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The Independent Media Company: Today/Tomorrow – Seaton Publishing


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How are independent and family-owned local media firms navigating the current media environment? Do the economics threaten their independence? What are the critical strategic considerations that will determine their future? Mary Elworth, a Board Member with the Observer Publishing Company, will moderate a panel of highly-respected owners and business managers who will share how they plan to succeed today and for the long-term. Panelists include:

Tom Shaw, VP/Group Publisher, Shaw Media Group
Jay Seaton, Publisher, Seaton Publishing Company
Cameron Nutting Williams, Regional Publisher, Ogden News Group

Published in: Leadership & Management
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The Independent Media Company: Today/Tomorrow – Seaton Publishing

  1. 1. Seaton Publishing Company Jay Seaton, publisher, The Daily Sentinel
  2. 2. Confidential Customized for Lorem Ipsum LLC Version 1.0 Recently Acquired: • The Junction City (Kan.) Daily Union • Red Rock Radio group of Grand Junction Currently Own: • The Grand Junction (Colo.) Daily Sentinel • The Manhattan (Kan.) Mercury • The Sheridan (Wyo.) Press • The Hastings (Neb.) Tribune • The Winfield (Kan.) Courier-Traveler • The Alliance (Neb.) Herald • The Black Hills (S.D.) Pioneer
  3. 3. Halting the Revenue Slide 1 Community newspaper as convener, hub of the wheel 2 Sales management borrowed from highly competitive industries; breaking down silos 3 Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor dolor incididunt labore dolore magna aliqua. Putting the toothpaste back in the tube online
  4. 4. 4 Leveraging a still dominant audience 5 Acquiring intellectually consistent businesses 6 Understanding why people pay for your newspaper Halting the Revenue Slide
  5. 5. Threats and Challenges ● Black Swan is the rule, not the exception – therefore, First Amendment mission must remain paramount. ● Simon Sinek’s: “Why do we do what we do?"