While the media product uses some standard codes and conventions of real rock magazines, it also challenges conventions to make the magazine unique: The front cover includes a gradient masthead rather than the typical bold masthead. The contents page places the title and editor's letter over a large image and includes a strikethrough, both of which challenge conventions. Fonts, colors, and layouts are used consistently inside to appear professional but the color scheme of blue, black, and white differs from the standard red, black, and white of rock magazines. On inside pages, pull quotes and colloquial language match real magazines but the main image is used for the full background rather than being cropped, making the design