Portfolio of Accomplishments and Experience

1. ROBERT GLEN
Portfolio - 2016

2. BLACKBERRY CORPORATION
Senior Director, Global Marketing, New York NY; Waterloo Canada
Mandate: Brand marketing and integrated campaign delivery across organization.
NOBLE WORLD COMMUNICATIONS
Executive Vice President, Marketing & Sales, Chicago IL
Mandate: Business Development Director for core agency and startup companies.
PUBLICIS WORLDWIDE
Senior Vice President, Group Account Director, Chicago IL
Mandate: Multinational Client Services Director.
J. WALTER THOMPSON COMPANY
SVP, Worldwide Account Director, Chicago IL, Tokyo Japan, Toronto Canada
Mandate: Worldwide Client Services and Strategic Planning Director
ROBERT GLEN

3. ROBERT GLEN
BLACKBERRY ENTERPRISE BRAND RE-POSITIONING
Lead Director for the successful 2014-15 Brand re-positioning to focus on Enterprise and Government sectors under the “Serious Mobility
for Serious Business” platform. This was adopted company-wide as part of the entire company re-start-up program. I led three successful
Global new product launches following this new direction with fully-integrated campaigns under considerable financial constraints and
stretched resources – BES12 Enterprise Mobility Management software plus added-value services to enterprise customers and BlackBerry
Passport and BlackBerry Classic smartphones to professionals.
https://www.youtube.com/watch?v=nX9ieHsgthM
https://www.youtube.com/watch?v=QcLJAnaxKIc
https://www.youtube.com/watch?v=ebG2x32CDCI
Partners

4. BLACKBERRY 10 LAUNCH (CONSUMER & ENTERPRISE)
Lead Director for Brand Strategy and Communications for the successful 2013 Global launch program for the new BlackBerry 10 platform. This
launch program with a “Keep Moving” theme was BlackBerry’s largest, fully-integrated marketing program, utilizing multi-media across owned,
earned, and paid digital, off-line media, full social media initiatives, paid endorsements and sponsorships, plus fully integrated sales programs
with retail and carrier partners. I was instrumental in integrating together all the marketing and sales group silos within BlackBerry to ensure
delivery of the most powerful and efficient, integrated launch campaign across 21 markets.
https://www.youtube.com/watch?v=slkqzHaaAMo
https://www.youtube.com/watch?v=tBTnjzOiap0
Sample of partners
ROBERT GLEN

5. BLACKBERRY CONSUMER LAUNCH CAMPAIGN
Lead executive for development of BlackBerry’s first significant consumer marketing campaign. BlackBerry developed consumer-focused
smartphones in response to the iPhone and Android introductions. In 2009, BlackBerry launched the “Love What You Do” campaign with a
strong emotional expression to celebrate people’s passion for what they do. However, this initial launch campaign did not link the BlackBerry
brand strongly enough to the proposition. When I joined BlackBerry in 2010, I re-launched the campaign with a better link to the brand’s
productivity and communications core experiences. This ensured the emotional connection and celebration of one’s love for what they do was
strongly tied to BlackBerry. This campaign successfully launched BlackBerry 7 smartphones, expanded the appeal of BlackBerry Messenger
(BBM), and was instrumental in establishing the BlackBerry World store and BlackBerry multimedia experiences and apps.
https://www.youtube.com/watch?v=GaMUaxHO8GY&list=PLD05B4B72CF3E2488
ROBERT GLEN

6. ROBERT GLEN
BRAND MARKETING & CAMPAIGN EXCELLENCE
Built, crafted and nurtured powerful brand stories through
marketing campaign excellence for leading Global brands across
diverse industries.

7. ROBERT GLEN
JAPAN
Client Services Director with strong multi-national management
skills, leading marketing services for Global clients in Japan.
During my 4 years in the Tokyo office, used strong collaborative
management skills to develop successful marketing campaigns
for core clients. Also successful in gaining new business from
Shell, taking marketing services business from their much larger
Japan – based partner Hakuhodo, and securing additional
Kellogg and Heineken marketing services business in China and
Korea.
CULTURE WAVES™
Marketing and Sales lead for successful research and insight
start-up consultancy called CulturesWaves™ within Noble
Communications. This innovative company provides
consulting service based on tracking real-time human and
market behaviors that aggregate into dynamic macro waves,
leading to powerful insights and solutions for marketing
challenges, new product development and retail strategies. I
was instrumental in securing a portfolio of clients to support
a successful launch: Grey Worldwide, Sargento, Daymon
Worldwide, TBWA, Alazraki Mexico, Political Group in
Washington D.C., Cramer-Krasselt, and others.