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The Impact of Hurricane Maria

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Maria Eugenia Ferre, Chairwoman of GFR Media in Puerto Rico, shares her perspective at The 2018 ROUNDTABLE in Vail, CO.

Published in: Leadership & Management
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The Impact of Hurricane Maria

  1. 1. COMPANY OVERVIEW By: María Eugenia Ferré Rangel | Chairwoman, Board of Directors GFR Media
  2. 2. PUERTO RICO MARKET: 1 2 3 3.4 million people live in Puerto Rico, of those, 52% are women. The median age is 37 years. Half of the population (53%) is 35+ and the total population is getting older. It’s estimated that 110,000+ people migrate annually, mostly to the USA. Census 2010 & recent studies that estiamtes actual population in 3.4 million in 2016..
  3. 3. Market Media Overview 28.4% (-0.2) 26.5%, (-4.1) 18.1%, (+6.1) 11.6%, (-0.9) 5.8%, (+0.7) 4.5%, (-1.2) 2.8%, (-.2) 1.6%,… 0.4%, (-.1)0.3%, (-.5) Local TV GFR Media Radio Outdoor El Vocero Paid TV Newspaper Regional Metro Newspaper National (SJS) Magazine Reference: Nielsen Data June 2018 versus 2017.
  4. 4. Our vision The leading communications company for Puerto Ricans. Developing solutions that connect and delight our audiences and drive results for our business partners; powered by the reach, brand equity, audience intelligence and contact ability of all our media platforms.
  5. 5. 1 2 3 The Model: Evolves around and centered in servicing the most effective business to business (B2B) and business to consumer (B2C) solutions. Built on 4 foundations: extraordinary and relevant content, audience intelligence, data mining and analytics capabilities and communications solutions. Guarantees audience segmentation, audience reach, contact ability and results. 4 Support by our robust multi touchpoints & ecosystem.
  6. 6. Company Overview POPULATIONDIGITALPRINT ECOSYSTEM GFR Media owns the two largest daily newspapers in Puerto Rico (El Nuevo Día & Primera Hora). GFR Media reaches 75% of Puerto Rico’s 18+ population. All GFR Media properties have a significant digital component with strong web, mobile and social media presence. GFR Media also diversified into education, events and experiences and OOH as it leverages the assets to develop new opportunities.
  7. 7. LOCATION BASED MARKETING SMS + EMAIL MARKETING MOBILE NOTIFICATIONS DATA INTELLIGENCE AUDIENCE PODCASTS CONTEXTUAL MARKETING BILLBOARDS EVENTS & PROMOTIONS SOCIAL MEDIA ADVERTISING PRINT SHOPPERS PRINT & DIGITAL DAILY DEALS PLATFORMS DESKTOP INTELLIGENCE APPS MOBILE TABLETS Our Ecosystem
  8. 8. END 100K Daily copies home delivery 280K Weekend copies 155K Wednesday & Sunday copies PH 170K Thursday copies 155K Wednesday & Friday copies 80% Lights distribution
  9. 9. END PH 6.2MM Monthly users 46.4MM 7.2K Digital + ePaper subscriptions 3.0MM 1MM Social media (Facebook + Twitter + Instagram) followers & interactions 1.5MM Newsletter opened emails 3.9MM 44.0MM 700K Newsletter opened emails 2.3MM 1.4MM Social media (Facebook + Twitter + Instagram) followers & interactions END PH Monthly pageview Monthly users Monthly pageview Social media interactionsSocial media interactions
  10. 10. Be the partner of choice for any communication strategy in Puerto Rico.

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