen in examples like Charity: Water's success.
3. Integrating your website and database allows for e-commerce functions like online donations and fundraising to occur with no manual data entry.
Social Media 101: Online Communication as Stakeholder EngagementifPeople
You've heard the hype, but do you know what exactly "Web 2.0" and "social media" refer to, and more importantly, how they can help your organization? This introductory workshop is designed to help you understand the implications of social media for your organization's communications strategy and gain confidence in navigating the language and tools of the modern online experience. Presentation delivered as part of the "Social Media 101" training in Atlanta at the Georgia Center for Nonprofits (GCN) as part of their series on social media trainings (see www.ifpeople.net/learn ).
Facebook has grown tremendously since its founding, now with over 800 million users uploading photos and videos each month. However, it has faced significant privacy and business model issues. Facebook's initial Beacon program that shared user purchase information without consent caused a backlash. While the site provides valuable user data for advertisers, skepticism remains that Facebook can convert high traffic into sustainable revenue streams given user hostility over privacy and the immersive user experience making ads less effective. Facebook continues working to strengthen its privacy policies and identify business opportunities like e-commerce to profit from its massive user base.
Ask questions and get
help from the Facebook assistant.
News Feed: See a constantly
updating list of stories from friends
and Pages you subscribe to.
Friend Requests: View and
respond to friend requests.
Search: Find people, Pages,
places, and interests on Facebook.
Shortcuts: Quick access to your
profile, friends, inbox, and more.
Pages: Discover Pages to like and
get updates from businesses,
brands, and organizations.
Friend List: View your friends,
their profiles, and update statuses.
Step 1: Sign up for an account.
To sign up for a Facebook account, go to www.facebook.com and
1. The document discusses 5 easy steps for nonprofits to embrace technology, including optimizing their website, attracting donors through social media, collecting information online, using their database effectively, and communicating with donors.
2. It provides tips for using social media platforms like Facebook, YouTube, and Twitter to engage constituents and increase donations. Charity:water is highlighted as an example that has successfully utilized these online tools.
3. Collecting donations online through an integrated ecommerce system on the website is recommended so information is automatically added to the nonprofit's donor database.
This document provides an overview of 5 easy steps for nonprofits to embrace technology: [1] Optimizing your website to attract donors and support through social media, [2] Collecting donor information online, [3] Making your donor database work for communications, [4] Communicating with new and existing donors, and [5] Tips for using platforms like Facebook, YouTube, and online giving to engage donors and raise funds. It emphasizes using multimedia like video and an integrated approach across online and offline channels.
This document provides an overview and guide for using Facebook Pages to promote businesses. It discusses how Facebook Pages allow businesses to interact with customers, build a fan base, run promotions and sell products. The document then gives best practices for using Facebook Pages, including making the page personal, updating it frequently, harnessing the power of the News Feed, choosing useful applications, and promoting the page through Facebook ads. It also provides instructions on setting up and managing a Facebook Page.
Nonprofit organizations are benefiting from the community-building and cultivation possibilities of having a presence on Facebook. This presentation offers some introductory lessons on setting-up your Facebook Page or Group as well as communication guidance for use.
This document provides an introduction to the social networking site Facebook, including instructions for creating an account, personalizing a profile, and using features like friend requests and messaging. It covers the basics of setting up an account, filling out profile information, adjusting privacy settings, and connecting with other users through friend requests and groups. The key points are that Facebook has over 400 million active users who spend over an hour per day on average on the site, and that personalizing a profile, understanding privacy settings, and managing connections with other users are important aspects of using the platform.
Workshop - How I start my company’s Social Media Plan?salomon dayan
Summarize several articles on how to set and what to consider for a Social Media plan/strategy.
Includes what marketers need to know about social media.
Thanks to all the resources and sources
Caot150, powerpoint, final class asignmtJames Sergent
The document discusses Facebook and how users interact and develop relationships through the platform. It describes how Facebook was originally created and how it has evolved over time. The summary also mentions that Facebook tracks users' browsing habits across the web and that users can create communities and connect with friends through third-party apps and websites using Facebook Connect.
Social Networking in Drupal - Isaac SELF 2010Mediacurrent
This document summarizes a presentation about building social networks in Drupal. It discusses why social networking is popular due to low barriers to entry, feedback loops, and connection building. It outlines the key components of social networks, including sharing content and connecting with other users. Examples are given of successful social networks in Drupal and the modules that can be used to build one, like Facebook-style Statuses. The presentation walks through the process of configuring these modules to create a standalone social network with features like status updates, hashtags, and friend connections. It encourages further engagement with resources for continuing development.
This document discusses leveraging Facebook pages to promote brands and organizations. It describes how pages can be used to create awareness, generate leads, introduce products, and improve reputation. It provides details on page features like uploading videos and photos, developing fans, and interactive options. Tactics for marketing pages and driving traffic include contests, discussions, events, and social ads. Measurement of success and managing the page lifecycle are also covered.
The document provides information on using Facebook effectively for businesses and organizations. It discusses key Facebook facts and statistics, how to set up and customize personal and brand profiles and pages, strategies for engaging followers, and tips for monitoring engagement and growth. The goal is to educate on best practices for using Facebook as a public relations and social media tool.
Facebook "Pages" represents an inexpensive way for organizations and brands to establish a social networking presence. Pages can be used to create brand awareness, generate leads, introduce a product/campaign, improve reputation, collect data/content, keep an ongoing dialogue with customers
The document provides an overview of social media and how businesses and organizations can utilize various social media platforms like Facebook, LinkedIn, and Twitter. It discusses what social media is, who uses different social media tools, how to get started using social media, and why businesses should engage on social media. Tips are provided on setting up profiles and pages on each platform and how to best leverage social media relationships and networking.
The document provides guidance on writing effective news releases to help journalists and editors fill their pages. It outlines three types of news releases - event announcements, hard news releases, and feature news releases - and provides examples and tips for each. The keys to success are making the information important, useful, or interesting for readers while also making the journalists' jobs easier by following writing styles and providing supplemental photos or graphics.
Widescreen test patterns and aspect ratios are displayed. Social networking involves relating to human society through communication within groups. Facebook began in 2004 at Harvard and expanded to other schools. It reached 1 billion users in 2012 and is estimated to be worth $11 billion. Key facts about Facebook include its founders, headquarters, number of users and employees, revenue, and popular features like profiles, news feed, groups, pages, and events. The document discusses Facebook's history, growth, and impact.
This document provides tips for nonprofits on embracing technology, including:
1. Optimizing your website is key to attracting donors, with tips like using analytics and keeping content fresh.
2. Harnessing social media like YouTube, Facebook, and Twitter can help engage constituents and increase donations, as seen in examples like Charity: Water's success.
3. Integrating your website and database allows for e-commerce functions like online donations and fundraising to occur with no manual data entry.
Social Media 101: Online Communication as Stakeholder EngagementifPeople
You've heard the hype, but do you know what exactly "Web 2.0" and "social media" refer to, and more importantly, how they can help your organization? This introductory workshop is designed to help you understand the implications of social media for your organization's communications strategy and gain confidence in navigating the language and tools of the modern online experience. Presentation delivered as part of the "Social Media 101" training in Atlanta at the Georgia Center for Nonprofits (GCN) as part of their series on social media trainings (see www.ifpeople.net/learn ).
Facebook has grown tremendously since its founding, now with over 800 million users uploading photos and videos each month. However, it has faced significant privacy and business model issues. Facebook's initial Beacon program that shared user purchase information without consent caused a backlash. While the site provides valuable user data for advertisers, skepticism remains that Facebook can convert high traffic into sustainable revenue streams given user hostility over privacy and the immersive user experience making ads less effective. Facebook continues working to strengthen its privacy policies and identify business opportunities like e-commerce to profit from its massive user base.
Ask questions and get
help from the Facebook assistant.
News Feed: See a constantly
updating list of stories from friends
and Pages you subscribe to.
Friend Requests: View and
respond to friend requests.
Search: Find people, Pages,
places, and interests on Facebook.
Shortcuts: Quick access to your
profile, friends, inbox, and more.
Pages: Discover Pages to like and
get updates from businesses,
brands, and organizations.
Friend List: View your friends,
their profiles, and update statuses.
Step 1: Sign up for an account.
To sign up for a Facebook account, go to www.facebook.com and
1. The document discusses 5 easy steps for nonprofits to embrace technology, including optimizing their website, attracting donors through social media, collecting information online, using their database effectively, and communicating with donors.
2. It provides tips for using social media platforms like Facebook, YouTube, and Twitter to engage constituents and increase donations. Charity:water is highlighted as an example that has successfully utilized these online tools.
3. Collecting donations online through an integrated ecommerce system on the website is recommended so information is automatically added to the nonprofit's donor database.
This document provides an overview of 5 easy steps for nonprofits to embrace technology: [1] Optimizing your website to attract donors and support through social media, [2] Collecting donor information online, [3] Making your donor database work for communications, [4] Communicating with new and existing donors, and [5] Tips for using platforms like Facebook, YouTube, and online giving to engage donors and raise funds. It emphasizes using multimedia like video and an integrated approach across online and offline channels.
This document provides an overview and guide for using Facebook Pages to promote businesses. It discusses how Facebook Pages allow businesses to interact with customers, build a fan base, run promotions and sell products. The document then gives best practices for using Facebook Pages, including making the page personal, updating it frequently, harnessing the power of the News Feed, choosing useful applications, and promoting the page through Facebook ads. It also provides instructions on setting up and managing a Facebook Page.
Nonprofit organizations are benefiting from the community-building and cultivation possibilities of having a presence on Facebook. This presentation offers some introductory lessons on setting-up your Facebook Page or Group as well as communication guidance for use.
This document provides an introduction to the social networking site Facebook, including instructions for creating an account, personalizing a profile, and using features like friend requests and messaging. It covers the basics of setting up an account, filling out profile information, adjusting privacy settings, and connecting with other users through friend requests and groups. The key points are that Facebook has over 400 million active users who spend over an hour per day on average on the site, and that personalizing a profile, understanding privacy settings, and managing connections with other users are important aspects of using the platform.
Workshop - How I start my company’s Social Media Plan?salomon dayan
Summarize several articles on how to set and what to consider for a Social Media plan/strategy.
Includes what marketers need to know about social media.
Thanks to all the resources and sources
Caot150, powerpoint, final class asignmtJames Sergent
The document discusses Facebook and how users interact and develop relationships through the platform. It describes how Facebook was originally created and how it has evolved over time. The summary also mentions that Facebook tracks users' browsing habits across the web and that users can create communities and connect with friends through third-party apps and websites using Facebook Connect.
Social Networking in Drupal - Isaac SELF 2010Mediacurrent
This document summarizes a presentation about building social networks in Drupal. It discusses why social networking is popular due to low barriers to entry, feedback loops, and connection building. It outlines the key components of social networks, including sharing content and connecting with other users. Examples are given of successful social networks in Drupal and the modules that can be used to build one, like Facebook-style Statuses. The presentation walks through the process of configuring these modules to create a standalone social network with features like status updates, hashtags, and friend connections. It encourages further engagement with resources for continuing development.
This document discusses leveraging Facebook pages to promote brands and organizations. It describes how pages can be used to create awareness, generate leads, introduce products, and improve reputation. It provides details on page features like uploading videos and photos, developing fans, and interactive options. Tactics for marketing pages and driving traffic include contests, discussions, events, and social ads. Measurement of success and managing the page lifecycle are also covered.
The document provides information on using Facebook effectively for businesses and organizations. It discusses key Facebook facts and statistics, how to set up and customize personal and brand profiles and pages, strategies for engaging followers, and tips for monitoring engagement and growth. The goal is to educate on best practices for using Facebook as a public relations and social media tool.
Facebook "Pages" represents an inexpensive way for organizations and brands to establish a social networking presence. Pages can be used to create brand awareness, generate leads, introduce a product/campaign, improve reputation, collect data/content, keep an ongoing dialogue with customers
The document provides an overview of social media and how businesses and organizations can utilize various social media platforms like Facebook, LinkedIn, and Twitter. It discusses what social media is, who uses different social media tools, how to get started using social media, and why businesses should engage on social media. Tips are provided on setting up profiles and pages on each platform and how to best leverage social media relationships and networking.
The document provides guidance on writing effective news releases to help journalists and editors fill their pages. It outlines three types of news releases - event announcements, hard news releases, and feature news releases - and provides examples and tips for each. The keys to success are making the information important, useful, or interesting for readers while also making the journalists' jobs easier by following writing styles and providing supplemental photos or graphics.
There are many challenges to achieving an accurate census count in 2010. Educating yourselves about the barriers to participation and motivators to respond will help your organization use effective communication strategies and messages in the upcoming months.
This document provides an introduction to social networking and its benefits. It defines social networks as online communities that allow people to connect based on shared interests and activities. Some key benefits mentioned include social networking being free, more personal and interactive than traditional websites, and allowing you to reach more people and increase your visibility. The document also lists some popular social networking sites and provides tips for getting started and setting goals for social networking.
Presented at the annual Health Center Board Member Training, this presentation focuses on the core principles of legislative advocacy as it relates to MPCA and CHCs in Michigan.
The document provides information about the H1N1 influenza vaccine, including that it is similar to the seasonal flu vaccine in administration, dosage, and storage requirements. It identifies priority groups for receiving the H1N1 vaccine when supplies are limited, and notes that both the H1N1 and seasonal flu vaccines can be given during the same visit. The document stresses the importance of clearly documenting which vaccine was administered.
Social media has grown dramatically in recent years, with many people now having profiles on multiple sites. This document discusses how non-profits can leverage social media platforms like Facebook, YouTube, and Twitter to connect with donors, especially younger donors who are active online. It provides examples of successful non-profit social media campaigns that raised funds by engaging supporters around clear goals. The document recommends non-profits focus on listening, engaging others, giving up some control, being honest and authentic, and thinking long-term when using social media.
Facebook is a popular social networking site that nonprofits can use to create awareness and connect with their community. To get started, nonprofits should create a Facebook page for their organization, find and connect with members of their community on Facebook, and use features like posting updates and events to engage their network and promote their cause. Facebook offers effective tools for nonprofits to share information and build relationships with supporters.
This document discusses how technology can modernize health insurance enrollment and outreach efforts. It outlines how mobile websites, social media, voice/text messaging, and Google apps can be leveraged for enrollment. Low-income groups are fast adopters of mobile internet. Outreach strategies using these new technologies include conveying short program messages on mobile sites, using social networks to spread awareness, and sending personalized text/voice reminders about renewals. When combined with traditional outreach, these new methods can significantly increase enrollment applications as demonstrated by a Michigan campaign that saw a 20% increase through an integrated online and offline strategy.
This document discusses the implications of pesticide exposure for migrant and community health centers. It notes that most medical professionals have not received education on pesticides during their training. It identifies populations at high risk for pesticide exposure and outlines six essential skills for healthcare providers in managing pesticide exposure cases, such as taking environmental histories and providing prevention education. Key barriers to care for migrant farmworkers are also discussed, such as fear of job loss and language/cultural barriers.
The document summarizes key changes to the IRS Form 990 required for nonprofit organizations. The redesigned form has an increased focus on governance, executive compensation, fundraising, and reporting of related organizations and activities. It provides more transparency through additional questions around policies, compensation, and transactions with interested parties. Organizations should review the new requirements and ensure their governance policies and procedures address the additional disclosure areas.
Three nonprofit organizations discuss their experiences using MySpace to raise awareness and engage supporters. They initially had concerns about resource constraints and inappropriate content but found that maintaining an active online presence and engaging supporters drives advocacy, volunteers, and donations. While fundraising is difficult, MySpace provides a way to reach new audiences and leverage existing supporters to spread their message.
This document discusses the 2010 Census and outlines key information and timelines for nonprofits. It describes how the census process works and identifies populations that are hard to count. It also discusses ways nonprofits can promote census participation, such as distributing materials, hosting events, and forming Complete Count Committees. Additional resources for nonprofits are available through the NonprofitsCount.org website.
As in the past, MPCA will again present an immunization update on influenza vaccines. Both Seasonal Flu vaccine and H1N1 flu vaccine will be included in this presentation.
This document provides an overview of email marketing best practices for nonprofits. It discusses obtaining permission to email constituents, maintaining list hygiene through address updates and bounce processing, building constituent profiles through online surveys and behavior tracking, and ensuring emails get delivered by following permission marketing practices and avoiding spam filters through the CAN SPAM Act checklist. The document is intended to help nonprofits effectively use email to communicate with supporters while respecting privacy and deliverability.
The document discusses incorporating mental health checkups into regular preventative healthcare visits for adolescent patients ages 11-18. It recommends using the Pediatric Symptom Checklist Youth Version (PSC-Y) screening questionnaire to identify issues related to mental illness, suicide risk, and the need for referral to additional services. It provides guidance on administering and scoring the PSC-Y, interpreting the results, conducting follow-up interviews, and making referrals when appropriate. It also discusses relevant reimbursement codes for billing.
This document discusses Digipaks, which are a type of CD packaging made of cardstock or heavy paper that can fold open like a book or have three sections that open left and right with the CD in the center. The document outlines the research and considerations that go into designing an original Digipak, including logo, fonts, layout, images, and information. Conventions of Digipaks like the number of panels, front image, song list, logos, and barcode are also examined. Examples of Digipaks are shown and analyzed for themes, props, text styles, colors, and abstract designs.
1) Getting started with a Facebook page involves creating a personal Facebook profile to use as an administrator for the page, applying strict privacy settings to the personal profile, and then creating the official page for the organization.
2) The guide recommends adding other administrators to help manage the page and sharing the page with others before publishing it live.
3) Facebook pages can be made available in other languages to potentially engage more users depending on the local audience.
This document summarizes a workshop on using Facebook for business purposes. It provides tips on setting up business pages, promoting pages, creating engaging content for pages, and integrating Facebook into an overall social media strategy. The workshop was presented by the Social Media Club of Sacramento and focused on helping businesses and organizations make the most of the Facebook platform.
This document summarizes a workshop on using Facebook for business purposes. It provides tips on setting up business pages, promoting pages, creating engaging content for pages, and integrating Facebook into an overall social media strategy. The workshop was presented by the Social Media Club of Sacramento and focused on helping businesses and organizations make the most of the Facebook platform.
- The document discusses best practices for using Facebook as a social media platform for businesses and organizations. It provides statistics on Facebook usage and tips for creating an effective Facebook page and engaging audiences.
- Key recommendations include setting up a Facebook page tailored for businesses, regularly posting useful and engaging content, being responsive to users, and leveraging features like photos, videos, and apps to build connections and drive traffic.
- Potential downsides discussed are reliance on Facebook's platform and changes, as well as lack of ownership of user data. Ongoing monitoring and adaptation is advised.
You need to consider an assistant to help with the administrative tasks like
posting, monitoring, reporting, etc. This will allow the strategist and managers to focus
on strategy, campaigns and community management.
This document summarizes a presentation given on June 9, 2010 by Tim Ludy of Reliable Business Partners about using Facebook effectively for business. The presentation covered topics such as the difference between a Facebook account and fan page, how to set up a fan page, ways to increase a Facebook fanbase including embedding widgets on a website and running contests, and tips for using Facebook ads and custom landing pages. The document provides examples of successful brand pages and recommendations for how businesses can best utilize Facebook.
This document discusses 21 creative ways to increase a Facebook fanbase for a business page. Some effective strategies include embedding widgets on your website like the Like box to display your fan page stream, inviting email subscribers and newsletter readers to like the page, adding a link to your fan page in your email signature, creating a compelling welcome video, using Facebook apps and contests to engage fans, posting videos and photos to generate sharing and comments, running Facebook ads, and linking your Twitter account to share fan page updates. The key is proactively promoting the page through various online and social media channels rather than solely relying on suggestions to Facebook friends.
The document provides step-by-step instructions for creating and customizing a Facebook page, including how to add content and features, understand analytics, and edit basic settings and admin functions. Key aspects covered include building the page profile, managing the wall and posts, integrating applications and mobile access, and utilizing analytics and reporting insights. Overall the manual outlines the full process for setting up and optimizing an official Facebook page presence.
Working Differently: Building Community With Facebook Fan PagesBob Bertsch
Building community is one of the key activities NDSU Extension Service must practice to communicate effectively online. This session shows you how to use the popular social media tool Facebook to build community around your county extension office, subject matter, project or department.
Facebook Presentation for ACIS Workshop edSocialMedia
Madeline Senkosky presented a seminar on Facebook 101 at the Association of Colorado Independent Schools Social Media Workshop. Her seminar included information on how Facebook has become the world’s largest social networking site and the place to be to reach constituents of all ages. This session showcased schools already using this medium with great success, in addition to the basics of getting started, including: signing up, generating great content and finding friends.
The document provides an introduction to using social media for municipalities. It discusses key benefits like two-way communication, expediency, demographics reached, and informing and engaging citizens. It then gives an overview of setting up pages on Facebook, YouTube channels, and blogs. The case study describes a town that successfully used these tools along with a website to promote recycling. It provides best practices like starting personally, assembling a team, focusing on one tool, and having an editorial schedule.
- Why Should Your Organization Use Facebook?
- How to set up a Facebook Fanpage for Your Organization
- Examples of Effective Use
- Establishing Boundaries/Policies
- Analytics: Measuring Results
See companion User Guide at:
http://www.slideshare.net/DrNICHCY/a-guidetousingfacebookindissemination
This document provides an overview of Facebook and how non-profits can use it. It discusses what Facebook is, how it works through profiles, friends, and the activity feed. It explains the difference between Facebook Pages and Groups, with Pages being better for larger organizations and Groups for smaller discussions. Tips are provided for setting up a Page and engaging fans through posts, media, and applications. Statistics on Facebook's large user base are presented to demonstrate why non-profits should utilize the platform.
Facebook has become a popular social media platform for both personal and professional networking. It allows individuals and organizations to create profile pages or fan pages to connect with others and promote themselves. The document provides step-by-step instructions for organizations to set up a Facebook fan page by selecting a category and name, adding a profile photo and information, making the page engaging with photos and posts, publishing it, and regularly updating it to build a following. It also recommends ways to promote the new fan page such as inviting contacts and joining networks to find more people to connect with.
Facebook started in 2004 as a social network for college students and has since expanded globally. It is the most popular social media site with over 500 million active users who spend over 700 billion minutes per month on the site. Facebook allows businesses to create pages and groups to promote their brand, connect with customers, and gain exposure to both registered and unregistered users. It provides analytics to understand audiences and offers advertising options to reach new customers.
Facebook can be used by organizations to connect, network and promote themselves. To create a Facebook page for an organization:
1. Pick a category and name that matches the organization. Add a profile photo that clearly represents the brand.
2. Provide information about who the organization is and what they do on the info tab. Add rich content like photos and events on other tabs to engage users.
3. Publish the page and promote it by sending invites to existing contacts and networks to build your fan base. Regularly update the page with fresh content to keep users engaged.
The document provides tips for promoting a Facebook fan page, including emphasizing that Facebook has over 500 million active users who spend significant time on the platform. It recommends ways to refer users to a fan page and badge usage, as well as tips for customizing the fan page through features like polls, videos, and integrating other social media like Twitter. It stresses the importance of user engagement and standing out from other pages.
Forward Progress Facebook - How To Build The Optimal Fan Page Class 1Social Jack
LIVE Classes begin - Nov 19th at 1PM CST
- Get the team ready to make the shift!
- Stop Watching and Start DOING!
- Over 600,000 People will Join Facebook today!
- Millions are Searching Facebook TODAY!
- The Over 45 Crowd are the Fastest Growing Group
- Where's your Customer?
Facebook for Business l - Setting up your Business Page
- LIVE ONLINE - Nov 19th - 1PM CST
- Fundamentals in setting up your Business Site
-Jump start to setting up for success
-What do you need before you post content
-Content posting for results
-Getting Found
Facebook for Business ll - How to Generate Leads with Facebook, & Twitter.
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The document summarizes the key provisions and benefits of the 2010 Patient Protection and Affordable Care Act. It discusses that the law aims to expand health insurance coverage to millions of uninsured Americans, protect people with pre-existing conditions, help families and small businesses afford coverage, and lower the growth of health care costs over time through increased prevention, quality improvements, and market reforms. The law is paid for through a combination of savings, taxes and fees, and is projected to reduce the federal deficit.
Providing oral care to people with autism requires adaptation of the skills you use every day. In fact, most people with mild or moderate forms of autism can be treated successfully in the general practice setting
The document provides tips for writing effective press releases, including making them newsworthy, concise, fact-based, and tailored for both print and digital media. It emphasizes the importance of including multimedia components, social sharing tools, and maintaining relationships with journalists. Sample press releases are also included to demonstrate best practices.
This document discusses the history and importance of community health centers (CHCs) and advocacy for CHCs. It outlines that CHCs were established in 1965 to serve underserved communities and were officially established in 1975 under section 330 of the Public Health Service Act. CHCs are owned and operated by local communities, provide care regardless of ability to pay, and often offer multiple services in one location. The document encourages advocacy for CHCs and provides examples of how advocacy has led to increased funding, expanded services, and more patients served by CHCs across the nation.
This “Customer Service Excellence Training” slideshow is geared to help participants understand:
- The principles of strong customer service
- The concept of internal and external customer service
- Ideas for customer service improvement within their workplace
This document provides an overview of integrated health care, including definitions, reasons for its importance, elements of successful models, and challenges. In 3 sentences: Integrated health care combines physical and mental health services to provide coordinated care through programs that address things like chronic conditions, health education, and care for complex multi-morbidities common to those with serious mental illness. Barriers to integration include differing clinical approaches between specialties, lack of provider training, financial and legal issues, and cultural differences between specialties. The benefits of integration include improved detection and treatment of health issues, better outcomes, increased adherence to care, and higher patient and provider satisfaction.
The document provides an overview of key financial concepts and metrics for health centers, including operating revenues, expenses, income statements, balance sheets, cash flow statements, and key performance indicators. It discusses gross patient revenue, contractual adjustments, net patient revenue, operating and non-operating income, operating margins, days in accounts receivable, accounts receivable over 90 days, clinical encounters, and comparing metrics to prior years to measure progress. The presentation aims to make financial statements and metrics clear and help readers understand and monitor organizational performance.
1) Facebook is a popular social networking site that allows users to create profiles, connect with others, and share content. It has become a major platform for social interaction, especially among younger users.
2) Nonprofits can benefit from using Facebook by expanding their reach to find potential volunteers, donors, and supporters. It allows them to engage with like-minded organizations and spread their messages cost-effectively.
3) To use Facebook effectively, nonprofits should first observe how other organizations, their target audiences, and Facebook users in general interact on the platform to understand its culture before creating a presence. They should start gradually, such as promoting specific events, rather than making a large initial splash.
AI 101: An Introduction to the Basics and Impact of Artificial IntelligenceIndexBug
Imagine a world where machines not only perform tasks but also learn, adapt, and make decisions. This is the promise of Artificial Intelligence (AI), a technology that's not just enhancing our lives but revolutionizing entire industries.
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on integration of Salesforce with Bonterra Impact Management.
Interested in deploying an integration with Salesforce for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
5th LF Energy Power Grid Model Meet-up SlidesDanBrown980551
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
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-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
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Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
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Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Webinar: Designing a schema for a Data WarehouseFederico Razzoli
Are you new to data warehouses (DWH)? Do you need to check whether your data warehouse follows the best practices for a good design? In both cases, this webinar is for you.
A data warehouse is a central relational database that contains all measurements about a business or an organisation. This data comes from a variety of heterogeneous data sources, which includes databases of any type that back the applications used by the company, data files exported by some applications, or APIs provided by internal or external services.
But designing a data warehouse correctly is a hard task, which requires gathering information about the business processes that need to be analysed in the first place. These processes must be translated into so-called star schemas, which means, denormalised databases where each table represents a dimension or facts.
We will discuss these topics:
- How to gather information about a business;
- Understanding dictionaries and how to identify business entities;
- Dimensions and facts;
- Setting a table granularity;
- Types of facts;
- Types of dimensions;
- Snowflakes and how to avoid them;
- Expanding existing dimensions and facts.
Digital Marketing Trends in 2024 | Guide for Staying AheadWask
https://www.wask.co/ebooks/digital-marketing-trends-in-2024
Feeling lost in the digital marketing whirlwind of 2024? Technology is changing, consumer habits are evolving, and staying ahead of the curve feels like a never-ending pursuit. This e-book is your compass. Dive into actionable insights to handle the complexities of modern marketing. From hyper-personalization to the power of user-generated content, learn how to build long-term relationships with your audience and unlock the secrets to success in the ever-shifting digital landscape.
Skybuffer SAM4U tool for SAP license adoptionTatiana Kojar
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.
1. DIOSA | Communications: Facebook Best Practices for Nonprofit Organiz... http://www.diosacommunications.com/facebookbestpractices.htm
More Web 2.0 Resources for:
Nonprofit Organizations
Higher Education
Small Businesses
1) Use your organization's logo as your profile photo.
Facebook Pages are the perfect opportunity to further showcase your logo and build brand recognition. When possible, configure your
logo image for your Facebook Page so that it is in the shape of a square or at least a full rectangle. Very narrow logos are unreadable
in your fan's quot;My Pagesquot; and are severely cropped when you send quot;Updatesquot; on Facebook. [View Example: Hispanic Scholarship Fund]
2) Keep text to a bare minimum.
Your website is where your fan's will go to read more in-depth information about your organization. On your Facebook Page, keep text
to a bare minimum. When editing quot;Detailed Infoquot; under quot;Company Overviewquot; enter 1-2 paragraphs about your organization and under
quot;Missionquot; enter your organization's mission statement. Don't use the products section. If you have an online store, list it under the
quot;Websitequot; category. [View Example: The Humane Society of the United States]
3) Link to your website, blogs, social networking profiles, etc.
When editing quot;Detailed Infoquot;, in addition to your website, list links to your organization's profiles on MySpace, YouTube, Change.org, or
blogs that your organization maintains. [View Example: ACCION International]
4) Add the Change.org App.
The Change.org App allows you to add quot;Donatequot; and quot;Subscribe to e-Newsletterquot; buttons, as well any actions your organization has
created on Change.org, to your organization's Facebook Page [View Example: Harvesters]. If one of your fans on Facebook donates,
subscribes, or takes action, you can then download their supporter and donor data through your Nonprofit Admin Account on
Change.org [Sign up].
5) Add the Causes App.
The Causes App allows individuals and nonprofits to fundraise for their favorite causes/nonprofit organizations. Many nonprofits on
Facebook already have created numerous Causes [View Example: National Peace Corps Association]. Since Facebook Pages are
compatible with Apps, you should add the Causes App to your Facebook Page in order to centralize the Causes that your organization
has created in one place on Facebook.
6) Add the Notes App.
This native App of Facebook essentially allows you to run a blog on your Facebook Page. Like a blog, notes are listed chronologically
and allow fans to post comments. In addition, new Notes show up in the Mini-Feed on your page. Be sure the drag your Notes section
to left of your page so that the first sentence of your Note can be read. [View Example: The Sierra Club]
7) Add the Static FBML App.
The Static FBML App is a simple tool that allows you to add images, links, and tables and forms that are written in html to your
Facebook Page. This allows you to use Facebook Pages to drive traffic to your website and recruit online activists and donors. An
added bonus feature of this App is that it allows you to customize the title of the box.[View Example: Harvesters] Don't know HTML?
View this HTML Tutorial.
8) Use your Facebook Page to drive traffic to other social networking sites.
In the era of Web 2.0, at the very least nonprofit organizations should be using Facebook, Change.org, MySpace, and YouTube in their
communications and outreach strategies. Using the Profile Box App, add the Web 2.0 icons below to your organization's Facebook
Page and website to drive traffic to your communities on other social networks. [View Example: Carolyn's Compassionate Children]
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9) Add the YouTube Video Box App.
Since YouTube is one of the most visited websites in the world, add the YouTube Video Box App to import and display the videos that
your organization has already uploaded to YouTube. This will increase the video views on your YouTube Channel as well as increase
your nonprofit rank on YouTube. [View Example: Harvesters]
10) Add the Blog RSS Feed Reader App.
The Blog RSS Feed Reader App allows your organization's RSS Feed or any other RSS feed to your Facebook Page. The App
automatically downloads your most recent blog posts and post them on the right side of your Facebook Page. It’s a great way to drive
traffic to your blog or website and your blogs also show up in the News Feed on Facebook.
If your organization does not have its own RSS Feed or organizational blog, you can use the RSS Feed from your MySpace blog. [View
Example: DIOSA | Communications]
11) Send out one or two Updates per month.
Just like in e-mail marketing, if you send out too many Updates on Facebook to your fans, your run the risk of crossing that thin line of
being that quot;nonprofit that sends out too many updatesquot;. The option to quot;Opt Outquot; is front and center in your fan's Inbox > Updates and
can be done with one simple click. When it comes to online communications, less is more. Just like in e-mail, your fans will opt out less
and read your emails more if your organization only sends them out once or twice a month.
The Inbox > Updates is unique on Facebook in that only one Update is displayed no matter how many Updates a nonprofit may have
sent out. Still, the total of sent Updates is listed on the right side of your fan's Inbox > Updates. It doesn't look good if your organization
has 5-10 Updates listed while others are at one or two. Individuals on Facebook don't check their Updates as often as they do their
Inbox, so if they have 5 or 10 waiting it is just too much information to digest. Again, it's a thin line but one or two is a safe bet.
12) Link to your website(s) in Updates.
Whether is a link to your website or your organization's MySpace Profile, use Updates to increase traffic to your organization's website,
blog, or social networks. IMPORTANT: Make sure that you have the quot;http://quot; in front of the website URL [such as
http://www.wildaid.org] so that the link is automatically hyperlinked in your Update so that individuals can visit the website with one
simple click.
13) Do not leave your quot;Causequot; donation amount at $0.
Most people are unwilling to be the first to donate to a Cause on Facebook. To get the donations rolling and add crediblilty to your
Cause, donate $10, $25 or even $50 to your organizations Cause.
14) Use contests to increase the activity on your Facebook Page.
Using the Facebook Discussion Board, the Notes App, your website, and/or your blog, hold contests asking people to become a fan,
post comments on your wall and/org donate to your Cause/Change.org social network within a certain time frame and then reward
them with a free membership or gift. [View Example: Catholic Relief Services].
15) Thank your donors with Wall Comments!
Web 2.0 donors are a completely breed. They don't want your organization to waste time or resources sending print thank you letters.
They much prefer that a staff person at your organization post a thank you comment on their Wall! They will appreciate the public
acknowledgement. PLEASE NOTE: This is your only option in thanking your donors if you use Causes since the App does not provide
the nonprofit the contact information of your donors.
16) Ask Staff and Volunteers to quot;Sharequot; or quot;Postquot; your page.
Getting staff and volunteers involved in promoting your Facebook Page is a simple, easy way to grow the number of fans your
organization has on Facebook. Send an email to staff and volunteers with a link to your organization's Facebook page, ask them to
become a fan, and then request that they 1) invite their Facebook friends to become a fan and 2) that they regularly post your
organization's page to their profile through the quot;Sharequot; function on the right side of your page. Each time they quot;Postquot; it shows up in the
News Feed under quot;Posted Itemsquot;.
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17) Post a quot;Discussionquot; requesting that your fans quot;Sharequot; your page.
Fans are often very willing to help out your organization by sharing your page. They just need to be asked. Post a discussion on your
page entitled quot;If you have quot;Sharedquot; our page, please post here!quot; Knowing that they can then post on the discussion that they have
shared your page will give them the extra incentive to do so. Make sure you mention in the discussion that the quot;Sharequot; function is on the
upper right of your page, and that they can either quot;postquot; or quot;Invitequot; and that both are greatly appreciated.
18) Use an Update signature.
Just like an email signature or MySpace Bulletin Signature, have a one or two sentence Update signature that you insert at the bottom
of all Updates. Make sure you link to your website correctly in the Update signature!
19) Put a quot;Donate Nowquot; button on your Facebook Page.
Using the Static FBML App, add a quot;Donate Nowquot; button to your Facebook Page. Some folks just may not be comfortable donating
through the Causes App. Your quot;Donate Nowquot; can link directly to your donate page on your website. If you don't have a quot;Donate Nowquot;
button, you can sign up for a free account on Change.org and select one of 10 free quot;Donate Nowquot; buttons [See the Change.org FAQ].
20) Add the Posted Items App.
Web 2.0 communications really requires a shift in how nonprofit organizations approach online communications and fundraising. It's not
about controling and broadcasting the message like in Web 1.0. Web 2.0 is much more open, inclusive, and premised on empowering
individuals to participate in your online communities (and hopefully one day fundraise for your organization). Therefore, add the Posted
Items App in order to let individuals post items on your page. The posts might not always be relevant to your organization, but that's not
point. The point is building an inclusive, empowered and inspired online community! [View Example: The National Wildlife Federation]
21) Promote your Page on Groups and other Pages
Search for Groups on Facebook related to your organization mission and programs and if they have added the Posted Items App, post
your page. To begin, post your page on the Nonprofit Organizations Facebook Page and the DIOSA | Communications Facebook
Page.
22) Use the quot;Favoritesquot; function to build partnerships on Facebook.
Some organization's have numerous Facebook Pages and use the Favorites function to organize them all [View Exmple: Greenpeace
International]. Other organization's use the Favorites function to build relationships with other nonprofits and entities on Facebook [View
Example: The Humane Society of the United States]. One of the most important aspects of Web 2.0 is being friendly and supporting
one another online - those that do that well excel in Web 2.0 - and the Favorites function is a simple way to build friendly relationships
on Facebook. After you have favorited a page, make sure you post a wall comment on their page letting them know... hopefully they
will return the favor!
23) Allow your Fans to post photos.
When using the native quot;Photosquot; Facebook App, there is an option that allows quot;Fan Photosquot;. Enable this option so that fans can post
photos and be more engaged in your Facebook community. Inappropriate photos can be easily deleted by Admins.
24) Post comments on your own wall!
Responding to questions or statements made by your fans on your wall can be responded to with wall comments as well. Most
nonprofit pages have very little wall activity, and creating a dialogue of comments on your page's wall often helps get the ball rolling
with wall comments. If you are an Admin for the page, first click anywhere on the page so Facebook recognizes your Admin status.
That way wqhen you post wall comments they will be from your nonprofit (thus your logo will show up), and not your personal profile on
Facebook.
Be sure to join the discussion on the DIOSA | Communications Facebook Page!
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