Facebook Best Practices

The document provides 24 best practices for nonprofits to use Facebook effectively: 1) Use your logo as your profile photo, 2) Keep text to a minimum, 3) Link to your website and other profiles, 4) Add apps like Change.org and Causes, 5) Use your page to drive traffic to other sites, 6) Send 1-2 updates per month and link to your website, 7) Ask staff to share your page and post comments, and 8) Allow fans to post photos and engage with your community.