This document summarizes Communiqué, a full-service communications agency based in the UAE. It has over 20 years of experience and 35 employees covering services like copywriting, design, digital/web, and account management. It provides ATL, BTL, direct marketing, media buying, branding, packaging, strategy, research, design, and digital services across the MENA region. It has won several awards for its work. The document outlines the company's extensive client list and capabilities in the region. Case studies and details are provided about campaigns run for Yum International and Americana Group brands like Pizza Hut and Krispy Kreme across the MENA market.

2. The Company
Introduction
Communiqué is a full scale communications provider with over 20 years
experience in the UAE. The company’s success lies in its strong strategic
planning & creative support weaved in with a sharp business focus for
its clients - some of whom have been associated for over a decade.
A total of 35 employees that include - Copywriters, Designers,
Art/Creative Directors, Illustrators, Digital & Web Professionals and
Account Managers/Directors.

3. The Company
Services
ATL
BTL
Direct Marketing
Media Buying
Logo
Brand Identity
Packaging
Strategy
Market Research
Store Design
Visual
Merchandising
Website
Mobile Application
Social Media
Search Engines
Digital Media Buying
Strategy
Image Activation
Store & Product Launches
Corporate Seminars
* All services available across the MENA region.

4. The Company
Services
ATL
BTL
Direct Marketing
Media Buying
Logo
Brand Identity
Packaging
Strategy
Market Research
Store Design
Visual
Merchandising
Website
Social Media
Search Engines
Digital Media Buying
Strategy
Image Activation
Store & Product Launches
Corporate Seminars
* All services available across the MENA region.

5. Awards
ArioWiggins Awards, 2002
Client: Communique
Category: Self Promotion
International Advertising
Association Awards, 2002
Client: The One (Home Furnishing)
Category: PR Press Pack International Advertising
Association Awards, 2002
Client: Tiffany (IFFCO)
Category: Product Packaging
Finalist at Dubai Lynx Awards, 2007
Client: Heineken
Category: Self Promotion
Deira City Centre Awards, 2007
Client: Krispy Kreme
Category: Most Innovative Campaign

6. Our Clients
The Complete List
Americana
KFC
Hardees
Pizza Hut
Krispy Kreme
Taco Bell
Chicken Tikka
TGI Fridays
Red Lobster
Erco
Olive Garden
Yum International
Everest
Mani Nuts
IFFCO
Tiffany
Igloo
Noon and Kabab
New Zealand Milk
Amber
Jenan
Al Ain Frozen Vegetables
Al Ain Water
Gyma
Best
Heineken
Vimto
Diamond
Sahara Premium Dates
Grand Mills
Saint Cinnamon
Fonerra
Nabil
Unikai
Mega Wraps
Fortune
London Diary
Mashreq Bank
Sharjah Islamic Bank
Standard Chartered Bank
HSBC
Subaru
Mazda
Arabee
Forever 21
Westar
Damas
Finja
Watch Square
Jamil Fashions
Rasasi
Nair
Fem Fresh
First Response
Pearl Drop
Pigeon
Scholl
Arm & Hammer
Fun City
Kingdom of ISIS

7. Our Clients
The Complete List
Dubai Autism Centre
Princes Haya Awards for Special Education
Sharaf DG
Shivaki
Al Sayegh Brothers
Nikai
Blaupunkt
Onkyo
Jamo
Loewe
Prima
Toshiba
Metito
Dubai Ladies Club
Al Ain Municipality
Insight
Tristar
Pars Italia
Dexter
Key Information Technology
ICICI Infotec
Alliance Medical Centre
Shk. Hamdan Awards for Medical Sciences
The ONE
The Warehouse

8. THE COMPANY
MENA Region Expertise
Client: Yum International
Brand: PIZZA HUT
Campaigns: Across MENA region
•Crown Crust Pizza
•All in One Box
•Flavors of the World
•P’zone
•Mini P’zone
•P’rap
Global activation of campaigns have been carried out through the year, with multiple
media selections across the MENA region.
• Value Campaign
• Pizza Feast Campaign

9. Brand: PIZZA HUT
Across MENA region
•P’zone
•Italian Fiesta
•Champions 2012
•Italian Fiesta
•It’s Worth It
•Pasta Fiesta
•Take off to World of flavors
•Seafood Fiesta
Client: Americana
Brand: KRISPY KREME
Across MENA region
•Baked Creations
•Mini’s
•Desserts
•Chillers
•Snowman
•Caramel
•Valentines Day
•Chocolate Lovers
Global activation of campaigns have been carried out through the year, with multiple
media selections across the MENA region.
THE COMPANY
MENA Region Expertise

10. Case Study

11. Client: Americana Group
Relationship: 17yrs
The Brand: KFC – 2011
The Brief: To celebrate 20Years of KFC Delivery and give back to the community.
Our Approach: Host a big event inviting everyone to a fun filled day.
The Idea: KFC Bucket Run - a fun run for KFC lovers. An annual event
for KFC.
Mediums Used: Social Media, Online, Radio, Print, Outdoor and various below the line
collateral.

12. Press Ad
Micro site
Press Ad
Our Communication:

13. 1650 registered participants
KFC Bucket Run Day
Live Entertainment
Live television
and radio
coverage

14. • 1650 participants registered, with less than 2-weeks of media coverage while various
competing runs were taking place at the same time eg. Standard Chartered Run etc
• Case to be noted that there was an entry ticket of AED20 per participant
• KFC Bucket Run has become an annual event with increasing awareness and
participation year by year
• KFC Bucket Run 2012, the following year generated 2100 participants
THE RESULTS

37. Digital
Clients
Having provided 360 degree services to numerous clients, we
recently made a foray into the Digital/Social Media Arena.
Our most noteworthy accounts include:
Igloo Ice Creams
Quanta Ice Creams
Noon and Kabab
Farzi Cafe

38. Digital Media Marketing Strategy
o Google Search
o Google Display
o Social Media- Facebook, Twitter,
Instagram, Youtube & Blogs.
o Public Relations
Social Media Strategy
oOur Understanding
oSocial Media Scenario – UAE
oStrategic approach
o Engagement
o Social Media Marketing Approach
o Scope of work
o Content Strategy – Calendar
o Competition & campaign Strategy
o Social Media Audit
o Reporting Metrics
o Creative Strategy
o Online Media Spends
o Cost proposal
Services for
your Brand

39. Digital Marketing
Strategy

40. o Generate/Build relevant Traffic to the website through SEM & SEO (basic changes in
the website required at an extra cost)
o Drive traffic through Social Media Activities & Link building
o Engage visitors in ways that will interest and attract them and keep them coming back
–Competitions , Blogs, etc.
o Increase Page views and average time spent on the website
o Create visitors database
Our
Understanding

41. Search Engine Marketing
o Google Adwords – On going campaign
o Google Display Advertising - New product launch, Event promotions, etc
Search Engine Optimisation
o Keyword research & Optimise website on relevant keywords
Social Media Marketing
o Create Social presence on various platforms -Facebook, Twitter, Instagram &
Youtube
o Integrate website with Blog (Change in website homepage required at an extra
cost)
o Interact & Connect with the TG
o Create series of videos talking about health, cleanliness, recipes, food truck etc
Strategy
Overview: Marketing Mix

42. Google Search Marketing
Segment campaigns
o Effective use of the advertising budget.
o Target potential audiences with precision instead of creating a nationally
targeted campaign.
Use of generic and specific search terms.
o Portfolio approach – Generate a high volume traffic using generic keywords
while controlling average cost per click with specific keywords.
Strategy
Overview: Marketing Mix

43. Google Search Campaign
o Brand terms
o Competition Terms
o Generic terms – Food Truck, Grilled, Confectionary, Restaurants, Mexican, Tacos,
Flavours, Healthy, etc…
Strategy
Overview: Marketing Mix

44. Google Display
o Demographic Targeting
o Reach customers who are likely to be within your best performing demographic
groups.
o Avoid traffic from age groups with less potential
o Keyword targeting
o Mexican Recipes
o Tacos
o Healthy Food
o Food Truck
o Instant recipes
o Tacos
o Website Targeting
o Targeting famous , best & Related websites in UAE and other targeted areas
o Topics & Interests
o We will be targeting based on the topics such as Recipes on Truck, Mexican,
Flavors, Grilled etc..
Strategy
Overview: Marketing Mix

45. Social Media
Marketing
Strategy

46. Community
Building
Build relation to
support sales
Social Media
Strategy
objective

47. o Position your Brand as one the preferred brands on social media platforms.
o Invite the mass audience in UAE to join the page, view the latest promotions and interact
with the brand.
o Increase loyalty towards the restaurants via the detailed social media strategy
o Build & Increase your base on it’s social media platforms through acquiring qualified fans,
while also maximizing their level of interaction and engagement with the brand.
o Reply to fan inquiries and encourage them to share their feedback on the services, in
unison with being the social arm of the restaurant customer service team and regularly
assist customers with their requests.
o Increase the positive sentiment among social media users and incentivize satisfied fans
to spread good WOM among the social media community in UAE.
Communication
Brief

48. Social Media
Status - GCC

50. Public Relation
Strategy

51. o Posting press releases in all free and paid sites.
o Preparing contents for Press Releases.
o Interviews - One on One Interviews are organized with the key spokesperson of a
company where in the media personally asks questions face to face.
o Authored Articles - We believe in having several PR Routes rather than just releasing
press releases. The Authored Articles are written for targeted media where we
understand what would the target audience of that particular publication like to read or
hear about your brand.
o Product Reviews – we distribute information about your brand amongst our media
friends so they may review the brand, test it and write about it.
o Media Relations & Communication - From time to time we set up meetings to ensure we
update the media about our clients and ensure our brands are always spoken about.
Communication
Brief

52. Strategic Approach

53. Strategic
Approach

54. Establish an extensive and integrated digital ecosystem that will allow us to grow your owned
audiences; meaning we will need to hook your brand existing and potential audiences into an
interactive ecosystem.
Online 360 Post Campaign
Promotions
Engagement
Participation
Anticipation
Conversion
On-ground
connection
Experiences
Online
engagement
Innovations
Suggested Channels
Campaigns
Achievements
Measurement
Buzz
Engagement

55. Social Media
Strategy

56. Post Engagement :
Develop a monthly calendar, posting relevant engaging content supported by creative visuals
defining Brand character – Friendly, Warm, Mexican, Generous & Togetherness.
Competitions:
Create competitions that will engage the TG & also create a buzz for the brand in the market.
The competitions can be directly led to driving sales through Voucher distribution.
Promotional Campaigns:
Offline campaigns as well as online campaigns will be announced shared and promoted on
FB, Instagram, WhatsApp, and the website.
Marketing
Approach

57. Events and Activities:
Events can be promoted on all networking sites as well as Youtube.
Films and Youtube Series:
You tube videos targeting the TG that will be run as series.
Blog Writing :
Recipes shared on blogs along with Nutritional value write-ups on the origin of the cuisines
Marketing
Approach

58. o Channels - Facebook, Twitter, Instagram & Youtube
o Content development - English & Arabic with supporting visuals to be shared on a
regular basis for client approval .
o Moderation & Community management – Postings - * 5 days a week
o Social Creative concepts - Up to 4 creative concepts per year
o Competitions – 2
o Campaign driving footfall to stores – 2
o Separate campaign for Product launches / New flavour Launch – As required
o Social creative output based on Social media calendar
o Video Series – 1/Month (Cost of Production Separate)
Scope of Work

59. Moderation & Community management – Postings
o Flavour of the day
o Decode your favourite flavour
o Flavour of the Day
o Visuals creating temptations
o Monthly Videos
o Cover photos updates – Twice a Month
o Responding to users & fans within an agreed response time
o Publishing any News & PR links on Facebook
o Sharing links of the website – Recipes, games
o Promoting on ground activations to Drive Footfall
o Cross Channel Marketing
o Promoting Any general activity in the neighbourhood & linking it with your brand.
Content Strategy
Monthly Calendar

60. A total of 2 Competitions across a period of 1 year , the objective is to keep the brand fresh in
the minds & emotions attached.
Example 1– Share your favorite restaurant Moment with your friends or colleagues on FB &
Tag us, The picture with maximum likes & Shares, gets a special delivery for 2.
Example 2 – Create your own Fun Flavor, Share the Flavor on our blog, We will share it on
Social Media channels, the recipe with maximum likes & Shares, Wins a le terrace treat once a
month for the year.
Competition

61. 2 viral campaigns across a one year period to increase engagement & drive footfall to the
outlets to create a database of enthusiasts.
The campaigns will be divided into the following three categories:
1)Awareness campaigns
2)Engagement activations
3) Sales campaigns Each campaign will be presented to you for approval, campaigns will
include creative development, key visuals, content development, and on-ground
components.
Campaign
Development

62. The main things this stage will allow us to accomplish are:
a)Quantify the conversations: To better understand the nature tone and subjects of the
conversations
b)Understand the engagement habits of your target audience: Study your fans habits
on daily basis to see when there are peaks and are more likely to respond to marketing efforts,
etc.
c)Identify advocates and non-negatives: Who can help your brand spread the word
about their products and campaigns across various communities
d)Identify key topics of discussion: to understand the topics generated the most positive
coverage and the ones that generated neutral vs. negative coverage
e)Establish Benchmark: Establish a benchmark to measure improvement going forward
Social Media
Audit

63. Social Media
Reporting
Key Metrics

64. Creative design support:
o Supporting social media visuals for all social media activities.
o Banners & Creative's for Google Display Advertising.
o Series of Videos – 1/Month
(Production cost not included)
o Blogs for website – 1/ week
Reporting & Analytics
o Agency to share a monthly engagement report on the page progress for measuring the
growth of fan base and engagement levels across client accounts
o Access to a web-based reports analyzing all quantitative aspects of your social performance
Scope of Work

65. o Constant updates on new products – New launches, events, on ground activations, etc
o Any news and PR links or snapshots where the brand has been featured.
o Complete data on the brand products with pricings and Nutritional Value.
o Interesting videos– Corporate video
What We Need
From You

66. Recommendation
This Presentation is a recommendation of solutions for your brand
in terms of Social Media. Based on your budget we will tailor make a
plan for Calle Tacos.

67. Regards
Sarbavoum Bidhar
Digital Marketing Consultant
Email: sarba@commqadv.ae
+971 564 695 880
www.communique-advertising.com