A2 Media Studies

1. Secondary Target
Audience Research
ZACK MORGAN-VINCIGUERRA A2
MEDIA

2. The Social Network
Film name: The Social Network
Release date: 15/10/2010
Genre: Comedy, Drama
Certificate: 12A
Distributor: Sony Pictures intl.
The target audience for this film is females within the 15-24 year old age range. The youthful
audience is due to the genre being a comedy/ drama film which attracts the younger audience.

3. Inception
Film name: Inception
Release date: 16/7/2016
Genre: Action, Sci-Fi, Thriller
Certificate: 12A
Distributor: Warner Brothers
The target audience for Inception is both females and males between the ages of 15 – 24, a lot
of males like action and comedy and both males and females like thriller films. The certificate is
a 12A which allows the attraction of younger audiences.

4. Gone Girl
Film name: Gone Girl
Release date: 03/10/2014
Genre: Thriller, Drama
Certificate: 18
Distributor: Sony Pictures intl.
The target audience for Gone Girl is young female adults. The main character of the film is a
female therefore the female audience relate to the storyline more therefore engaging this type
of audience. The film also has a 18 certificate so no young people are legally allowed to view
the film in cinemas.