Brief overview of challenges faced by retailers and manufacturers of consumer goods in today's commoditized market. Introduction to Social Annex products. Examples of how Social Annex customers are successfully monetizing Social Media using Social Annex.

1. HowSuccessful Retailers and
Manufacturers Monetize Social
One Platform: Customer Loyalty & Social Commerce
Akbar Jaffer
Vice President of Marketing & Products
&
Jacob Madrigal
Director of Customer Success
June, 2015

2. Speakers
Akbar Jaffer, VP of Marketing & Products
Marketing Communications & Product Marketing
14+ years in enterprise software industry
Jacob Madrigal, Director of Customer Success
Customer Success and Account Management
4+ years in Customer Success roles

3. Agenda
Ø Market Drivers
Ø Industry Trends
Ø Social Annex Customer Success Showcase
Ø Q & A

4. How Customers Find Success?
BRANDS
RETAILERS
MANUFACTURERS

5. MarketDrivers
Difficult and Costly to Acquire New
Customers
Low Conversion and High Shopping
Cart Abandonment Rates
No Customer Loyalty
Leaving Money on the “Social Media”
table

6. Remarkable CustomerConnections
• Organic
viral
growth
• Incen2ve-­‐driven
strategies
ACQUIRE
• Engaging
rich-­‐media
content
• 360
degree
secure
social
interac2ons
CONVERT
• Socially
Augmented
Loyalty
Programs
• Omni-­‐Channel
Customer
Experience
RETAIN
• Cost
of
Acquisi2on
• User
Base
Growth
• Conversion
Rate
• User
Engagement
• Customer
Life2me
Value
• Revenue
&
Profits

7. OurProducts
Sharing &
Referrals
Contests
Login
Services
User
Generated
Content
Visual
Commerce
Customer
Loyalty &
Gamification

8. CustomerSuccessShowcase

9. ReferAFriend
Acquire

10. 5000
Avg. Shares
250
Referral Orders
Average
$XXk
Avg. Referrals
1700
Incremental
Revenue

11. 5000
Referee Orders
Average
$XXXk
Incremental
Reach
6000
Referral Orders
Average
24k
New Email
Addresses

12. Sharing&Save/Win
Acquire

13. 20%
SA Conversion
1000+
Avg. Shares / Month
$XX+k
Incremental
Revenue
400
Avg. Orders / Month

14. 20%
SA Conversion
1000+
Avg. Shares / Month
$XX+k
Incremental
Revenue
300
Avg. Orders / Month

15. Ratings&Reviews
Convert

16. 40+
R&R Direct Orders
300
Total Shares
$XX+k
Total Reach
50+
Total Reviews
Submitted

17. Visual Commerce
Convert

18. 120
Shares
600
Photos
Submitted

19. Social Login
Convert

20. 27%
Social Login
Conversion Rate
9k
New Unique
Email Addresses

21. 40%
Social Login
Conversion Rate
1200
New Unique
Email Addresses

22. CustomerLoyalty
Retention

23. 140k
Members
23%
Reward
Redemption Rate
1300
Avg. Points
Per Member

24. 22k
New Members
4.9m
Total Points
Awarded
149+k
Points Redeemed
125
Avg. Points
Per Member

25. ForMore Information
https://www.SocialAnnex.com
https://www.facebook.com/SocialAnnex
https://twitter.com/socialannex/
https://plus.google.com/+Socialannex/posts
https://www.linkedin.com/company/social-annex-inc-

26. questions?

27. thank you