1. Strengths Weaknesses Improvements
Poster Consistent colours were
used
Like the background and
the photo used
Actors names not there
Billing block too large
Colourless
Get rid of apple logo
Too ‘Matrix-y’
Green colour scheme for
brand identity
Magazine cover Like the colour
Green colour was used
which showed consistency
on the magazine
Barcode is too high
Shadow under filmname
isn’t on the poster
Needs an image
Make faceless name more
apparent.
Change the barcode
Incorporate a photo
Stick to Empire conventions
Teaser Good variety of shots
A large range of locations
Like the faceless title font
which has brand identity.
No Sense of characters
Voiceover hard to
understand
Ident needs more work
Appears too much like an
advert
Lack of storyline
Text on phone needs to last
longer
Get rid of the 3D Text effect
at the end
Improve sound quality
Music too loud