The document discusses how an agency drove 10x growth for an emerging athleisure brand over 9 months using a multi-channel strategy. Key points:
- A multi-channel strategy including paid media (Facebook, Google), marketplaces (Amazon, Flipkart), affiliates, and CRM helped scale revenue 20% month-over-month and achieve over 1000 orders per day.
- Facebook was the largest driver of growth, scaling revenue 8.4x with an average ROAS of 5.2x. Google ensured a consistently high ROAS above 5x.
- Affiliates and CRM each contributed around 8% to overall revenue by January-February 2020. CRM helped improve average order
The Basics of Digital Marketing - Learn online marketing today!Aarti Mohan
This presentation will enlighten you on the basics of digital and online marketing including seo, social media, content marketing, affiliate marketing, mobile marketing and much more. It's a fairly broad overview of the digital and social media marketing landscape today.
Do you want to increase traffic and sales to your website or company? Get in touch with me or visit my website at http://www.modifyed.in
Product Launch - ON Running Marketing Plan Senka Švraka
The purpose of this Case Study was to analyze running shoe competition on the Croatian market due to the product launch of the ON Running brand. Initially, this Case Study was made for the second phase of a job interview which ended up without a job offer. This Case Study shows that the Croatian market is saturated which mainstream brands of running shoes (Adidas, Nike), and it is a quite large opportunity for brand specialized in the category of Running Shoe.
Digital marketing agency in toronto provide different methods to boost your business in the market. The role of marketing gives best impact on your business and also growing viral in whole market. that‘s why all marketer prefer digital marketing.
Digital Marketing Strategy for a Cosmetic Brand - Love Beauty and Planet (A U...Abhishek Sinha
The digital marketing strategy outlines a detailed behavioral analysis on the Indian consumer journey from research > evaluation > consideration > purchase in the beauty industry. The digital marketing plan for the beauty brand has been created taking key insights from beauty consumer footprints and their behavior on the key digital channels to improve the beauty brand's discoverability and desirability on the top digital platforms.
A case study I had to realize for an interview at Facebook for the Client Solutions Manager position. Here's the case study brief > https://goo.gl/wTvoHd
They were pretty happy with the presentation, when taking into account that at that the only thing I knew about Facebook ads was the marketing and content side of it but not the 'behind-the-scenes' ad targeting and budgeting side.
The Basics of Digital Marketing - Learn online marketing today!Aarti Mohan
This presentation will enlighten you on the basics of digital and online marketing including seo, social media, content marketing, affiliate marketing, mobile marketing and much more. It's a fairly broad overview of the digital and social media marketing landscape today.
Do you want to increase traffic and sales to your website or company? Get in touch with me or visit my website at http://www.modifyed.in
Product Launch - ON Running Marketing Plan Senka Švraka
The purpose of this Case Study was to analyze running shoe competition on the Croatian market due to the product launch of the ON Running brand. Initially, this Case Study was made for the second phase of a job interview which ended up without a job offer. This Case Study shows that the Croatian market is saturated which mainstream brands of running shoes (Adidas, Nike), and it is a quite large opportunity for brand specialized in the category of Running Shoe.
Digital marketing agency in toronto provide different methods to boost your business in the market. The role of marketing gives best impact on your business and also growing viral in whole market. that‘s why all marketer prefer digital marketing.
Digital Marketing Strategy for a Cosmetic Brand - Love Beauty and Planet (A U...Abhishek Sinha
The digital marketing strategy outlines a detailed behavioral analysis on the Indian consumer journey from research > evaluation > consideration > purchase in the beauty industry. The digital marketing plan for the beauty brand has been created taking key insights from beauty consumer footprints and their behavior on the key digital channels to improve the beauty brand's discoverability and desirability on the top digital platforms.
A case study I had to realize for an interview at Facebook for the Client Solutions Manager position. Here's the case study brief > https://goo.gl/wTvoHd
They were pretty happy with the presentation, when taking into account that at that the only thing I knew about Facebook ads was the marketing and content side of it but not the 'behind-the-scenes' ad targeting and budgeting side.
Aren Grimshaw presentation on Social Media and Social Media Marketing. Delivered to delegates at the UKNetWeb / Niddocks Social Media Taster Course - Social Media for Business session on Thursday 7th May.
How to Advertise on Facebook in 2020: The ultimate Facebook Ads GuideCbitss Technologies
How to Advertise on Facebook in 2020 : The ultimate Facebook Ads Guide will teach you how to get started with Facebook Ads. From this you will be able to set up an account to create your first campaign.
Launching a new product in a distribution companyAmin Sameni
It's a brief introduction to launch a new product in distribution companies.
To learn more or for any further information you could contact me via my e-mail; aminsameni[at]yahoo[dot]com
A case study on how social media was used for a beauty & lifestyle brand like Kaya Skin Clinic to increase awareness for skin services, establish the brand as an expert in skincare & meet business objectives. Case study by Windchimes Communication - www.windchimes.co.in
Digital Gateway is the Digital Marketing Agency. we have mention Everything in this Slide Please have a look. for any query text us on skype : Elaborationindia
EARNED MEDIA- Communication about a brand that is not managed by the marketer
1) Contents
What is earned media?
Why You Need to Focus on Earned Media ?
How to do earned media ?
Strategies
Guest blogging
SITE analysis
Pros and Cons of guest blogging
Relationship with bloggers
Benefits of earned media
Challenges faced by earned media
2) What is earned media(free media) ?
Earned media refers to publicity gained through promotional efforts other than advertising(paid media).
A Nielsen study in 2013 found that earned media (also described as word-of-mouth) is the most trusted source of information in all countries it surveyed worldwide.
Earned media are the viewers reviews that you have read in someone’s blog,
3) Why You Need to Focus on Earned Media ?
Earned media is the most trusted and credible form of content for a brand.
Earned media lasts.
Increase Your Exposure and Brand Awareness.
Know What Others Think of You
Get Quality Traffic.
4) How to do Guest blogging ?
Steps :
Determining your guest post domain: Firstly you need to identify your web domain’s niche topics.
Research. Need to search for popular blogs with relevance to your domain space.
Qualitative analysis. You need to determine the quality of the guest blogging sites.
Posting guest blogs.
Presented by: http://www.paridhiinfotech.com
Measuring the overall effectiveness of offers is often a struggle.
Whether assessing in-store circulars, digital coupons, direct mailers or other vehicles, the key question is how to ensure promotions are effectively driving total value for a pharmacy.
https://youtu.be/57ghR94SYXM
Use this template to track and report your Facebook metrics weekly, fortnightly or monthly. The charts are created in Excel and you'll need to track the numbers in there before copying and pasting the charts for each new report period.
Everything you need to know about Partnership MarketingPartnercademy
To see the presentation in full, go to our highly acclaimed Udemy course here:
https://www.udemy.com/course/the-complete-guide-to-partnership-marketing-course/?referralCode=0382E1D96A178437476F
Or further your Partnerships & Affiliate Marketing career with the Partnercademy Masterclass course...
https://partnercademy.thinkific.com/
----------------------------------------------------------------
This presentation covers everything you need to know about Partnership Marketing - when two or more companies partner up to market each other to their customers.
Business are starting to realise that teaming-up with like-minded brands is one the finest ways of attracting new customers. Spotify, Paypal, Airbnb and American Express are all getting in on the act and taking advantage of Partnership Marketing techniques.
Business Case Analysis: Quality Alloys IncShresth Sethi
As a trusted advisor to QA management, conducted analysis for website metrics, financial measures of sales, profit and amount of merchandise sold and QAs promotional efforts. Used descriptive statistics to compare data in each period, post-promotion, pre-promotion, the initial stage of promotion and during the promotion. Explored the relationship between variables to find the correlation and causation. Used scatter, box plot, histogram, stacked bar chart, line chart for the analysis.
PLAYBOOK FULL FUNNEL FACEBOOK ADS FOR ECOMMERCE MARKETERSFunnely
From Ecommerce components influencing ads'metrics to specific targeting, budget, bidding, placements and creativity that covers every step of the sales funnel, you’ll learn how to setup them all.
Aren Grimshaw presentation on Social Media and Social Media Marketing. Delivered to delegates at the UKNetWeb / Niddocks Social Media Taster Course - Social Media for Business session on Thursday 7th May.
How to Advertise on Facebook in 2020: The ultimate Facebook Ads GuideCbitss Technologies
How to Advertise on Facebook in 2020 : The ultimate Facebook Ads Guide will teach you how to get started with Facebook Ads. From this you will be able to set up an account to create your first campaign.
Launching a new product in a distribution companyAmin Sameni
It's a brief introduction to launch a new product in distribution companies.
To learn more or for any further information you could contact me via my e-mail; aminsameni[at]yahoo[dot]com
A case study on how social media was used for a beauty & lifestyle brand like Kaya Skin Clinic to increase awareness for skin services, establish the brand as an expert in skincare & meet business objectives. Case study by Windchimes Communication - www.windchimes.co.in
Digital Gateway is the Digital Marketing Agency. we have mention Everything in this Slide Please have a look. for any query text us on skype : Elaborationindia
EARNED MEDIA- Communication about a brand that is not managed by the marketer
1) Contents
What is earned media?
Why You Need to Focus on Earned Media ?
How to do earned media ?
Strategies
Guest blogging
SITE analysis
Pros and Cons of guest blogging
Relationship with bloggers
Benefits of earned media
Challenges faced by earned media
2) What is earned media(free media) ?
Earned media refers to publicity gained through promotional efforts other than advertising(paid media).
A Nielsen study in 2013 found that earned media (also described as word-of-mouth) is the most trusted source of information in all countries it surveyed worldwide.
Earned media are the viewers reviews that you have read in someone’s blog,
3) Why You Need to Focus on Earned Media ?
Earned media is the most trusted and credible form of content for a brand.
Earned media lasts.
Increase Your Exposure and Brand Awareness.
Know What Others Think of You
Get Quality Traffic.
4) How to do Guest blogging ?
Steps :
Determining your guest post domain: Firstly you need to identify your web domain’s niche topics.
Research. Need to search for popular blogs with relevance to your domain space.
Qualitative analysis. You need to determine the quality of the guest blogging sites.
Posting guest blogs.
Presented by: http://www.paridhiinfotech.com
Measuring the overall effectiveness of offers is often a struggle.
Whether assessing in-store circulars, digital coupons, direct mailers or other vehicles, the key question is how to ensure promotions are effectively driving total value for a pharmacy.
https://youtu.be/57ghR94SYXM
Use this template to track and report your Facebook metrics weekly, fortnightly or monthly. The charts are created in Excel and you'll need to track the numbers in there before copying and pasting the charts for each new report period.
Everything you need to know about Partnership MarketingPartnercademy
To see the presentation in full, go to our highly acclaimed Udemy course here:
https://www.udemy.com/course/the-complete-guide-to-partnership-marketing-course/?referralCode=0382E1D96A178437476F
Or further your Partnerships & Affiliate Marketing career with the Partnercademy Masterclass course...
https://partnercademy.thinkific.com/
----------------------------------------------------------------
This presentation covers everything you need to know about Partnership Marketing - when two or more companies partner up to market each other to their customers.
Business are starting to realise that teaming-up with like-minded brands is one the finest ways of attracting new customers. Spotify, Paypal, Airbnb and American Express are all getting in on the act and taking advantage of Partnership Marketing techniques.
Business Case Analysis: Quality Alloys IncShresth Sethi
As a trusted advisor to QA management, conducted analysis for website metrics, financial measures of sales, profit and amount of merchandise sold and QAs promotional efforts. Used descriptive statistics to compare data in each period, post-promotion, pre-promotion, the initial stage of promotion and during the promotion. Explored the relationship between variables to find the correlation and causation. Used scatter, box plot, histogram, stacked bar chart, line chart for the analysis.
PLAYBOOK FULL FUNNEL FACEBOOK ADS FOR ECOMMERCE MARKETERSFunnely
From Ecommerce components influencing ads'metrics to specific targeting, budget, bidding, placements and creativity that covers every step of the sales funnel, you’ll learn how to setup them all.
New Product Strategy- Online Marketing Manu Fotedar
Companies allow more people and a greater variety of audiences to view their latest products and services. This strategy effectively tests instead of assumes which markets and audiences will convert well, ultimately reducing the risk of no sales at all.
GIGAN JSC Agency provides strategic consulting solutions and comprehensive Digital Performance Marketing Implementation, from Branding Performance to Performance Marketing solutions with an aim to help clients generate more leads and revenue.
Omnichannel Marketing For Creating A Seamless Customer Experience PowerPoint ...SlideTeam
Customer nowadays look for effective marketing channels to differentiate the products, its features and wants a personalized shopping experience. Hence, most of the companies are shifting from multichannel to omnichannel marketing strategies to provide their customers a seamless shopping experience by increasing their brands presence. The current scenario is that the company is using multichannel marking strategy and is incurring losses in terms of revenue, customer retention, mobile traffic frequency, customer conversion rate etc. The company wants to shift to Omni channel Marketing Strategy in order to gain the competitive advantage and increase their overall presence on multiple digital platforms. Company wants to integrate physical, digital and mobile sales channels to support and provide better purchasing experience. This presentation provides some information and details on need for omnichannel marketing to the business, issues in implementing omnichannel marketing strategy, omnichannel marketing global statistics, approaches to implement omnichannel marketing strategy, mobile applications to be used for omnichannel marketing, types of digital advertising channels with relative usage costs, ways to increase mobile application engagement, omnichannel marketing model of the company, comparing omnichannel marketing costs vs multichannel marketing costs, omnichannel marketing automation process flowchart, tools to improve marketing efforts, sales process automation model of the company, key benefits of using omnichannel marketing, omnichannel marketing dashboard with revenue and total spend, future user statistics of the company after implementing omnichannel marketing etc. After evaluating the benefits, outcomes and costs of the omnichannel marketing, the company will choose the best approach and strategy to implement and shift to Omni channel marketing and replace multichannel marketing with it. https://bit.ly/3eSPYNq
tyme is built on sixteen years of sales, marketing and consulting experience within Action and Mainstream Sports. The game is different now. The business has changed. The plight of emerging brands, teams and athletes is more expansive and complicated than ever before.
In today's competitive business landscape, demand generation is a crucial
element of marketing success. It encompasses a range of strategies and
initiatives aimed at raising awareness, generating interest, and ultimately
driving demand for a company's products or services. By effectively
stimulating demand, businesses can attract a wider audience, nurture potential
customers, and achieve their long-term business objectives
Amazon DSP Strategy: How to Leverage DSP Capabilities to Capture Audience DemandTinuiti
With over 5 million marketplace sellers across Amazon, it’s becoming more and more difficult for brands to stand out. The good news? Advertising to the audiences available within Amazon’s DSP can help increase your brand awareness both on and off Amazon. Through DSP, you can reach new and existing customers while keeping your brand messaging consistent with a full-funnel strategy. Tune in to see how Tinuiti’s strategist and Noble House Furniture scale DSP to increase new customer sales by 84%.
Reaching High-Intent Audiences Using Amazon Marketing CloudTinuiti
On Amazon, how do brands make sure they reach high-intent audiences and push them through to purchase?
In the past, Amazon had only offered up pre-built audiences that brands had to choose from to align with their customer base.
But now, with Amazon Marketing Cloud (AMC), brands have the ability to create highly customizable audiences that allow for greater flexibility and accuracy in ad targeting.
In this webinar, an ads expert at Amazon will be joining Tinuiti’s Amazon Marketing Cloud expert to break down how to leverage AMC’s audience-building capabilities. You’ll come away with the skills to create more relevant and targeted messaging that will increase conversions and growth. We’ll include case studies to highlight how brands have found success.
Developing a successful digital marketing strategy - Part 1 (high level)Durgesh Kaushik
Quick notes on how to go about building your digital marketing strategy. Describing the importance of social media, content marketing, marketing automation, performance marketing, net promotor score and digital marketing infrastructure for start-ups.
Marketers are increasingly struggling to generate sales ready leads and demonstrate the real business value of their work.
In this presentation, you'll learn how to implement a marketing strategy that generates high quality leads and demonstrates an ROI on your activity, showing the real business value of the marketing unit.
Digital Marketing Agency Miami - MarkethixMarkethix
Get introduced to a cutting-edge marketing firm that is dedicated to exploring innovative solutions with Markethix. We are dedicated to meeting the unique needs of businesses. Our strategies are creative and data-driven and we focus on results that will show our resilience. Markethix aims to empower clients to reach their full potential and achieve their marketing goals efficiently and effectively.
The Integrated Marketing Analytics Guidebook White Paper by BECKONAmanda Roberts
You have all the data in the world at your fingertips and your leadership team is waiting for strategic scorecards to come out of marketing. But what should you track, measure, report on and share? What metrics actually matter?
dominating the digital realm - your trusted digital marketing company.pptxDigital Upward
digital upward stands out as the premier digital marketing company in Gurgaon, offering unparalleled expertise in driving online success for businesses. with a focus on innovative strategies and cutting-edge techniques, digital upward empowers brands to thrive in the digital landscape. from strategic seo and ppc campaigns to engaging social media strategies and captivating content marketing, we tailor our services to meet the unique needs of each client. partner with digital upward today and elevate your digital presence to new heights.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER
Athleisure Brand - Case Study
1. How we drove 10x growth for an emerging athleisure
brand in the mass premium segment through a multi
channel strategy
2. Contents
• Introduction to the Agency and the Client
• Brand Objectives
• Introduction to multi channel for sustainable growth
• How we scaled captive using the optimum channel mix
• Role of Technology and Website optimization
• Marketplace Strategy
3. Introduction
Agency Introduction
CommerceX is a leading integrated ecommerce partner
having complete solutions for enabling retail brands to run
their ecommerce channels on end to end basis including brand
website sales as well as marketplaces management.
We have had our share of success stories and growing this
brand is one of them. We have been helping host of
traditional and emerging brands grow their ecommercesales.
Client Introduction
The client is an emerging brand providing end to end gear
for athletes and provides qualityactivewearbothapparels
and sports shoes with simple designs for sportsmen who
have an obsession withsports.
The brand is envisioned to provide a premiumrange of
collections to sportsmen and athletes to gear them up for
tournaments as well as offering a range of footwear at an
affordablepricefor regular usage to gain a strong foothold
in the mass premiummarket
4. Objectives
• The brand had a clear agenda to revolutionize offerings in athleisure and introduce premium yet
affordable sportswear for athletes.
• As a growth enabler for retail brands, we have taken an aim to ensure that the brand expands
throughout the nation across their brand website as well as across various online marketplaces.
• We developed go to market strategy ensuring a 20% healthy increase in scale month on month with an
aim to achieve 1000+ orders per day level overall from all channels while maintaining a healthy ROAS of
5+ on apparels category and 10+ ROAS for footwear category.
• The campaigns aims at positioning the brand in the premium segment for Apparels and Footwear in the
Sports segment. The campaign strategically drives user acquisition and revenue growth through employing
multi channels viz Paid Media, Marketplace, Affiliates and CRM etc.
5. Multi Channel Strategy for Captive
• Largest
contributor to
Revenue
• Higher reach - More
targeting options for
audience
• Ability to engage
with more audience
through interactive
video and bannerads
• Leverage
marketplace user
details to create
lookalikes and
retargeting on
Facebook for higher
ROAS
• Strategically used
Google to maintain
highest ROAS for the
Client
• We scaled smart
shopping Ads month
on month
• Targeting audience
with benefit driven
keywords relevant
to the audience and
segment and
extensively use
DRM and DSA
• Relevant audience
acquisition through
brand keyword and
improve visibility
through Non brand
keyword
• Leveraged our business
unit called ConversionX
which has partnered
up with 1000+
publishers across
various domains viz
coupons, deals,
emailers, blogs, etc.
• Affiliate marketing
improved brand’s
visibility and helped
grow the organic
channel
• Deep user
segmentation and map
user journeys
• Cross selling and
upselling opportunities
based on purchase
history
• Monthly promotional
campaigns
• Integrated Wigzo and
Webengage for starting
our CRM activities.
Focused mainly on
onsite popups, cart
abandonment and exit
intent with
participation in monthly
flash sales
• CRED
• MagicPin
• Paytm First
• StepSetGo
7. Overall Captive Performance
0
1
2
3
4
5
6
7
8
9
0
1000000
2000000
3000000
4000000
5000000
6000000
7000000
Jun-19 Jul-19 Aug-19 Sep-19 Oct-19 Nov-19 Dec-19 Jan-20 Feb-20
Captive – Revenue vs ROAS
Revenue ROAS
x
1.84x 1.79x 1.90x
2.70x
3.49x
4.83x
8.45x
9.57x
0.20%
0.70%
1.20%
1.70%
2.20%
0
200
400
600
800
1000
1200
Jun-19 Jul-19 Aug-19 Sep-19 Oct-19 Nov-19 Dec-19 Jan-20 Feb-20
Facebook – AOV vs CR
AOV CR
x
1.08x 1.13x 1.19x 1.16x 1.21x 1.17x 1.15x
1.19x
• Captive revenue scaled to 9.57x within 9 months of engagement
• Implemented multichannel strategy to achieve 2.61x ROAS within 9 months
• AOV grew to 1.2x within 9 months and 8% month on month
• Initially scaled using Paid media – Facebook and Google to achieve scale and deployed other channels such as Affiliates for obtaining higher reach
and CRM for remarketing to maintain scale as well as ROAS
x
8. Facebook – Largest driver of Growth in Topline
0
1
2
3
4
5
6
7
8
9
-
10,00,000
20,00,000
30,00,000
40,00,000
50,00,000
60,00,000
Jun-19 Jul-19 Aug-19 Sep-19 Oct-19 Nov-19 Dec-19 Jan-20 Feb-20
Facebook – Revenue vs ROAS
Revenue ROAS
x 1.73x
1.61x 1.71x
2.57x
3.35x
4.64x
5.20x
8.39x
0.20%
0.70%
1.20%
1.70%
2.20%
-
200.00
400.00
600.00
800.00
1,000.00
1,200.00
Jun-19 Jul-19 Aug-19Sep-19 Oct-19Nov-19Dec-19 Jan-20 Feb-20
Facebook – AOV vs CR
AOV CR
x
1.08x 1.12x 1.15x 1.16x 1.20x
1.17x
1.15x
1.17x
• Month on Month 10% growth in topline, grew to 8.4x within 9 months and ROAS grew by 2.6x within 9 months
• Integration with Kenshoo – Marketing automationplatform to aid optimization factoring in creative fatigue
• Initiated custom event remarketing, Instagram ads – feeds and story ,Dynamic remarketing ,multiple product sets , targeting add to cart
drop offs using dynamic ad copy changes, Product page drop-offs, Cart Abandonments to improve ROAS
• Lookalikes - Scaled with the creation of 1%,2%,3%,4%,5% audience
x
9. Google – Ensuring Consistently high ROAS
0.2
1.2
2.2
3.2
4.2
5.2
6.2
-
50,000
1,00,000
1,50,000
2,00,000
2,50,000
3,00,000
Jul-19 Aug-19 Sep-19 Oct-19 Nov-19 Dec-19 Jan-20 Feb-20
Google – Revenue vs ROAS
Revenue ROAS
x
1.65x
1.79x
1.2x 1.32x
1.7x
2.61x
3.51x
0.20%
0.70%
1.20%
1.70%
2.20%
2.70%
3.20%
3.70%
1,050.00
1,100.00
1,150.00
1,200.00
1,250.00
1,300.00
1,350.00
Jul-19 Aug-19 Sep-19 Oct-19 Nov-19 Dec-19 Jan-20 Feb-20
Google – AOV vs CR
AOV CR
x 0.99x
1.04x
1.08x
1.11x
1.12x
1.13x
• 18% growth in revenue month on month, an average ROAS of 5+,scaled revenue to 2.11x within 8 months of engagement
• Initiated shopping ads – Start smart, Showcase and Dynamic shopping Ads, Dynamic Search Ads, Geo Targeting
• Significant increase of spends on search brand campaigns and reduce on non brands with focus on smart category shopping ads to consistently garner
a ROAS of 5+
• Periodic Search brand campaign optimization for best sellers to improve visibility and achieving ROAS of 30+ on every Flash sale events
1.15x
10. How we leveraged Affiliates and CRM as a vital
component of our multi channel strategy
100.00
300.00
500.00
700.00
900.00
1,100.00
1,300.00
1,500.00
-
20,000
40,000
60,000
80,000
1,00,000
1,20,000
1,40,000
Aug-19 Sep-19 Oct-19 Nov-19 Dec-19 Jan-20 Feb-20
Affiliates – Revenue vs AOV
Revenue AOV
x
1.21x
1.77x
2.19x
6.17x 7.58x 7.11x
• Leveraged our business unit called ConversionX which has partnered up with
1000+ publishers across various domains viz coupons, deals, emailers, blogs, etc
• 5% increase in ROAS month on month and a CAGR of 15.07% within 8 months
• Initiated promoting exclusive coupon codes through our affiliate network to
acquire new customers and achieve higher scale
• AOV grew by 1.4x within 7 months of engagement. The significant growth is during
winter season and we focussed on track wear and jackets an drove high AOV
purchases
-
200.00
400.00
600.00
800.00
1,000.00
1,200.00
1,400.00
Aug-19 Sep-19 Oct-19 Nov-19 Dec-19 Jan-20 Feb-20
Affiliates – Month on Month growth in AOV
AOV
x
1.09x
1.31x
1.36x 1.37x 1.38x 1.40x
Strategic Partnership with ZestMoney For Republic Day
Social
Media
Promotions
through
Affiliates
11. How we leveraged Affiliates and CRM as a vital
component of our multi channel strategy
100.00
300.00
500.00
700.00
900.00
1,100.00
1,300.00
1,500.00
-
1,00,000
2,00,000
3,00,000
4,00,000
5,00,000
6,00,000
Aug-19 Sep-19 Oct-19 Nov-19 Dec-19 Jan-20 Feb-20
CRM – Revenue vs AOV
Revenue AOV
1.01x
0.86x
1.08x
2.87x
4.68x
6.75x
• Contribution to overall revenue month on month grew from around 4% in the initial three months to around 8% in Jan
and Feb 2020
• Onsite Popups: Abandoned Cart popups, promotional campaign popups andprepaid offer popups contributing around
70%-80% overall revenue for the CRM channel month on month
• Innovative awareness campaigns like Monday motivation which aims at educating the customers and motivate them for
physical training and towards performance and workout gear showcasing the brand value and with no special offer and
Flash sales like Spin The Wheel, New Year Sales etc contributed around 25% to 30% revenue month on month for CRM
• AOV improved by 1.29x within 7 months and we scaled to 6.75x within the same period
x
Monday Motivation Emailer
Spin The Wheel – Sales Activity
Prepaid Offer
Onsite Popup
12. Website Optimizations
• Sensing the rising popularity of ecommerce sector, the client wanted a
system that is easier to use, easier to process and enabling purchasing
of quality sportswear and gym wear products feasible among common
masses with best offers at the best price
• The strategyrevolved around providing a better Information
Architecture, visually better UX, better payment gateway integrations,
have better content on the site, easier accessible on mobile devices,
SEO,quality and speed/loading timeoptimizations
Toachieve the objectives of the Brand, we have worked
dedicatedly on the following goals:-
• Improvement in UX/UX designs of the website
• Increasing the ConversionRate – Aimtowards achieving 5%
• Better presentation of Content
• Optimize page loading time, implemented lazy load functionality
• Right placement and minify CSS and JS
• Written shopify scripts for X% off on prepaid payments,
BOGO Offers
• Enabled tabbed information on checkout
• Removed Shipping section from checkout process
(as there is no shipping charges)
13. Cancellation/RTO Reduction Using Technology
• OTP Implementation on COD Orders led to 15%
decrement in the cancellations due to fraud orders
55% 52% 49%
45%
39%
0%
10%
20%
30%
40%
50%
60%
Oct'19 Nov'19 Dec'19 Jan'20 Feb'20
Cancellation/RTO Orders %
• Extra 10% discount on Prepaid orders led to a month
on month reduction of COD orders which in turn
helped in reducing cancellations/RTO%
15. Amazon
• Average Monthly Growth
• Revenue - 10%
• ROAS - 7%
• October showed the highest spike in
ROAS due to the Big Sales Day period
• Major Revenue Contributing Products:
1. Shoes 3. Jackets
2. Shorts 4. Track Pants
-
2.00
4.00
6.00
8.00
10.00
12.00
-
10,00,000
20,00,000
30,00,000
40,00,000
50,00,000
60,00,000
70,00,000
80,00,000
90,00,000
1,00,00,000
Jul-19 Aug-19 Sep-19 Oct-19 Nov-19 Dec-19 Jan-20 Feb-20
Amazon - Revenue Vs ROAS
Gross Sales ROAS
2x
2x
2.16x2.16x
2.37x
1.9x
x
1.39x
Category Wise Revenue Contribution
Shoes Shorts Jackets Track Pants
16. Flipkart
• Average Monthly Growth
• Revenue - 10%
• ROAS - 7%
• November showed the highest spike in
ROAS due to the Big Billion Day period
• Major Revenue Contributing Products:
1. Shoes 3. Shorts
2. Jackets 4. Track Pants
-
2.00
4.00
6.00
8.00
10.00
12.00
14.00
16.00
-
5,00,000
10,00,000
15,00,000
20,00,000
25,00,000
30,00,000
35,00,000
Jul-19 Aug-19 Sep-19 Oct-19 Nov-19 Dec-19 Jan-20 Feb-20
Flipkart - Revenue Vs ROAS
Revenue ROAS
x
1.5x
1.69x
2.35x
3x
2.83x
3.69x
4.17x
Category Wise Revenue Contribution
Shoes Jackets Shorts Track Pants
17. Snapdeal + Myntra
• Average Monthly Growth
• Revenue - 35%
• Launching Mass Premium shoes
(AOV~650) on Snapdeal resulted in 180x
growth in revenues.
• Participation in Big Fashion Days on
Myntra resulted in 2X growth of Revenues
and visibility
Sep-19 Oct-19 Nov-19 Dec-19 Jan-20 Feb-20
Snapdeal + Myntra - Revenue
Snapdeal Myntra
18. Connect with us – CommerceX, Synq.Work, 9th Floor Tower B, SAS Towers,Medicity, Sector 38, Gurugram, Haryana 122003
Theteam who did it