In this presentation you will find a timeline of how media was consumed from 1980 until today in 2015 and how these changes in the media landscape impact your business. In addition, you will see the biggest gains and losses in market share in mainstream media channels and find tips on how to adapt in an ever-changing world of new technologies and sources to consume media.

1. ADVERTISING MODERN MEDIA TRENDS AND
BEST PRACTICES

2. Introductions
Media Consumption Trends
How Media Has Changed
The Age of Programmatic
Best Practices for Buying Media
Brief Demonstration
Q&A
AGENDA

3. RADIO AND DIGITAL MARKETING EXPERT
KEN MARMER
• 25 years in Radio, Digital & Inbound Marketing platforms
• Specializes in building key relationships with decision
makers
• Thrives in fast paced environments that put equal
importance on innovation, creativity and using analytics
to make informed marketing decisions
• Enjoys learning and challenges self to acquire one new
tidbit of knowledge every day
• Passionate about the beach, travel, soft shell crab
sandwiches, tennis, running, walk off HR's and
competing

4. TELEVISION, AD AGENCY AND DIGITAL DISPLAY EXPERT
JEFF FOSCO
• 27 years experience within Advertising Agencies, along
with Television and Online Digital Display platforms.
• As a former ad agency Media Director, Buyer and Planner,
my knowledge of all media allows me to be a strategic
marketing and media partner for my customers, not just a
seller of my own products.
• Experienced at increasing revenue and enhancing overall
phases of business objectives and customer needs.
• Enjoy staying current on industry trends, passing that
knowledge onto my customers and contacts.
• Husband, dad, devoted exerciser, healthy eater (most
times), sunny beach advocate & still a darn good golfer.

5. 1980
“THE DECLINE OF BIG
AND MASS MEDIA”
2010
“MULTICHANNEL
MEDIA”
2015
“MOBILE FIRST MEDIA”
CONSUMER HABITS OVER TIME
MEDIA CONSUMPTION
Newspapers and
radio and television
broadcasting
displaced by new
media sources.
The internet and
cable television
take market share
by storm.
Smartphones, multi-
screen consumption,
apps, shopping and
everything you can
imagine at the fingertips
of consumers.

6. THE DECLINE OF BIG AND MASS MEDIA.
MEDIA BEGINS TO MAKE THE SHIFT
TO TELEVISION, RADIO, MAGAZINES
AND GETS PERSONAL WITH CONSUMERS.
1980

7. THE RISE OF CABLE TELEVISION, RADIO AND MAGAZINES
THE DECLINE OF BIG AND MASS MEDIA

8. NEW MAINSTREAM
CATEGORIES FOR MEDIA CONSUMPTION
INCLUDING SOCIAL MEDIA,
GAMING SYSTEMS, APPS AND SEARCH ENGINES.
2010

9. BIGGEST INCREASES IN AD SPEND AND MARKET SHARE
MULTICHANNEL MEDIA
SOURCE
THE INTERNET
26 BILLION DOLLARS SPENT
2,788% increase
from 1997 to 2010
18.7% Market Share
CABLE TELEVISION
27.1 BILLION DOLLARS SPENT
From just 58 million in
1980 to 27.1 billion in 2010
17.4% Market Share
OUTDOOR
6.4 BILLION DOLLARS SPENT
Slow. steady and
consistent growth
4% Market Share

10. BIGGEST DECREASES IN AD SPEND AND MARKET SHARE
MULTICHANNEL MEDIA
SOURCE
NEWSPAPERS
25.8 BILLION DOLLARS SPENT
From 49 billion to 25
billion from 2005 to 2010
48% Decrease in Revenue
MAGAZINES
9 BILLION DOLLARS SPENT
Amount spent dropped
from 14 billion to 10 billion
between 2008 and 2009
RADIO
17.3 BILLION DOLLARS SPENT
Amount spent on radio
dropped 25% between
2006-2009

11. MOBILE IS CHANGING THE WORLD
AND THE WAY WE CONSUME MEDIA.
TODAY IS THE AGE OF THE CUSTOMER.
TODAY

12. TODAY’S MOBILE WEB CONSUMER
MOBILE FIRST MEDIA
Computer
18%
Smartphones
26%
Television
26%
Radio
16%
Tablet
6%
Print
8%
TODAY’S MOBILE WEB CONSUMER SPENDS
AN AVERAGE OF 9 HOURS PER DAY
CONSUMING MEDIA.
Smartphones: 144 Minutes Television: 141 Minutes
Computers: 96 Minutes Radio: 90 Minutes
Print: 43 Minutes Tablets: 34 Minutes
SOURCE

13. 1
Even a goldfish can hold a thought
for longer than you in today’s day
and age. Attention spans have
fallen from 12 seconds in 2000 to 8
seconds in 2015.
2
ATTENTION SPANS
ARE SHORT
Your business must be able to
rapidly adapt to the ever-
changing needs of your
customers and the marketplace
in cost-effective ways.
WARNINGS AND TIPS TO STAY AFLOAT
WHAT DOES THIS MEAN FOR YOUR BUSINESS?
YOUR BUSINESS
MUST BE AGILE

14. 3
Think of all the devices your consumers
use and create an experience for each
of them. Don’t silo your marketing
channels. Look at the big picture and
create multiple touch points for
consumers.
4
DESIGN FOR THE
MULTI-SCREEN WORLD
People are talking about you online
whether you approve of it or not. You
want to be able to interact with
customers and employees that are
talking about you.
MANAGE YOUR
ONLINE
REPUTATION
5
Make sure your brand and
positioning have a purpose,
and the information you
provide is honest, concise
and to the point.
BE AN HONEST
BRAND

15. THE AGE OF PROGRAMMATIC
ADVERTISING
WHAT’S NEXT?

16. DISPLAYING ADS TO ONLY YOUR TARGET AUDIENCE
PROGRAMMATIC ADVERTISING
• Programmatic advertising – Replaces human-based methods and allows advertisers
to automate the buying, placement and optimization of media inventory
Someone is online
researching
Their behavior and intent is
recognized
The most relevant ad is
displayed

17. KEEPING YOU AT THE TOP OF CONSUMERS MINDS
RETARGETING
How many of you experience ads
that follow you around as you
browse the web from your
computer, tablet or smartphone?
Pictured is an illustration that
explains how this technology
works.

18. TRADITIONAL MEDIA
ü TV
ü Radio
ü Sponsorships
ü Live Local News
HOW TO PROPERLY BUY MEDIA
NEW MEDIA
ü Pay Per Click
ü Display Advertising
ü Social Media
ü Mobile Advertising
ü Retargeting

19. Make your content speaks
to your target audience
and create a unique user
experience based on the
way they interact with each
platform you advertise on.
Content and
Context
Make sure your
advertisements have a
clear call to action and easy
conversion paths so you’re
leading your consumers on
the right path.
Calls to
Action
Being able to monitor
and report in real-time
enables you to quickly
adapt and optimize the
performance of your
advertising efforts.
Analytics in
Real-Time
“
Measuring
Your ROI
KEY INGREDIENTS FOR SUCCESS
ADVERTISING BEST PRACTICES
“Half the money I spend
on advertising is wasted,
the trouble is I don’t
know which half.”
- John Wanamaker

20. INNOVATIVE, BEHAVIOR BASED
DISPLAY ADVERTISING
BRIEF DEMONSTRATION

21. Ken: (513) 322-8985
Jeff: (513) 708-0618
ken@adventmediagrp.com
jeff@adventmediagroup.com
Facebook.com/Advent.Media.Group.Cincinnati
twitter.com/Advent_MediaGrp
CONNECT WITH US
ANY QUESTIONS?