Using The Internet To Market Products And Services 09
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The document discusses internet marketing. It defines internet marketing as using digital technologies to achieve marketing goals through an integrated strategy combining business models, sales, and customer relationships with web presence. It also discusses the differences between internet marketing 1.0 and 2.0, and the internet marketing mix, which includes elements like product, place, price, and promotion tailored for online channels.
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Using The Internet To Market Products And Services 09
- 1. Using the Internet to market products and services
- 4. What is Internet Marketing The application of the internet and related digital technologies to achieve marketing objectives. It requires a comprehensive strategy that combines the company's business model, sales goals and customer relationship management with its web presence, focusing on its target market through proper choice of design, functionality and media.
- 9. Internet Marketing 1.0 vs 2.0 WEB 1.0 WEB 2.0 Reading Writing Personal sites Blogs Companies Communities Owning Sharing Mp3.com P2P Banners Adwords Pageviews Cost per Click Lectures Conversations Britannica Online Wikipedia Publishing Participating Messaging Social Networking
- 21. The Long Tail source: wired.com; © Chris Anderson PHYSICAL RETAILER (FNAC) HYBRID RETAILER (AMAZON) DIGITAL RETAILER (iTUNES) SALES TITLES
- 22. The Long Tail source: wired.com; © Chris Anderson
- 23. The Long Tail source: wired.com; © Chris Anderson
- 27. Is Internet Free? © Chris Anderson
- 44. Thank You! [email_address] http://delicious.com/ctsimoes/ucp http://www.slideshare.net/ctsimoes/
- 45. References http://sensacom.com/web_glossary.html http://joedrumgoole.com/blog/2006/05/29/web-20-vs-web-10/ http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html http://www.marketing-insights.co.uk/wnim0602.htm#_Toc12064587 http://www.marketing-insights.co.uk/wnim0702.htm#_Toc14255486 http://creativezone.eyeblaster.com/Data/Uploads/ResourceLibrary/10Things_branding.pdf http://en.wikipedia.org/wiki/Web_marketing http://www.squidoo.com/seth http://www.wired.com/techbiz/it/magazine/16-03/ff_free?currentPage=1 http://www.wired.com/wired/archive/12.10/tail.html