The document provides best practices for marketing a jobsite to attract new candidates (acquisition) and retain existing candidates. It discusses using job alerts, CV uploads, partnerships, email campaigns, and getting jobs featured on other sites and in print to drive traffic. Metrics like unique visitors from direct, network, and partner sources are important for measuring the results of these marketing strategies.

1. Marketing Your Jobsite Best Practices Claire Kelly and Jonathan Allen

3. Your Job Universe Your Network Partner Network Search Network Your Jobsite

4. Number of unique visitors we drive direct every month

5. Number of unique visitors to your network every month

6. Number of unique visitors to your network of partners every month

7. The Proof

8. Acquisition

9. Acquisition – Paid Search

10. Acquisition – Trends

12. Search Understand your market

13. Search Quicklinks & Hubpages

14. Search Linkbait – “Tools as Stories”

15. Search Channel & Content Strategy

16. Search Widgets + Microboards

17. Reposting Send feeds to reposting partners

18. Reposting Send feeds to reposting partners

21. Direct Viral campaigns Use viral marketing to reach new audiences and grow awareness of the brand

23. Direct Getting jobs in print Get a house campaign together to use any unsold print inventory

24. Direct Getting jobs in print Get a house campaign together to use any unsold print inventory

25. Direct Getting jobs in print Get a house campaign together to use any unsold print inventory