1. I have chosen to do my campaign on Man of Steel which was one of
the most recent thriller movies released in 2013. It achieved great
amount of success and was one of the most flourishing films of the
year. I would clearly like to state that this campaign holds a very strong
brand through the way it is presented through posters, trailers and
magazine covers.
Viney Kumar

2. The text on this teaser
poster is very small and
there isn’t as much placed.
This is because it isn’t the
original poster and it was
being constructed. It has it’s
title and the release date of
the poster placed at the
bottom which hardly takes
any space however is
presented in light colours so
that it stands out from
everything else, to show the
importance and pride this
super hero’s name which
has a high value.
This is one of the teaser posters that was released in 2012 (as you can see where circled) however
the movie was released in 2013 therefore this poster was out a year early. From this poster we can
see how it was primarily constructed, as it uses very dark colours such as black as background and
on the main image. Though it is presented with dark colours, we can still see the “S” of the
superman placed on his costume in red which takes over most of the space on the poster, this
reflects on the importance of this symbol of superman and is like a brand as everyone is aware of it
therefore rightfully takes up lots of space. We see superman himself with half of his face in the dark
and the other half in the light this could symbolise him being in the darkness however moving to the
light as it shines upon him and his “S” symbol which is his identity.

3. This is the official poster Man of steel came up with, which has a very light background where we can see
buildings from the bottom and middle of the poster. We can clearly see the superman character’s face at the
top as he’s flying the in the skies with his costume on which also looks very light blue with red from behind.
We can hardly see the “S” symbol on his costume, however it is still marginally there. And there is loads of
text placed on the poster as it has the actor’s names, title with the “S” symbol placed in the middle, which
shows great importance, billing block which is very tiny (as expected) and release date with sponsors below
all, release date is also shown in a higher size as well as the title.

4. And last but not least, a magazine cover that was used for the Man of steel movie was on
Empire. The colours are very dark on the cover, the background and his costume is very
dark with dark blue and black as colours. However this is more visible text than the posters,
as expected because it is a magazine cover. The title is very bold and is in red colour, and
so is the pug, this is because it matches the superman colour as on his customer the “S” is
red as well as his back. Other than that the text is in light, strong silver colour with all the
writing being in capitals which makes it very bold for the audience to read and it matches
the movie as it has action and holds immense pride because it’s a super hero movie. The
title of the movie is placed in the middle over the main image very strongly labelling Man of
steel as that’s what is exclusive and the cover lines are also very relevant as they’re about
super hero movies too.

5. And here we can see the entire campaign, and how all the teaser poster,
official poster and cover page came together. On the teaser poster we
are presented with dark colours all round, and with limited amount of
text and also “S” is the main part of it. This is different in comparison to
the official poster where they have more text, lighter colours and the “S”
is hardly to be seen. This shows a great amount of differences as
nothing of the teaser poster was used for the official poster apart from
the font of the text with a higher proportion which is required. However
later we see that the Empire magazine cover which has chosen to look
more similar to the primary teaser poster instead of the official poster,
therefore it can be said that the magazine cover was inspired by the
teaser poster. The font of the text has remained the same. However the
magazine cover additionally have a red theme too e.g. Their title and
pug which isn’t on the other two posters.

6. The magazine company is still following their forms and conventions
however they’ve made cover very suitable and identical to the movie itself
therefore people can instantly recognize Man of steel as it relates to it’s
official and teaser posters therefore if we put all these together it can
represent as being a brand. This is because all of them match and are
identical. Before many magazine covers, official and teaser posters would
all look different therefore it was difficult for the audience to recognize what
movie it originally was, therefore that movie wouldn’t become a brand
however if the campaign is like this, it becomes a brand very easily.