This document outlines RIM's marketing plan to launch its new Blackberry Swirl phone line in Canada. The objectives are to increase market share among youth by 5% and sales by 5%. The target market is Canadians aged 12-24, focusing on those in high population areas. RIM will position itself as an innovative, modern brand. The $4.5 million budget will fund TV, cinema and billboard ads, event sponsorships, and online promotions to strengthen the brand and attract new young customers.
Melissa Vidakovic Resume - Creative and Seasoned Marketing ProfessionalMelissa Vidakovic
Results driven and highly motivated seasoned marketing professional.
Experience in multiple vertical B2B markets for technology and education - Fashion/Apparel, Automotive, Furniture Composites and Healthcare.
Respected manager and leader with commitment to people and team development combined with a strategic vision to leverage all aspects of marketing and business development to drive revenue growth.
How much social marketing is too much – or not enough?aiCommerce
Social media marketing is so new, few marketers really know what is effective and what isn’t. Should you post every day? Every week? Offer discounts? Focus on branding? This session will report the results of a year-long analysis of 65 billion Facebook impressions and 20 million clicks that provide insight into the optimal use of Facebook. Among the results: showing an ad more than seven times to one user suppresses engagement; the combination of high exposure and low frequency increases conversion rates; and more.
What a Media Planner needs to know
Situation Analysis
Marketing Strategy Plan
Competitive Media Expenditure Analysis
Analysing the Data
International Competitive Analysis
Managing Media Planning and Buying
Sources of Marketing Data
Rapid shifts in the Hispanic market, coupled with the emergence of the Total Market Approach, demand that sales data and television measurement methods evolve or new models emerge to give marketers an accurate read on their Hispanic ROI.
Melissa Vidakovic Resume - Creative and Seasoned Marketing ProfessionalMelissa Vidakovic
Results driven and highly motivated seasoned marketing professional.
Experience in multiple vertical B2B markets for technology and education - Fashion/Apparel, Automotive, Furniture Composites and Healthcare.
Respected manager and leader with commitment to people and team development combined with a strategic vision to leverage all aspects of marketing and business development to drive revenue growth.
How much social marketing is too much – or not enough?aiCommerce
Social media marketing is so new, few marketers really know what is effective and what isn’t. Should you post every day? Every week? Offer discounts? Focus on branding? This session will report the results of a year-long analysis of 65 billion Facebook impressions and 20 million clicks that provide insight into the optimal use of Facebook. Among the results: showing an ad more than seven times to one user suppresses engagement; the combination of high exposure and low frequency increases conversion rates; and more.
What a Media Planner needs to know
Situation Analysis
Marketing Strategy Plan
Competitive Media Expenditure Analysis
Analysing the Data
International Competitive Analysis
Managing Media Planning and Buying
Sources of Marketing Data
Rapid shifts in the Hispanic market, coupled with the emergence of the Total Market Approach, demand that sales data and television measurement methods evolve or new models emerge to give marketers an accurate read on their Hispanic ROI.
7 Tips to Beautiful PowerPoint by @itseugenecEugene Cheng
Short talk about presentations given at Startup Dynamo, a workshop held by Startup@Singapore NUS using the Learn Startup Methodology.
My segment was on Presentation Design to make an impact on VCs. Many thanks to @ryanlou for the invite. And not to forget Emiland De Cubber for his amazing slide deck inspirations and invaluable advice. Disclaimer: this is a reimagination off some of Emiland's presentations. I do not make any money of this.
Download for just a tweet: http://goo.gl/fbM4j
Want something similar done for your next pitch? Contact me at my site: http://itseugene.me/contact/
This presentation gives you eight simple tips on how to make your PowerPoint presentation slides more visually engaging, creative and fun. Try out these advice and you will make your best PowerPoint presentation ever.
This presentation was created by my powerpoint design agency Slides. We are based in Spain but have clients worldwide.
Drop me an email and we will discuss your project.
A brief description about Communique Advertising offerings and clientele over the period of 20 years of performance. A pioneer in creative designing in United Arab Emirates served all the behemoths in the Food & Beverage Industry.
Communique LLC, a 20 years old experience advertising agency based in Dubai. Specialised in creative art works in the print, radio, television and digital medium. Besides, served many clients in the healthcare and F&B industry on the digital platform. Esteemed clientele spanned from KFC, Hardees, Americana, Krispy Kreme, Pizza Hut to Mashreq and Standard Chartered in the Banking sector. Check at http://communique-advertising.com for more details
Tactical to Transformational: The Evolution of Marketing OperationsAllocadia Software
How the Marketing Operations function can lead transformational change across the organization.
While some Marketing Operations teams are operating at a tactical level, often disconnected from marketing leadership, best-in-class organizations are empowering their marketing operations teams to drive transformational change in the way marketing aligns with the product and sales.
With the increasingly essential role of planning, measuring and reporting marketing’s contribution to the corporate bottom line, marketing operations is uniquely positioned to enable better alignment, efficiency and transformation across marketing, sales and product organizations.
What you'll learn:
1. The evolving role of marketing operations in strategy, infrastructure, enablement and accountability
2. How to align marketing strategy and investments to business goals and revenue performance
3. An overview of key financial planning perspectives that provide the basis for aligned measurement and performance
In this presentation you will find a timeline of how media was consumed from 1980 until today in 2015 and how these changes in the media landscape impact your business. In addition, you will see the biggest gains and losses in market share in mainstream media channels and find tips on how to adapt in an ever-changing world of new technologies and sources to consume media.
Experienced bilingual (English/Spanish) marketing professional skilled in standard and digital marketing, possessing a creative approach to branding and engagement. Broad expertise in managing and briefing media, creative and digital agencies along with presenting and evaluating earned and paid media campaigns, ensuring they are delivered on brief and within budget. With a diverse industry background, I am experienced in strategy development and project management, marketing research planning and, marketing analysis tools.
Specialties: Market Planning • Brand Development • Strategic Planning • Media Planning & Analysis • Market Research • Marketing Campaigns implementation both Digital and Traditional • Vendor/Agencies Management • Budget Reconciliation • Competitive Analysis • Market Analytics & Customer Insights • Key Performance Indicators
Digital marketing - The Modern Marketing Strategy.Websintech
Digital marketing - The Modern Marketing Strategy, In order to remain relevant in the marketplace crammed with competitors, an online presence is a must. But hosting a website is not the end; it is merely a very small beginning. To remain in the competition, the businesses need to be visible on the internet platforms such as search engines and social media. Having a website optimized for the search engines and conspicuous on social media may look like a mammoth task to you.
Digital marketing is the use of digital channels, such as search engines, social media, email, and websites, to promote a product or service. The goal of digital marketing is to reach a specific audience and drive profitable customer action. Techniques used in Digital marketing include search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, content marketing and email marketing.
Search, Social, Programmatic: The Digital Advertising Trifecta for Cannabis a...Brett Konen
In 2020, nearly 60% of ad dollars in the U.S. will be spent on digital advertising—so why are nine out of ten cannabis marketers not leveraging the digital advertising options available to them? In this webinar, we’ll debunk the belief that digital ads for cannabis brands aren’t allowed and explain how to balance the unique challenges and benefits of paid search, social, and programmatic ads for cannabis and CBD. We’ll also share information on the wide variety of advertising channels and formats available outside of Facebook and Google, including display, mobile, video, connected TV, native, and digital audio. Our goal is to help you squeeze the most ROI out of your digital advertising budget, whatever its size.
Learning objectives:
—Pinpoint what’s allowed in theory, accepted in practice, and prohibited by the primary digital advertising platforms
—Share pro tips on increasing your ad campaign’s chances of approval and likelihood of conversion on each platform
—Explain how to mitigate the risk of ad rejection on Facebook, Instagram, and Google by leveraging programmatic ad technology
Digital marketing is done on all the digital platforms while social media marketing is done on only social media platforms. Selection of marketing is mostly according to the target audience and budget of marketing in the company.
second rough draft
links to two commercials are:
Courier one:
http://www.youtube.com/watch?v=ZAt7fz4aFE0
DJ ad:
http://www.youtube.com/watch?v=raAHmQbIOvc
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
1. By: Severn Bailey, Peter Hewitt, Hazel Pallie, Emily Jeffery, Peter Greenfield
2. Marketing Objectives
Marketing Strategies
Basis For Segmentation
Target Market
Positioning
Competitive Approach
Proposed Budget
Communications Objectives
Creative Strategy
Creative Executions
Media Strategies
Flow Chart
Marketing Objectives
• Increase market share among younger generation
by 5 % in Canada in 2011
• Launch new Blackberry Swirl phone line, directed at
North American youth
• Increase sales in Canadian Market by 5%
3. Marketing Objectives
Marketing Strategies
Basis For Segmentation
Target Market
Positioning
Competitive Approach
Proposed Budget
Communications Objectives
Creative Strategy
Creative Executions
Media Strategies
Flow Chart
Basis For Segmentation
• Identifiable
• The Target Market can be easily identified through
the demographic feature of age and geographic
region of North America.
• Accessible
• Television and Cinema advertising, Billboards and
event sponsorship are all appropriate communication
and distribution channels that can be used to reach
our target audience
• Substantial
• The North American youth is of substantial size and
is rapidly shifting towards the smart phone market
4. Marketing Objectives
Marketing Strategies
Basis For Segmentation
Target Market
Positioning
Competitive Approach
Proposed Budget
Communications Objectives
Creative Strategy
Creative Executions
Media Strategies
Flow Chart
Basis For Segmentation
• Meaningful
• This technically savvy generation are early adopters
of new technologies and are ever increasingly
connected with one another and the world
surrounding them.
• Durable
• Retaining this segment as lifelong customers is an
extremely important component of the target
market. It can be noted that it costs as much as 6
times as much to gain a new customer than it does
to retain a current one.
5. Marketing Objectives
Marketing Strategies
Basis For Segmentation
Target Market
Positioning
Competitive Approach
Proposed Budget
Communications Objectives
Creative Strategy
Creative Executions
Media Strategies
Flow Chart
Target Market
Canadian Target market
• Population aged 12-24 approximately 6 million
• Target market is gender neutral
• Target geographic market spans across all of Canada but
heavily concentrated on high populated areas
• Focus on lower income brackets then previously
Target Audience
• Target children of parents who use blackberry
Smartphone devices
• Tech savvy kids who use computers, video games,
the Internet
• Kids, teens and young adults who already have cell phones
• Teens and young adults who watch Canadian sports teams
as well as MTV and other members of our target market
who will be viewing our promotions
6. Marketing Objectives
Marketing Strategies
Basis For Segmentation
Target Market
Positioning
Competitive Approach
Proposed Budget
Communications Objectives
Creative Strategy
Creative Executions
Media Strategies
Flow Chart
Positioning Strategy
• RIM is a reliable, innovative, modern and connected
company that allows consumers to easily communicate
with the rest of the world.
7. Marketing Objectives
Marketing Strategies
Basis For Segmentation
Target Market
Positioning
Competitive Approach
Proposed Budget
Communications Objectives
Creative Strategy
Creative Executions
Media Strategies
Flow Chart
Competitive Approach
• Superior benefits: Blackberry Messaging, Military-grade
Security Platform, BlackBerry Internet Service
• Competitive Advantages:
• Use on almost every carrier in the world (over 475)
• Available in 5 form factors (small or large or no
keyboard, flip, & candy-bar)
• Removable/expandable battery and expandable
memory
• Allows programs to multi-task
• More Competitive Approaches:
• Expand product lines and services
• Expand into foreign markets and build partnerships
• Be aware of competition, expectations, and demand
• Partner with software developers and add
applications
8. Marketing Objectives
Marketing Strategies
Basis For Segmentation
Target Market
Positioning
Competitive Approach
Proposed Budget
Communications Objectives
Creative Strategy
Creative Executions
Media Strategies
Flow Chart
Proposed Budget
• Selling According to Kantar Media, RIM spent $183 million
on U.S. media for the first nine months of 2010
• a increase over the $111 million it spent for 2009
• With revenue's in Canada roughly 9% of what it is in the
states, we will assume a total marketing budget of
16.5 million in Canada
58%
5%
10%
27%
Fiscal 2010 Geographic Revenue
Mix United States
Canada
United
Kingdom
Other
9. Marketing Objectives
Marketing Strategies
Basis For Segmentation
Target Market
Positioning
Competitive Approach
Proposed Budget
Communications Objectives
Creative Strategy
Creative Executions
Media Strategies
Flow Chart
Proposed Budget
• Corporate boxes in major arenas (5@ 180k each) $900 000
• Grey cup sponsorship 250 000
• Commercials 2 000 000
• MTV Canada, Comedy Network & Much music
• Billboards 400 000
• Advergaming with EA sports 100 000
• Pin it to win it 200 000
• (booths, in store advertising, online advertising,
stadium advertising)
• Online advertising 250 000
• (Facebook, Youtube, various tech websites)
• CFL sponsorship 300 000
• Cinema advertising + 100 000
• Total budget for IMC $4 500 000
10. Marketing Objectives
Marketing Strategies
Basis For Segmentation
Target Market
Positioning
Competitive Approach
Proposed Budget
Communications Objectives
Creative Strategy
Creative Executions
Media Strategies
Flow Chart
Overall Communications Objectives
• Strengthen brand loyalty
• Retain young consumers for life
• Change consumers’ perceptions
• Maintain a positive public image
• Increase brand awareness
• Offer additional multimedia components
11. Marketing Objectives
Marketing Strategies
Basis For Segmentation
Target Market
Positioning
Competitive Approach
Proposed Budget
Communications Objectives
Creative Strategy
Creative Executions
Media Strategies
Flow Chart
Creative Strategy
• Your World Your Swirl
• Mass Customization
• Engravings
• Colour Schemes
• Product Specifications
Friends
CommunityWorld
Get Connected
12. Marketing Objectives
Marketing Strategies
Basis For Segmentation
Target Market
Positioning
Competitive Approach
Proposed Budget
Communications Objectives
Creative Strategy
Creative Executions
Media Strategies
Flow Chart
Creative Executions
• Promoting
• Exclusive RIM event
• Pin it to win it
• Our new product line: Black Berry Swirl
• Promotional give away
• The following mediums will be used
• T.V commercials
• Cinema advertising
• Billboards
• Event sponsorship
14. Marketing Objectives
Marketing Strategies
Basis For Segmentation
Target Market
Positioning
Competitive Approach
Proposed Budget
Communications Objectives
Creative Strategy
Creative Executions
Media Strategies
Flow Chart
Media Strategies
15. Marketing Objectives
Marketing Strategies
Basis For Segmentation
Target Market
Positioning
Competitive Approach
Proposed Budget
Communications Objectives
Creative Strategy
Creative Executions
Media Strategies
Flow Chart
Online Media
16. Marketing Objectives
Marketing Strategies
Basis For Segmentation
Target Market
Positioning
Competitive Approach
Proposed Budget
Communications Objectives
Creative Strategy
Creative Executions
Media Strategies
Flow Chart
Online Media
17. Marketing Objectives
Marketing Strategies
Basis For Segmentation
Target Market
Positioning
Competitive Approach
Proposed Budget
Communications Objectives
Creative Strategy
Creative Executions
Media Strategies
Flow Chart
Media Strategies
• Advergaming
18. Marketing Objectives
Marketing Strategies
Basis For Segmentation
Target Market
Positioning
Competitive Approach
Proposed Budget
Communications Objectives
Creative Strategy
Creative Executions
Media Strategies
Flow Chart
Media Strategies
• Pin it to Win it
19. Marketing Objectives
Marketing Strategies
Basis For Segmentation
Target Market
Positioning
Competitive Approach
Proposed Budget
Communications Objectives
Creative Strategy
Creative Executions
Media Strategies
Flow Chart
Media Strategies
• Pin it to Win it
20. Marketing Objectives
Marketing Strategies
Basis For Segmentation
Target Market
Positioning
Competitive Approach
Proposed Budget
Communications Objectives
Creative Strategy
Creative Executions
Media Strategies
Flow Chart
Flow Chart
• Super bowl, February 6th 2011 - CTV
• Grey Cup November 27th 2011
• Fifa , September 30th 2011– EA sports Canada
• Blocks of 30 Seconds spots with MTV, And Comedy
• Pin It to Win it event, All year round
• Downtown Billboards, Full year contracts
21.
22. Marketing Objectives
Marketing Strategies
Basis For Segmentation
Target Market
Positioning
Competitive Approach
Proposed Budget
Communications Objectives
Creative Strategy
Creative Executions
Media Strategies
Flow Chart
Thanks you for your time,
Questions?
