This document summarizes key concepts from chapters in a textbook on understanding media and communication. It discusses the definition of mass communication and how digital technologies have changed communication. It also examines the global spread of media and debates around cultural imperialism.
This article explores some of the concepts that are presented as dichotomies within the idea of the âdigital divideâ, bringing a more nuanced look at the idea of âhavesâ and âhave-notsâ. The discussion this article is intended to kick off is that of the levels of interaction and uses with information technologies as well as the path to effective use of them.
This article explores some of the concepts that are presented as dichotomies within the idea of the âdigital divideâ, bringing a more nuanced look at the idea of âhavesâ and âhave-notsâ. The discussion this article is intended to kick off is that of the levels of interaction and uses with information technologies as well as the path to effective use of them.
This presentation contains course information about FIC0114: Describing Mass Communication and the lecture for the first week, Intro to Mass Communication + Media Literacy
Communication Technology- The Conventional MediaFaindra Jabbar
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Communication Technology
Topic: The Conventional Media
Overview
The Conventional Media
What is New Media?
Does Conventional Media even have a place in today's culture?
This presentation was created for Chris Hani District in the Eastern Cape, South Africa, to explore possible uses of social media in the pursuit of the Local Government Turn Around Strategy.
Has new media democratised the production of media texts by shifting the control of media content away from large media institutions?
Has new media changed the way media texts are consumed and what are the social implications for this?
Has new media technology provided new cross-cultural, global media texts that communicate across national and social boundaries?
How active or interactive are consumers of new media and how significant is this in terms of power?
How has new/digital media impacted on traditional media productions and consumption?
To what extent does new media escape some of the constraints of censorship that traditional media encounters?
International Knowledge Network of Women in Politics (iKNOW Politics)UNDP Eurasia
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Presentation The iKNOW Politics network: How virtual networking is being used to foster womenâs political participation by Piyoo Kochar Project Manager âiKNOW Politics & Barbora Galvankova, UNDP. Presentation presented at UNDP Regional Forum on Equal participation in decision-making, Istanbul, Day 1: Session 2 on Mobilizing and building alliances for womenâs participation in decision-making
This presentation contains course information about FIC0114: Describing Mass Communication and the lecture for the first week, Intro to Mass Communication + Media Literacy
Communication Technology- The Conventional MediaFaindra Jabbar
Â
Communication Technology
Topic: The Conventional Media
Overview
The Conventional Media
What is New Media?
Does Conventional Media even have a place in today's culture?
This presentation was created for Chris Hani District in the Eastern Cape, South Africa, to explore possible uses of social media in the pursuit of the Local Government Turn Around Strategy.
Has new media democratised the production of media texts by shifting the control of media content away from large media institutions?
Has new media changed the way media texts are consumed and what are the social implications for this?
Has new media technology provided new cross-cultural, global media texts that communicate across national and social boundaries?
How active or interactive are consumers of new media and how significant is this in terms of power?
How has new/digital media impacted on traditional media productions and consumption?
To what extent does new media escape some of the constraints of censorship that traditional media encounters?
International Knowledge Network of Women in Politics (iKNOW Politics)UNDP Eurasia
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Presentation The iKNOW Politics network: How virtual networking is being used to foster womenâs political participation by Piyoo Kochar Project Manager âiKNOW Politics & Barbora Galvankova, UNDP. Presentation presented at UNDP Regional Forum on Equal participation in decision-making, Istanbul, Day 1: Session 2 on Mobilizing and building alliances for womenâs participation in decision-making
Professor Renee Hobbs explores how disparities in access to information contribute to misunderstandings and explains how analyzing media helps make our interpretation processes transparent. She shows how creating media helps people share in the social power of representing ideas and identity and notes that such competencies are essential for advancing the social responsibilities of media consumers and creators.
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''Revolution of Social media in Pakistan''FaizaSaleem23
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we have discussed that what influence media have in our society, how media is use for entertainment, how media influence businesses and how it is used for the promotion in marketing of goods and services.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
The Roman Empire A Historical Colossus.pdfkaushalkr1407
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The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesarâs dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empireâs birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empireâs society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
How to Create Map Views in the Odoo 17 ERPCeline George
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The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
How to Split Bills in the Odoo 17 POS ModuleCeline George
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Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
Operation âBlue Starâ is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
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Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Model Attribute Check Company Auto PropertyCeline George
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In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
1. This multi-media product and its content are protected under copyright law. The following are prohibited by law:
Any public performance or display, including transmission of any image over a network;
Any preparation of any derivative work, including the extraction, in whole or in part, of any images;
Any rental, lease or lending of the program
Understanding Media in the
Digital Age, 1/e
Everette E. Dennis
Melvin L. DeFleur
Prepared by Todd
Chambers, Ph.D.
Texas Tech
University
Copyright Š 2010 Pearson Education. All rights reserved.
4. Historical Perspective
ī§ How were our present media shaped by the
events, trends, policies, and characteristics
of society?
ī§ How do our media select, process, and
disseminate various categories of content?
ī§ What assumptions and forecasts can we make
about the media we will have in the future and
what they will offer to their audiences in the
years ahead?
Copyright Š 2010 Pearson Education. All rights reserved.
5. Voices of Experience
ī§ Technology
ī§ Institutions
ī§ The actual voices of
communication
Copyright Š 2010 Pearson Education. All rights reserved.
7. A Basic Model of Human
Communication
ī§ Claude Shannon & Warren Weaver
ī§ Bell Laboratories
ī§ Improving signals with less chance for
error
ī§ Linear model of communication
ī§ Advantage: simple
ī§ Disadvantage: lacks interactive,
transactional process of communication
Copyright Š 2010 Pearson Education. All rights reserved.
8. The Shannon & Weaver Model
Copyright Š 2010 Pearson Education. All rights reserved.
10. Communicating Accurately
ī§ The Accuracy Principle
ī§ The Feedback Principle
ī§ The Role-Taking Principle
Copyright Š 2010 Pearson Education. All rights reserved.
11. The Mass Communication Process
Developing a concise definition of mass
communication
ī§ senders are professional communicators
ī§ intended meanings are encoded by specialists
ī§ message is transmitted by specialized media
ī§ large and diverse audiences decode the information
ī§ individual receivers in the audience interpret
meaning from the information
ī§ receivers are influenced in some way by the
information
Copyright Š 2010 Pearson Education. All rights reserved.
12. Developing a Concise Definition
ī§ Mass communication is a process in which
professional communicators design and use media to
disseminate messages widely, rapidly, and continually
in order to arouse intended meanings in large,
diverse, and selectively attending audiences, in
attempts to influence them in a variety of ways.
Copyright Š 2010 Pearson Education. All rights reserved.
13. Question to think about
ī§ Do social media fit into that
definition of mass communication?
Copyright Š 2010 Pearson Education. All rights reserved.
14. Which Media are the Mass Media?
ī§ Publishing
ī§ Film
ī§ Electronic Media
Copyright Š 2010 Pearson Education. All rights reserved.
15. Comparing Face-to-Face and Mass
Communication
Consequences of
Using Any Medium
īŽ Lack of immediate
feedback
īŽ Loss of accuracy
īŽ Limitation on
effective role-taking
Copyright Š 2010 Pearson Education. All rights reserved.
16. The Consequences of Large, Diverse
Audiences
ī§ aggregated audiences
ī§ limited attention span
ī§ entertained, rather than enlightened
ī§ loses interest in any subject that makes
intellectual demands
Copyright Š 2010 Pearson Education. All rights reserved.
17. NAVIGATING CHANGE: THE
RISE OF DIGITAL AND
GLOBAL MEDIA
Chapter 2
Copyright Š 2010 Pearson Education. All rights reserved.
18. The Dawn of the Digital Age
ī§ Agrarian Age
ī§ Industrial Revolution
ī§ Information Age
ī§ Information Society
Copyright Š 2010 Person Education. All rights reserved.
19. History of the Digital Revolution
ī§ Marshall McLuhan, the global village
ī§ The Early Days, 1970s-1980s
ī§ Boom and Bust, 1994-1999
ī§ Reemergence, 2002-
Copyright Š 2010 Pearson Education. All rights reserved.
20. History of the Digital Revolution
ī§ Economic
ī§ Technological
Innovation
ī§ Government and
Legal
Copyright Š 2010 Pearson Education. All rights reserved.
Forces influencing the revolution
21. The Speed of Change in a Digital
Age
Adopting Technological Innovations
Diffusion of Innovation (Rogers & Shoemaker,
1971)
ī§ innovation
ī§ adoption
ī§ adoption curve
Copyright Š 2010 Pearson Education. All rights reserved.
22. Question to think about
ī§ How would you describe yourself
in terms of the adoption curve for â
-DVD
-DVR
-Facebook
Copyright Š 2010 Pearson Education. All rights reserved.
23. Defining Communication in a
Digital Society
ī§ Mass Communication
ī§ Addressable Communication
ī§ Personal Media
ī§ Intermediate Communication
Copyright Š 2010 Pearson Education. All rights reserved.
24. Defining Communication in a
Digital Society
Copyright Š 2010 Pearson Education. All rights reserved.
Intermediate communication uses technology to
create communities for like-minded people with
similar interests or the same political or social
views.
25. Concerns about the digital
revolution
ī§ T.S. Eliot
-Where is the wisdom we have lost in
knowledge?
-Where is the knowledge we have lost in
information?
Copyright Š 2010 Pearson Education. All rights reserved.
26. Challenges of Media Study in a
Digital Age
ī§ Laswellâs Functions of the Media
-Surveillance
-Correlation
-Transmission
-Entertainment
Copyright Š 2010 Pearson Education. All rights reserved.
27. Challenges of Media Study in a
Digital Age
A media practitionerâs view
ī§ Informing
ī§ Influencing
ī§ Entertaining
ī§ Providing a marketplace for goods and
services
Copyright Š 2010 Pearson Education. All rights reserved.
28. The Spread of Global Media
Cultural Imperialism
-The West is the Best
-Transform culture
-Dominate culture
-News Flow
Copyright Š 2010 Pearson Education. All rights reserved.
29. The Spread of Global Media
US and European media
ī§ widespread global distribution
ī§ limited choices of media in home
countries
ī§ attractive alternative to locally produced
content
ī§ desire to adopt or want to adopt Western
values
ī§ the West deliberately engages in cultural
imperialism
Copyright Š 2010 Pearson Education. All rights reserved.
30. The Spread of Global Media
âRelative Exportabilityâ
Copyright Š 2010 Pearson Education. All rights reserved.
Editor's Notes
Leadership: coping with change; management: coping with complexity
At its most basic level, language is a system of symbols that we have learned over time and have adapted for communication purposes. Unlike animals, which have communication systems, humans are able to learn and transmit shared belief systems, or culture, across generations.
Sender initiates message that expresses a specific set of meanings; sender encodes the meanings with specific words and gestures; message is transmitted in spoken or written form in signal of patterned information; receiver attends to and perceives the patterned information; receiver decodes information by constructing her or his own interpretations of the meanings of symbols. The original model did not include the effect or the receiver is influenced in some way. Noise can occur at any time. Noise results from any physical, psychological, social or cultural condition that reduces similarities between the intended meanings of the sender and the interpretations of the receiver.
As the Shannon & Weaver model developed, important concepts were added to this theory of communication. In particular, accuracy, or the level of correspondence between the senderâs meaning and the receiverâs perception, is important for effective communication. Another important element in the communication process is the ability for a sender and receiver exchange additional messages, either deliberately or not, to each other in the form of verbal or nonverbal cues. Feedback is important for the development of effective communication. Finally, a sender may take on the role of a receiver in order to improve communication effectiveness. In this role-taking situation, the sender attempts to visualize the effect of the communication to increase its accuracy.
Like the interpersonal communication process, the use of a media technology creates the ability of a sender to communicate information to a larger group of individuals, or a mass audience. As in the interpersonal process, communication requires encoding, transmission, receivers, decoding and influence.
Publishing includes books, magazines and newspapers. Film is primarily motion pictures. Electronic media includes radio, television, cable and DVDs.
For any type of mass medium, there is a loss of feedback and a limitation on effective role-taking. Despite the best abilities of producers of news, information and entertainment content, the inability of literally sitting in front of someone prevents or at least severely diminishes the ability of a mass media sender to receive the type of feedback that a face-to-face experience provides.
The media audience is typically defined as an aggregate audience because it is made of many distinct individuals. These audiences range from the lowest wage earner that is not targeted by advertiser to the wealthiest and most attractive individual that might be the most sought after member of the audience.
Until the Industrial Revolution in the 1800s, societies existed with a high dependence on agriculture â you lived on what you raised â vegetables and animals. As societies changed and technologies allowed manufacturing and the development of factories, the industrial revolution ushered in a century of change in social systems. With the advancement of communication technologies in the 1900s, society saw the arrival of an information age in the 1980s where more individuals became workers in the field of information. Thanks to the digital revolution, we exist in an information society where individuals have greater access to information.
: Canadian scholar Marshall McLuhan coined the phrase the global village. His idea was that individuals everywhere would share information. Today, this seems very simple; in the 1960s, it seemed virtually impossible. As the digital revolution advanced, technologies such as the Internet were introduced in the 1970s and 1980s during the early days. Military and educational institutions utilized the earlier versions of the Internet. Between 1994 and 1999, society embraced Internet and other digital technologies â to the point of saturation and over-valued stock prices created a dot-com bubble that burst around 1999. Since the development of smart phones, high-speed Internet technologies and other new digital media technologies, there has been a resurgence of digital media since around 2002.
Question is designed to help students think through innovator, early adopter, early majority, late majority and laggards in terms of the adoption curve
For someone who works in the media, the function of the mass media are: informing the audience through news and information; influencing the audience through editorials and commentaries; entertaining the audience by providing comedy, drama, fact and fiction; and, providing an economic market through advertising to foster valuable exchanges.
Media economist Robert Picard suggested that the impact of media on the global level is best considered in terms of ârelative exportability.â Based primarily on revenues generated, there are few media products that are global in scale. In general, most newspapers and radio programming are localized and most of the revenue generated are local in nature. At the same time, movies, music and television products are truly global with far-reaching implications.