Robert Glen is a global brand and marketing executive with over 30 years of experience leading strategic marketing initiatives for Fortune 500 companies across various industries. He has a proven track record of building brands and driving sales through insightful strategies and integrated marketing campaigns. Some of his past roles include senior leadership positions at Blackberry where he successfully re-launched the Blackberry brand, and at Noble World Communications where he helped launch a new marketing insights company. He has expertise in strategic brand marketing, global leadership, integrated marketing, social/mobile/content marketing, and new business development.

1. ROBERT GLEN
Wilmette, IL 60091
robglen18@gmail.com
847-922-1529
www.linkedin.com/in/robertglen
GLOBAL BRAND & MARKETING EXECUTIVE
Building enduring brands through insightful strategies and campaign excellence
Global marketing and brand communications executive, highly effective in central command roles,
leading discovery and validation of insightful brand strategies, and directing campaign development
through collaboration of specialist marketing and sales teams with partner agencies, leveraging new
and traditional media channels for better, faster and more economical campaign excellence.
High performer in fast-paced, highly competitive, complex environments. Industry expertise spans:
Mobile, Telecommunications, Enterprise Software, Marketing Services, CPG Marketing and Retail.
Specialties: Strategic Brand Marketing; Global Executive Leadership; B2C and B2B Integrated
Marketing; Agency Client Services Leadership; Start-up Business Leadership; Social, Content and
Mobile Marketing; New Product Development; New Business Development.
WORK EXPERIENCE
FOURTH STREET WEST & PARTNERS 2016
Brand Strategy and Marketing Consulting
Principal; Chicago IL
• Marketing consulting for enterprise software company that delivers SaaS applications for project
and business workflow improvement services. Developing marketing programs focused on key
industry verticals to drive awareness and sales through lead-gen programs.
• Business consulting for re-launched insights consultancy. Developing business plans for
education technology products, strategic partnerships and subscription-based businesses.
• Resident business advisor for “Abundant Venture Partners”, a purpose based start-up incubator
focused on service based companies leveraging new technology in media and healthcare.
• Brand strategy and campaign development consulting for creative agency new business RFPs.
BLACKBERRY CORPORATION 2010 to 2015
Fortune 500 world leader in mobile technology.
Senior Director, Global Marketing, New York NY; Waterloo Canada
• Lead director for successful 2014-15 corporate re-launch, supported by fully-integrated B2B
marketing programs targeting enterprise and government sectors. New brand positioning was
adopted company-wide and contributed to meeting aggressive quarterly sales and profit goals.
• Successfully launched two new smartphones in 2014, the Passport and the Classic, via direct
marketing, achieving aggressive e-commerce sales at Shop BlackBerry.com
• Communications lead for Internet of Things (IoT) launch initiatives, leveraging mobile and security
platforms to provide data and communications solutions. Successful in securing new customers in
healthcare, automotive and commercial transport industries.

2. Robert Glen Page 2
• Implemented new global marketing process for development, planning and execution of marketing
communications programs. Delivered 25% cost savings and reduced time to market by 50%.
• Lead Director for successful 2013 marketing program for global launch of the BlackBerry 10
platform. Largest ever, fully-integrated marketing program launching new smartphones and
enterprise software solutions, meeting all sales metrics across 21 countries.
• Re-launched “Love What You Do” consumer campaign in 2010, successfully launching BlackBerry
7 smartphones and achieving 40%+ market share in core markets, expanding appeal of
BlackBerry Messenger (BBM), and establishing the BlackBerry World app store.
NOBLE WORLD COMMUNICATIONS 2004 to 2009
Marketing Services Agency.
Executive Vice President, Marketing & Sales, Chicago IL
• Launched research and insight consultancy start up called CultureWaves™. This innovative
company tracks real-time human and market behaviors that aggregate into dynamic macro waves,
leading to powerful consumer insights and solutions for marketing challenges, new product
development and retail strategies. Instrumental in securing new clients and meeting revenue
targets at launch: Grey Worldwide, Sargento, Frito-Lay/ PepsiCo, Burger King, TBWAWorldwide,
Alazraki Mexico, Political Group/Washington D.C., and Cramer-Krasselt.
• Team leader delivering consistent +20% annual new business growth for Noble marketing agency
from both US and international clients. Notable account wins include Heinz, ADT Security,
Quaker, Gerber in Russia, Venezuela, and Poland, and BEHR Paint in China, Mexico and Chile.
PUBLICIS WORLDWIDE 1999 to 2004
Global Marketing and Advertising Agency; part of Publicis Groupe.
Senior Vice President, Group Account Director, Chicago IL
• Significantly improved campaign creative quality and client business sales for Subway
Restaurants via the “Eat Fresh” marketing campaign, and for Whirlpool Appliances via the
“Goddess” marketing campaign, delivering consistent +15% annual agency revenue growth and
multiple creative awards for the agency.
• Team member successfully integrating acquired Hal Riney agency into the Publicis Chicago office,
meeting aggressive revenue and profit margin targets.
J. WALTER THOMPSON COMPANY 1985 to 1999
Global Marketing and Advertising Agency; part of WPP Network.
SVP, Worldwide Account Director, Chicago IL, Tokyo Japan, Toronto Canada
• Client Services Director delivering consistent +10% annual revenue growth from global clients
Kellogg, Kraft Heinz Company, Heineken, Unilever, Shell and Warner-Lambert.
• During 4 year assignment in Japan, solidified the Kellogg business that was under threat and
significantly enhanced creative quality and campaign delivery across all multinational accounts,
driving office revenues up +20% annually.
EDUCATION
Honors B.A., Business Administration - Richard Ivey School of Business,
Western University, London, Canada.