Ilya Boyko created rough designs for the content page of their indie fashion magazine by referencing existing content pages to determine the best combination of text and photos for their genre. Bleed zones were not included in the rough designs due to space constraints but will be added to the initial and final designs. Boyko reviewed dozens of content pages and developed two common templates which they filled with original photographs and titles. They experimented with fonts, color palettes, and textures, concluding that the fonts used in the first version were most reader-appealing and suitable for the magazine.