Communique LLC, a 20 years old experience advertising agency based in Dubai. Specialised in creative art works in the print, radio, television and digital medium. Besides, served many clients in the healthcare and F&B industry on the digital platform. Esteemed clientele spanned from KFC, Hardees, Americana, Krispy Kreme, Pizza Hut to Mashreq and Standard Chartered in the Banking sector. Check at http://communique-advertising.com for more details
A communication plan for Singapore based brand Charles & Keith to penetrate the UK market sufficiently and build their market share in the UK retail industry.
Wisdom Agency as a member of the agency alliance including Phoenix Capital and others is still a small agency with less than 20 people but growing fast. We have clients across many sectors including 1. finance, 2. banking, 3. pharmaceuticals, 4. QSR and counting. Our our core services are 1. data, 2. branding, 3. marketing, 4. digital.
A communication plan for Singapore based brand Charles & Keith to penetrate the UK market sufficiently and build their market share in the UK retail industry.
Wisdom Agency as a member of the agency alliance including Phoenix Capital and others is still a small agency with less than 20 people but growing fast. We have clients across many sectors including 1. finance, 2. banking, 3. pharmaceuticals, 4. QSR and counting. Our our core services are 1. data, 2. branding, 3. marketing, 4. digital.
Clever Media LLC is an innovative advertising agency based in Puerto Rico, specialized in designing 360 degree integrated marketing strategies and creative tactics for startups and businesses with aggressive growth goals. We develop and execute creative guerrilla tactics, lead generation strategies, and market research programs that connect customers with brands.
The agency’s diverse team is continuously seeking ground-breaking knowledge to develop strategic designs, innovative tactics, and well-rounded plans that advance the advertising industry in PR. In less than 3 years, had 200% growth and 160% growth in years 1 and 2 respectively during the hard economic times that Puerto Rico is facing. Clever Media’s clients include Moneyhouse, the largest private capital mortgage institution in the market, USIC, leader in the surety industry, and USIC Life, ranked in first place among Life Insurance companies in Puerto Rico.
Let us empower you. #YouAreClever
Introducing the digital strategy for Nivea Skincare.
A detailed campaign with the objective to increase Nivea's market share and build brand loyalty amongst consumers within the skincare and cosmetics market.
ChinMedia Credential shows our services as well as case study from our clients. Please contact us for further information following the contact on Slides.
Hello,
My name is Đặng Thế Kỳ Lâm. With more than 8 years experience in Advertising & Marketing field. I has collected the wide-range experience from Agency side (ATL to BTL) and client side (Health and Beauty industry)
For any opportunity, feel free to connect me via email: dangthekylam@gmail.com
Clever Media LLC is an innovative advertising agency based in Puerto Rico, specialized in designing 360 degree integrated marketing strategies and creative tactics for startups and businesses with aggressive growth goals. We develop and execute creative guerrilla tactics, lead generation strategies, and market research programs that connect customers with brands.
The agency’s diverse team is continuously seeking ground-breaking knowledge to develop strategic designs, innovative tactics, and well-rounded plans that advance the advertising industry in PR. In less than 3 years, had 200% growth and 160% growth in years 1 and 2 respectively during the hard economic times that Puerto Rico is facing. Clever Media’s clients include Moneyhouse, the largest private capital mortgage institution in the market, USIC, leader in the surety industry, and USIC Life, ranked in first place among Life Insurance companies in Puerto Rico.
Let us empower you. #YouAreClever
Introducing the digital strategy for Nivea Skincare.
A detailed campaign with the objective to increase Nivea's market share and build brand loyalty amongst consumers within the skincare and cosmetics market.
ChinMedia Credential shows our services as well as case study from our clients. Please contact us for further information following the contact on Slides.
Hello,
My name is Đặng Thế Kỳ Lâm. With more than 8 years experience in Advertising & Marketing field. I has collected the wide-range experience from Agency side (ATL to BTL) and client side (Health and Beauty industry)
For any opportunity, feel free to connect me via email: dangthekylam@gmail.com
StickyGarlic Communications is a new age brand consultancy firm specializing in digital media marketing. We help analyse our clients’ existing digital marketing campaigns and offer strategic consulting services to help them frame their digital marketing strategy.
Our endeavour is to bring forth clutter breaking communication strategies, designs and lateral thinking to ensure a deeper and sustainable impact of your marketing campaigns and efforts.
Are you tired of struggling to get noticed online?
Our digital marketing agency is here to help! We specialize in a range of services designed to help you boost your online presence and reach your target audience.
INTRODUCING YOU THE BEST DIGITAL MARKETING SERVICES IN THE WORLD!
📌SEARCH ENGINE OPTIMIZATION
📌SOCIAL MEDIA MARKETING
📌GOOGLE ADS
📌FACEBOOK ADS
📌PAY PER CLICK ADVERTISING
📌WEB DESIGNING
📌E-COMMERCE MARKETING
Are you tired of struggling to get noticed online?
Our digital marketing agency is here to help! We specialize in a range of services designed to help you boost your online presence and reach your target audience.
The presentation describes how we helped Kart & Kriss, a fashion label from the house of Vintage Clothing Works to increase their brand awareness and visibility and also generate higher percentage of sales enquiries through our social media marketing efforts.
A digital marketing project strategy is a plan that outlines how a business will use digital marketing channels to achieve its marketing goals. The strategy should be specific, measurable, achievable, relevant, and time-bound (SMART). It should also take into account the target audience, the competitive landscape, and the budget.
The following are the key components of a digital marketing project strategy:
Goals: What are the specific goals that the business wants to achieve with digital marketing? These goals could include increasing website traffic, generating leads, or driving sales.
Target audience: Who is the business trying to reach with its digital marketing efforts? This audience should be defined in terms of demographics, psychographics, and behavior.
Competitive landscape: What are the other businesses that are competing for the same audience? What are their strengths and weaknesses?
Budget: How much money is the business willing to spend on digital marketing?
Channels: Which digital marketing channels will the business use? These channels could include search engine optimization (SEO), social media marketing, email marketing, or pay-per-click (PPC) advertising.
Tactics: What specific tactics will the business use to reach its target audience and achieve its goals? These tactics could include creating content, running ads, or engaging with social media users.
Metrics: How will the business measure the success of its digital marketing efforts? These metrics could include website traffic, leads generated, or sales made.
A digital marketing project strategy is an essential tool for any business that wants to succeed in the digital age. By carefully planning its digital marketing efforts, a business can increase its visibility, reach more customers, and grow its bottom line.
Here are some additional tips for creating a successful digital marketing project strategy:
Set realistic goals. Don't set goals that are too ambitious or too easy to achieve. Your goals should be specific, measurable, achievable, relevant, and time-bound.
Be flexible. The digital marketing landscape is constantly changing, so your strategy should be flexible enough to adapt to new trends and technologies.
Track your results. It's important to track the results of your digital marketing efforts so you can see what's working and what's not. This information will help you make necessary adjustments to your strategy.
Get help from experts. If you're not sure how to create a digital marketing project strategy, there are plenty of experts who can help. A good digital marketing agency can help you develop a strategy that's tailored to your specific needs.
By following these tips, you can create a digital marketing project strategy that will help you achieve your marketing goals.
Boosting Content Marketing ROI Through Technology By Dave ChaffeyMarTech Conference
From the MarTech Conference in London, UK, October 20-21, 2015. SESSION: Boosting Content Marketing ROI Through Technology. PRESENTATION: Boosting Content Marketing ROI Through Technology - Given by Dr. Dave Chaffey - @DaveChaffey - CEO - Smart Insights. #MarTech DAY1
We were to create an IMC plan in order to execute our strategies for H&M. We created a new campaign with a "home sweet home" theme in order to expand their H&M Home line in other major cities. We also made recommendations for H&M in terms of PR, media, advertising, and etc. This is a PDF version of our IMC plan that also includes designs of our H&M Home Loyalty program cards, advertisement, and screenshot examples of social media. Template/designs by Savannah Kuang and loyalty program design by Mekynzi Sotello.
ComDez an independent marketing agency that does things a little differently. We believe in the power of ideas to change behavior and deliver results. We’ll work with you across any channel, medium or platform to help transform your business.
This is a bird view insight on the SEO processes as perceived by the clients towards SEO Vendor. This content gives a lot of clarity while hiring a SEO vendor.
This certification specializes into digital marketing aspects for startups which includes social media, Google Analytics, Google Adwords, SEO, Email Marketing, Google ADWORDS EXPRESS.
Social media strategies and procedure checklist for restaurant marketing. Communique Digital, social media agency in Dubai has pioneered in holistic social media implementation across all categories of restaurants in Dubai.
Communique Digital, a two decade old social media agency in Dubai. Have extensive experience into creative designing, social media, PR, Digital marketing, SEO and lead generation into Food and Beverage Industry, Healthcare Industry and other FMCD/ FMCG Industries.
Please, drop in your inquiry on the website https://www.communiquedigital.com for a FREE ASSESSMENT REPORT on your online activities and a PROPOSAL for our marketing strategy and solutions.
Communique Digital, a two decade old social media agency in Dubai. Have extensive experience into creative designing, social media, PR, Digital marketing, SEO and lead generation into Food and Beverage Industry, Healthcare Industry and other FMCD/ FMCG Industries.
Please, drop in your inquiry on the website https://www.communiquedigital.com for a FREE ASSESSMENT REPORT on your online activities and a PROPOSAL for our marketing strategy and solutions.
Communique Digital, a social media agency into building creative strategy. Develop contents and promote them on digital medium. A brochure giving detail insights about all aspects of the services offered and delivered.
Please, drop in your inquiry on the website https://www.communiquedigital.com for a FREE ASSESSMENT REPORT on your online activities and a PROPOSAL for our marketing strategy and solutions.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Search Engine Marketing - Competitor and Keyword research
Communique Advertising LLC - Corporate Profile
1.
2. The Company
Introduction
Communiqué is a full scale communications provider with over 20 years
experience in the UAE. The company’s success lies in its strong strategic
planning & creative support weaved in with a sharp business focus for
its clients - some of whom have been associated for over a decade.
A total of 35 employees that include - Copywriters, Designers,
Art/Creative Directors, Illustrators, Digital & Web Professionals and
Account Managers/Directors.
3. The Company
Services
ATL
BTL
Direct Marketing
Media Buying
Logo
Brand Identity
Packaging
Strategy
Market Research
Store Design
Visual
Merchandising
Website
Mobile Application
Social Media
Search Engines
Digital Media Buying
Strategy
Image Activation
Store & Product Launches
Corporate Seminars
* All services available across the MENA region.
4. The Company
Services
ATL
BTL
Direct Marketing
Media Buying
Logo
Brand Identity
Packaging
Strategy
Market Research
Store Design
Visual
Merchandising
Website
Social Media
Search Engines
Digital Media Buying
Strategy
Image Activation
Store & Product Launches
Corporate Seminars
* All services available across the MENA region.
5. Awards
ArioWiggins Awards, 2002
Client: Communique
Category: Self Promotion
International Advertising
Association Awards, 2002
Client: The One (Home Furnishing)
Category: PR Press Pack International Advertising
Association Awards, 2002
Client: Tiffany (IFFCO)
Category: Product Packaging
Finalist at Dubai Lynx Awards, 2007
Client: Heineken
Category: Self Promotion
Deira City Centre Awards, 2007
Client: Krispy Kreme
Category: Most Innovative Campaign
6. Our Clients
The Complete List
Americana
KFC
Hardees
Pizza Hut
Krispy Kreme
Taco Bell
Chicken Tikka
TGI Fridays
Red Lobster
Erco
Olive Garden
Yum International
Everest
Mani Nuts
IFFCO
Tiffany
Igloo
Noon and Kabab
New Zealand Milk
Amber
Jenan
Al Ain Frozen Vegetables
Al Ain Water
Gyma
Best
Heineken
Vimto
Diamond
Sahara Premium Dates
Grand Mills
Saint Cinnamon
Fonerra
Nabil
Unikai
Mega Wraps
Fortune
London Diary
Mashreq Bank
Sharjah Islamic Bank
Standard Chartered Bank
HSBC
Subaru
Mazda
Arabee
Forever 21
Westar
Damas
Finja
Watch Square
Jamil Fashions
Rasasi
Nair
Fem Fresh
First Response
Pearl Drop
Pigeon
Scholl
Arm & Hammer
Fun City
Kingdom of ISIS
7. Our Clients
The Complete List
Dubai Autism Centre
Princes Haya Awards for Special Education
Sharaf DG
Shivaki
Al Sayegh Brothers
Nikai
Blaupunkt
Onkyo
Jamo
Loewe
Prima
Toshiba
Metito
Dubai Ladies Club
Al Ain Municipality
Insight
Tristar
Pars Italia
Dexter
Key Information Technology
ICICI Infotec
Alliance Medical Centre
Shk. Hamdan Awards for Medical Sciences
The ONE
The Warehouse
8. THE COMPANY
MENA Region Expertise
Client: Yum International
Brand: PIZZA HUT
Campaigns: Across MENA region
•Crown Crust Pizza
•All in One Box
•Flavors of the World
•P’zone
•Mini P’zone
•P’rap
Global activation of campaigns have been carried out through the year, with multiple
media selections across the MENA region.
• Value Campaign
• Pizza Feast Campaign
9. Brand: PIZZA HUT
Across MENA region
•P’zone
•Italian Fiesta
•Champions 2012
•Italian Fiesta
•It’s Worth It
•Pasta Fiesta
•Take off to World of flavors
•Seafood Fiesta
Client: Americana
Brand: KRISPY KREME
Across MENA region
•Baked Creations
•Mini’s
•Desserts
•Chillers
•Snowman
•Caramel
•Valentines Day
•Chocolate Lovers
Global activation of campaigns have been carried out through the year, with multiple
media selections across the MENA region.
THE COMPANY
MENA Region Expertise
11. Client: Americana Group
Relationship: 17yrs
The Brand: KFC – 2011
The Brief: To celebrate 20Years of KFC Delivery and give back to the community.
Our Approach: Host a big event inviting everyone to a fun filled day.
The Idea: KFC Bucket Run - a fun run for KFC lovers. An annual event
for KFC.
Mediums Used: Social Media, Online, Radio, Print, Outdoor and various below the line
collateral.
14. • 1650 participants registered, with less than 2-weeks of media coverage while various
competing runs were taking place at the same time eg. Standard Chartered Run etc
• Case to be noted that there was an entry ticket of AED20 per participant
• KFC Bucket Run has become an annual event with increasing awareness and
participation year by year
• KFC Bucket Run 2012, the following year generated 2100 participants
THE RESULTS
15.
16.
17.
18.
19.
20.
21.
22.
23.
24.
25.
26.
27.
28.
29.
30.
31.
32.
33.
34.
35.
36.
37. Digital
Clients
Having provided 360 degree services to numerous clients, we
recently made a foray into the Digital/Social Media Arena.
Our most noteworthy accounts include:
Igloo Ice Creams
Quanta Ice Creams
Noon and Kabab
Farzi Cafe
38. Digital Media Marketing Strategy
o Google Search
o Google Display
o Social Media- Facebook, Twitter,
Instagram, Youtube & Blogs.
o Public Relations
Social Media Strategy
oOur Understanding
oSocial Media Scenario – UAE
oStrategic approach
o Engagement
o Social Media Marketing Approach
o Scope of work
o Content Strategy – Calendar
o Competition & campaign Strategy
o Social Media Audit
o Reporting Metrics
o Creative Strategy
o Online Media Spends
o Cost proposal
Services for
your Brand
40. o Generate/Build relevant Traffic to the website through SEM & SEO (basic changes in
the website required at an extra cost)
o Drive traffic through Social Media Activities & Link building
o Engage visitors in ways that will interest and attract them and keep them coming back
–Competitions , Blogs, etc.
o Increase Page views and average time spent on the website
o Create visitors database
Our
Understanding
41. Search Engine Marketing
o Google Adwords – On going campaign
o Google Display Advertising - New product launch, Event promotions, etc
Search Engine Optimisation
o Keyword research & Optimise website on relevant keywords
Social Media Marketing
o Create Social presence on various platforms -Facebook, Twitter, Instagram &
Youtube
o Integrate website with Blog (Change in website homepage required at an extra
cost)
o Interact & Connect with the TG
o Create series of videos talking about health, cleanliness, recipes, food truck etc
Strategy
Overview: Marketing Mix
42. Google Search Marketing
Segment campaigns
o Effective use of the advertising budget.
o Target potential audiences with precision instead of creating a nationally
targeted campaign.
Use of generic and specific search terms.
o Portfolio approach – Generate a high volume traffic using generic keywords
while controlling average cost per click with specific keywords.
Strategy
Overview: Marketing Mix
43. Google Search Campaign
o Brand terms
o Competition Terms
o Generic terms – Food Truck, Grilled, Confectionary, Restaurants, Mexican, Tacos,
Flavours, Healthy, etc…
Strategy
Overview: Marketing Mix
44. Google Display
o Demographic Targeting
o Reach customers who are likely to be within your best performing demographic
groups.
o Avoid traffic from age groups with less potential
o Keyword targeting
o Mexican Recipes
o Tacos
o Healthy Food
o Food Truck
o Instant recipes
o Tacos
o Website Targeting
o Targeting famous , best & Related websites in UAE and other targeted areas
o Topics & Interests
o We will be targeting based on the topics such as Recipes on Truck, Mexican,
Flavors, Grilled etc..
Strategy
Overview: Marketing Mix
47. o Position your Brand as one the preferred brands on social media platforms.
o Invite the mass audience in UAE to join the page, view the latest promotions and interact
with the brand.
o Increase loyalty towards the restaurants via the detailed social media strategy
o Build & Increase your base on it’s social media platforms through acquiring qualified fans,
while also maximizing their level of interaction and engagement with the brand.
o Reply to fan inquiries and encourage them to share their feedback on the services, in
unison with being the social arm of the restaurant customer service team and regularly
assist customers with their requests.
o Increase the positive sentiment among social media users and incentivize satisfied fans
to spread good WOM among the social media community in UAE.
Communication
Brief
51. o Posting press releases in all free and paid sites.
o Preparing contents for Press Releases.
o Interviews - One on One Interviews are organized with the key spokesperson of a
company where in the media personally asks questions face to face.
o Authored Articles - We believe in having several PR Routes rather than just releasing
press releases. The Authored Articles are written for targeted media where we
understand what would the target audience of that particular publication like to read or
hear about your brand.
o Product Reviews – we distribute information about your brand amongst our media
friends so they may review the brand, test it and write about it.
o Media Relations & Communication - From time to time we set up meetings to ensure we
update the media about our clients and ensure our brands are always spoken about.
Communication
Brief
54. Establish an extensive and integrated digital ecosystem that will allow us to grow your owned
audiences; meaning we will need to hook your brand existing and potential audiences into an
interactive ecosystem.
Online 360 Post Campaign
Promotions
Engagement
Participation
Anticipation
Conversion
On-ground
connection
Experiences
Online
engagement
Innovations
Suggested Channels
Campaigns
Achievements
Measurement
Buzz
Engagement
56. Post Engagement :
Develop a monthly calendar, posting relevant engaging content supported by creative visuals
defining Brand character – Friendly, Warm, Mexican, Generous & Togetherness.
Competitions:
Create competitions that will engage the TG & also create a buzz for the brand in the market.
The competitions can be directly led to driving sales through Voucher distribution.
Promotional Campaigns:
Offline campaigns as well as online campaigns will be announced shared and promoted on
FB, Instagram, WhatsApp, and the website.
Marketing
Approach
57. Events and Activities:
Events can be promoted on all networking sites as well as Youtube.
Films and Youtube Series:
You tube videos targeting the TG that will be run as series.
Blog Writing :
Recipes shared on blogs along with Nutritional value write-ups on the origin of the cuisines
Marketing
Approach
58. o Channels - Facebook, Twitter, Instagram & Youtube
o Content development - English & Arabic with supporting visuals to be shared on a
regular basis for client approval .
o Moderation & Community management – Postings - * 5 days a week
o Social Creative concepts - Up to 4 creative concepts per year
o Competitions – 2
o Campaign driving footfall to stores – 2
o Separate campaign for Product launches / New flavour Launch – As required
o Social creative output based on Social media calendar
o Video Series – 1/Month (Cost of Production Separate)
Scope of Work
59. Moderation & Community management – Postings
o Flavour of the day
o Decode your favourite flavour
o Flavour of the Day
o Visuals creating temptations
o Monthly Videos
o Cover photos updates – Twice a Month
o Responding to users & fans within an agreed response time
o Publishing any News & PR links on Facebook
o Sharing links of the website – Recipes, games
o Promoting on ground activations to Drive Footfall
o Cross Channel Marketing
o Promoting Any general activity in the neighbourhood & linking it with your brand.
Content Strategy
Monthly Calendar
60. A total of 2 Competitions across a period of 1 year , the objective is to keep the brand fresh in
the minds & emotions attached.
Example 1– Share your favorite restaurant Moment with your friends or colleagues on FB &
Tag us, The picture with maximum likes & Shares, gets a special delivery for 2.
Example 2 – Create your own Fun Flavor, Share the Flavor on our blog, We will share it on
Social Media channels, the recipe with maximum likes & Shares, Wins a le terrace treat once a
month for the year.
Competition
61. 2 viral campaigns across a one year period to increase engagement & drive footfall to the
outlets to create a database of enthusiasts.
The campaigns will be divided into the following three categories:
1)Awareness campaigns
2)Engagement activations
3) Sales campaigns Each campaign will be presented to you for approval, campaigns will
include creative development, key visuals, content development, and on-ground
components.
Campaign
Development
62. The main things this stage will allow us to accomplish are:
a)Quantify the conversations: To better understand the nature tone and subjects of the
conversations
b)Understand the engagement habits of your target audience: Study your fans habits
on daily basis to see when there are peaks and are more likely to respond to marketing efforts,
etc.
c)Identify advocates and non-negatives: Who can help your brand spread the word
about their products and campaigns across various communities
d)Identify key topics of discussion: to understand the topics generated the most positive
coverage and the ones that generated neutral vs. negative coverage
e)Establish Benchmark: Establish a benchmark to measure improvement going forward
Social Media
Audit
64. Creative design support:
o Supporting social media visuals for all social media activities.
o Banners & Creative's for Google Display Advertising.
o Series of Videos – 1/Month
(Production cost not included)
o Blogs for website – 1/ week
Reporting & Analytics
o Agency to share a monthly engagement report on the page progress for measuring the
growth of fan base and engagement levels across client accounts
o Access to a web-based reports analyzing all quantitative aspects of your social performance
Scope of Work
65. o Constant updates on new products – New launches, events, on ground activations, etc
o Any news and PR links or snapshots where the brand has been featured.
o Complete data on the brand products with pricings and Nutritional Value.
o Interesting videos– Corporate video
What We Need
From You
66. Recommendation
This Presentation is a recommendation of solutions for your brand
in terms of Social Media. Based on your budget we will tailor make a
plan for Calle Tacos.