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Magazine Research Task 
Shout Magazine 
Beth Upchurch
Who are the target audience? 
• Teenage Girls (12-16) 
• Fashion focused, celeb-crazy, boy-mad, fun 
loving teen girls. 
• Independent, 
• Influential 
• Big spenders
Who actually owns Shout magazine? 
• D. C. Thomson & Co (been publishing it since 1993) 
• They also own… 
• - Beano 
• - Animals and You 
• - The evening telegraph 
• - Sunday post 
• - WWE kids magazine
Who is the editor of the magazine? 
• The editor is Maria T. Welch. 
Is there an editorial note in the magazine? 
• Usually there is, espec- 
Ially within teen mags 
like Bliss for example. 
• However, there isn’t 
one on the first 2 pages 
of Shout magazine based 
on this image.
What are the recent sale figures for the magazine? 
• Shout bucked the trend for falls in teenage lifestyle titles, adding 
11.5% in sales to record an ABC figure of 82,983. 
• It is sold at £2.99. 
How is Shout magazine distributed? 
• It is sold most commonly in Supermarkets (Waitrose, Tesco, 
Sainsbury's etc.) and also in some Independent stores 
(Newsagents etc.). 
• It also has a website online where you can get more info on 
celebrity news, gossip, fashion etc. 
• You can also sign up for fortnightly subscriptions of the magazine 
to be delivered straight to your door.
Who are Shout’s leading competitors? 
• Bliss 
• Girl Talk 
• We love Pop 
• More 
• Sugar 
• Teen vogue 
• Teen now
What is the house style of Shout? 
The house style is definitely feminine and girly. The colour 
palette connotes femininity and also the language that has been 
used is typical of a pop magazine, it is young, fresh and relatable 
to the younger generation.
What sections appear in the contents page? 
• Celebs – (Gossip, New celebs, Celebs everyday life etc.) 
• Fun – (Tweets, Embarrassing moments, horoscopes etc.) 
• Real Life – (Interviews, Issues, Advice, News etc.) 
• Fashion – (Latest trends, top 10 seasonal wear, star buys etc.) 
• Beauty – (Latest makeup, new brands, advice etc.) 
• Quizzes & Competitions
What is the cover feature? 
On every cover of Shouts magazine is always a well known 
celebrity who is usually a famous pop singer. Followed by 
different articles about them. 
Examples of a few cover features:

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Magazine research task - Shout Mag

  • 1. Magazine Research Task Shout Magazine Beth Upchurch
  • 2. Who are the target audience? • Teenage Girls (12-16) • Fashion focused, celeb-crazy, boy-mad, fun loving teen girls. • Independent, • Influential • Big spenders
  • 3. Who actually owns Shout magazine? • D. C. Thomson & Co (been publishing it since 1993) • They also own… • - Beano • - Animals and You • - The evening telegraph • - Sunday post • - WWE kids magazine
  • 4. Who is the editor of the magazine? • The editor is Maria T. Welch. Is there an editorial note in the magazine? • Usually there is, espec- Ially within teen mags like Bliss for example. • However, there isn’t one on the first 2 pages of Shout magazine based on this image.
  • 5. What are the recent sale figures for the magazine? • Shout bucked the trend for falls in teenage lifestyle titles, adding 11.5% in sales to record an ABC figure of 82,983. • It is sold at £2.99. How is Shout magazine distributed? • It is sold most commonly in Supermarkets (Waitrose, Tesco, Sainsbury's etc.) and also in some Independent stores (Newsagents etc.). • It also has a website online where you can get more info on celebrity news, gossip, fashion etc. • You can also sign up for fortnightly subscriptions of the magazine to be delivered straight to your door.
  • 6. Who are Shout’s leading competitors? • Bliss • Girl Talk • We love Pop • More • Sugar • Teen vogue • Teen now
  • 7. What is the house style of Shout? The house style is definitely feminine and girly. The colour palette connotes femininity and also the language that has been used is typical of a pop magazine, it is young, fresh and relatable to the younger generation.
  • 8. What sections appear in the contents page? • Celebs – (Gossip, New celebs, Celebs everyday life etc.) • Fun – (Tweets, Embarrassing moments, horoscopes etc.) • Real Life – (Interviews, Issues, Advice, News etc.) • Fashion – (Latest trends, top 10 seasonal wear, star buys etc.) • Beauty – (Latest makeup, new brands, advice etc.) • Quizzes & Competitions
  • 9. What is the cover feature? On every cover of Shouts magazine is always a well known celebrity who is usually a famous pop singer. Followed by different articles about them. Examples of a few cover features: