AdWords (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The Ad Words program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.

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WELCOME

2. Google Ad Words-Definition
Google Ad Words is Google's online
advertising program.
Google Ad Words is Google's online
advertising program.

3. Google AdWords-Campaign Types
 There are five types of campaigns .
They are:
Search Network with
Display Select
Search Network Only
Display Network Only
Shopping
Online Video
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4. AdWords Vs AdSense
AdWords AdSense
The Google AdWords enables you to
create advertisements which will
appear on relevant Google search
results pages and our network of
partner sites.
The Google AdSense differs in that it
delivers Google AdWords ads to
individuals' websites.
AdWords is a media buying channel. AdSense is an advertising sales channel
AdWords ads are shown on specific
search result
AdSense enables adaption of the ad
with the page content
AdWords is on Google SERP (search
engine result page)
AdSense is shown on web pages
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5. Google AdWords-Advantages
Reach people searching for what you offer
Control your budget
Measurable, accountable, flexible
Cost Effective
Maximum Relevance
Highly Targeted
Remarketing
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6. Google AdWords-Account Structure
 Your account is associated with a unique email address,
password, and billing information.
Account Structure
Campaign 1 Campaign 2
Ad Group 1 Ad Group 1Ad Group 2 Ad Group 2
Ads Keywords Ads Keywords Ads KeywordsAds Keywords
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7. Google AdWords-Ad Types
Text Ad
Image
Ad
Video
Ad
Dynamic
Ad
Mobile
Ad
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8. Google AdWords-Ad Types
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9. Google AdWords-Bidding Types
Mainly Three kinds of
bidding types. Namely
 CPA(Cost-per-acquisition)
 CPM(Cost-per-thousand impressions)
 CPC(Cost-per-click )
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10. Google AdWords-Ad Rank
 Ad Rank determines your ad Position where your ad shows
on the page in relation to other ads and whether your ads are
eligible to show at all.
 The main components of your Ad Rank are your bids and the
quality of your ads and website.
AdRank = Max. CPC * Quality Score(QS)
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11. Google AdWords-Ad Rank
 Max.cpc:
 A bid that you set to determine the highest amount that
you were willing to pay for a click on your ad
 Quality Score(QS):
 QS is a metric calculated AdWords based on various
factors of quality and relevancy.
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12. Quality Score Factors:
Click through rate of keywords
Relevance of keywords in Ad Group
Relevance of keywords and Ads
Relevance of landing page with keywords
Historical AdWords account performance
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13. Google AdWords-Create Ads
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14. Google AdWords-Editor Tool
 AdWords Editor is a free, downloadable application for
managing your AdWords advertising campaigns.
Purpose:
 Can make bulk changes in off-line
 Export and Import files to share proposals
 View statistics to all campaigns
 Copy/Move items between Adgroups and Campaigns
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15. THANK YOU
www.northpolewebservice.com
Contact Us:- To find out more or how we
can help you better.
Address:-C-127, 2nd floor, Ozi Gym
Building, Phase 8, Industrial Area,
Mohali,160062.
Phone no: (+91)
8872155107,9779127768,8360890672
E-mail:-hr@northpolewebservice.com