The document discusses the role of media in promoting social awareness. It outlines how media can educate people on social issues through news, current affairs, advertisements, and entertainment. This helps develop better understanding in society and stronger relationships between individuals and groups. Media is also seen as playing an important role in political awareness and accountability. It can bring transparency through tools like the Right to Information Act and expose corruption through sting operations or public debates. The overall role of responsible media is to inform society and act as a platform for social issues.

1. Role of Media
in Social
Awareness

2. Agenda
Social Awareness01
The need of the hour02
Developing Social Awareness03
Media04

3. Social Awareness

6. Social Awareness
1
2
3
Socially aware and
Interpreting emotio
ns
Reacting to problems: society and
interpersonal struggles
Ability to comprehend

7. Need of the Hour
Better understanding towards the
improvement of our society
1
Stronger connections and relationships2
Fewer chances of negative behavior3

8. Developing Social Awareness
Consider the needs of individuals
and groups
People need to feel: heard, valued,
respected and acknowledged
Develop sensitivity to the needs of others
Examine your role in conflicts
 As you work with others, examine your
role and the roles you see others taking
 Consider how all the roles work together
Educate yourself on social issues
More awareness: what others feel and
think
Non-verbal communication
Be aware of your body language
Positive body language: benefit interactions
with people

9. MEDIA
Most powerful instruments of
communication
Promote right things on right time
Express: how to store and
distribute views

10. Seven Mass Media
Print
15th century
Cinema
1900 2000
Your Text Your Text
19th century
Recordings Radio
1910
1950
Television
Internet
1990
Mobile
Phones

11. Role of Media in Social Awareness
News and Current Affairs
AdvertisementPublic Announcements
Political Awareness
Education and Entertainment
Weather, politics, war, health, finance, science, fashion, music
Informs major political situations, decisions and
scenarios
Base of the political system
If plays its role honestly, great force in building
the nation
Brings common man close to their leaders
Educate people with little cost
Entertain masses
Growing population and developing lifestyle,
the demand for entertainment is increasing
Selling the products
Enhancing business purposes
Marketing of a product
To spread informative messages to
public
For example: Arrival or departure of
flights and trains

12. Corruption and Role of Media
RTI
Public Opinion
Sting Operation
Holding Public debates
Platform for common people to pass their grievances

13. Thank You
By: Gurpreet Kaur
gk1604655@gmail.com