Social media can help with search engine optimization (SEO) in several ways. It is possible to target business-to-business communities through social networks by developing personas and creating compelling content for connectors to share. Tracking engagement across different social media platforms like Facebook, Twitter, YouTube, and blogs can provide insights on how to refine content and reach wider audiences. Remixing content across various sites and networks can help content rank higher in search engines.

1. Social Media Architecture “ Discover” “ Create” “ Experience” “ Connect” “ Share” “ Empower” “ Interact”

2. Define your goal. “ Is the goal of this piece of content to persuade or sell people to take an immediate and measurable action or is it more long term, to develop links to improve your search engine rankings or brand awareness?” Can Facebook help with SEO? Is it possible to target the B2b community via social networks? How much does a social networking website’s interface influence the distribution of content? Are their any SEO shortcuts that target generic terms for high Google rankings Does original content need an original website to be top of the search engines? “ Find, Play and Share ” BBC New Media Strategy / Vision for the Future

3. How will you measure success? “Knowing what you will measure should define how you measure. Will you be tracking the number and quality of links, comments, tweet or retweets, social bookmarks, positive or negative votes, etc?” Youtube Subscriptions, favourites, comments, ratings, video responses, related videos, video search, universal SERPs, embeddable player Facebook Friends, Status updates, Comments, Likes, Tagging, wall posts, lifestreams, groups, fans Twitter Status updates, Following count, Follower count, RTs, # hashtags, tweet method, Blogs Feed subscribers, Embeds, links, social media integration: retweet, Facebook share, digg button, search engine ranking Google search positions for relevant keywords, universal SERPs, traffic, links Life streams Audience targeting Peer networks Aggregation layers Stat based navigation Specific placement Self-service Social bookmarking Community response

4. “ Discover” Develop your personas. There are two parts to your audience you must define: your connectors and your final audience. Your connectors are individuals you hope will share your content with their network and thus, lead to greater reach than you have on your own. Life streams Audience targeting Peer networks Aggregation layers Social bookmarking Community response

5. “ Create” Develop the content. Two simple rules your content must follow: A.It must be relevant to your audience; and for your success, relevant to your business. B.It must be compelling to engage with and to share. Audience targeting Aggregation layers Stat based navigation Self-service Community response

6. “ Experience” Share and refine. Send out your content to a few of your connectors and see how they respond. What feedback do they give you? Do they share it with their network? If not, what can you do to refine it before you send it out to other people? Remember, you can change content after you launch it, if it will help your success. Peer networks Aggregation layers Stat based navigation Self-service Social bookmarking Community response

7. “ Connect” Make it easy to share. YouTube offers 13 ways to share content. How many ways are you offering? Self-service Social bookmarking Community response

8. “ Share” Life streams Peer networks Aggregation layers Self-service Social bookmarking Community response

9. “ Empower” Aggregation layers

10. Facebook 37 comments with a combined reach of 10K lifestreams Estimated 3k views via facebook player Video tagged on facebook 70 new facebook members, a targeted niche audience Twitter Tweeted & Embedded in 4 different language blogs 150+ Tweets with an estimated reach of 150K people Youtube 1 video response 500 views in player 3k plays via embeds Blogs Reached “a readership” of 350k unique visitors Blogs that embedded the video are top of search results 47 sphinn’s (Digg for SEO) “ Interact”

11. Rinse & Repeat

12. Remix http://bit.ly/50seoremix

13. Hypothesis Can Facebook help with SEO? Yes Is it possible to target the B2b community via social networks? Yes How much does a social networking website’s interface influence the distribution of content? Loads Are their any SEO shortcuts that target generic terms for high Google rankings? Yes Does original content need an original website to be top of the search engines? No Insights Facebook was a great focus group Blogs were instrumental in ‘leaping’ social networks Twitter Robots, Universal search, Embedding protocols, Blogs are unpredictable but can be influenced Universal search has lots of real time factors: News, Video, Blogs & Social circle Exposure was best of all when the content was effectively ‘homeless’ Companies create original content. People remix original content online. Search is social media.