SlideShare a Scribd company logo
1 of 32
Download to read offline
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Comment atteindre la meilleure audience possible grâce à une DMP
Christophe Lauer | Solution Consultant, Advertising Solutions | Adobe Southwest Europe
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 3
Adobe is helping organizations to
create, drive and scale their
digital business.
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
THE ADOBE MARKETING CLOUD
ANALYTICS EXPERIENCE
MANAGER
TARGET MEDIA
OPTIMIZER
SOCIAL CAMPAIGN AUDIENCE
MANAGER
PRIMETIME
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Vidéo d’intro
5
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
The storm of data requires the media
industry to focus on insights that make data
actionable and tell a compelling story for
advertisers.
Having targeting capabilities is not option. It is necessity to survive
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 7
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Marketing is Creativity
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Introduction to Digital Advertising
9
San Francisco, 1961
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Marketing is Maths
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 11
Sorry Roger.
You’re being replaced by
an ad exchange.
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
What is a DMP?
#AdobeSummit @jamestrudgian
“What data can I use in
a DMP?” “What are the typical use cases
for a DMP?”
“What can I do with
Segments?”
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Collecter les données
No PII
40,000
01001010100010
1st Party Data
Données socio-démo
Données online (web)
Données mobiles
CRM et bases marketing
Programmes de fidé
Tickets de caisses, commandes
2nd Party Data
Distributeurs, channel
Autres verticaux, partenariats
Aucune donnée PII dans la DMP.
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Segmenter les Audiences
BRAND ADVOCATEHIGH SPENDER
ONLINE SHOPPER
PROSPECT
HIGH SPENDER
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Activer les segments d’audience
mobile
social advertising
emailing
search advertising
websites
display advertising
video
•  Adresser des messages et
des offres cohérentes à
des segments d’audience,
à travers l’ensemble des
canaux onsite, offsite et
mobile
•  Gérer la pression
marketing
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Augmenter le Reach
Audience Segment Definition
Demographic information
Products
Center of interests
Interactions
25
12
Audience Segment Definition
Demographic information
Products
Center of interests
Interactions
25
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Augmenter le Reach
Audience Segment Definition
Demographic information
Products
Center of interests
Interactions
25
Consumer profile
Demographic information
Products
Center of interests
Interactions
32
03
Consumer profile
Demographic information
Products
Center of interests
Interactions
19
04
Consumer profile
Demographic information
Products
Center of interests
Interactions
38
23
Consumer profile
Demographic information
Products
Center of interests
Interactions
38
23
Consumer profile
Demographic information
Products
Center of interests
Interactions
06
Consumer profile
Demographic information
Products
Center of interests
Interactions
26
05
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
DSPs 3rd Party Data Providers
Video Social / Graph Mobile / Cross - DeviceForecasting Attribution Ad Servers Inventory Sources / SSPsTargeting Platforms
Adobe Audience Manager
Partner Integrations
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Advertiser Case Study
Major Broadcasting Company in the UK
•  Television and contents
UK's largest pay-TV broadcaster with 11
million subscribers as of 2015.
•  Broadband internet services
Including On Demand HD video
services.
•  Fixed line telephone services
A classical Triple Play offering.
Major Broascaster Company in the UK
Meet Dave
Profile
Channel
Behaviour
Dave is talking to you
Monthly subscription £120
Has basic Sky package
Earns > £35,000
Responds to display
Affiliate offers
Doesn’t click email
3 site visits this week
Uses iPad to browse
Purchase on desktop
Consolidation and Activation
On site eMail Content Social Search Display
DMP and Segmentation
Goal
Drive relevant customer and prospect communications across
all customer touch points and communications
Solution
Working closely with the Adobe Professional Services team in
2015, the agency aimed to:
-  Ingest first party CRM data in to Audience Manager
-  Fully integrate Adobe Target and Audience Manager
-  Integrate customer segmentation models in to Audience
Manager for value based optimisation
-  Leverage 2nd party data through the tagging of all client’s
family of sites
-  Consistent messaging off and on-site
We serve over one billion ad
impressions every single month.
Over 75% of these do nothing.
Ever.
- Head of Trading
Client
CRM
Agency
DSPs
2rd Party
Data
Adobe

Analytics
Audience Manager
Target
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 24
Premiers résultats après 6 semaines
•  Display CTR amélioré de 45 %
•  CPA réduit de 18 %
•  ROI immédiat démontré dans les 6 premières
semaines
ROI
•  En moins de 6 mois, le ROI généré par l’optimisation média couvre le
coût annuel total d’Adobe Audience Manager
CTR
+45%
CPA
-18%
ROI
6 months
Facteurs clés de succès
•  Client Adobe Analytics et Adobe Target : implémentation simple et
rapide (12 semaines) qui permet un quick win
•  Un fort volume de données en entrée
•  L’accompagnement : Adobe + Havas Media (ex DBi – agence de
référence Analytics – a fait l’implémentation) + WPP Mediacom (agence
media – fait le run de la plateforme)
Business Case
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Publisher Case Study
Condé Nast
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Results
•  Optimized social media posting schedule to boost traffic at least 40%
•  Increased subscriptions with targeted cross-promotions
•  Integrated offline audience profiles with online behavioral data to target advertisements
•  Improved basket size and repeat customers for advertisers
•  Used predictive analytics to forecast revenue and develop budgets
Home to more than a dozen of the world’s top magazines, including GQ, The New Yorker, Vanity Fair, and Vogue, Condé Nast
is best known for its long history publishing sophisticated content, the company has positioned itself as a digital leader by
using Adobe solutions to produce engaging websites and digital magazines to extend the world-class experience of its print
publications
“Advertisers love having
greater access to audiences
through insight-based profiles.
These audiences are high-
quality, engaged consumers,
enabling advertisers to
increase basket sizes and
attract more repeat
customers.”
Chris Reynolds, Vice President
of Data and Marketing
Analytics, Condé Nast
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Conde Nast: Audience Management & Segmentation
27
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 28
28
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
s
29
Demographics
Content
Behavior
Tech
Enthusiast
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
© 2015 Adobe Systems Incorporated. All Rights Reserved.
Top publisher stays on top.
Global publisher implements Adobe
Audience Manager to unify published
brands and boost revenues through
better ad placements.
RESULTS
UNIFIED DATA
Integrated offline, online,
and cross-channel data
into a single platform
CUSTOMER
INSIGHTS
Enriched audience
modeling to enhance
customer experiences
and boost ad revenues
ENHANCED
PROCESS
Established repeatable
workflows for
implementing new digital
marketing solutions
ROI
Generated new revenue
streams, including
through partnering
organizations and
publishers
Adobe solutions enables publisher to
build more advanced customer profiles,
scale services, create new revenue
streams, and deliver more relevant
experiences and content.
SOLUTION
Adobe Audience Manager solution within
Adobe Marketing Cloud
Image Attribution
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Téléchargez le Livre Blanc
“Data Management Platforms – Deciphered”
par Digital Doughnut en collaboration avec Adobe
31
Téléchargement libre depuis :
http://bit.ly/DMP101-Adobe
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Christophe Lauer | Solution Consultant, Advertising Solutions | Adobe Southwest Europe
lauer@adobe.com

More Related Content

What's hot

April partner bootcamp deck cookieless future
April partner bootcamp deck  cookieless futureApril partner bootcamp deck  cookieless future
April partner bootcamp deck cookieless futureAcquia
 
The Future of Display Advertising
The Future of Display AdvertisingThe Future of Display Advertising
The Future of Display AdvertisingSearch Laboratory
 
The Benefits of Automation - Digiday Programmatic Rome, 11/10/15
The Benefits of Automation - Digiday Programmatic Rome, 11/10/15The Benefits of Automation - Digiday Programmatic Rome, 11/10/15
The Benefits of Automation - Digiday Programmatic Rome, 11/10/15Digiday
 
The Role of CDP in Data-Driven Marketing
The Role of CDP in Data-Driven MarketingThe Role of CDP in Data-Driven Marketing
The Role of CDP in Data-Driven MarketingChristine Paulson
 
Ana Villegas, Dell - Using Data, Technology and Creativity to Break Through T...
Ana Villegas, Dell - Using Data, Technology and Creativity to Break Through T...Ana Villegas, Dell - Using Data, Technology and Creativity to Break Through T...
Ana Villegas, Dell - Using Data, Technology and Creativity to Break Through T...Marketing United
 
Microsoft versus Google SMB Channel Partner Program
Microsoft versus Google SMB Channel Partner ProgramMicrosoft versus Google SMB Channel Partner Program
Microsoft versus Google SMB Channel Partner ProgramMobileForce Inc.
 
Introduction to Customer Data Platforms
Introduction to Customer Data PlatformsIntroduction to Customer Data Platforms
Introduction to Customer Data PlatformsTreasure Data, Inc.
 
The Top 5 FAQ's When Considering Programmatic
The Top 5 FAQ's When Considering ProgrammaticThe Top 5 FAQ's When Considering Programmatic
The Top 5 FAQ's When Considering ProgrammaticHanapin Marketing
 
Lisa Weichselbaum & Siegfried Stepke (e-dialog) Die Google Marketing Platfor...
Lisa Weichselbaum & Siegfried Stepke (e-dialog)  Die Google Marketing Platfor...Lisa Weichselbaum & Siegfried Stepke (e-dialog)  Die Google Marketing Platfor...
Lisa Weichselbaum & Siegfried Stepke (e-dialog) Die Google Marketing Platfor...e-dialog GmbH
 
Why Should a SSP or DSP buy a DMP ?
Why Should a SSP or DSP buy a DMP ?Why Should a SSP or DSP buy a DMP ?
Why Should a SSP or DSP buy a DMP ?Karthik Ethirajan
 
Using Personas to Guide DAM Results: How Life Time Pumped Up Their UX and CX
Using Personas to Guide DAM Results: How Life Time Pumped Up Their UX and CXUsing Personas to Guide DAM Results: How Life Time Pumped Up Their UX and CX
Using Personas to Guide DAM Results: How Life Time Pumped Up Their UX and CXAcquia
 
Why is Customer Data Platform (CDP) ?
Why is Customer Data Platform (CDP) ?Why is Customer Data Platform (CDP) ?
Why is Customer Data Platform (CDP) ?Trieu Nguyen
 
RTB Update 2: Richard Foster, Krux
RTB Update 2: Richard Foster, KruxRTB Update 2: Richard Foster, Krux
RTB Update 2: Richard Foster, KruxHusetMarkedsforing
 
Programmatic Advertising 101
Programmatic Advertising 101Programmatic Advertising 101
Programmatic Advertising 101Rubicon Project
 
Programmatic vs Adwords
Programmatic vs AdwordsProgrammatic vs Adwords
Programmatic vs AdwordsNeeraj Mishra
 
Master Track A: "Programmatic Marketing – A Brand View"
Master Track A: "Programmatic Marketing – A Brand View"Master Track A: "Programmatic Marketing – A Brand View"
Master Track A: "Programmatic Marketing – A Brand View"iMedia Connection
 
Microsoft Global Marketing Operations Case Study
Microsoft Global Marketing Operations Case StudyMicrosoft Global Marketing Operations Case Study
Microsoft Global Marketing Operations Case StudyIDV Solutions
 
DMPs are Dead. Welcome to the CDP Era.
DMPs are Dead. Welcome to the CDP Era.DMPs are Dead. Welcome to the CDP Era.
DMPs are Dead. Welcome to the CDP Era.mParticle
 
Google Adwords PPC Training Seminar - Vorian Agency - Bunbury, August 2014
Google Adwords PPC Training Seminar - Vorian Agency - Bunbury, August 2014Google Adwords PPC Training Seminar - Vorian Agency - Bunbury, August 2014
Google Adwords PPC Training Seminar - Vorian Agency - Bunbury, August 2014Vorian Agency
 

What's hot (20)

April partner bootcamp deck cookieless future
April partner bootcamp deck  cookieless futureApril partner bootcamp deck  cookieless future
April partner bootcamp deck cookieless future
 
The Future of Display Advertising
The Future of Display AdvertisingThe Future of Display Advertising
The Future of Display Advertising
 
The Benefits of Automation - Digiday Programmatic Rome, 11/10/15
The Benefits of Automation - Digiday Programmatic Rome, 11/10/15The Benefits of Automation - Digiday Programmatic Rome, 11/10/15
The Benefits of Automation - Digiday Programmatic Rome, 11/10/15
 
The Role of CDP in Data-Driven Marketing
The Role of CDP in Data-Driven MarketingThe Role of CDP in Data-Driven Marketing
The Role of CDP in Data-Driven Marketing
 
Ana Villegas, Dell - Using Data, Technology and Creativity to Break Through T...
Ana Villegas, Dell - Using Data, Technology and Creativity to Break Through T...Ana Villegas, Dell - Using Data, Technology and Creativity to Break Through T...
Ana Villegas, Dell - Using Data, Technology and Creativity to Break Through T...
 
Microsoft versus Google SMB Channel Partner Program
Microsoft versus Google SMB Channel Partner ProgramMicrosoft versus Google SMB Channel Partner Program
Microsoft versus Google SMB Channel Partner Program
 
Introduction to Customer Data Platforms
Introduction to Customer Data PlatformsIntroduction to Customer Data Platforms
Introduction to Customer Data Platforms
 
The Top 5 FAQ's When Considering Programmatic
The Top 5 FAQ's When Considering ProgrammaticThe Top 5 FAQ's When Considering Programmatic
The Top 5 FAQ's When Considering Programmatic
 
Lisa Weichselbaum & Siegfried Stepke (e-dialog) Die Google Marketing Platfor...
Lisa Weichselbaum & Siegfried Stepke (e-dialog)  Die Google Marketing Platfor...Lisa Weichselbaum & Siegfried Stepke (e-dialog)  Die Google Marketing Platfor...
Lisa Weichselbaum & Siegfried Stepke (e-dialog) Die Google Marketing Platfor...
 
Why Should a SSP or DSP buy a DMP ?
Why Should a SSP or DSP buy a DMP ?Why Should a SSP or DSP buy a DMP ?
Why Should a SSP or DSP buy a DMP ?
 
Using Personas to Guide DAM Results: How Life Time Pumped Up Their UX and CX
Using Personas to Guide DAM Results: How Life Time Pumped Up Their UX and CXUsing Personas to Guide DAM Results: How Life Time Pumped Up Their UX and CX
Using Personas to Guide DAM Results: How Life Time Pumped Up Their UX and CX
 
Why is Customer Data Platform (CDP) ?
Why is Customer Data Platform (CDP) ?Why is Customer Data Platform (CDP) ?
Why is Customer Data Platform (CDP) ?
 
RTB Update 2: Richard Foster, Krux
RTB Update 2: Richard Foster, KruxRTB Update 2: Richard Foster, Krux
RTB Update 2: Richard Foster, Krux
 
Programmatic Advertising 101
Programmatic Advertising 101Programmatic Advertising 101
Programmatic Advertising 101
 
Programmatic vs Adwords
Programmatic vs AdwordsProgrammatic vs Adwords
Programmatic vs Adwords
 
Master Track A: "Programmatic Marketing – A Brand View"
Master Track A: "Programmatic Marketing – A Brand View"Master Track A: "Programmatic Marketing – A Brand View"
Master Track A: "Programmatic Marketing – A Brand View"
 
G4-mediakit
G4-mediakitG4-mediakit
G4-mediakit
 
Microsoft Global Marketing Operations Case Study
Microsoft Global Marketing Operations Case StudyMicrosoft Global Marketing Operations Case Study
Microsoft Global Marketing Operations Case Study
 
DMPs are Dead. Welcome to the CDP Era.
DMPs are Dead. Welcome to the CDP Era.DMPs are Dead. Welcome to the CDP Era.
DMPs are Dead. Welcome to the CDP Era.
 
Google Adwords PPC Training Seminar - Vorian Agency - Bunbury, August 2014
Google Adwords PPC Training Seminar - Vorian Agency - Bunbury, August 2014Google Adwords PPC Training Seminar - Vorian Agency - Bunbury, August 2014
Google Adwords PPC Training Seminar - Vorian Agency - Bunbury, August 2014
 

Similar to Adobe : Comment toucher la meilleure audience possible grâce à une DMP - Programmatique Expo Paris, 9 Juin 2015

Increasing Profitability with Personalization
Increasing Profitability with PersonalizationIncreasing Profitability with Personalization
Increasing Profitability with PersonalizationAdobe Experience Cloud
 
S607_PersonalizationProfitability_RussLewis
S607_PersonalizationProfitability_RussLewisS607_PersonalizationProfitability_RussLewis
S607_PersonalizationProfitability_RussLewisRussell Lewis
 
LVIMA DPD 2015 - Adobe
LVIMA DPD 2015 - AdobeLVIMA DPD 2015 - Adobe
LVIMA DPD 2015 - AdobeChris Evans
 
La trasformazione digitale è una questione di customer experience e d’innovaz...
La trasformazione digitale è una questione di customer experience e d’innovaz...La trasformazione digitale è una questione di customer experience e d’innovaz...
La trasformazione digitale è una questione di customer experience e d’innovaz...InSide Training
 
7 Marketing Strategies for Business Growth
7 Marketing Strategies for Business Growth7 Marketing Strategies for Business Growth
7 Marketing Strategies for Business GrowthMarketo
 
Adobe on Adobe - Our Transformation Story
Adobe on Adobe - Our Transformation StoryAdobe on Adobe - Our Transformation Story
Adobe on Adobe - Our Transformation StoryColin Tan
 
Marketo Engage Innovationen in 2020
Marketo Engage Innovationen in 2020Marketo Engage Innovationen in 2020
Marketo Engage Innovationen in 2020Marketo
 
Get social: How to create a social content strategy to change perceptions
Get social: How to create a social content strategy to change perceptionsGet social: How to create a social content strategy to change perceptions
Get social: How to create a social content strategy to change perceptionsLinkedIn Talent Solutions
 
Let's get personal - how to provide the most personal experience possible
Let's get personal - how to provide the most personal experience possibleLet's get personal - how to provide the most personal experience possible
Let's get personal - how to provide the most personal experience possibleWorld Brand Academy
 
Adobe Summit - Advanced Advertising Analytics
Adobe Summit - Advanced Advertising AnalyticsAdobe Summit - Advanced Advertising Analytics
Adobe Summit - Advanced Advertising AnalyticsChris Haleua
 
EN_Brochure_Adobe_Marketing_Cloud_2015
EN_Brochure_Adobe_Marketing_Cloud_2015EN_Brochure_Adobe_Marketing_Cloud_2015
EN_Brochure_Adobe_Marketing_Cloud_2015Olivier BINISTI
 
What's new in AEM 6.0
What's new in AEM 6.0What's new in AEM 6.0
What's new in AEM 6.0rtpaem
 
The Importance of a Data-Driven Dynamic Creative Strategy
The Importance of a Data-Driven Dynamic Creative StrategyThe Importance of a Data-Driven Dynamic Creative Strategy
The Importance of a Data-Driven Dynamic Creative StrategyIn Marketing We Trust
 
Stay Relevant on Facebook with Paid Content
Stay Relevant on Facebook with Paid ContentStay Relevant on Facebook with Paid Content
Stay Relevant on Facebook with Paid ContentAdobe Experience Cloud
 
The Rise of Content Marketing
The Rise of Content MarketingThe Rise of Content Marketing
The Rise of Content MarketingInnoTech
 
Reinventing Your Organization Around Mobile First Consumers
Reinventing Your Organization Around Mobile First ConsumersReinventing Your Organization Around Mobile First Consumers
Reinventing Your Organization Around Mobile First ConsumersRay Pun
 

Similar to Adobe : Comment toucher la meilleure audience possible grâce à une DMP - Programmatique Expo Paris, 9 Juin 2015 (20)

Increasing Profitability with Personalization
Increasing Profitability with PersonalizationIncreasing Profitability with Personalization
Increasing Profitability with Personalization
 
S607_PersonalizationProfitability_RussLewis
S607_PersonalizationProfitability_RussLewisS607_PersonalizationProfitability_RussLewis
S607_PersonalizationProfitability_RussLewis
 
LVIMA DPD 2015 - Adobe
LVIMA DPD 2015 - AdobeLVIMA DPD 2015 - Adobe
LVIMA DPD 2015 - Adobe
 
La trasformazione digitale è una questione di customer experience e d’innovaz...
La trasformazione digitale è una questione di customer experience e d’innovaz...La trasformazione digitale è una questione di customer experience e d’innovaz...
La trasformazione digitale è una questione di customer experience e d’innovaz...
 
7 Marketing Strategies for Business Growth
7 Marketing Strategies for Business Growth7 Marketing Strategies for Business Growth
7 Marketing Strategies for Business Growth
 
Adobe on Adobe - Our Transformation Story
Adobe on Adobe - Our Transformation StoryAdobe on Adobe - Our Transformation Story
Adobe on Adobe - Our Transformation Story
 
Marketo Engage Innovationen in 2020
Marketo Engage Innovationen in 2020Marketo Engage Innovationen in 2020
Marketo Engage Innovationen in 2020
 
Email is Still Crucial to Marketers
Email is Still Crucial to MarketersEmail is Still Crucial to Marketers
Email is Still Crucial to Marketers
 
Get social: How to create a social content strategy to change perceptions
Get social: How to create a social content strategy to change perceptionsGet social: How to create a social content strategy to change perceptions
Get social: How to create a social content strategy to change perceptions
 
Lars
LarsLars
Lars
 
Let's get personal - how to provide the most personal experience possible
Let's get personal - how to provide the most personal experience possibleLet's get personal - how to provide the most personal experience possible
Let's get personal - how to provide the most personal experience possible
 
Adobe Summit - Advanced Advertising Analytics
Adobe Summit - Advanced Advertising AnalyticsAdobe Summit - Advanced Advertising Analytics
Adobe Summit - Advanced Advertising Analytics
 
EN_Brochure_Adobe_Marketing_Cloud_2015
EN_Brochure_Adobe_Marketing_Cloud_2015EN_Brochure_Adobe_Marketing_Cloud_2015
EN_Brochure_Adobe_Marketing_Cloud_2015
 
Fighting Disillusionment with Corporate Social Media
Fighting Disillusionment with Corporate Social MediaFighting Disillusionment with Corporate Social Media
Fighting Disillusionment with Corporate Social Media
 
Leveraging Data To Master Customer Experience - Patrick Tripp, Adobe
Leveraging Data To Master Customer Experience - Patrick Tripp, AdobeLeveraging Data To Master Customer Experience - Patrick Tripp, Adobe
Leveraging Data To Master Customer Experience - Patrick Tripp, Adobe
 
What's new in AEM 6.0
What's new in AEM 6.0What's new in AEM 6.0
What's new in AEM 6.0
 
The Importance of a Data-Driven Dynamic Creative Strategy
The Importance of a Data-Driven Dynamic Creative StrategyThe Importance of a Data-Driven Dynamic Creative Strategy
The Importance of a Data-Driven Dynamic Creative Strategy
 
Stay Relevant on Facebook with Paid Content
Stay Relevant on Facebook with Paid ContentStay Relevant on Facebook with Paid Content
Stay Relevant on Facebook with Paid Content
 
The Rise of Content Marketing
The Rise of Content MarketingThe Rise of Content Marketing
The Rise of Content Marketing
 
Reinventing Your Organization Around Mobile First Consumers
Reinventing Your Organization Around Mobile First ConsumersReinventing Your Organization Around Mobile First Consumers
Reinventing Your Organization Around Mobile First Consumers
 

More from Christophe Lauer

Webinar Clever Age - La fin annoncée des cookies tiers
Webinar Clever Age - La fin annoncée des cookies tiersWebinar Clever Age - La fin annoncée des cookies tiers
Webinar Clever Age - La fin annoncée des cookies tiersChristophe Lauer
 
La Tribune : Les sites web personnels commencent à gagner l'univers de l'entr...
La Tribune : Les sites web personnels commencent à gagner l'univers de l'entr...La Tribune : Les sites web personnels commencent à gagner l'univers de l'entr...
La Tribune : Les sites web personnels commencent à gagner l'univers de l'entr...Christophe Lauer
 
After web #1 - Les DOs et DONTs du Social Analytics - Christophe Lauer
After web #1 - Les DOs et DONTs du Social Analytics - Christophe LauerAfter web #1 - Les DOs et DONTs du Social Analytics - Christophe Lauer
After web #1 - Les DOs et DONTs du Social Analytics - Christophe LauerChristophe Lauer
 
DOs and DONT’s of Social Analytics
DOs and DONT’s of Social AnalyticsDOs and DONT’s of Social Analytics
DOs and DONT’s of Social AnalyticsChristophe Lauer
 
Best of Digital Campaigns -- EBG "Social Media & Mobile 2011"
Best of Digital Campaigns -- EBG "Social Media & Mobile 2011"Best of Digital Campaigns -- EBG "Social Media & Mobile 2011"
Best of Digital Campaigns -- EBG "Social Media & Mobile 2011"Christophe Lauer
 
Evènement Valtech - Médias Sociaux pour les Mutuelles et Assurances
Evènement Valtech - Médias Sociaux pour les Mutuelles et AssurancesEvènement Valtech - Médias Sociaux pour les Mutuelles et Assurances
Evènement Valtech - Médias Sociaux pour les Mutuelles et AssurancesChristophe Lauer
 
Ma présentation twitter en interne à MS France | juillet 2010
Ma présentation twitter en interne à MS France | juillet 2010Ma présentation twitter en interne à MS France | juillet 2010
Ma présentation twitter en interne à MS France | juillet 2010Christophe Lauer
 
Mix Paris 2007 - CLaueR - Optimisez l'impact de vos services sur le web
Mix Paris 2007 - CLaueR - Optimisez l'impact de vos services sur le webMix Paris 2007 - CLaueR - Optimisez l'impact de vos services sur le web
Mix Paris 2007 - CLaueR - Optimisez l'impact de vos services sur le webChristophe Lauer
 
Microsoft Surface v2 product platform details
Microsoft Surface v2 product platform detailsMicrosoft Surface v2 product platform details
Microsoft Surface v2 product platform detailsChristophe Lauer
 
WebCamp Paris 1 : Les 20 minutes d’actu des technos et produits Microsoft
WebCamp Paris 1 : Les 20 minutes d’actu des technos et produits MicrosoftWebCamp Paris 1 : Les 20 minutes d’actu des technos et produits Microsoft
WebCamp Paris 1 : Les 20 minutes d’actu des technos et produits MicrosoftChristophe Lauer
 
Présentation Windows Phone 7
Présentation Windows Phone 7Présentation Windows Phone 7
Présentation Windows Phone 7Christophe Lauer
 
Tutoriel : Apprendre à configurer et gérer un serveur Web sous Windows Server...
Tutoriel : Apprendre à configurer et gérer un serveur Web sous Windows Server...Tutoriel : Apprendre à configurer et gérer un serveur Web sous Windows Server...
Tutoriel : Apprendre à configurer et gérer un serveur Web sous Windows Server...Christophe Lauer
 
Atelier "Pimenter vos sites eCommerce avec Microsoft" aux journées Oxygène av...
Atelier "Pimenter vos sites eCommerce avec Microsoft" aux journées Oxygène av...Atelier "Pimenter vos sites eCommerce avec Microsoft" aux journées Oxygène av...
Atelier "Pimenter vos sites eCommerce avec Microsoft" aux journées Oxygène av...Christophe Lauer
 
Quoi de neuf dans Expression Web 3
Quoi de neuf dans Expression Web 3Quoi de neuf dans Expression Web 3
Quoi de neuf dans Expression Web 3Christophe Lauer
 
Silverlight Momentum and Introducing Silverlight 3
Silverlight Momentum and Introducing Silverlight 3Silverlight Momentum and Introducing Silverlight 3
Silverlight Momentum and Introducing Silverlight 3Christophe Lauer
 
Introducing the new features in Expression Web 3
Introducing the new features in Expression Web 3Introducing the new features in Expression Web 3
Introducing the new features in Expression Web 3Christophe Lauer
 
Journée Agences Web - Scénario Présence en ligne
Journée Agences Web - Scénario Présence en ligneJournée Agences Web - Scénario Présence en ligne
Journée Agences Web - Scénario Présence en ligneChristophe Lauer
 
La plateforme Web Microsoft
La plateforme Web MicrosoftLa plateforme Web Microsoft
La plateforme Web MicrosoftChristophe Lauer
 
Ateliers Silverlight 2 à l'Epitech
Ateliers Silverlight 2 à l'EpitechAteliers Silverlight 2 à l'Epitech
Ateliers Silverlight 2 à l'EpitechChristophe Lauer
 
CLaueR - AFUP PHP et Silverlight
CLaueR - AFUP PHP et SilverlightCLaueR - AFUP PHP et Silverlight
CLaueR - AFUP PHP et SilverlightChristophe Lauer
 

More from Christophe Lauer (20)

Webinar Clever Age - La fin annoncée des cookies tiers
Webinar Clever Age - La fin annoncée des cookies tiersWebinar Clever Age - La fin annoncée des cookies tiers
Webinar Clever Age - La fin annoncée des cookies tiers
 
La Tribune : Les sites web personnels commencent à gagner l'univers de l'entr...
La Tribune : Les sites web personnels commencent à gagner l'univers de l'entr...La Tribune : Les sites web personnels commencent à gagner l'univers de l'entr...
La Tribune : Les sites web personnels commencent à gagner l'univers de l'entr...
 
After web #1 - Les DOs et DONTs du Social Analytics - Christophe Lauer
After web #1 - Les DOs et DONTs du Social Analytics - Christophe LauerAfter web #1 - Les DOs et DONTs du Social Analytics - Christophe Lauer
After web #1 - Les DOs et DONTs du Social Analytics - Christophe Lauer
 
DOs and DONT’s of Social Analytics
DOs and DONT’s of Social AnalyticsDOs and DONT’s of Social Analytics
DOs and DONT’s of Social Analytics
 
Best of Digital Campaigns -- EBG "Social Media & Mobile 2011"
Best of Digital Campaigns -- EBG "Social Media & Mobile 2011"Best of Digital Campaigns -- EBG "Social Media & Mobile 2011"
Best of Digital Campaigns -- EBG "Social Media & Mobile 2011"
 
Evènement Valtech - Médias Sociaux pour les Mutuelles et Assurances
Evènement Valtech - Médias Sociaux pour les Mutuelles et AssurancesEvènement Valtech - Médias Sociaux pour les Mutuelles et Assurances
Evènement Valtech - Médias Sociaux pour les Mutuelles et Assurances
 
Ma présentation twitter en interne à MS France | juillet 2010
Ma présentation twitter en interne à MS France | juillet 2010Ma présentation twitter en interne à MS France | juillet 2010
Ma présentation twitter en interne à MS France | juillet 2010
 
Mix Paris 2007 - CLaueR - Optimisez l'impact de vos services sur le web
Mix Paris 2007 - CLaueR - Optimisez l'impact de vos services sur le webMix Paris 2007 - CLaueR - Optimisez l'impact de vos services sur le web
Mix Paris 2007 - CLaueR - Optimisez l'impact de vos services sur le web
 
Microsoft Surface v2 product platform details
Microsoft Surface v2 product platform detailsMicrosoft Surface v2 product platform details
Microsoft Surface v2 product platform details
 
WebCamp Paris 1 : Les 20 minutes d’actu des technos et produits Microsoft
WebCamp Paris 1 : Les 20 minutes d’actu des technos et produits MicrosoftWebCamp Paris 1 : Les 20 minutes d’actu des technos et produits Microsoft
WebCamp Paris 1 : Les 20 minutes d’actu des technos et produits Microsoft
 
Présentation Windows Phone 7
Présentation Windows Phone 7Présentation Windows Phone 7
Présentation Windows Phone 7
 
Tutoriel : Apprendre à configurer et gérer un serveur Web sous Windows Server...
Tutoriel : Apprendre à configurer et gérer un serveur Web sous Windows Server...Tutoriel : Apprendre à configurer et gérer un serveur Web sous Windows Server...
Tutoriel : Apprendre à configurer et gérer un serveur Web sous Windows Server...
 
Atelier "Pimenter vos sites eCommerce avec Microsoft" aux journées Oxygène av...
Atelier "Pimenter vos sites eCommerce avec Microsoft" aux journées Oxygène av...Atelier "Pimenter vos sites eCommerce avec Microsoft" aux journées Oxygène av...
Atelier "Pimenter vos sites eCommerce avec Microsoft" aux journées Oxygène av...
 
Quoi de neuf dans Expression Web 3
Quoi de neuf dans Expression Web 3Quoi de neuf dans Expression Web 3
Quoi de neuf dans Expression Web 3
 
Silverlight Momentum and Introducing Silverlight 3
Silverlight Momentum and Introducing Silverlight 3Silverlight Momentum and Introducing Silverlight 3
Silverlight Momentum and Introducing Silverlight 3
 
Introducing the new features in Expression Web 3
Introducing the new features in Expression Web 3Introducing the new features in Expression Web 3
Introducing the new features in Expression Web 3
 
Journée Agences Web - Scénario Présence en ligne
Journée Agences Web - Scénario Présence en ligneJournée Agences Web - Scénario Présence en ligne
Journée Agences Web - Scénario Présence en ligne
 
La plateforme Web Microsoft
La plateforme Web MicrosoftLa plateforme Web Microsoft
La plateforme Web Microsoft
 
Ateliers Silverlight 2 à l'Epitech
Ateliers Silverlight 2 à l'EpitechAteliers Silverlight 2 à l'Epitech
Ateliers Silverlight 2 à l'Epitech
 
CLaueR - AFUP PHP et Silverlight
CLaueR - AFUP PHP et SilverlightCLaueR - AFUP PHP et Silverlight
CLaueR - AFUP PHP et Silverlight
 

Recently uploaded

Jual obat aborsi Hongkong ( 085657271886 ) Cytote pil telat bulan penggugur k...
Jual obat aborsi Hongkong ( 085657271886 ) Cytote pil telat bulan penggugur k...Jual obat aborsi Hongkong ( 085657271886 ) Cytote pil telat bulan penggugur k...
Jual obat aborsi Hongkong ( 085657271886 ) Cytote pil telat bulan penggugur k...Klinik kandungan
 
NAGPUR CALL GIRL ❤ 8272964427❤ CALL GIRLS IN NAGPUR ESCORTS SERVICE PROVIDE
NAGPUR CALL GIRL ❤ 8272964427❤ CALL GIRLS IN NAGPUR ESCORTS SERVICE PROVIDENAGPUR CALL GIRL ❤ 8272964427❤ CALL GIRLS IN NAGPUR ESCORTS SERVICE PROVIDE
NAGPUR CALL GIRL ❤ 8272964427❤ CALL GIRLS IN NAGPUR ESCORTS SERVICE PROVIDEkajalroy875762
 
Abortion pills in Jeddah ! +27737758557, cytotec pill riyadh. Saudi Arabia" A...
Abortion pills in Jeddah ! +27737758557, cytotec pill riyadh. Saudi Arabia" A...Abortion pills in Jeddah ! +27737758557, cytotec pill riyadh. Saudi Arabia" A...
Abortion pills in Jeddah ! +27737758557, cytotec pill riyadh. Saudi Arabia" A...bleessingsbender
 
The Vietnam Believer Newsletter_May 13th, 2024_ENVol. 007.pdf
The Vietnam Believer Newsletter_May 13th, 2024_ENVol. 007.pdfThe Vietnam Believer Newsletter_May 13th, 2024_ENVol. 007.pdf
The Vietnam Believer Newsletter_May 13th, 2024_ENVol. 007.pdfbelieveminhh
 
UJJAIN CALL GIRL ❤ 8272964427❤ CALL GIRLS IN UJJAIN ESCORTS SERVICE PROVIDE
UJJAIN CALL GIRL ❤ 8272964427❤ CALL GIRLS IN UJJAIN ESCORTS SERVICE PROVIDEUJJAIN CALL GIRL ❤ 8272964427❤ CALL GIRLS IN UJJAIN ESCORTS SERVICE PROVIDE
UJJAIN CALL GIRL ❤ 8272964427❤ CALL GIRLS IN UJJAIN ESCORTS SERVICE PROVIDEkajalroy875762
 
JEYPORE CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JEYPORE ESCORTS SERVICE PROVIDE
JEYPORE CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JEYPORE ESCORTS SERVICE PROVIDEJEYPORE CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JEYPORE ESCORTS SERVICE PROVIDE
JEYPORE CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JEYPORE ESCORTS SERVICE PROVIDEkajalroy875762
 
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...yulianti213969
 
PALWAL CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN PALWAL ESCORTS
PALWAL CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN PALWAL ESCORTSPALWAL CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN PALWAL ESCORTS
PALWAL CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN PALWAL ESCORTSkajalroy875762
 
Progress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdf
Progress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdfProgress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdf
Progress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdfHolger Mueller
 
Ital Liptz - all about Itai Liptz. news.
Ital Liptz - all about Itai Liptz. news.Ital Liptz - all about Itai Liptz. news.
Ital Liptz - all about Itai Liptz. news.htj82vpw
 
Solar Panel Installation A Comprehensive Guide.pdf
Solar Panel Installation A Comprehensive Guide.pdfSolar Panel Installation A Comprehensive Guide.pdf
Solar Panel Installation A Comprehensive Guide.pdfDYFA Electrical
 
Powerpoint showing results from tik tok metrics
Powerpoint showing results from tik tok metricsPowerpoint showing results from tik tok metrics
Powerpoint showing results from tik tok metricsCaitlinCummins3
 
Understanding Financial Accounting 3rd Canadian Edition by Christopher D. Bur...
Understanding Financial Accounting 3rd Canadian Edition by Christopher D. Bur...Understanding Financial Accounting 3rd Canadian Edition by Christopher D. Bur...
Understanding Financial Accounting 3rd Canadian Edition by Christopher D. Bur...ssuserf63bd7
 
Arti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfArti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfwill854175
 
Mastering The Art Of 'Closing The Sale'.
Mastering The Art Of 'Closing The Sale'.Mastering The Art Of 'Closing The Sale'.
Mastering The Art Of 'Closing The Sale'.SNSW group8
 
00971508021841 حبوب الإجهاض في دبي | أبوظبي | الشارقة | السطوة |❇ ❈ ((![© ر
00971508021841 حبوب الإجهاض في دبي | أبوظبي | الشارقة | السطوة |❇ ❈ ((![©  ر00971508021841 حبوب الإجهاض في دبي | أبوظبي | الشارقة | السطوة |❇ ❈ ((![©  ر
00971508021841 حبوب الإجهاض في دبي | أبوظبي | الشارقة | السطوة |❇ ❈ ((![© رnafizanafzal
 
JHANSI CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JHANSI ESCORTS SERVICE PROVIDE
JHANSI CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JHANSI ESCORTS SERVICE PROVIDEJHANSI CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JHANSI ESCORTS SERVICE PROVIDE
JHANSI CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JHANSI ESCORTS SERVICE PROVIDEkajalroy875762
 
How Bookkeeping helps you in Cost Saving, Tax Saving and Smooth Business Runn...
How Bookkeeping helps you in Cost Saving, Tax Saving and Smooth Business Runn...How Bookkeeping helps you in Cost Saving, Tax Saving and Smooth Business Runn...
How Bookkeeping helps you in Cost Saving, Tax Saving and Smooth Business Runn...YourLegal Accounting
 

Recently uploaded (20)

Jual obat aborsi Hongkong ( 085657271886 ) Cytote pil telat bulan penggugur k...
Jual obat aborsi Hongkong ( 085657271886 ) Cytote pil telat bulan penggugur k...Jual obat aborsi Hongkong ( 085657271886 ) Cytote pil telat bulan penggugur k...
Jual obat aborsi Hongkong ( 085657271886 ) Cytote pil telat bulan penggugur k...
 
NAGPUR CALL GIRL ❤ 8272964427❤ CALL GIRLS IN NAGPUR ESCORTS SERVICE PROVIDE
NAGPUR CALL GIRL ❤ 8272964427❤ CALL GIRLS IN NAGPUR ESCORTS SERVICE PROVIDENAGPUR CALL GIRL ❤ 8272964427❤ CALL GIRLS IN NAGPUR ESCORTS SERVICE PROVIDE
NAGPUR CALL GIRL ❤ 8272964427❤ CALL GIRLS IN NAGPUR ESCORTS SERVICE PROVIDE
 
Abortion pills in Jeddah ! +27737758557, cytotec pill riyadh. Saudi Arabia" A...
Abortion pills in Jeddah ! +27737758557, cytotec pill riyadh. Saudi Arabia" A...Abortion pills in Jeddah ! +27737758557, cytotec pill riyadh. Saudi Arabia" A...
Abortion pills in Jeddah ! +27737758557, cytotec pill riyadh. Saudi Arabia" A...
 
The Vietnam Believer Newsletter_May 13th, 2024_ENVol. 007.pdf
The Vietnam Believer Newsletter_May 13th, 2024_ENVol. 007.pdfThe Vietnam Believer Newsletter_May 13th, 2024_ENVol. 007.pdf
The Vietnam Believer Newsletter_May 13th, 2024_ENVol. 007.pdf
 
WheelTug Short Pitch Deck 2024 | Byond Insights
WheelTug Short Pitch Deck 2024 | Byond InsightsWheelTug Short Pitch Deck 2024 | Byond Insights
WheelTug Short Pitch Deck 2024 | Byond Insights
 
UJJAIN CALL GIRL ❤ 8272964427❤ CALL GIRLS IN UJJAIN ESCORTS SERVICE PROVIDE
UJJAIN CALL GIRL ❤ 8272964427❤ CALL GIRLS IN UJJAIN ESCORTS SERVICE PROVIDEUJJAIN CALL GIRL ❤ 8272964427❤ CALL GIRLS IN UJJAIN ESCORTS SERVICE PROVIDE
UJJAIN CALL GIRL ❤ 8272964427❤ CALL GIRLS IN UJJAIN ESCORTS SERVICE PROVIDE
 
JEYPORE CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JEYPORE ESCORTS SERVICE PROVIDE
JEYPORE CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JEYPORE ESCORTS SERVICE PROVIDEJEYPORE CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JEYPORE ESCORTS SERVICE PROVIDE
JEYPORE CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JEYPORE ESCORTS SERVICE PROVIDE
 
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
 
PALWAL CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN PALWAL ESCORTS
PALWAL CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN PALWAL ESCORTSPALWAL CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN PALWAL ESCORTS
PALWAL CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN PALWAL ESCORTS
 
Progress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdf
Progress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdfProgress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdf
Progress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdf
 
Ital Liptz - all about Itai Liptz. news.
Ital Liptz - all about Itai Liptz. news.Ital Liptz - all about Itai Liptz. news.
Ital Liptz - all about Itai Liptz. news.
 
Solar Panel Installation A Comprehensive Guide.pdf
Solar Panel Installation A Comprehensive Guide.pdfSolar Panel Installation A Comprehensive Guide.pdf
Solar Panel Installation A Comprehensive Guide.pdf
 
Powerpoint showing results from tik tok metrics
Powerpoint showing results from tik tok metricsPowerpoint showing results from tik tok metrics
Powerpoint showing results from tik tok metrics
 
Understanding Financial Accounting 3rd Canadian Edition by Christopher D. Bur...
Understanding Financial Accounting 3rd Canadian Edition by Christopher D. Bur...Understanding Financial Accounting 3rd Canadian Edition by Christopher D. Bur...
Understanding Financial Accounting 3rd Canadian Edition by Christopher D. Bur...
 
Obat Aborsi Malang 0851\7696\3835 Jual Obat Cytotec Di Malang
Obat Aborsi Malang 0851\7696\3835 Jual Obat Cytotec Di MalangObat Aborsi Malang 0851\7696\3835 Jual Obat Cytotec Di Malang
Obat Aborsi Malang 0851\7696\3835 Jual Obat Cytotec Di Malang
 
Arti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfArti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdf
 
Mastering The Art Of 'Closing The Sale'.
Mastering The Art Of 'Closing The Sale'.Mastering The Art Of 'Closing The Sale'.
Mastering The Art Of 'Closing The Sale'.
 
00971508021841 حبوب الإجهاض في دبي | أبوظبي | الشارقة | السطوة |❇ ❈ ((![© ر
00971508021841 حبوب الإجهاض في دبي | أبوظبي | الشارقة | السطوة |❇ ❈ ((![©  ر00971508021841 حبوب الإجهاض في دبي | أبوظبي | الشارقة | السطوة |❇ ❈ ((![©  ر
00971508021841 حبوب الإجهاض في دبي | أبوظبي | الشارقة | السطوة |❇ ❈ ((![© ر
 
JHANSI CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JHANSI ESCORTS SERVICE PROVIDE
JHANSI CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JHANSI ESCORTS SERVICE PROVIDEJHANSI CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JHANSI ESCORTS SERVICE PROVIDE
JHANSI CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JHANSI ESCORTS SERVICE PROVIDE
 
How Bookkeeping helps you in Cost Saving, Tax Saving and Smooth Business Runn...
How Bookkeeping helps you in Cost Saving, Tax Saving and Smooth Business Runn...How Bookkeeping helps you in Cost Saving, Tax Saving and Smooth Business Runn...
How Bookkeeping helps you in Cost Saving, Tax Saving and Smooth Business Runn...
 

Adobe : Comment toucher la meilleure audience possible grâce à une DMP - Programmatique Expo Paris, 9 Juin 2015

  • 1. © 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Comment atteindre la meilleure audience possible grâce à une DMP Christophe Lauer | Solution Consultant, Advertising Solutions | Adobe Southwest Europe
  • 2. © 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 3. © 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 3 Adobe is helping organizations to create, drive and scale their digital business.
  • 4. © 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. THE ADOBE MARKETING CLOUD ANALYTICS EXPERIENCE MANAGER TARGET MEDIA OPTIMIZER SOCIAL CAMPAIGN AUDIENCE MANAGER PRIMETIME
  • 5. © 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Vidéo d’intro 5
  • 6. © 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. The storm of data requires the media industry to focus on insights that make data actionable and tell a compelling story for advertisers. Having targeting capabilities is not option. It is necessity to survive
  • 7. © 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 7
  • 8. © 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Marketing is Creativity
  • 9. © 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Introduction to Digital Advertising 9 San Francisco, 1961
  • 10. © 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Marketing is Maths
  • 11. © 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 11 Sorry Roger. You’re being replaced by an ad exchange.
  • 12. © 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. What is a DMP? #AdobeSummit @jamestrudgian “What data can I use in a DMP?” “What are the typical use cases for a DMP?” “What can I do with Segments?”
  • 13. © 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Collecter les données No PII 40,000 01001010100010 1st Party Data Données socio-démo Données online (web) Données mobiles CRM et bases marketing Programmes de fidé Tickets de caisses, commandes 2nd Party Data Distributeurs, channel Autres verticaux, partenariats Aucune donnée PII dans la DMP.
  • 14. © 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Segmenter les Audiences BRAND ADVOCATEHIGH SPENDER ONLINE SHOPPER PROSPECT HIGH SPENDER
  • 15. © 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Activer les segments d’audience mobile social advertising emailing search advertising websites display advertising video •  Adresser des messages et des offres cohérentes à des segments d’audience, à travers l’ensemble des canaux onsite, offsite et mobile •  Gérer la pression marketing
  • 16. © 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Augmenter le Reach Audience Segment Definition Demographic information Products Center of interests Interactions 25 12 Audience Segment Definition Demographic information Products Center of interests Interactions 25
  • 17. © 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Augmenter le Reach Audience Segment Definition Demographic information Products Center of interests Interactions 25 Consumer profile Demographic information Products Center of interests Interactions 32 03 Consumer profile Demographic information Products Center of interests Interactions 19 04 Consumer profile Demographic information Products Center of interests Interactions 38 23 Consumer profile Demographic information Products Center of interests Interactions 38 23 Consumer profile Demographic information Products Center of interests Interactions 06 Consumer profile Demographic information Products Center of interests Interactions 26 05
  • 18. © 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. DSPs 3rd Party Data Providers Video Social / Graph Mobile / Cross - DeviceForecasting Attribution Ad Servers Inventory Sources / SSPsTargeting Platforms Adobe Audience Manager Partner Integrations
  • 19. © 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Advertiser Case Study Major Broadcasting Company in the UK
  • 20. •  Television and contents UK's largest pay-TV broadcaster with 11 million subscribers as of 2015. •  Broadband internet services Including On Demand HD video services. •  Fixed line telephone services A classical Triple Play offering. Major Broascaster Company in the UK
  • 22. Dave is talking to you Monthly subscription £120 Has basic Sky package Earns > £35,000 Responds to display Affiliate offers Doesn’t click email 3 site visits this week Uses iPad to browse Purchase on desktop Consolidation and Activation On site eMail Content Social Search Display
  • 23. DMP and Segmentation Goal Drive relevant customer and prospect communications across all customer touch points and communications Solution Working closely with the Adobe Professional Services team in 2015, the agency aimed to: -  Ingest first party CRM data in to Audience Manager -  Fully integrate Adobe Target and Audience Manager -  Integrate customer segmentation models in to Audience Manager for value based optimisation -  Leverage 2nd party data through the tagging of all client’s family of sites -  Consistent messaging off and on-site We serve over one billion ad impressions every single month. Over 75% of these do nothing. Ever. - Head of Trading Client CRM Agency DSPs 2rd Party Data Adobe
 Analytics Audience Manager Target
  • 24. © 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 24 Premiers résultats après 6 semaines •  Display CTR amélioré de 45 % •  CPA réduit de 18 % •  ROI immédiat démontré dans les 6 premières semaines ROI •  En moins de 6 mois, le ROI généré par l’optimisation média couvre le coût annuel total d’Adobe Audience Manager CTR +45% CPA -18% ROI 6 months Facteurs clés de succès •  Client Adobe Analytics et Adobe Target : implémentation simple et rapide (12 semaines) qui permet un quick win •  Un fort volume de données en entrée •  L’accompagnement : Adobe + Havas Media (ex DBi – agence de référence Analytics – a fait l’implémentation) + WPP Mediacom (agence media – fait le run de la plateforme) Business Case
  • 25. © 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Publisher Case Study Condé Nast
  • 26. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Results •  Optimized social media posting schedule to boost traffic at least 40% •  Increased subscriptions with targeted cross-promotions •  Integrated offline audience profiles with online behavioral data to target advertisements •  Improved basket size and repeat customers for advertisers •  Used predictive analytics to forecast revenue and develop budgets Home to more than a dozen of the world’s top magazines, including GQ, The New Yorker, Vanity Fair, and Vogue, Condé Nast is best known for its long history publishing sophisticated content, the company has positioned itself as a digital leader by using Adobe solutions to produce engaging websites and digital magazines to extend the world-class experience of its print publications “Advertisers love having greater access to audiences through insight-based profiles. These audiences are high- quality, engaged consumers, enabling advertisers to increase basket sizes and attract more repeat customers.” Chris Reynolds, Vice President of Data and Marketing Analytics, Condé Nast
  • 27. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Conde Nast: Audience Management & Segmentation 27
  • 28. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 28 28
  • 29. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. s 29 Demographics Content Behavior Tech Enthusiast
  • 30. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. © 2015 Adobe Systems Incorporated. All Rights Reserved. Top publisher stays on top. Global publisher implements Adobe Audience Manager to unify published brands and boost revenues through better ad placements. RESULTS UNIFIED DATA Integrated offline, online, and cross-channel data into a single platform CUSTOMER INSIGHTS Enriched audience modeling to enhance customer experiences and boost ad revenues ENHANCED PROCESS Established repeatable workflows for implementing new digital marketing solutions ROI Generated new revenue streams, including through partnering organizations and publishers Adobe solutions enables publisher to build more advanced customer profiles, scale services, create new revenue streams, and deliver more relevant experiences and content. SOLUTION Adobe Audience Manager solution within Adobe Marketing Cloud Image Attribution
  • 31. © 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Téléchargez le Livre Blanc “Data Management Platforms – Deciphered” par Digital Doughnut en collaboration avec Adobe 31 Téléchargement libre depuis : http://bit.ly/DMP101-Adobe
  • 32. © 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Christophe Lauer | Solution Consultant, Advertising Solutions | Adobe Southwest Europe lauer@adobe.com