This document provides an analysis of film posters and trailers based on their use of design elements, techniques used, and challenges faced. It notes the use of fonts, colors, character placement, and taglines on posters. It examines the positioning of titles, use of images and colors, extra text on DVD covers. It also analyzes the use of lighting, transitions, character ambiguity, screams and music in trailers to build tension and punctuate scenes. Challenges of using different locations and voiceovers are also mentioned.

1. Evaluation Question 1

2. Use
• Actor Name at the top of the poster
• Bold font at the bottom telling
release date below Steel Tongs Font
• Scared Character in centre of poster
• Shadows seem to hide things

3. Develop:
Red Colour contrasts
more with white than
blue, though contrast is
repeated
Tag line explains some of
plot, though my image
does also, Gothika’s does
not do this so clearly

4. Challenge
Two font colours in
my poster
Clean clear font for
Title
Tag line positioned
with title in Leya’s
Bracelet

5. Use
• Three main colours red black
and white
• Cover lines positioned far left of
the cover
• Extra feature circle
• Placement of bar code

6. Develop
• Position of Masthead central
• Larger font for film name, though
not as big as masthead
• Tag line is tiny and near to font,
though mine is beneath not
sideways

7. Challenge
• Image does not link with plot, instead is
from awards ceremony
• Extra cover lines at the bottom of page
• Cover line advertising what’s inside
• Position of Masthead central
• No white space left unused on the Vision
cover

8. Use
• High Key Lighting to
establish an equilibrium
• Flashes, fades to white
and light flickers
• Ambiguous characters,
unsure as to whether
they are good, bad, evil
or neutral

9. Develop
Screams are used early
within Leya’s Bracelet to
show a character’s fear,
they are nearer the end of
the Devil trailer to
punctuate the film as a
thriller style of horror.
Titles are central, though
they have no background
Extreme close ups onto
body parts for tension
White titles were used
throughout Leya’s Bracelet,
though Devil uses red when
the scarier scenes are
shown and tension is built

10. Challenge
Use of indoor and
outdoor
Locations
Voiceover used
Sound Bridges as
well as score