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Music TV Channels
- 1. MUSIC TV CHANNELS Musicchannels are TV channels that generally host a variety of their own chart shows and award prizes. By having music on a music channel it helps to distribute the artists’ work and promotes them through the use of music videos. Although there is a diversity in terms if the genres represented in the music industry, there is a common denominator in terms of the type of artist that finds their way through the mainstream media. Artists that don’t conform to the image suitable for mainstream audiences will be left out. Therefore, the radical genres have been filtered in favor of a politically correct representation. There will always be genres, people and artists that will never be represented in media because they are uncomfortable, controversial artists.
- 2. Music channels today There aremany music channels on today’s TV to suit the tastes of most people… MTV was created in 1981 and is owned by Viacom Media Networks. It originally only aired music videos and the main target demographic is young adults aged 15-25. Today it also airs a wide variety of TV shows and films, and the primary target audience is mainstream. Kerrang! was established in 1981 and started as a magazine company devoted to rock music. In 2001, EMAP (a media company) launched Kerrang!TV. This then covered the more mainstream side of rock music, including classic rock, heavy metal etc. it is now also a joint venture with Channel 4 and Bauer Media Group. VH1 was launched in 1985 by Warner-Amex Satellite Entertainment (which also originally owned MTV) it is now also owned by Viacom Media Networks. Compared to MTV, VH1 targets the slightly older demographic ( mid 20s-lates 50). Channel V was founded in 1994 and is owned by STAR TV and Fox Networks Group. It is a multiple international music television channel aired in countries such as: Asia, India, Australia, Thailand, China and Korea.
- 3. Examples of artistsfound on MTV. DJ Khaled Ed Sheeran Taylor Swift Justin Bieber Nicki Minaj Little Mix
- 4. Examples of artistsfound on VH1. Alicia Keys Green Day George Michael Eminem Coldplay Madonna
- 5. Examples of artistsfound on Kerrang! Nirvana Red Hot Chili Peppers The Prodigy Wheatus Metallica KISS
- 6. Examples of artistsfound on Channel V Cody Simpson Iggy Azalea Vance Joy Chet Faker 5 Seconds Of Summer
- 7. How the targetaudience differs from channel to channel. MTV’s target audience differs from other TV channels such a Kerrang! as it is mainly suitable for audiences that listen to pop and hip-hop music. Where as Kerrang! is targeted at rock music fans. VH1 is mainly targeted at an older demographic (late 20- 50) compared to MTV. This is because it airs music that was popular in the 80s/90s. Where as most other channels play new music. Channel V and MTV are similar in the genres they play and the age group they target. However, Channel V is mainly an international music channel which is aired in many countries around Australia, Asia, and the Middle East, playing both mainstream and alternative music.
- 8. Advantages of havinga large variety of music channels for the audience. Some conglomerates owning many music channels will gain a lot of income. It allows music industries to promote their artists on different music channels. Advantages of having a large variety of music channels for the industry.
- 9. Synergy of MusicChannels Viacom Inc. is an American multinational media conglomerate, it is currently one of the 6 worlds largest broadcasting and cable company. In 2005 its founder Sumner Redstone started by buying theater companies. Viacom is both horizontally and vertically integrated. Horizontally as it brought multiple TV channels such as MTV, Nickelodeon and Comedy Central. It is also vertically integrated as it has its own means of production, development, distribution and marketing. By acquiring music channels such as MTV, VIVA and VH1 it can now promote artists from the record companies it owns (nick records, comedy central records). It can also sell air time to other record companies so they can promote their artists. This is an example of synergy. Comcast Corporation is an American global telecommunications conglomerate, which is also one of the 6 largest broadcasting and cables television company in the world. It started with two business partners purchasing American Cable Systems and renaming it Comcast Corporations. Comcast began as a 5 channel cable company. As their market share increased they became horizontally integrated by purchasing more and more channels. In 2013Comcast brought NBC Universal off General Electric. NBC Universal then vertically integrated by creating a music record label. Now Universal music has many world famous artists sign it can pay companies like Viacom to aired their artists on music channels such as MTV and VH1 etc. This is done through synergy.
- 10. Underrepresentation of musicchannels Underrepresented Music Genre TV Channels About Classica, Mezzo TV Classical music is underrepresented on TV due to the fact there are no classical music videos as they are typically 7-10 minutes long. This means on classical music channels such as Classica and Mezzo TV would only have videos of the orchestra making it less appealing to the mainstream audience. More over, it doesn’t have lyrics which is another reason why it is not as popular. P-Rock Punk music is underrepresented as genres such as hip-hop and dance are dominating. Another reason its underrepresented is because punk music videos usually portrays uncomfortable behavior and attitudes toward the hegemonic ideology represented in mainstream media. Real Jamaican TV Reggae music is underrepresented as it doesn't’t appeal to the mainstream culture in the UK and US. Even though many people enjoy listening to reggae, it is regarded more as an ethnic genre. This means that it won’t appeal to a mainstream audience, where as mainstream music doesn’t focus on any certain ethnic group and can appeal to a wider majority. Classical Punk Reggae