McClatchy strategy update

1. 2020 PLAN
The ROUNDTABLE 2015Imagine

2. PRINT PERFORMANCE 2014
Daily Circulation Volumes
Sunday Circulation Volumes
Advertising Revenue
Total Revenue

3. $200
MILLION
Digital
Revenue
In 2014
45
MILLION
Monthly
Unique
Visitors
>25%
Digital as
Percent of
Total Ad
Revenue
Good, but not good enough.
DIGITAL PERFORMANCE 2014

4. DEMOLISH & REBUILD
Miami Herald was once here.
STRUCTURE
TECHNOLOGY
CULTURE
SALES
PRODUCTS
STORYTELLING
WORKFLOWS

5. PRIMARY OBJECTIVES
Respect reader tempos
Improve storytelling
Modernize print product
Increase video presentation
Enhance responsive sites
Redo apps
Increase revenue
Reduce legacy costs

6. TEAM HOW.
Customers.

7. Rapid Innovation.
Customer-centered.
Empathy.
Prototype.

8. PRINT & DIGITAL DESIGN
NAVIGATION
STORYTELLING TECHNIQUES
READERSHIP “TEMPO” THEMES

9. • CEO & SENIOR TEAM DRIVEN
• CROSS-FUNCTIONAL TEAMS
• CROSS-PROPERTY OWNERSHIP
• SIGNIFICANT INVESTMENT

10. Customers.
READER ADVERTISER
① CONTINUOUS INVOLVEMENT
② PARTICIPATION IN HUNDREDS
③ KEY ROLES IN PROTOTYPES

11. THE LAUNCH PLAN.
California (May)
Carolinas (July)
Midwest/Florida (September)
Northwest/Kentucky (Oct./Nov.)
Remaining Markets (Q1-2016)

12. THE MESSAGE.

14. THE PRODUCTS.

20. PRIMARY OBJECTIVES
Respect reader tempos
Improve storytelling
Modernize print product
Increase video presentation
Enhance responsive sites
Redo apps
Increase revenue
Reduce legacy costs

21. When the new format hit my door, I, like many others,
threw up my hands in despair--ahahah!
But now I'm a "recant." The newspaper business
everywhere is in dire trouble. What you did was to save it
in our not so small part of the world. The yokels--uh,
locals--should be happy as a blood-choked mosquito. I,
for one, was not aware of the diversity of life here in
Charlotte until you began playing it up. Wow!
Not every paper could pull this off, but the Observer can
because (1) you have such good writers, (2) and
photographers. I feel as if I'm reading an on-going novel-
-illustrated. Tell me more, show me more!
As a writer, I thank you for the book page and the photo
of my dear friend, and fellow poet, Dannye Powell, in the
upper left-hand corner.
You have a winner there.
Onward and upward,
Julie Suk
READER FEEDBACK