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ROUNDTABLE 2016: CAYWOOD

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The future of MPG newsrooms

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ROUNDTABLE 2016: CAYWOOD

  1. 1. The future of MPG newsrooms August 28, 2016 1 Bob Gilbert, VP of audience, MPG Kurt Caywood, VP of audience, Florida Times-Union
  2. 2. Yesterday’s newsroom • Large staffs with expansive capacity • Print was the only distribution channel • All functions replicated in each market Reporters Copy Desk Editors Reporters Copy Desk Editors Reporters Copy Desk Editors Reporters Copy Desk Editors Reporters Copy Desk Editors Reporters Copy Desk Editors Reporters Copy Desk Editors Reporters Copy Desk Editors Reporters Copy Desk Editors Reporters Copy Desk Editors Reporters Copy Desk Editors Reporters Copy Desk Editors August 28, 2016 2
  3. 3. Today’s newsroom Reporters Copy Desk Editors Paginators Digital Producers Technologists Reporters Copy Desk Editors Paginators Digital Producers Technologists Reporters Copy Desk Editors Paginators Digital Producers Technologists Reporters Copy Desk Editors Paginators Digital Producers Technologists Reporters Copy Desk Editors Paginators Digital Producers Technologists Reporters Copy Desk Editors Paginators Digital Producers Technologists Reporters Copy Desk Editors Paginators Digital Producers Technologists Reporters Copy Desk Editors Paginators Digital Producers Technologists Reporters Copy Desk Editors Paginators Digital Producers Technologists Reporters Copy Desk Editors Paginators Digital Producers Technologists Reporters Copy Desk Editors Pagination Digital Producers Technologists • Newsrooms are much smaller • Must feed multiple distribution channels • Print pre-press moved to newsrooms • All functions still replicated in each market • Less and less content created August 28, 2016 3
  4. 4. What today’s newsroom does August 28, 2016 4
  5. 5. The newsroom – if nothing changes Reporters Copy Desk Editors Paginators Digital Producers Technologists Reporters Copy Desk Editors Paginators Digital Producers Technologists Reporters Copy Desk Editors Paginators Digital Producers Technologists Reporters Copy Desk Editors Paginators Digital Producers Technologists Reporters Copy Desk Editors Paginators Digital Producers Technologists Reporters Copy Desk Editors Paginators Digital Producers Technologists Reporters Copy Desk Editors Paginators Digital Producers Technologists Reporters Copy Desk Editors Paginators Digital Producers Technologists Reporters Copy Desk Editors Paginators Digital Producers Technologists Reporters Copy Desk Editors Paginators Digital Producers Technologists Reporters Copy Desk Editors Paginators Digital Producers Technologists • Newsrooms will keep getting smaller • More distribution channels will need to be supported • Functions will still be replicated in each market • Less and less content will be created August 28, 2016 5
  6. 6. Print Design Centers Digital Studio Digital Platform Innovation Reporters Copy Desk Editors Paginators Digital Producers Technologists Reporters Copy Desk Editors Paginators Digital Producers Technologists Reporters Copy Desk Editors Paginators Digital Producers Technologists Reporters Copy Desk Editors Paginators Digital Producers Technologists Reporters Copy Desk Editors Paginators Digital Producers Technologists Reporters Copy Desk Editors Paginators Digital Producers Technologists Reporters Copy Desk Editors Paginators Digital Producers Technologists Reporters Copy Desk Editors Paginators Digital Producers Technologists Reporters Copy Desk Editors Paginators Digital Producers Technologists Reporters Copy Desk Editors Paginators Digital Producers Technologists Keep content creation local. Move process work to consolidated locations Tomorrow’s newsroom – if we innovate Reporters Copy Desk Editors Paginators Digital Producers Technologists • Newsrooms sharpen focus on creating exceptional content • Consolidated resources bring high expertise to all markets at reduced expense • Preserve journalism and fuel legacy (and legacy revenue) • Allow reallocation of resources IN LOCAL MARKETS IN CENTRALIZED LOCATIONS August 28, 2016 6
  7. 7. What we can, and must do consistently August 28, 2016 7
  8. 8. In the conversation August 28, 2016 8 • Awareness of social conversation and buzz. Expand the radar • Start the virus — or catch it and spread it • Join the conversation quickly and constructively • Keep the goal in mind. Engagement is great. Money is better • Optimize and promote what works
  9. 9. The digital challenge August 28, 2016 9 • Consolidate digital and social operations for all markets • Build with a startup mentality and run like a business • Employ data across enterprise — revenue and audience • Recognize exploit the value of different currencies • Optimize, improve and innovate • Staff well, model good behavior, change culture
  10. 10. The Greenhouse Group August 28, 2016 10 • Balance consumer and advertising revenue opportunities with user experience • Identify and vet new revenue opportunities
  11. 11. The future of audiences August 28, 2016 11 • Recognition that we are a premium content company • Diversify: Content marketing, E-commerce, ticketing, events, contests • Big J cannot and will not go away — and appreciate why • Overcome relevance crisis • Provide value to everyone we touch

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