Web 2.0 refers to improvements in the World Wide Web that allow for increased user collaboration and sharing of information online, through features like blogs, social networking, and web applications. Mediation refers to how media alters reality when portraying people or events, as it presents a version rather than direct reality. Proliferation is a sudden increase in the amount of media, while saturation describes society being completely immersed in media to the point of it influencing daily life and consumer decisions.

1. Role of media in our
lives

2. What is Web 2.0?
◦Web 2.0 is the term given to describe a second generation of
the World Wide Web that is focused on the ability for people
to collaborate and share information online.
◦ Like software, the new generation of the Web includes new
features and functionality that was not available in the past.
◦ However, Web 2.0 does not refer to a specific version of the
Web, but rather a series of technological improvements.
◦ For example - Blogs (like the one I'm posting this on!), Social
networking and web applications.

3. What does Mediation mean in a
media context?
◦ Every time we encounter a media text , we are not seeing
reality, but someone's version of it. It sounds obvious but its
something that is easily forgotten when we get caught up in
enjoying a text.
◦ For example - If you see a picture of a celebrity kissing her
boyfriend in a magazine the picture has probably been altered
and doesn't show the reality of the situation. We should bare this
in mind whatever we encounter in the media.
◦ The media takes something real, a person or an event for
example and they change its form to produce whatever text
we end up with... this is called Mediation.

4. What does Proliferation & Saturation
mean in a media context?
◦ Proliferation - There wasn't much in depth explanations when I
researched this but what I did find was a definition...
◦ A sudden increase in the amount or number of something. E.g. -
The proliferation of global media networks.
◦ Saturation - Media saturation is quite literal in its meaning. Its how
our society has been completely saturated with news
programmes, television, social media etc. to the point where it
has an effect on our daily lives.
◦ Some cases of Media saturation goes to the extent of telling you
what to buy or what politician to vote for!

5. What is meant by ‘the
media’?
◦ Communication channels
through which news,
entertainment, education,
data or promotional
messages disseminated.
◦ Media includes every
broadcasting and
narrowcasting medium such
as newspapers, magazines,
TV, radio, billboards, direct
mail, telephone, fax and
internet.
Media products are ‘shared’,
what does this mean?
◦ File sharing is the practice of
distributing or providing access to
digitally stored information, such
as computer programs, multi-media
(audio, video), documents
or electronic books.
◦ It may be implemented through a
variety of ways.
◦ Storage, transmission, and
distribution models are common
methods of file sharing
incorporate manual sharing using
removable media.

6. Why is the media so strictly
regulated in Burma?
◦ The media is strictly regulated in Burma
due to the 1962 Burmese coup d'etat.
◦ The constitution provides for freedom of
speech and the press; however, the
government prohibits the exercise of
these rights in practice.
◦ The government dominates radio and
television with a steady stream of
propaganda.
◦ Laws bar the ownership of a computer
without a license and ban the
dissemination or posting of
unauthorized materials over the
Internet.
Why is the media so strictly
regulated in China &
Ethiopia?
◦ In China, some commercially-minded
news media test boundaries while
Internet users get around Web
blocking.
◦ But authorities make extensive use of
propaganda directives; impose travel
and access bans; jam signals and
censor international broadcasts; and
intimidate critical journalists through
job dismissals and imprisonment.
◦ In Ethiopia, censorship has become far
more restrictive in recent years. The
government of Meles Zenawi appoints
managers of broadcasters and state
newspapers and licenses all media.

7. What is meant by media
convergence?
◦ Media convergence means that the lines
are getting blurred between the
traditional forms of media and they are
almost becoming one.
◦ A decade ago, there were clear
differences between print media, TV,
the internet in general and social
media in particular.
◦ Nowadays, for example...
◦ Newspapers and TV have websites which
deliver news in almost real time
complete with moving video and feeds
formatted for smartphones. Movies also
are available streaming on the internet
(e.g. Netflix). Things are all converging
into one big media delivery vehicle.
Why is the media important
in todays society?
◦ In the world of today, media has become
just as necessary as food and clothing. It
has played a significant role in
strengthening the society. Media is
considered as "mirror" of the modern
society, in fact it is the media which
shapes our life.