Leveraging social media

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A brief overview of what is social media and how it is changing the landscape from traditional marketing methodologies.

Presented at Navyam 2012, the annual Marketing Summit of Shri Ram College of Commerce.

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Leveraging social media

  1. 1. A look at how social media marketing is transcending boundaries
  2. 2. What are we going to discussAGENDA
  3. 3. TraditionalMarketingHow was it done?What’s wrong with it?
  4. 4. Social MediaWhat is it?How does it help?Network, Reach andViralityLeveraging Social Media
  5. 5. The way we used to do itTRADITIONAL MARKETING
  6. 6. “the activity, set of institutions, and processes forcreating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”
  7. 7. Product PricePromotion Place
  8. 8. Identify Engage Keep the the the CustomerCustomer Customer
  9. 9. Market Customer After SalesSegmentation Engagement Initiatives
  10. 10. Attract • Mass MediaCustomers • ATL/BTL Create Interest Activities • Personal Create Desire Interactions at Channels Desired Customer Action
  11. 11. What’s wrong with it?
  12. 12. Not Real-time
  13. 13. Layered Communication
  14. 14. Time Lag
  15. 15. Mass-centric
  16. 16. Analytics Missing
  17. 17. Huge Spends
  18. 18. Social MediaWelcome to the Knowledge Economy
  19. 19. Set of People-centric Media
  20. 20. Social in nature
  21. 21. With reach and accessibility to the TargetConsumer
  22. 22. Traditional Media New MediaBrand Regional Brand Marketers Local Marketers Direct Contact Consumer Consumer
  23. 23. What is Social Media?SOCIAL MEDIA
  24. 24. Social MediaIncludes social channelslike:BlogsSocial NetworksContent-specific channelsWikisRecommendation Enginesetc
  25. 25. Blogs: Mashable, Tech Crunch, Engadget, DigitalInspirations
  26. 26. Social Networks: Facebook, Twitter, Linked In
  27. 27. Content-specific channels: YouTube, Flickr,Slideshare
  28. 28. Wikis
  29. 29. Recommendations Engines: Digg, Reddit
  30. 30. Similarly many more
  31. 31. How does Social Media help?
  32. 32. Takes away the middlemen
  33. 33. Provides cutting edge metrics and analytics
  34. 34. New models of interactions and engagements
  35. 35. New paradigms for conversations
  36. 36. Is Real-time!
  37. 37. It is Social: It comes from people you trust
  38. 38. NetworkYour social capital
  39. 39. ReachHow many people can you engage through your network
  40. 40. ViralityInteractions vs Reach
  41. 41. How are organizations doing it?LEVERAGING SOCIAL MEDIA
  42. 42. Some examples of Indian institutions usingsocial mediaCASE STUDIES
  43. 43. Interactions Conversations Engagement Metrics Event based Regular Network: Witty Updates opportunities Discount Deals 26,89,566 Updates related Talking about Ads to Sports and the brand: Winning 65,472 Daily UpdatesFastrack Facebook Channel
  44. 44. Facebook Twitter Linked In Youtube Product & Bank Deals Service Formal Updates brand presence Limited & Financial Event Infrequent Advise Information TV Ads 10K+ Financial Followers Bank Deals NewsHDFC Bank
  45. 45. Winning Factors• Consistency• Consumer-focus• Key Engagement elements• Interactivity• Variety• New models of engagement
  46. 46. About the SpeakerKINSHUK SUNIL
  47. 47. What I DoFounder & CEOHashstash StudiosFounder & CEOUberfolks Labs
  48. 48. My InterestsFounderIndie GameDev IndiaLyricist and Composer,Ctrl Alt DelhiCreated many nichesOSScampsBuild Your Own GamesCommunityHACKS
  49. 49. CommunitiesMozilla Representative (India)Mozilla StudentsRepresentatives, RegionalCoordinator (India)WebFWD ScoutMozilla FoundationContributor atMozilla FirefoxDrupalLibreOfficeCreative CommonsWikipedia
  50. 50. GBO Batch of 2008Alumnus of PGDGBO, Batch of 2008
  51. 51. Have a Question?Great!Reach out atkinshuk@hashstash.inOr catch me atwww.kinshuksunil.com
  52. 52. Thank YouLive long and prosper

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