2. Alcon Entertainment
• I found this logo when researching about film posters. I found out that this
specific film company was associated with the successful film ‘P.S I Love You.’
The Logo is seen to be placed against a black background. There are two
different sized pieces of text within this logo. The larger of the two is the
word ‘ALCON’ which is the main name of the company. Each individual letter
is spaced out in order for it to be the same length as the second piece of
text. The second piece of text uses the word ‘ENTERTAINMENT’. There is also
a portrait rectangle that consists of a man who is shooting an arrow with a
bow. This is known as the main image. Although it is harder to tell this, when
looking at the actual company logo animation, we can see it more clearly.
The colours used within this logo are black and grey. The grey logo stands
out against the black background. The rectangle uses both grey and black
within it. The main colour is grey but there is hints of darker
grey and black as it has been shaded to make it
stand out more and look more defined.
3. Spyglass Entertainment
• I found this logo when looking at the film poster for ‘The Vow.’ Similarly,
This company logo also uses a black background in order to make the logo
itself stand out. The logo consists of both text and a main image. There are
also two pieces of text within this logo. The first can be found above the main
image and reads ‘SPYGLASS’ in capitals. The second piece of text can be found
below the main image. This reads ‘ENTERTAINMENT’ in capitals. Both of the
texts are the same length and therefore the top text has been spaced out in
order for it to line up with the main image and the other piece of text. The
main image itself consists of a man who is looking through a spyglass. The man
is seen to be the same colour as the background in order to stand out against
the blues used in the rest of the main image. The man can be seen to be
standing on an ocean. We know this because of the water that can be seen.
We can also see that it is an ocean because of the amount of space it covers
within the main image. In the top third of the main
image, we can also see the sky and some mountains
in the background. This image uses different blues
and the colours become lighter as it gets higher
up the main image.
4. New Line Cinema
• I found this company logo on the film poster for ‘The Notebook.’ Much
like the other company logos, New Line Cinema uses a black
background to make their logo stand out. The company logo consists
of both text and a main image. The text can be found underneath the
main image and is in one single line. The entire piece of text is in
capitals and reads ‘NEW LINE CINEMA.’ It is white in order for it to
stand out against the dark background. The main image above the text
is of a black rectangle. The rectangle has two film roles attached to it.
The first can be seen on the left of the square. The second film role
can be seen going diagonally from the top of the square to the right of
it. The entire main image is covered in a bright blue shadow. This
bright blue shadow ensures that the black image doesn’t blend it with
the black background. By having the blue shadow on the image, it
allows for the image to be seen easily and therefore it
has been used to ensure that the image stands
out against the same coloured background.
