Natalie Smith is a results-oriented Associate Brand Manager with 4 years of experience managing brands at a major CPG company. She is skilled in financial analysis, strategic planning, creative development, and leading integrated marketing campaigns. Her strengths include analytical decision-making, long-term visioning, and excelling in fast-paced environments. She has a track record of developing successful new products and marketing initiatives that deliver substantial revenue growth.

1. Address
Email:
Natalie Smith
Personal Profile
(NOTE: The Profile at the top is very important – it’s the Executive Summary of the experience and
skills that you would offer a new employer. Include 3-4 sentences that summarize what makes you
unique and ensure to customize your bullet point list of key strengths to the ones outlined in the job
profile you’re applying for)
Dynamic, results-focused Associate Brand Manager with 4 years of Tier 1 CPG experience at XXX. Skilled
in P&L management, business analysis, brand activation, innovation and creative development. Strong
leadership and communication skills with a reputation for instilling enthusiasm in others and leading
teams to achieve shared goals. Other key strengths include:
Financial management and analytical, fact-based decision making
Strategic thinking and long term visioning
Creative development – ability to lead and develop successful Integrated Marketing Campaigns
with external agency partners
Excellent planning and time management skills with the ability to balance multiple projects
under tight timelines, and function effectively in a fast-paced environment
Work Experience
(NOTE: Include Company Name, Location and cumulative time you’ve worked there as ‘heading’
with details about specific jobs/time spent within each position underneath)
Company Name, Toronto 2007 - Present
Associate Brand Manager, xxx Brand 2009 – Present
(NOTE: include 1-2 points to outline key roles/responsibilities of the job; add subhead to highlight
Key Accomplishments and focus on examples with measurable results)
Play an active role in developing new product plan and $xM+ Integrated Marketing campaign to
support new product launch that includes original TV creative, sampling, promotion and PR.
Further developed skills in consumption analysis, P&L management, budget management,
forecasting and volume tracking
Key Accomplishments:
NOTE: Strong adjectives to include here are results-oriented words such as: led, initiated,
developed, selected to, increased etc.)
Led cross functional team to develop xx concept, a new product platform rooted in technology
and strong consumer insight. Managed all project timelines and worked closely with R&D,
Finance, Supply Chain, and Consumer Insight. Innovation planned to deliver over $xxMM in net
sales volume (in 2010) and change category dynamics.
Worked with North American agency partners to develop 2010 xxx campaign, using both
traditional and non-traditional channels, to educate and build an emotional connection with
consumers.
Successfully sold in 2010 innovation to xxx customer resulting in $xMM of incremental business.
Developed 5 year launch plan, including P&L and innovation roadmap, to introduce a new xxx
brand into North America.

2. Assistant Brand Manager, xx Brand 2008 – 2009
Developed fundamental skills in consumption analysis, P&L management, budget management,
forecasting and volume tracking
Assisted with the development and presentation of annual brand plan
Key Accomplishments
Initiated proposal for x innovations to differentiate xx brand from yy brand and justify its
premium positioning. Planned to deliver over $xMM in net sales volume (YTD +y% of target). US
counterparts decided to pick up Canadian innovations due to strong off-take & performance.
Created best-in-class market share report, now used by all corporate brands, to uncover deeper
market insights and opportunities.
Led cross-functional team to maximize sku assortment (over x skus) to improve operational
efficiency and profitability of overall business. Project planned to deliver $xMM in net sales
volume.
Initiated summer media program, partnering with x and y, to build awareness of xx during peak
consumption months. Program over-delivered by 100%.
Increased customer confidence and supported sell-in by presenting plans to xxx, brand’s #1
customer, and established solid relationship with brand’s licensing partner, xx, by proposing new
partnership opportunities.
NOTE: Include previous full-time work to ensure there are no gaps in resume since graduation; but
only include summer work if it’s highly relevant to your chosen career path
Title, Company 2006 – 2007
Outline your role/responsibility (1-2 points) and your key accomplishments within the role (no
need to include specific subhead of ‘key accomplishments’ since this will be brief)
Education
XXX University – Bachelor of XXX 2002 – 2006
Length of degree (include major or minor if you had one)
Entrance scholarships or academic awards
Overall academic performance (overall average or perhaps cumulative average of marketing
specific courses)
International exchange details
Professional Development Activities
Include recent courses taken through industry associations, company training programs etc.
that would be relevant for the job you are applying for
Hobbies & Interests
Include any sports, interests or volunteer activities that you enjoy and participate in on a
regular basis (ideally this should be current or at least within the past few years).