Leveraging social media
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A brief overview of what is social media and how it is changing the landscape from traditional marketing methodologies. Presented at Navyam 2012, the annual Marketing Summit of Shri Ram College of Commerce.
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Leveraging social media
- 1. A look at how social media marketing is transcending boundaries
- 2. What are we going to discuss AGENDA
- 3. Traditional Marketing How was it done? What’s wrong with it?
- 4. Social Media What is it? How does it help? Network, Reach and Virality Leveraging Social Media
- 5. The way we used to do it TRADITIONAL MARKETING
- 6. “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”
- 7. Product Price Promotion Place
- 8. Identify Engage Keep the the the Customer Customer Customer
- 9. Market Customer After Sales Segmentation Engagement Initiatives
- 10. Attract • Mass Media Customers • ATL/BTL Create Interest Activities • Personal Create Desire Interactions at Channels Desired Customer Action
- 11. What’s wrong with it?
- 12. Not Real-time
- 14. Time Lag
- 15. Mass-centric
- 17. Huge Spends
- 18. Social Media Welcome to the Knowledge Economy
- 19. Set of People-centric Media
- 20. Social in nature
- 21. With reach and accessibility to the Target Consumer
- 22. Traditional Media New Media Brand Regional Brand Marketers Local Marketers Direct Contact Consumer Consumer
- 23. What is Social Media? SOCIAL MEDIA
- 24. Social Media Includes social channels like: Blogs Social Networks Content-specific channels Wikis Recommendation Engines etc
- 25. Blogs: Mashable, Tech Crunch, Engadget, Digital Inspirations
- 26. Social Networks: Facebook, Twitter, Linked In
- 27. Content-specific channels: YouTube, Flickr, Slideshare
- 28. Wikis
- 29. Recommendations Engines: Digg, Reddit
- 31. How does Social Media help?
- 32. Takes away the middlemen
- 33. Provides cutting edge metrics and analytics
- 34. New models of interactions and engagements
- 35. New paradigms for conversations
- 36. Is Real-time!
- 37. It is Social: It comes from people you trust
- 39. Reach How many people can you engage through your network
- 41. How are organizations doing it? LEVERAGING SOCIAL MEDIA
- 44. Some examples of Indian institutions using social media CASE STUDIES
- 47. Interactions Conversations Engagement Metrics Event based Regular Network: Witty Updates opportunities Discount Deals 26,89,566 Updates related Talking about Ads to Sports and the brand: Winning 65,472 Daily Updates Fastrack Facebook Channel
- 49. Facebook Twitter Linked In Youtube Product & Bank Deals Service Formal Updates brand presence Limited & Financial Event Infrequent Advise Information TV Ads 10K+ Financial Followers Bank Deals News HDFC Bank
- 51. Winning Factors • Consistency • Consumer-focus • Key Engagement elements • Interactivity • Variety • New models of engagement
- 52. About the Speaker KINSHUK SUNIL
- 53. What I Do Founder & CEO Hashstash Studios Founder & CEO Uberfolks Labs
- 54. My Interests Founder Indie GameDev India Lyricist and Composer, Ctrl Alt Delhi Created many niches OSScamps Build Your Own Games CommunityHACKS
- 55. Communities Mozilla Representative (India) Mozilla Students Representatives, Regional Coordinator (India) WebFWD Scout Mozilla Foundation Contributor at Mozilla Firefox Drupal LibreOffice Creative Commons Wikipedia
- 56. GBO Batch of 2008 Alumnus of PGDGBO, Batch of 2008
- 57. Have a Question? Great! Reach out at kinshuk@hashstash.in Or catch me at www.kinshuksunil.com
- 58. Thank You Live long and prosper