Sangitaa Ich has over 5 years of experience in portfolio management at DCB Bank and various internships in marketing, operations, and customer service. She holds a PGDM in Marketing from ITM Business School and a B.Tech from Techno India. Her objective is to explore her capabilities through challenging roles and build a growth-oriented career.
1. SANGITAAICH
MOB: 7506002698| E-MAIL: sangitaaich91@gmail.com
D.O.B: 23/10/1991
ADDRESS: Dharapara.EastUdayrajpur.North 24 PGS. Kolkata 700129
CAREER OBJECTIVE
My prime objective istoexplore anddevelopmycapabilitiesthroughchallengingrolesandbuilda
growth-orientedcareer
WORK EXPERIENCE
PortfolioManagerinDCB Bank fromFeb,2016 till current
Role
In DCB Bank as a portfoliomanagermy
responsibilityistomanage SME customer
relation
acquisitionof new SMEcustomersto
bank'sasset
sellingfundbasedaswell asnonfund
basedbusinessbankingproducts
service existingclientsandcrossselling
bank'sproducts to them
retaindelinquentrelationandregularise
the account
Learning
I learntaboutthe SME market
Keydriversinfluencingtheirpurchase
behaviour
variousaspectsbasedonwhichwe could
analyze the capacityof a relation
sellingskillstoorganization
managinga teamof CPAsto ensure quick,
qualifiedoperational supportfromthem
and deliverinbestpossibleway
Co-ordinationwiththe teamandtimely
follow up
INTERNSHIP& CORPORATEPROJECTS
2. ORGANIZATION PROFILE ROLE
LUMIERE SOLUTIONS Qualitative Market
ResearchAnalyst
Pre-launchplanning
conceptualizing,ideationandbrainstorming
secondaryresearch/deskresearch
conduct FGD, PI
prepare presentationonfindings
moderate interviews
IDFC Bank ProcessManagement
Operations
Co-ordinate andfollow upwithPDGand
compliance teamtoupdate processes,BRD
and UAT status
Zenfact ProductMarketing
Strategist
Strategise channels
Findprospect
developcreativetag-lines
businessdevelopment
ITM BusinessSchool AcademicResearch Secondaryresearchonvariousconcepts
write contentonvarioustopicsthat intrigue
readers
Maintaintimelysubmissionanddeadline by
co-ordinatingwiththe team
Shoppers’Stop CustomerCare
Associate
Sellingof men'sattire
Crossselling
Study humanbehaviourbefore,duringand
afterpurchase
Sell loyaltycards
studydrivingforcesinpurchase behaviour
Visual Merchandise
Myrealestate.in Live Project Secondaryresearchonreal estate websites
to fetchdata and compare amongthem
Studykey componentsthatattract/influence
a buyer
Studykeycomponentsthatdrive maximum
visittoa website
Prepare reportsonrecentreal estate
projects
Big Bazar Live Project Sellingconsumables
drive masssale
Studyhumanbehaviourbefore,duringand
afterpurchase
studydrivingforcesinpurchase behaviour
3. ACADEMIC CREDENTIALS
DEGREE INSTITUTION SCORE YEAR
PGDM MARKETING ITM BUSINESSSCHOOL 71% 2014-2016
B.TECH TECHNO INDIA 84.2% 2010-2014
CLASSXII (ISC) JULIEN DAY SCHOOL 83% 2010
CLASSX (ICSE) JULIEN DAY SCHOOL 86% 2008
POSITION OFRESPONSIBILITY
ITM BUSINESS SCHOOL
EVENT RESPONSIBILITY RESULT
Maverick Coordinator RunnersUp
E-Cell Coordinator Winner
Techno India UllashV.0 Host/Stage Coordinator BestViewer’sChoice
Recognition
UllashV2.0 Organizer BestViewer’sChoice
Recognition
INTERESTS
Debate
Fine arts
Poetry
Blogging