Ten reasons why it’s
time to make the LEAP
We don’t really have an elevator speech. Not even the Empire State
Building has enough floors to hear the whole LEAP story.
LEAP touches every aspect of your business.We make it better –
more effective, more efficient and more profitable – by leveraging
data, technology and really smart people to grow, activate, engage
and monetize audiences.
We start by collaborating with you to build the most robust,
comprehensive database in your market. And then we deploy it to
deliver data-optimized campaigns and marketing solutions that
result in audience and revenue growth.
LEAP shares the investments required to grow, engage and
monetize audiences across its entire client coalition.That means
world class technology – and the expertise to deploy it – are put to
work on your behalf for much less than if you go solo.
Moreover, the LEAP Client Coalition generates a level of scale that
results in significant savings for data, email executions, direct mail
production – and virtually all cost elements that are based on
SHARED RESOURCE MANAGEMENT is a cornerstone of the LEAP
model.What does it mean to you? Better solutions at less cost.
At LEAP, we’re committed to this belief.
We can’t take credit for those profound words of wisdom.They
emanated from a client who spontaneously gave the LEAP model a
comprehensive and compelling perspective.
It’s not only our mission, but our passion, to grow, activate, engage
and monetize audiences.
Most importantly, we recognize that audiences are built through
CUSTOMER INTELLIGENCE.The more you know about a consumer,
the more audiences he/she belongs to – and the more relevant you
can be in your content and communications.
Analysts – Not
Sure, we deploy world class technology to your benefit. But that
technology isn’t ours.We simply went out and found the best
technology components to deliver end-to-end, data-optimized
audience solutions for our client community.
What really makes LEAP special are the people that put that
technology to use.They’re smart marketers – experts that are
focused on engineering data-driven marketing processes that
achieve your audience goals.
Imagine…a skilled team of professionals deploying world class
technology – and your data – to build and monetize your audiences.
What’s not to like about our MANAGED SERVICES approach?
At LEAP, we believe in transparency.And since we measure almost
everything, you have a view into just how well we’re doing together.
But the more important reason for our obsession with metrics is the
identification of what works and what doesn’t.There is no better
source for the identification of proven BEST PRACTICES than the
LEAP Client Coalition.Their marketing efforts are engineered
around those practices.
Moreover, LEAP clients have on-demand access to business critical
KPI’s.That not only helps validate our partnership – it helps them
make better business decisions.
We understand that your business is evolving. For our clients, we’re
making that evolution a bit more seamless.
We’re not only helping to move their customer interactions to the
digital realm, we’re consolidating digital data assets in a single
environment where they can be deployed to drive engagement,
cross-marketing efforts, operational efficiencies and more.
Data from DMP’s, web registration systems, e-commerce and
contest platforms all come together with customer transactions and
consumer demographics to enable the optimal promotion of your
print and digital product portfolio.
It’s not just about acquisition and retention.
It’s about maximizing customer value.Yes, the longer you keep a
customer, the more valuable the relationship. But tenure is only part
of the value equation.
Other components include engagement, cross-product
consumption, price and more. And, like tenure, all of those other
components are driven by your ability to be RELEVANT – relevant
with your content, your offers, your timing and your channel.
LEAP’s Customer Lifecycle ManagementCurriculum is a series of
timely, targeted, personalized, channel-optimized and automated
communications designed to deliver value to your customer while
creating value for you.
As our client community will attest, it does just that.
Are your multichannel marketing initiatives truly “multichannel?”
Or, perhaps more to the point, are those initiatives integrated? Just
because you have an email service provider doesn’t mean your
marketing efforts are cohesive.
True integration can only happen when all of your campaigns are
initiated from the same database environment – where the right
business rules can be applied to determine which channel is the
right channel for each campaign target.
That’s the LEAP method. Every campaign is designed to deliver the
right message to the right person at the right time using the RIGHT
Do you have a half-brained marketing strategy?
LEAP understands that audience marketing is both art and science.
Our team includes some of the best creative talent anywhere. But
that talent is tempered and honed by analytics.
Our clients benefit from both innovative approaches to multi-
platform creative strategies, and a test-and-learn methodology that
meticulously validates those approaches.As we may have
mentioned, we measure almost everything.
So we encourage you to use the full spectrum of cranial capacity.
Are your marketing campaigns more of a project than a process?
Perhaps you often feel like the conductor of the NY Philharmonic
Orchestra trying to synchronize the contributions of a diverse group
with varying talents.
But rather than the strings and the horns, you’re coordinating the
efforts of the creative developer, marketing analyst, IT staffer, email
service provider, printer, post office, call center, etc.
That’s a lot of dependencies – each of which has dependencies of its
own.After all, you can’t send the campaign without the most current
list – which really can’t be produced until the creative is prepared and
approved.And if one component malfunctions, start over.
At LEAP, we’ve done the syncing for you.You won’t need that
maestro’s baton…or the bottle of Excedrin. Everything is sequenced.
Everything is on time.
There’s no arguing the fact that survival in the news media is
dependent upon your ability to leverage unique assets – content-
generation, community relationships and brand integrity among
them – to diversify your revenue.
Events, digital services, native advertising, e-commerce, video,
niche publishing, targeted marketing solutions, etc. represent the
revenue initiatives that will secure a future extending beyond
traditional subscription and ad revenues.
And every one of those initiatives is engineered, promoted and
executed through a comprehensive knowledge of your audiences –
the kind of intelligence that is a foundational element of the LEAP
In other words, we’re here not only to enable the growth of your
audiences – we’re here to help you make money from them.
If you’ve been keeping track, you’ll notice that we crashed through
the “TopTen” barrier a couple of slides back.That’s because there
are just too many reasons to consider LEAP.
But of all the reasons discussed to this point, the spotlight shines
brightest on one: the RESULTS.
LEAP clients consistently see meaningful improvements in critical
audience KPI’s such as growth, attrition, activation, engagement
They’re reducing costs by eliminating tasks that LEAP performs
more efficiently on their behalf.
And they’re getting paid by their advertisers to create multi-
platform solutions that deliver results.
We won’t force a long, multi-year contract down your throat.That’s
because we’re confident that LEAP will work for you, too.
If you would like to see some of the detail behind the fluff, please
contact LEAP Managing Partner,Tom Ratkovich.