1. Anasuya Banerjee Bhattacharjee
 09831390484 Address: 69, R. K. Ghoshal Road
 anasuya.b2805@gmail.com Kasba, Kolkata - 49
CAREER OBJECTIVE:
To pursue a career that serves as a continuous learning curve and provides an opportunity to
grow along with the organization.
PROFESSIONAL SNAPSHOT:
 PGD in Advertising with over Five years of experience in Client Servicing, Business Development
and Market Research
 With PEEDEE ADVERTISING Pvt Ltd. as Senior Business Development & Client Servicing
Executive
 With Uday Communications Pvt Ltd. for 1 year as Senior Account Executive
 With Groupon India. for 1 year & 2 months as Senior Research Analyst
 With Design Mechanics Pvt. Ltd. for 1 year & 5 months Senior Account Executive
 With Montage Advertising Pvt. Ltd. For 1 year as Account Executive
 Summer Training with Grey World Wide for 3 months in Market Research
ORGANISATIONAL EXPERIENCE:
· June, 2013 till Nov 2013, with PEEDEE ADVERTISING Pvt. Ltd. as Senior Business
Development & Client Servicing Executive
Clients Handled:
 Bank Of India
 Ashtami Films
 TOI Sharod Shreshtho
 TBZ
 Sreeleathers
 Green Chillies Entertainment
 East Bengal Club
Key Responsibility Areas :
 Preparing Client Database
 Acquiring new clients
 Regular follow up with the clients
 Preparing Outdoor Media Plan with costing and PPT
 Coordinating with various vendors
· May, 2012 to April 2013, with Uday Communications Pvt. Ltd. as Senior Account
Executive Handling Maruti Suzuki Kolkata as Client
Key Responsibility Areas :
 Day to day Client interaction
 Developed creative brief for creative team to churn out relevant solutions
 Writing Bengali copy for various creative
 Working on translation of English & Hindi Script to Bengali
 Interacting with Print Media for publishing Advert
 Maintaining the financial statement for all the published advert

2. · Sept, 2010 till Nov, 2011 with Groupon India as Senior Business Development
Executive & Online Research Analyst
Key Responsibility Areas :
 Developed Merchant Database for Groupon India
 Visiting New Clients
 Was Strategized Featuring of Merchants in Website
 Analyzed Lead Quality & Supervised Lead Buying
 Guided a team of 11 on Market Research
 Coordinating team activity
 Streamlined Research Activities
 Managed Competitor Feature & Prepared Weekly Report on them
 Worked closely with company executives to identify new business opportunities and routinely
participated in the sales process
· March, 2009 till Aug, 2010 with Design Mechanics Pvt. Ltd. as Senior Account
Executive
Joined Design Mechanics, as Account Executive responsible for handling some major clientele.
Promoted to Senior Account Executive within 6 months
Clients Handled:
 SBI Card & TATA Card
 Pragya TV
 Maruti
 Market Excel
 Bharti Axa
 Spice Mobile
 INQ Mobile
Key Responsibility Areas:
 Meet clients to discuss their problems/plans and related brief
 Carried out Market Research and studied the competitors
 Developed creative brief for creative team to churn out relevant solutions
 Coordinated with creative, studio and keep a track of jobs
 Managed team and motivated them
 Maintained clear communication with clients on deliverables and time lines
 Prepared weekly status reports and shared with clients
 Team Building Exercises
 Took Constructive feedback from the client on servicing and deliverables
 Managed team of three direct reports responsible for on-going product design, account
management and ad placement on company website
· Jan, 08 to Jan, 09 with Montage Advertising Pvt. Ltd, Delhi as Account Executive
Clients Handled:
 Liberty Shoes
 Liberty Whiteware
 Taneja Developers Industry
 Spectrum
 Inalsa
 ICAI
Key Responsibility Areas:
 Meeting clients to discuss their problems/plans and related brief
 Coordinate with creative, studio and production department and keep a track of jobs
 Dealing with publications

3.  Maintaining clear communication with clients on deliverables, time lines, billing and payments
 Going for dealer/market visit on a regular basis
ACCOMPLISHMENTS
 Market Research
 Defined industry segments and identified opportunities in domestic markets
 Management
 Directed Research team of 11 direct reports
 Supervised creation of leads, guided the use of various CRM software and monitored all
operations
 Account Management
 Managed some good accounts for advertising agencies and brand advertisers
PROJECT DETAILS:
 Organisation: Grey World Wide
 Project Title: “Market Research on Why youths opt for BPO Jobs rather than going
for higher education”
ACADEMIC CREDENTIALS:
 PG Diploma in Advertising from EMPI Business School, Delhi
 B.Sc from M.S. Ramaiah (Bangalore University), Bangalore
 12th from BSS (WBSE), Kolkata
INTERESTS & HOBBIES:
 Reading Novels & Management Books
 Singing
PERSONAL DETAILS:
 Date of Birth 28th May, 1981
 Father Ajoy Kr. Bandyopadhyay
 Languages Known English, Bengali & Hindi
 Nationality Indian
********