Lesson 1 intro and history of mv

1. Year 11 Media Studies
Class of 2016-17

2. Intro Task
• In pairs, discuss the answers
to the following:
• 1. What is your name?
• 2. Who is your favourite music
artist?
• 3. What did you enjoy most
about media studies last year?
• 4. What are you looking
forward to this year?
• Listen carefully as you will
need to remember your
partner’s answers to share to
the class!
Welcome
Year 11
Let’s get to
know the
class of
2016-17..
Bonus points if you
can tell me who I am?

3. Course content
• Assignment 1 – Advertising - COMPLETED
• Assignment 2 – Film Promotion - COMPLETED
YEAR 10
YEAR 11
Controlled
Assessment:
3 ASSIGNMENTS
(60% of final grade)
Written Exam:
1 hour
(40% of final grade)
THE
BASICS
• Assignment 3 – Music Promotion
Research, plan produce and evaluate your own music video.
• Written exam – TV Game Shows
Mock Exam:
First week in Dec
Real Exam:
23rd
May 2017

4. Expectations
 Attendance
 Punctuality (3 Strike Policy)
 Organisation (3 Strike Policy)
 Homework completed and deadlines met
 Excellent behaviour and focus in lessons
 Note-taking in theory lessons (in books)
 Respect equipment and Room 57
 Work submitted electronically and by paper
(folders on Media Drive and in Filing Cabinet)
 Respond to feedback when work is marked
 Attendance at Media Café
 Wider reading and regular visits to the blog

5. HELP AND SUPPORT
• Miss M’s office in room 57
• Miss Bozdagli (Media Technician)
• Media café (Tues and Thurs 3:15-4:15)
• Sharepoint
• Coombe media blog
http://ocrcoombemedia.blogspot.co.uk/

6. Assignment 3 – Practical Production and Evaluation
Candidates undertake a practical production which addresses Media Language, Representation,
Audience and Institutions. They will also be assessed on their creativity and application of codes and
conventions. Each candidate is to submit their own individual response and, if working as part of a
group, planning and evaluation needs to show their contribution. All material must be their own.
Materials sources from elsewhere must be manipulated to show candidates originality.
Topic: Promotion of Music
1. A three minute music video to accompany all or part of a particular track.
For music video, confidence in handling technology can be demonstrated by:
•Careful framing of shots
•Editing appropriate to the nature of the production and audience
•Evidence of consideration given to lighting, mise-en-scene and sound
2. A maximum of 12 pages of planning and research material must be submitted to accompany the
final piece. Candidates should show evidence of research into existing product and potential
audience. They must also show evidence of planning such as storyboards, scripts, contact sheets
etc.
3. A 700-800 word evaluation which should reflect upon:
•How the aims of the production have been met
•How the product applies appropriate codes an conventions and uses appropriate media language
•How the product represents people, places and events
•Where and when the product would be exhibited
•What regulations and controls might be applies to the product and how these have been taken into consideration
•The strengths and weaknesses of the product in terms of meeting the needs of its audience
First task is to get into
groups between 1 and 4
people.

7. So what is a
music video?

8. Music Videos: A brief history
• A music video is a short film or video that accompanies a piece of music. It
can be used to promote the artist, band or song or simply to entertain the
audience.
1920’s – ‘ Talkies’ – these were used during the time
that silent films were popular. ‘Talkies’ were movies
that were synchronized with the soundtrack. The Jazz
Singer was the first feature length Talkie made.
1940’s – ‘Soundies’ – were made by musicians like Big
Joe Turner and Nat ‘King’ Cole and were shown in
bars in the USA. These weren’t music videos, but
instead musical films.
1956 – The Beatles film A Hard Day’s Night was
released. It became a template for many of the music
videos which followed.
https://www.youtube.com/watch?v=Y3csmdqBs40

9. But what is officially the first ever music video?

10. But what is officially the first ever music video?
Queen
“Bohemian
Rhapsody”
1975
https://www.youtube.com/watch?v=irp8CNj9qBI

11. Music Videos: A brief history
1975 – Queen made the first music video as we
know the genre now.
1981 – MTV was launched as a channel, the
first of its kind, showing only music videos.
1982 – Michael Jackson’s Thriller was
launched.
2005 – YouTube was founded and quickly
became a major site for both amateur and
professional musicians to launch their own
music videos and gain wide publicity through
sharing.
2010 - Lady Gaga’s Poker Face became the
first music video to reach a billion views.
https://www.youtube.com/watch?v=sOnqjkJTMaA

12. Task1
• Choose a music genre that you and your group are interested in.
• Try to find an example of a music video in that genre for each decade
from the 1970’s onwards. Make a timeline in your books and then
watch each video in turn on YouTube.
• Write a short paragraph to describe how music videos in the genre
have changed/developed over the years.
• POP - Little Mix, Justin Timberlake, Katy Perry, etc…
• Rock/Alternative - The Beatles, Foo Fighters,
• Indie - Arctic Monkeys, Oasis, The Killers etc…
• Hip Hop - Kanye West, Jay Z, Eminem etc…
• R’n’B - Usher, Mary J Blige, The Weekend etc…
• Dance/Electronic - David Guetta, Avicii, Tiesto etc…
• Country - Johnny Cash, Taylor Swift, Carrie Underwood