The poster conventions document summarizes the key elements of a movie poster including: 1) A tagline at the top to intrigue audiences about the movie's plot. 2) The movie title in red and positioned in the lower third to stand out on the white background. 3) A release date at the bottom to build anticipation for the movie's arrival. 4) An ambiguous and blurred main image of the antagonist to create confusion and obscure what the image depicts, drawing audiences to the movie. 5) A color palette of greys, red, and black with the red drawing attention, as red can influence emotions like anxiety and arousal in the brain.

1. PosterConventions

2. Tagline
Movie
title
Key
names
Previous
movies
made by
these
directors
Release
date
Main image
blurred/
faded
creates
ambiguity of
what it is
No
production
company
name
or logo

3. MainImage The main image is facing directly
facing the public. Due to the glass
eyes of the doll, it makes the eyes
appear to be following you.
The main image is of
the antagonist of the
movie.
This then arguable, does not follow the convention of having a clear
main image, as the image is not clear
However due to the blurring
and reduced gradient and
heightened fade, it
obscures the image. This
creates ambiguity about
what/ who is in the picture.
Is it a doll? Is it a young girl?

4. TitlePositioned in the lower third pf the poster
The typeface
of the movie
title is
consistent
throughout all
media
products
In red to stand out against the
predominately white background

5. Releasedate
Creates anticipation about the arrival of the movie
Similar to the suspense of the activity contained in the
movie
Positioned at the bottom of the poster

6. Tagline At the top of the poster, this follows the
use of this convention like the movie
Scream and Halloween.
A smaller size than the title
In red, to
correspond
with the title.
Also, makes
it eye-
catching as
the audience
configure
with the bold
primary
colour

7. “Color impacts the brain because it can greatly affect our physiology, since it influences
anxiety, pulse, blood flow and arousal,”
ColourPalette The colour palette consists of greys, red and black .
Image is grey,
light, hard to
see.
This doesn't
follow the
convention of
a main image
well as the
public cannot
see the main
image well.
Although, this
creates the
confusion and
obscurity that
will drive the
audience to
watch this
movie.
The red stands
out from the
pale
background,
drawing the
attention of the
public.

8. What our poster does not
contain?
• The names of actors along the
top, like the posters for the
movies Jaws and Silence of
the Lambs
• Does not contain credits at
the bottom of the poster.
• Production company name or
logo.