Market Research | A Level
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The document summarizes market research conducted through an online questionnaire to gather opinions on music videos from audiences of different ages and lifestyles. The research found that most people dislike heavy use of visual effects in music videos and prefer videos that represent the general context of the song rather than literal lyrics. Additionally, people rarely purchase songs after only viewing the music video. A revelation was the emerging popularity of TikTok as a platform for music videos due to recently allowing videos up to 5 minutes.
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Market research
The document summarizes the results of market research conducted via an online survey to understand preferences of the target audience for a music video and album.
The survey found that the majority of respondents were male, aged 17-25, and watched music videos regularly on YouTube, TV, and social media. Indie/alternative was the most popular music genre. Most preferred music videos to be performance-style, between 3-5 minutes, and incorporate some black and white edits.
For album packaging, respondents preferred the cover to include some text and imagery, and advertisements to have some or little text with imagery.
A2 Level Media Market research
The document summarizes the results of a survey conducted to inform the production of a short film. The survey found that:
1) The target audience is diverse in age but mostly under 18-24 years old, and is split equally between men and women.
2) When asked about film length, most respondents said they enjoy short films.
3) Respondents said they most care about a film's topic, followed by an unexpected plot twist and unique storyline.
4) Comedy and drama genres were most appealing, with a slight preference for adventure drama.
evaluation question 4
The target audience for the film would be teenagers and people who enjoy action/crime movies with lots of action and fast-paced music. Research shows that 18% of people like action films and 14% like suspense films. The intended audience is those who love action and fast-paced action movies. Males are likely to be the primary audience as they prefer these types of films. The fast music, catchy story, and popularity of these movies mean it will appeal to a wide audience.
Awatt research methods
The document discusses different types of research producers use when making a film, including primary, secondary, qualitative, and quantitative research. Primary research involves collecting original data through surveys and interviews, while secondary research uses existing data sources. The document provides examples of both primary and secondary research techniques used in pre-production and post-production, such as surveys of target audiences and analyzing box office data from previous similar films. Producers use this market research to inform decisions around film content and marketing campaigns aimed at appealing to audiences.
Podcast script
The document discusses how film producers analyze audiences through demographic profiling to determine who their target audience is for a new film. Producers consider details like age, social class, income level, gender, sexual orientation, religion, and race of potential viewers. They also look at whether audiences prefer mainstream or alternative films. Producers conduct primary research by directly asking audiences questions. They use this information to narrow down their target audience and make decisions about the type of film to create. Demographic profiling helps producers attract larger audiences and make films more successful commercially.
Criteria 4+5
The document discusses finding the target audience for a media product. It analyzes the audiences of similar social realism films produced by companies like BBC Films and Film Four. These audiences tend to be younger, middle-class students and adults aged 30-40. The author also identifies potential niche audiences like social realism enthusiasts. To validate this, the author conducted questionnaires that found their target audience to be middle-class youths aged 16-20 who enjoy films portraying anti-social youth themes. The author then showed an early version to a focus group with social realism expertise and refined the product based on their feedback.
Criteria 4+5
The document discusses finding the target audience for a social realism film. It analyzes similar films from production companies to identify a mainstream audience of middle-class youth aged 16-25. It also identifies potential niche audiences like social realism enthusiasts. To validate this, the document describes conducting a questionnaire that confirmed the target audience enjoys themes in the film like portrayals of anti-social youth. It then held a focus group with social realism experts to refine the film based on their feedback before releasing it to the identified mainstream demographic.
Survey Results - Analysis
- The survey results show that the target audience for the music video is male (60%) and aged 17-20.
- When asked about music preferences, The Libertines and Arctic Monkeys were favored over bands using more synthesisers, indicating the audience prefers guitar-based rock.
- Storyline (40%) and camerawork (30%) were seen as the most compelling factors in music videos, while clothing was least important. Cutting footage to the beat of the song and using filters like black and white will be most effective editing techniques.
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Market research
The document summarizes the results of market research conducted via an online survey to understand preferences of the target audience for a music video and album.
The survey found that the majority of respondents were male, aged 17-25, and watched music videos regularly on YouTube, TV, and social media. Indie/alternative was the most popular music genre. Most preferred music videos to be performance-style, between 3-5 minutes, and incorporate some black and white edits.
For album packaging, respondents preferred the cover to include some text and imagery, and advertisements to have some or little text with imagery.
A2 Level Media Market research
The document summarizes the results of a survey conducted to inform the production of a short film. The survey found that:
1) The target audience is diverse in age but mostly under 18-24 years old, and is split equally between men and women.
2) When asked about film length, most respondents said they enjoy short films.
3) Respondents said they most care about a film's topic, followed by an unexpected plot twist and unique storyline.
4) Comedy and drama genres were most appealing, with a slight preference for adventure drama.
evaluation question 4
The target audience for the film would be teenagers and people who enjoy action/crime movies with lots of action and fast-paced music. Research shows that 18% of people like action films and 14% like suspense films. The intended audience is those who love action and fast-paced action movies. Males are likely to be the primary audience as they prefer these types of films. The fast music, catchy story, and popularity of these movies mean it will appeal to a wide audience.
Awatt research methods
The document discusses different types of research producers use when making a film, including primary, secondary, qualitative, and quantitative research. Primary research involves collecting original data through surveys and interviews, while secondary research uses existing data sources. The document provides examples of both primary and secondary research techniques used in pre-production and post-production, such as surveys of target audiences and analyzing box office data from previous similar films. Producers use this market research to inform decisions around film content and marketing campaigns aimed at appealing to audiences.
Podcast script
The document discusses how film producers analyze audiences through demographic profiling to determine who their target audience is for a new film. Producers consider details like age, social class, income level, gender, sexual orientation, religion, and race of potential viewers. They also look at whether audiences prefer mainstream or alternative films. Producers conduct primary research by directly asking audiences questions. They use this information to narrow down their target audience and make decisions about the type of film to create. Demographic profiling helps producers attract larger audiences and make films more successful commercially.
Criteria 4+5
The document discusses finding the target audience for a media product. It analyzes the audiences of similar social realism films produced by companies like BBC Films and Film Four. These audiences tend to be younger, middle-class students and adults aged 30-40. The author also identifies potential niche audiences like social realism enthusiasts. To validate this, the author conducted questionnaires that found their target audience to be middle-class youths aged 16-20 who enjoy films portraying anti-social youth themes. The author then showed an early version to a focus group with social realism expertise and refined the product based on their feedback.
Criteria 4+5
The document discusses finding the target audience for a social realism film. It analyzes similar films from production companies to identify a mainstream audience of middle-class youth aged 16-25. It also identifies potential niche audiences like social realism enthusiasts. To validate this, the document describes conducting a questionnaire that confirmed the target audience enjoys themes in the film like portrayals of anti-social youth. It then held a focus group with social realism experts to refine the film based on their feedback before releasing it to the identified mainstream demographic.
Survey Results - Analysis
- The survey results show that the target audience for the music video is male (60%) and aged 17-20.
- When asked about music preferences, The Libertines and Arctic Monkeys were favored over bands using more synthesisers, indicating the audience prefers guitar-based rock.
- Storyline (40%) and camerawork (30%) were seen as the most compelling factors in music videos, while clothing was least important. Cutting footage to the beat of the song and using filters like black and white will be most effective editing techniques.
Music video target audience
This document provides guidance on determining the target audience for a music video through research. It explains that target audiences are identified through demographic factors like age, gender and psychographic factors like lifestyle and personality. Primary research methods like surveys and interviews of the public and secondary research on similar artists and genres can provide information. With research findings, the main target audience and how the video will appeal to them can be identified and presented in a PowerPoint.
Audience Research
The document summarizes research conducted through a questionnaire to understand the target audience for a music video. It was distributed to a 6th form college via email, receiving 61 responses, mostly female. The research found that the target audience listens to indie/rock music and cares about visuals being relevant to lyrics in music videos. It also revealed preferences for certain clothing shops and universities over jobs or travel after college. However, the results may be biased due to the predominantly female responses received.
Criteria 5
The document discusses how the filmmaker conducted research to attract and address their audience for a social realism film. They did primary research through a questionnaire of 20 people to understand the demographics and familiarity with social realism. Secondary research involved analyzing similar social realism films to observe their audiences and conventions. The filmmaker decided to focus on drug abuse and relationships to relate to the target audience of 15-25 year olds of both genders, as informed by their research.
Survey data analysis
The survey data provides information about the target audience for a music video product. Three-quarters of respondents were between ages 16-19, indicating this age group should be the target. Nearly 60% of respondents watch music videos regularly. Responses regarding music video types showed interest in performance videos and videos with narrative, concept, and performance elements. Almost half of respondents watch music videos on computers/laptops most often. For the chosen song "Midnight City" by M83, a little under two-thirds had not heard it before.
Question Five
The filmmakers conducted research on their target age range audience of 15 years old. They studied the types of films recently released by their chosen film distributor, Universal, and found that Universal had only released one horror film, indicating there was space in the market for their horror film. They used this information about their target audience's preferences and conventions of similar horror films to inform the production of their final film product. The filmmakers also distributed a survey via their college emails to gather more data on audience preferences for horror films.
Survey Results - Analysis
- The survey responses were primarily from males aged 17-20, the target demographic.
- The most popular indie bands were The Libertines and Arctic Monkeys, indicating the audience prefers guitar-based rock.
- Storyline and camerawork were the most compelling factors in music videos, while clothing was least important.
- Respondents wanted to see the artist in the video and footage of the band performing.
Music video evaluation powerpoint question 3
Christopher conducted audience research to determine what type of music video would be most successful. He created an online survey using Survey Monkey to gather feedback from a large audience. The survey found that narrative storylines were the most popular type of music video. Christopher also received feedback from his media class on technical elements. In the future, he plans to gather more diverse audience feedback during the music video creation process.
A2 Media Evaluation - Question 3
1) The author conducted market research early in the planning process through questionnaires, focus groups, and secondary research to better understand the target audience and shape the music video proposal.
2) Questionnaire responses showed that 58% of the audience supported music videos with themes/issues and rated the importance of the proposed topic of self-image pressures on young people as 8.1/10, reinforcing the proposed topic.
3) Focus group feedback suggested marketing the artist as relatable rather than idealized, in line with changing audience preferences compared to past decades.
Music video evaluation powerpoint question 3
Christopher conducted audience research to determine what type of music video would be most successful. He created an online survey using Survey Monkey to gather feedback from a large audience. The survey found that narrative storylines were the most popular type of music video. Christopher also received feedback from his media class on technical elements. In the future, he plans to gather more diverse audience feedback during the music video creation process.
Question 3 Evaluation - A2 media
1) The author conducted market research early in the planning process through questionnaires, focus groups, and secondary research to better understand the audience and shape the music video concept.
2) Questionnaire responses showed that 58% of the audience supported music videos with themes/issues and rated the importance of the self-image theme highly. This encouraged pursuing the planned theme.
3) Focus group feedback emphasized making the artist seem relatable rather than idealized, to better connect with the audience on the self-image theme.
4) Secondary research profiled typical demographics, interests and media consumption of the target Beyoncé fan audience, which aligned well with the planned music video themes.
What have I learnt from my audience feedback?
The document summarizes what the author learned from audience feedback on their music video project. They conducted pre-production surveys to inform their song choice and video concept. They found the feedback biased since respondents were friends. For the post-production survey, they screened the video for students and teachers, conducting a Q&A. They received positive feedback on the humor and GoPro footage, but criticisms of lip syncing and an unnecessary character. Experienced students also provided valuable critiques. Going forward, the author would ask more specific questions and invite audiences to editing sessions. They found coherence across the video, CD cover, and website was important.
Evaluation Q3: What have you learned from audience feedback?
The document discusses audience feedback methods used for a student's music video project. A survey monkey survey asked questions about demographics, music preferences, and memorable parts of music videos. It found that the target audience was mostly male ages 10-19 who liked popular genres. Scenes depicting football were included to appeal to this audience. A vox pop interviewed students about their music video habits and preferences. YouTube comments and views were also tracked but did not provide much feedback due to low visibility of the unpublished video. The student concludes audience feedback is key to creating a successful music video but could be improved by simplifying survey questions and better promoting the video online.
Evaluation 3
The document discusses feedback from a survey the author conducted on their music video and ancillary products. They created an online survey using SurveyMonkey and distributed it on social media sites. The survey included questions about the respondent's age, gender, their opinion on the genre of the music video, and whether the mise-en-scene fit the genre. Most respondents correctly identified the genre as synthpop and felt the location, costumes, and props were appropriate. This validated that the author successfully created a music video that matched the genre of the song and fit conventions of synthpop.
Audience Feedback
Beth conducted extensive audience research through profiles, online surveys, and focus groups to inform the creation of her music video and ancillary materials for the band Southlakes. The feedback revealed preferences for narrative videos featuring emotional storylines and uncovered opportunities to improve pacing and character relatability. Edits were made to address these points and increase audience engagement. Beth learned it is crucial to continually refer to target audiences to shape products according to their wants. Detailed audience understanding facilitates smooth creation of appealing materials.
q3 - What have you learned from your audience feedback
The document discusses surveys the author conducted to gather feedback on a music video they created. They used SurveyMonkey to collect information from a wide audience about music video preferences. The results showed most respondents were men aged 16-25 who liked hip hop. This informed the author's decision to include partying, money in their narrative and performance-based video. A second survey of the author's target audience provided more useful feedback, with most respondents liking the video's performance and editing. This positive feedback meant the author did not need to change the final cut and could move to other tasks.
What have I learnt from my audience feedback?
The document summarizes what the author learned from audience feedback on their music video project. They created surveys to gather feedback during pre-production and post-production. They learned that their pre-production survey audience was biased as it consisted mainly of friends. For post-production, they screened the video for classmates and teachers. They found that viewers enjoyed the humor as intended and the use of a GoPro camera added emotion. However, some felt a character was irrelevant and the lip syncing could be improved. Overall, audience feedback helped identify strengths and areas for improvement for the project.
Survey results
The survey results showed that the majority of respondents were middle-aged women, so the conclusions may be biased. Pop music was the most commonly preferred genre at 58%, despite many respondents being middle-aged. Most people only watch music videos occasionally when interested in a particular video. The top things audiences like are an interesting story, pleasing visuals, and seeing the artist perform. Most watch music videos on YouTube and TV. A narrative music video was ranked highest among examples provided. Respondents also liked visually stimulating, creative videos with dancing, celebrities, abstract visuals, or meaningful storylines.
Audience research
The document summarizes the results of a questionnaire about audience preferences for music videos. It found that the target audience is primarily 16-20 year olds, with a 60/40 female to male gender split. Alternative and rock music are most popular. Narrative music videos are preferred over performance videos. People watch music videos weekly on platforms like TV, PC and mobile devices. Storyline/concept and cinematography are most important. Most respondents said they are more likely to purchase music if the video is good.
Evaluation 2
From surveys distributed through Survey Monkey, the creator learned:
- EDM was the preferred music genre for the video.
- Most of the target audience enjoyed the music video and found the elements linked well to genre codes and conventions.
- Some had difficulty following the video's narration.
Feedback from additional surveys and questionnaires helped the creator improve their understanding of what the target audience liked and disliked. This informed changes made to create a final product that met audience expectations.
Eval. tsk 3
The document discusses audience feedback the creator received for a music video. Focus groups and surveys were conducted. The feedback showed that most viewers enjoyed the upbeat style and catchy melodies of the video. Some punk fans felt it did not fully represent the punk genre. The creator learned they successfully targeted a mass audience rather than a niche market as intended. Future improvements could include better continuity on the website and a custom font for the band logo.
Survey monkey
The document summarizes the analysis of a survey about music videos. It found that most respondents were aged 16-25, female, and watch music videos. This inspired the creation of a music video for an indie band like Catfish and the Bottlemen that would be fun yet mature, using black and white filters. Respondents felt successful music videos capture attention and add meaning to songs, so a narrative story was planned. To appeal to different views, the video would feature multiple styles - narrative, conceptual, and performance. It would involve conceptual imagery and iconography while keeping a performance aspect to avoid boredom.
A2 Media Studies - Audience research
- The questionnaire found that YouTube is the most viewed platform, with 17-21 year olds being the biggest users. Performance-based music videos and hip hop music were the most popular.
- Social media is the main way people learn about new music video releases. Mobile phones are the most used device to watch music videos.
- The vox pop interviews found audiences expect hip hop music videos to be fast paced and include conventions like violence, drugs, and portrayals of women.
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Music video target audience
This document provides guidance on determining the target audience for a music video through research. It explains that target audiences are identified through demographic factors like age, gender and psychographic factors like lifestyle and personality. Primary research methods like surveys and interviews of the public and secondary research on similar artists and genres can provide information. With research findings, the main target audience and how the video will appeal to them can be identified and presented in a PowerPoint.
Audience Research
The document summarizes research conducted through a questionnaire to understand the target audience for a music video. It was distributed to a 6th form college via email, receiving 61 responses, mostly female. The research found that the target audience listens to indie/rock music and cares about visuals being relevant to lyrics in music videos. It also revealed preferences for certain clothing shops and universities over jobs or travel after college. However, the results may be biased due to the predominantly female responses received.
Criteria 5
The document discusses how the filmmaker conducted research to attract and address their audience for a social realism film. They did primary research through a questionnaire of 20 people to understand the demographics and familiarity with social realism. Secondary research involved analyzing similar social realism films to observe their audiences and conventions. The filmmaker decided to focus on drug abuse and relationships to relate to the target audience of 15-25 year olds of both genders, as informed by their research.
Survey data analysis
The survey data provides information about the target audience for a music video product. Three-quarters of respondents were between ages 16-19, indicating this age group should be the target. Nearly 60% of respondents watch music videos regularly. Responses regarding music video types showed interest in performance videos and videos with narrative, concept, and performance elements. Almost half of respondents watch music videos on computers/laptops most often. For the chosen song "Midnight City" by M83, a little under two-thirds had not heard it before.
Question Five
The filmmakers conducted research on their target age range audience of 15 years old. They studied the types of films recently released by their chosen film distributor, Universal, and found that Universal had only released one horror film, indicating there was space in the market for their horror film. They used this information about their target audience's preferences and conventions of similar horror films to inform the production of their final film product. The filmmakers also distributed a survey via their college emails to gather more data on audience preferences for horror films.
Survey Results - Analysis
- The survey responses were primarily from males aged 17-20, the target demographic.
- The most popular indie bands were The Libertines and Arctic Monkeys, indicating the audience prefers guitar-based rock.
- Storyline and camerawork were the most compelling factors in music videos, while clothing was least important.
- Respondents wanted to see the artist in the video and footage of the band performing.
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Music video evaluation powerpoint question 3
Christopher conducted audience research to determine what type of music video would be most successful. He created an online survey using Survey Monkey to gather feedback from a large audience. The survey found that narrative storylines were the most popular type of music video. Christopher also received feedback from his media class on technical elements. In the future, he plans to gather more diverse audience feedback during the music video creation process.
A2 Media Evaluation - Question 3
1) The author conducted market research early in the planning process through questionnaires, focus groups, and secondary research to better understand the target audience and shape the music video proposal.
2) Questionnaire responses showed that 58% of the audience supported music videos with themes/issues and rated the importance of the proposed topic of self-image pressures on young people as 8.1/10, reinforcing the proposed topic.
3) Focus group feedback suggested marketing the artist as relatable rather than idealized, in line with changing audience preferences compared to past decades.
Music video evaluation powerpoint question 3
Christopher conducted audience research to determine what type of music video would be most successful. He created an online survey using Survey Monkey to gather feedback from a large audience. The survey found that narrative storylines were the most popular type of music video. Christopher also received feedback from his media class on technical elements. In the future, he plans to gather more diverse audience feedback during the music video creation process.
Question 3 Evaluation - A2 media
1) The author conducted market research early in the planning process through questionnaires, focus groups, and secondary research to better understand the audience and shape the music video concept.
2) Questionnaire responses showed that 58% of the audience supported music videos with themes/issues and rated the importance of the self-image theme highly. This encouraged pursuing the planned theme.
3) Focus group feedback emphasized making the artist seem relatable rather than idealized, to better connect with the audience on the self-image theme.
4) Secondary research profiled typical demographics, interests and media consumption of the target Beyoncé fan audience, which aligned well with the planned music video themes.
What have I learnt from my audience feedback?
The document summarizes what the author learned from audience feedback on their music video project. They conducted pre-production surveys to inform their song choice and video concept. They found the feedback biased since respondents were friends. For the post-production survey, they screened the video for students and teachers, conducting a Q&A. They received positive feedback on the humor and GoPro footage, but criticisms of lip syncing and an unnecessary character. Experienced students also provided valuable critiques. Going forward, the author would ask more specific questions and invite audiences to editing sessions. They found coherence across the video, CD cover, and website was important.
Evaluation Q3: What have you learned from audience feedback?
The document discusses audience feedback methods used for a student's music video project. A survey monkey survey asked questions about demographics, music preferences, and memorable parts of music videos. It found that the target audience was mostly male ages 10-19 who liked popular genres. Scenes depicting football were included to appeal to this audience. A vox pop interviewed students about their music video habits and preferences. YouTube comments and views were also tracked but did not provide much feedback due to low visibility of the unpublished video. The student concludes audience feedback is key to creating a successful music video but could be improved by simplifying survey questions and better promoting the video online.
Evaluation 3
The document discusses feedback from a survey the author conducted on their music video and ancillary products. They created an online survey using SurveyMonkey and distributed it on social media sites. The survey included questions about the respondent's age, gender, their opinion on the genre of the music video, and whether the mise-en-scene fit the genre. Most respondents correctly identified the genre as synthpop and felt the location, costumes, and props were appropriate. This validated that the author successfully created a music video that matched the genre of the song and fit conventions of synthpop.
Audience Feedback
Beth conducted extensive audience research through profiles, online surveys, and focus groups to inform the creation of her music video and ancillary materials for the band Southlakes. The feedback revealed preferences for narrative videos featuring emotional storylines and uncovered opportunities to improve pacing and character relatability. Edits were made to address these points and increase audience engagement. Beth learned it is crucial to continually refer to target audiences to shape products according to their wants. Detailed audience understanding facilitates smooth creation of appealing materials.
q3 - What have you learned from your audience feedback
The document discusses surveys the author conducted to gather feedback on a music video they created. They used SurveyMonkey to collect information from a wide audience about music video preferences. The results showed most respondents were men aged 16-25 who liked hip hop. This informed the author's decision to include partying, money in their narrative and performance-based video. A second survey of the author's target audience provided more useful feedback, with most respondents liking the video's performance and editing. This positive feedback meant the author did not need to change the final cut and could move to other tasks.
What have I learnt from my audience feedback?
The document summarizes what the author learned from audience feedback on their music video project. They created surveys to gather feedback during pre-production and post-production. They learned that their pre-production survey audience was biased as it consisted mainly of friends. For post-production, they screened the video for classmates and teachers. They found that viewers enjoyed the humor as intended and the use of a GoPro camera added emotion. However, some felt a character was irrelevant and the lip syncing could be improved. Overall, audience feedback helped identify strengths and areas for improvement for the project.
Survey results
The survey results showed that the majority of respondents were middle-aged women, so the conclusions may be biased. Pop music was the most commonly preferred genre at 58%, despite many respondents being middle-aged. Most people only watch music videos occasionally when interested in a particular video. The top things audiences like are an interesting story, pleasing visuals, and seeing the artist perform. Most watch music videos on YouTube and TV. A narrative music video was ranked highest among examples provided. Respondents also liked visually stimulating, creative videos with dancing, celebrities, abstract visuals, or meaningful storylines.
Audience research
The document summarizes the results of a questionnaire about audience preferences for music videos. It found that the target audience is primarily 16-20 year olds, with a 60/40 female to male gender split. Alternative and rock music are most popular. Narrative music videos are preferred over performance videos. People watch music videos weekly on platforms like TV, PC and mobile devices. Storyline/concept and cinematography are most important. Most respondents said they are more likely to purchase music if the video is good.
Evaluation 2
From surveys distributed through Survey Monkey, the creator learned:
- EDM was the preferred music genre for the video.
- Most of the target audience enjoyed the music video and found the elements linked well to genre codes and conventions.
- Some had difficulty following the video's narration.
Feedback from additional surveys and questionnaires helped the creator improve their understanding of what the target audience liked and disliked. This informed changes made to create a final product that met audience expectations.
Eval. tsk 3
The document discusses audience feedback the creator received for a music video. Focus groups and surveys were conducted. The feedback showed that most viewers enjoyed the upbeat style and catchy melodies of the video. Some punk fans felt it did not fully represent the punk genre. The creator learned they successfully targeted a mass audience rather than a niche market as intended. Future improvements could include better continuity on the website and a custom font for the band logo.
Survey monkey
The document summarizes the analysis of a survey about music videos. It found that most respondents were aged 16-25, female, and watch music videos. This inspired the creation of a music video for an indie band like Catfish and the Bottlemen that would be fun yet mature, using black and white filters. Respondents felt successful music videos capture attention and add meaning to songs, so a narrative story was planned. To appeal to different views, the video would feature multiple styles - narrative, conceptual, and performance. It would involve conceptual imagery and iconography while keeping a performance aspect to avoid boredom.
A2 Media Studies - Audience research
- The questionnaire found that YouTube is the most viewed platform, with 17-21 year olds being the biggest users. Performance-based music videos and hip hop music were the most popular.
- Social media is the main way people learn about new music video releases. Mobile phones are the most used device to watch music videos.
- The vox pop interviews found audiences expect hip hop music videos to be fast paced and include conventions like violence, drugs, and portrayals of women.
Market research
The document summarizes the results of a market research survey conducted to inform the creation of a music video. The survey found that the target audience is mostly female aged 16-20 who listen to indie/alternative music. Most respondents watch music videos a few times a month and prefer videos with narratives. Black and white editing was the most popular editing style. Social media and YouTube were identified as effective platforms for advertising and viewing the music video.
Client research project
The document provides information about creating a film project in York, England that aims to inform, educate, and entertain about mental health issues among 16-25 year olds. Research found that over half of York's population is female, most residents are white, and the lowest percentage of visitors to York are in the target 16-25 age range. Primary research through surveys found most respondents would watch a video about mental health and had known someone with mental issues. Interviews revealed stories about causes of mental health disorders. Existing videos on the topic use documentary or personal storytelling styles. Production techniques like lighting and location scouting will need to be considered.
Questionnaire data final
The document provides results from a questionnaire given to the target audience for a new media product.
Question 1 found the target audience had no preferred gender. Question 2 found most were under 18 or 18-25 years old. Additional qualitative data found this age group experiences adolescence and entering adulthood.
Questions 3 and additional data found most were students or in part-time work. Question 4 found most watch music videos. Question 5 found most watch weekly but the goal is daily viewing. Question 6 found YouTube, Twitter, iTunes and SoundCloud were top sites to find music videos.
Question 7 found hip hop and R&B were most liked genres. Question 8 found multiple locations were preferred over single locations for music
A2 - Question 3 evaluation media
The document discusses the audience feedback the author received for a music video project. It describes conducting an online survey to profile the target audience, which was found to be 18-25 year old fans of singer-songwriter music from northwest England. The survey asked about music preferences, lifestyle, and preferred video styles. This informed the creation of the first draft video, which focused on themes of songwriting and seeking inspiration. A focus group provided feedback on the draft that helped clarify the narrative and identify additional shots needed.
Similar to Market Research | A Level (20)
Evaluation Q3: What have you learned from audience feedback?
Evaluation Q3: What have you learned from audience feedback?
q3 - What have you learned from your audience feedback
q3 - What have you learned from your audience feedback
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The document discusses the conventions and rough design of a digipak, which is a paper-based music album packaging alternative to jewel cases. It describes the typical exterior sections of a digipak including the front, spine, back, and inside flap. It then outlines the common compartments for holding a booklet, CD, and DVD. Finally, it lists the main conventions included in most digipaks and provides a rough design for a 6 panel digipak.
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The document outlines the editing process for a media studies class presentation. It describes importing footage into editing software, applying color correction, speed and duration adjustments to raw footage, adding intro cards, transitions like fades, grain filters, aligning footage with soundwaves, muting audio, and ending with a black screen.
LOCATION SEARCH AND CREW LIST
The document discusses the pre-production planning for a music video. It details two potential filming locations - Kalemegdan Park, a large park within the Belgrade Fortress with green space and venues for events, and the Belgrade Waterfront development project along the Sava River featuring residential, commercial and public spaces. It also includes a crew list with contacts and roles, and an equipment and props list for filming the band. The document evaluates that the locations provide what is needed and the pre-production work is complete to begin filming.
STORYBOARD DEVELOPMENT
This document is a storyboard for a music video created by Illia Boyko for a media studies class. It provides context on the history of storyboarding in film, noting that storyboards originated in the 1930s as a way for animators like Webb Smith at Disney to plan out film sequences. Boyko then shows their initial storyboard for the music video, along with evaluation noting it was too repetitive. Their final storyboard incorporates more shots with lighting contrasts to keep it dynamic, along with transitions between scenes. The evaluation of the final storyboard indicates improvements in achieving contrasts, scene timing, and screen time for band members.
INITIAL AND FINAL SCRIPT VERSIONS/ SCRIPT DEVELOPMENT
This document provides information about the initial and final script versions for a music video. It includes the lyrics for the song, an initial script version with timing and visual cues, and an evaluation of the initial script identifying areas for improvement. The evaluation notes that the initial script was too performance focused and lacked contrast between light and dark scenes. The final script incorporates more shots with faster cuts to improve dynamic, adds light/dark contrasts by changing lighting, and gives each band member adequate screen time.
INITIAL AND FINAL SCRIPT VERSIONS/ SCRIPT DEVELOPMENT
This document discusses the development of the script for a music video. It begins with an introduction to the format of a music video script and the process of listing visual elements alongside audio elements, lyrics, and other details. It then provides the lyrics to the song that will be used for the music video. The initial script version is presented with timecodes and descriptions of the visuals planned for each section of the song. Feedback noted that the initial script was too repetitive and lacked contrast or dynamic changes. The document concludes by presenting revisions made to the final script version to address this feedback, including adding more shots, improving the lighting contrast, and increasing the pace of cuts between scenes.
Music Video Preproduction Research
This document outlines Illia Boyko's preproduction research and planning for a music video. It discusses 5 initial ideas for the video, including depicting party loneliness, an unfortunate love story, or paying homage to Arctic Monkeys. The chosen idea is to visually depict the concept of "Contrast" through grainy footage of the band members wearing different outfits on two locations, shot during both day and night. The synopsis and inspiration from 1990s-2000s indie rock videos form the basis for a 3-minute video titled "Daze - Deep Blue Thunder". Boyko believes this initial idea provides a good starting point and plans to develop a script and storyboard.
Analysis of an Existing Music Video | A Level
Blur is an English rock band formed in 1988. Their 1994 album Parklife helped popularize the Britpop genre in the UK. The music video for the song "Parklife" from the album does not feature the band performing together, instead showing each member in separate everyday settings around London. It uses unconventional camera techniques like fish eye lenses, zooms, and editing to create a humorous tone that both celebrates and parodies British culture.
Music Video Codes and Conventions | A Level
The document discusses the codes and conventions used in music videos. It defines codes and conventions as the techniques used to construct meaning, which can be technical or symbolic. It then provides examples of different technical techniques like camera angles, shots, editing, and sound. Symbolic techniques include facial expressions and mise-en-scene elements. The document also outlines different music video styles like performance, narrative, and mixture videos. It concludes by defining additional elements like camera shots, angles, editing techniques, sound, mise-en-scene, props, costumes, and locations.
Music Video History | A Level
This document provides a history of music videos from the early 1900s to present day. It describes how music videos originated as promotional films to accompany songs. In the 1960s-1970s, music videos became more experimental as artists used them to promote their music without live performances. The launch of MTV in 1981 revolutionized the industry by broadcasting music videos 24/7. This led to big production budgets and directors making music videos into an art form. Today, YouTube has become the dominant platform for discovering and sharing user-generated music videos globally.
Final content page and double spread article designs
This document provides a breakdown of the final content page and double page spread designs for an indie fashion magazine. For the content page, the designer created a layout with four photos to illustrate articles, adding visual elements like colored text and patterns. For the double page spread, the designer illustrated instructions for a natural tie-dye process through photos and text boxes, arranging the elements and editing images for consistency across the spread. Details like rotated elements and plugs were included to match the magazine's eclectic aesthetic.
ARTICLE SAMPLE AND FINAL FRONT COVER DESIGN
This document provides details on the design of the front cover for a magazine article on natural tie-dye. It describes each element of the cover design, including the main image, masthead, title, plug text, and overall color scheme. The main image shows a young fashion designer in a natural setting to convey the message that fashion belongs everywhere. Bright colors are used to draw attention to the plug text promoting a guide to natural tie-dye inside. Neutral yet saturated colors create a vintage yet modern aesthetic that the target audience of independent and unique readers would appreciate.
PHOTOSHOOT PLANNING
The document provides details for a photoshoot planning for an indie fashion magazine, including equipment, crew, model information, location details, props, and photos from four planned shoots. It then discusses the selection process for final images, including details on the front cover photo focusing on the model's hair, outfit, pose, and subject. Next, it outlines three final images selected for the content page, including one representing a tie-dye tutorial article. Finally, it shares six selected photos for a double page article spread walking through the organic tie-dye process step-by-step.
INITIAL DOUBLE SPREAD ARTiCLE DESIGNS
This document provides design treatments and initial concepts for a fashion magazine. It includes:
- Selection of a blue, yellow, and red color palette to represent rawness and genuineness.
- Hand-drawn assets created in Illustrator using the pen tool. Fonts selected are sans-serif for familiarity and readability.
- Text boxes adjusted in Illustrator to flow around pictures and text on pages. Photographs edited in Photoshop with a halftone effect.
- A decision to feature an article on organic tie-dye techniques after evaluating designs, as it allows for creative illustration and engages the target audience of young, environmentally-conscious fashion enthusiasts.
Rough and initial content page designs
Ilya Boyko created rough designs for the content page of their indie fashion magazine by referencing existing content pages to determine the best combination of text and photos for their genre. Bleed zones were not included in the rough designs due to space constraints but will be added to the initial and final designs. Boyko reviewed dozens of content pages and developed two common templates which they filled with original photographs and titles. They experimented with fonts, color palettes, and textures, concluding that the fonts used in the first version were most reader-appealing and suitable for the magazine.
Rough and Initial Front Cover and Masthead Designs
The document discusses the development of magazine designs including the masthead, front cover, and article assets. The designer experimented with different masthead designs before selecting one with clear kerning and interesting details. Front cover rough designs were reviewed to determine layout. Main article assets were created focusing on an interview with an up-and-coming fashion designer, experimenting with fonts, layout, and paragraph alignment. The best masthead design was found to be plain without 3D effects, and the optimal locations for barcodes and price tags on the front cover were determined.
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