This document provides guidelines for a case study assignment on the Charles Schwab Cunard Line. Students must [1] analyze the key problems and situation, [2] develop 3-4 alternative strategies and evaluate them using decision criteria, and [3] make a recommendation for the best alternative strategy. The assignment requires applying concepts from covered business theories and is worth 10% of the student's final grade. It should be 3-4 pages double-spaced and use APA formatting.