1. Romit Ray
60 / 1 Purbachal Kalitola Road Kolkata 700078.
Ph: 09836422307, -Email: romit07ray@gmail.com
ASSISTANT ACCOUNT MANGER
Offering 5+ years experience; seeking challenging assignments in middle management profile across the industry.
I strongly wish to build my career in an organization of repute in this corporate world.
I shall work with dedication and learn the ethos of the corporate life.
Being a part of an esteemed corporate sector I want to give a professional impetus to my academic foundation and then
boost to the stage to receive appreciation.
I think that working in an efficient organization like yours will provide me a good runway to take-off & to develop a
smart career for me & finally both of us shall grow together.
STRENGTHS
 Diligent professional with over 5 + years’ career success in steering Client servicing, Business Development, Partner
Alliances, Sales and Marketing, Project & Events Management, Vendor Management, Customer Relationship
Management, Strategy Development & Market Analysis.
 A keen analyst with an eye for detail and a serious commitment to accuracy & quality while meeting long term/ short
term goals or deadlines. Possess keen business acumen in analyzing and understanding business requirements,
customer-value maximization and developing new business processes and revenue streams.
 Sound understanding and analyzing the business situations, customer-value maximization, and customer-need
identification.
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 Articulate communicator, adept in building/ strengthening relationships with key accounts and strategically secure
profitable business with demonstrated capabilities to capitalize on Market trends and position Company to maximize
market share. Multilingual with proficiency in English, Hindi & Bengali.
CORE COMPETENCIES
Business Development  Partner Acquisition  Customer Relationship Management  Sales & Marketing
 Cross Functional Coordination  Events Management  Loyalty Marketing  Client Servicing
PROFESSIONAL EXPERIENCE
ACCENTIV ( EDENRED ) Nov 13 – Present
Assistant Account Manager
 Responsible for overall functioning and managing of the Channel Loyalty Program for Ambuja Cement dealers for
East India
 Involved in Designing, conceptualizing, planning and strategizing for the channel loyalty program of Ambuja Cement
with new initiatives and supporting for the final output
 Coordinating with client to meet the goals and targets set by them regularly apart from the KRA
 Liaisoning with the client and coordinating with 5 vendors for smooth functioning of the program.
 Managing Rewards for the dealers by coordinating with various vendors in timely dispatch and timely delivery of
goods to the channel dealers.
 Analyzing the business situations, customer-value maximization, resolving customer grievances’ within turnaround
time.
 Maintaining MIS & generation of reports on weekly and monthly basis, based upon points calculation, provisioning of
annual reward budget and billing of various vendors
 Realizing of payments for vendors within turnaround time by smoothly functioning with the finance department.
 Providing key marketing insights by performing various market surveys and analyzing survey for improvising the
program, initiating various SMS and Mailer campaigns, and analyzing the ROI based upon campaigns.

2.  Achieving the International Loyalty Awards by Colloquy for best Channel Loyalty programe for 2015
 Coordinating with Sales team on various assignments and providing solutions to the client for enhancing the value of program
DIREXIONS MARKETING SOLUTIONS PVT LTD JAN 11 – OCT 13
Sr. Executive – Alliance & Biz. Dev.
 Mentored & Participated in the Alliance Team of 5 executives, successfully achieving a target of Rs. 15 crores
in value and 180 partners.
 Was awarded “Employee of the Quarter” for Q1, 2011from Direxions and received a “Token of appreciation”
from ABP & The Telegraph on 2012, for successfully handling Club Solitaire Alliances.
 Involved in strategizing the re-launch of the previously successful loyalty program, The Solitaire Club (now
known as Club Solitaire) for ABP and The Telegraph.
 Involved in creating Club Solitaire which is nominated as one of three finalists in International Loyalty
Awards by Colloquy.
 Liaisoning with the client and coordinating with 3 agencies in implementing the new program.
 Created Partner Alliances for a CRM Program, The Solitaire Club, for ABP and The Telegraph.
 Headed Signature events like open theatre workshop, movie festival, dance workshop, Food festival
( Nolen gur / Biryani). Strategized, conceptualized and executed the events.
 Involved in planning and strategizing, liaising with partners and maintained a healthy relationship with
them.
 Coordinated with client to meet the goals and targets set by them regularly apart from the KRA.
 Process training imparted to newly joined team members.
PROFESSIONAL EXPERIENCE
EDUCATIONAL & PROFESSIONAL DEVELOPMENT
Post Graduation Diploma in Mass Communication ( Jul 2009 - Oct 2010 )
Rajendra Prasad Institute of Communication and Management, Mumbai
BCom Jun 2006 - Jun 2009
South City College (Heremba Chandra College), Calcutta University.
School Apr 94 - Apr 2006
M.P. Birla Higher Secondary School.
INTERESTS & HOBBIES:
SOCIAL NETWORKING
SWIMMING
SNOOKER
EXTRA CURRICULAR:
Certificate of Participation in Loyalty Workshop at Mumbai, Feb 2011.
Certificate of Participation in Microsoft office workshop at Kolkata, from Aptech 2012.
Date of Birth: Sep, 07, 1986 References: Available on request.