The document outlines a marketing plan for Research In Motion (RIM) to launch a new Blackberry phone line called the Blackberry Swirl, targeted at youth in North America. The objectives are to increase market share and sales among younger generations. The target market is Canadians aged 12-24, who are tech savvy and early adopters. The positioning positions RIM as innovative and connecting users. The marketing strategies include TV, online and event advertising to promote customization options. The proposed budget is $4.55 million CAD to be allocated to sponsorships, commercials, billboards, and other channels.
Melissa Vidakovic Resume - Creative and Seasoned Marketing ProfessionalMelissa Vidakovic
Results driven and highly motivated seasoned marketing professional.
Experience in multiple vertical B2B markets for technology and education - Fashion/Apparel, Automotive, Furniture Composites and Healthcare.
Respected manager and leader with commitment to people and team development combined with a strategic vision to leverage all aspects of marketing and business development to drive revenue growth.
How much social marketing is too much – or not enough?aiCommerce
Social media marketing is so new, few marketers really know what is effective and what isn’t. Should you post every day? Every week? Offer discounts? Focus on branding? This session will report the results of a year-long analysis of 65 billion Facebook impressions and 20 million clicks that provide insight into the optimal use of Facebook. Among the results: showing an ad more than seven times to one user suppresses engagement; the combination of high exposure and low frequency increases conversion rates; and more.
What a Media Planner needs to know
Situation Analysis
Marketing Strategy Plan
Competitive Media Expenditure Analysis
Analysing the Data
International Competitive Analysis
Managing Media Planning and Buying
Sources of Marketing Data
Rapid shifts in the Hispanic market, coupled with the emergence of the Total Market Approach, demand that sales data and television measurement methods evolve or new models emerge to give marketers an accurate read on their Hispanic ROI.
Numa era de mudanças organizacionais e perturbações globais sem precedentes, o relatório Global Marketing Trends 2022 apresenta as principais tendências de marketing, fruto dos desafios de negócio que enfrentamos
Melissa Vidakovic Resume - Creative and Seasoned Marketing ProfessionalMelissa Vidakovic
Results driven and highly motivated seasoned marketing professional.
Experience in multiple vertical B2B markets for technology and education - Fashion/Apparel, Automotive, Furniture Composites and Healthcare.
Respected manager and leader with commitment to people and team development combined with a strategic vision to leverage all aspects of marketing and business development to drive revenue growth.
How much social marketing is too much – or not enough?aiCommerce
Social media marketing is so new, few marketers really know what is effective and what isn’t. Should you post every day? Every week? Offer discounts? Focus on branding? This session will report the results of a year-long analysis of 65 billion Facebook impressions and 20 million clicks that provide insight into the optimal use of Facebook. Among the results: showing an ad more than seven times to one user suppresses engagement; the combination of high exposure and low frequency increases conversion rates; and more.
What a Media Planner needs to know
Situation Analysis
Marketing Strategy Plan
Competitive Media Expenditure Analysis
Analysing the Data
International Competitive Analysis
Managing Media Planning and Buying
Sources of Marketing Data
Rapid shifts in the Hispanic market, coupled with the emergence of the Total Market Approach, demand that sales data and television measurement methods evolve or new models emerge to give marketers an accurate read on their Hispanic ROI.
Numa era de mudanças organizacionais e perturbações globais sem precedentes, o relatório Global Marketing Trends 2022 apresenta as principais tendências de marketing, fruto dos desafios de negócio que enfrentamos
After discussing the Lean in Accounts Payable Process, here I am discussing, commonly used Lean tools which are used to control different types of wastes. An organization or a manufacturing unit can implement different tool for different process considering the type of waste which is to be controlled.
A brief description about Communique Advertising offerings and clientele over the period of 20 years of performance. A pioneer in creative designing in United Arab Emirates served all the behemoths in the Food & Beverage Industry.
Communique LLC, a 20 years old experience advertising agency based in Dubai. Specialised in creative art works in the print, radio, television and digital medium. Besides, served many clients in the healthcare and F&B industry on the digital platform. Esteemed clientele spanned from KFC, Hardees, Americana, Krispy Kreme, Pizza Hut to Mashreq and Standard Chartered in the Banking sector. Check at http://communique-advertising.com for more details
Tactical to Transformational: The Evolution of Marketing OperationsAllocadia Software
How the Marketing Operations function can lead transformational change across the organization.
While some Marketing Operations teams are operating at a tactical level, often disconnected from marketing leadership, best-in-class organizations are empowering their marketing operations teams to drive transformational change in the way marketing aligns with the product and sales.
With the increasingly essential role of planning, measuring and reporting marketing’s contribution to the corporate bottom line, marketing operations is uniquely positioned to enable better alignment, efficiency and transformation across marketing, sales and product organizations.
What you'll learn:
1. The evolving role of marketing operations in strategy, infrastructure, enablement and accountability
2. How to align marketing strategy and investments to business goals and revenue performance
3. An overview of key financial planning perspectives that provide the basis for aligned measurement and performance
In this presentation you will find a timeline of how media was consumed from 1980 until today in 2015 and how these changes in the media landscape impact your business. In addition, you will see the biggest gains and losses in market share in mainstream media channels and find tips on how to adapt in an ever-changing world of new technologies and sources to consume media.
Experienced bilingual (English/Spanish) marketing professional skilled in standard and digital marketing, possessing a creative approach to branding and engagement. Broad expertise in managing and briefing media, creative and digital agencies along with presenting and evaluating earned and paid media campaigns, ensuring they are delivered on brief and within budget. With a diverse industry background, I am experienced in strategy development and project management, marketing research planning and, marketing analysis tools.
Specialties: Market Planning • Brand Development • Strategic Planning • Media Planning & Analysis • Market Research • Marketing Campaigns implementation both Digital and Traditional • Vendor/Agencies Management • Budget Reconciliation • Competitive Analysis • Market Analytics & Customer Insights • Key Performance Indicators
Digital marketing - The Modern Marketing Strategy.Websintech
Digital marketing - The Modern Marketing Strategy, In order to remain relevant in the marketplace crammed with competitors, an online presence is a must. But hosting a website is not the end; it is merely a very small beginning. To remain in the competition, the businesses need to be visible on the internet platforms such as search engines and social media. Having a website optimized for the search engines and conspicuous on social media may look like a mammoth task to you.
Digital marketing is the use of digital channels, such as search engines, social media, email, and websites, to promote a product or service. The goal of digital marketing is to reach a specific audience and drive profitable customer action. Techniques used in Digital marketing include search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, content marketing and email marketing.
Everything you need to know about Sponsorship MarketingPartnercademy
For the full presentation, go to our highly acclaimed Udemy course here:
https://www.udemy.com/course/the-complete-guide-to-sponsorship-marketing/?referralCode=6EED69808CFCE0071B71
Or further your Partnerships & Sponsorship Marketing career with the Partnercademy Masterclass course...
https://partnercademy.thinkific.com/
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This presentation covers sponsorship marketing from the advertisers perspective. Created for all sponsorship professionals, this highly-rated course will teach you how to set up and run successful Sponsorship Marketing campaigns, and be the best Sponsorships Manager you can be.
THIS IS THE FIRST HALF OF THE COURSE.
By embracing digital marketing and integrating it with offline communications, a company will demonstrate thought leadership, reinforce its position as a trusted advisor in the financial services community and fuel new client acquisition.
second rough draft
links to two commercials are:
Courier one:
http://www.youtube.com/watch?v=ZAt7fz4aFE0
DJ ad:
http://www.youtube.com/watch?v=raAHmQbIOvc
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
1. By: Severn Bailey, Peter Hewitt, Hazel Pallie, Emily Jeffery, Peter Greenfield
2. Marketing Objectives
Marketing Strategies
Basis For Segmentation
Target Market
Positioning
Competitive Approach
Proposed Budget
Communications Objectives
Creative Strategy
Creative Executions
Media Strategies
Flow Chart
Marketing Objectives
• Increase market share among younger generation
by 5 % in Canada in 2011
• Launch new Blackberry Swirl phone line, directed at
North American youth
• Increase sales in Canadian Market by 5%
3. Marketing Objectives
Marketing Strategies
Basis For Segmentation
Target Market
Positioning
Competitive Approach
Proposed Budget
Communications Objectives
Creative Strategy
Creative Executions
Media Strategies
Flow Chart
Basis For Segmentation
• Identifiable
• The Target Market can be easily identified through
the demographic feature of age and geographic
region of North America.
• Accessible
• Television and Cinema advertising, Billboards and
event sponsorship are all appropriate communication
and distribution channels that can be used to reach
our target audience
• Substantial
• The North American youth is of substantial size and
is rapidly shifting towards the smart phone market
4. Marketing Objectives
Marketing Strategies
Basis For Segmentation
Target Market
Positioning
Competitive Approach
Proposed Budget
Communications Objectives
Creative Strategy
Creative Executions
Media Strategies
Flow Chart
Basis For Segmentation
• Meaningful
• This technically savvy generation are early adopters
of new technologies and are ever increasingly
connected with one another and the world
surrounding them.
• Durable
• Retaining this segment as lifelong customers is an
extremely important component of the target
market. It can be noted that it costs as much as 6
times as much to gain a new customer than it does
to retain a current one.
5. Marketing Objectives
Marketing Strategies
Basis For Segmentation
Target Market
Positioning
Competitive Approach
Proposed Budget
Communications Objectives
Creative Strategy
Creative Executions
Media Strategies
Flow Chart
Target Market
Canadian Target market
• Population aged 12-24 approximately 6 million
• Target market is gender neutral
• Target geographic market spans across all of Canada but
heavily concentrated on high populated areas
• Focus on lower income brackets then previously
Target Audience
• Target children of parents who use blackberry
Smartphone devices
• Tech savvy kids who use computers, video games,
the Internet
• Kids, teens and young adults who already have cell phones
• Teens and young adults who watch Canadian sports teams
as well as MTV and other members of our target market
who will be viewing our promotions
6. Marketing Objectives
Marketing Strategies
Basis For Segmentation
Target Market
Positioning
Competitive Approach
Proposed Budget
Communications Objectives
Creative Strategy
Creative Executions
Media Strategies
Flow Chart
Positioning Strategy
• RIM is a reliable, innovative, modern and connected
company that allows consumers to easily communicate
with the rest of the world.
7. Marketing Objectives
Marketing Strategies
Basis For Segmentation
Target Market
Positioning
Competitive Approach
Proposed Budget
Communications Objectives
Creative Strategy
Creative Executions
Media Strategies
Flow Chart
Competitive Approach
• Superior benefits: Blackberry Messaging, Military-grade
Security Platform, BlackBerry Internet Service
• Competitive Advantages:
• Use on almost every carrier in the world (over 475)
• Available in 5 form factors (small or large or no
keyboard, flip, & candy-bar)
• Removable/expandable battery and expandable
memory
• Allows programs to multi-task
• More Competitive Approaches:
• Expand product lines and services
• Expand into foreign markets and build partnerships
• Be aware of competition, expectations, and demand
• Partner with software developers and add
applications
8. Marketing Objectives
Marketing Strategies
Basis For Segmentation
Target Market
Positioning
Competitive Approach
Proposed Budget
Communications Objectives
Creative Strategy
Creative Executions
Media Strategies
Flow Chart
Proposed Budget
• Selling According to Kantar Media, RIM spent $183 million
on U.S. media for the first nine months of 2010
• a increase over the $111 million it spent for 2009
• With revenue's in Canada roughly 9% of what it is in the
states, we will assume a total marketing budget of
16.5 million in Canada
58%
5%
10%
27%
Fiscal 2010 Geographic Revenue
Mix United States
Canada
United
Kingdom
Other
9. Marketing Objectives
Marketing Strategies
Basis For Segmentation
Target Market
Positioning
Competitive Approach
Proposed Budget
Communications Objectives
Creative Strategy
Creative Executions
Media Strategies
Flow Chart
Proposed Budget
• Corporate boxes in major arenas (5@ 180k each) $900 000
• Grey cup sponsorship 250 000
• Commercials 2 000 000
• MTV Canada, Comedy Network & Much music
• Billboards 400 000
• Advergaming with EA sports 100 000
• Pin it to win it 200 000
• (booths, in store advertising, online advertising,
stadium advertising)
• Online advertising 250 000
• (Facebook, Youtube, various tech websites)
• CFL sponsorship 300 000
• Cinema advertising 100 000
• Spiff + 50 000
• Total budget for IMC $4 550 000
10. Marketing Objectives
Marketing Strategies
Basis For Segmentation
Target Market
Positioning
Competitive Approach
Proposed Budget
Communications Objectives
Creative Strategy
Creative Executions
Media Strategies
Flow Chart
Overall Communications Objectives
• Strengthen brand loyalty
• Retain young consumers for life
• Change consumers’ perceptions
• Maintain a positive public image
• Increase brand awareness
• Offer additional multimedia components
11. Marketing Objectives
Marketing Strategies
Basis For Segmentation
Target Market
Positioning
Competitive Approach
Proposed Budget
Communications Objectives
Creative Strategy
Creative Executions
Media Strategies
Flow Chart
Creative Strategy
• Your World Your Swirl
• Mass Customization
• Engravings
• Colour Schemes
• Product Specifications
Friends
Community
World
Get Connected
12. Marketing Objectives
Marketing Strategies
Basis For Segmentation
Target Market
Positioning
Competitive Approach
Proposed Budget
Communications Objectives
Creative Strategy
Creative Executions
Media Strategies
Flow Chart
Creative Executions
• Promoting
• Exclusive RIM event
• Pin it to win it
• Our new product line: Black Berry Swirl
• Promotional give away
• Spiff Incentives to distribution channel
employees
• The following mediums will be used
• T.V commercials
• Cinema advertising
• Billboards
• Event sponsorship
14. Marketing Objectives
Marketing Strategies
Basis For Segmentation
Target Market
Positioning
Competitive Approach
Proposed Budget
Communications Objectives
Creative Strategy
Creative Executions
Media Strategies
Flow Chart
Media Strategies
15. Marketing Objectives
Marketing Strategies
Basis For Segmentation
Target Market
Positioning
Competitive Approach
Proposed Budget
Communications Objectives
Creative Strategy
Creative Executions
Media Strategies
Flow Chart
Online Media
16. Marketing Objectives
Marketing Strategies
Basis For Segmentation
Target Market
Positioning
Competitive Approach
Proposed Budget
Communications Objectives
Creative Strategy
Creative Executions
Media Strategies
Flow Chart
Online Media
17. Marketing Objectives
Marketing Strategies
Basis For Segmentation
Target Market
Positioning
Competitive Approach
Proposed Budget
Communications Objectives
Creative Strategy
Creative Executions
Media Strategies
Flow Chart
Media Strategies
• Advergaming
18. Marketing Objectives
Marketing Strategies
Basis For Segmentation
Target Market
Positioning
Competitive Approach
Proposed Budget
Communications Objectives
Creative Strategy
Creative Executions
Media Strategies
Flow Chart
Media Strategies
• Pin it to Win it
19. Marketing Objectives
Marketing Strategies
Basis For Segmentation
Target Market
Positioning
Competitive Approach
Proposed Budget
Communications Objectives
Creative Strategy
Creative Executions
Media Strategies
Flow Chart
Media Strategies
20. Marketing Objectives
Marketing Strategies
Basis For Segmentation
Target Market
Positioning
Competitive Approach
Proposed Budget
Communications Objectives
Creative Strategy
Creative Executions
Media Strategies
Flow Chart
Flow Chart
• Super bowl, February 6th 2011 - CTV
• Grey Cup November 27th 2011
• Fifa , September 30th 2011– EA sports Canada
• Blocks of 30 Seconds spots with MTV, And Comedy
• Pin It to Win it event, All year round
• Downtown Billboards, Full year contracts
21.
22. Marketing Objectives
Marketing Strategies
Basis For Segmentation
Target Market
Positioning
Competitive Approach
Proposed Budget
Communications Objectives
Creative Strategy
Creative Executions
Media Strategies
Flow Chart
Thanks you for your time,
Questions?
