Intro to editing - technical codes

1. CW MEDIA Language 22/09/2015
9/22/2015 Term 1, Lesson 2 1
Learning Objective:
To know what is meant by the terms
Media Language
Learning Outcome Level
All: Will understand the key term – Media Language 1
Most: Will be able to use the terms correctly to describe media texts 2
Some: Will be able to identify links between Denotation & Connotation 3

2. Key Concepts in Media
9/22/2015 Term 1, Lesson 2 2
M ediaLanguage
I nstitution
G enre
R epresentation
A udience
I deologies
N arrative
E conomical, social,politicscontext

3. In any piece of film, editors use
different types of transitions to
move from one clip to another.
How many transitions do you think
there is in the trailer for kickass 2?
http://www.youtube.com/watch?v=Td921lYSBIA
Connect
Now watch the trailer and count the
transitions.
Were you close to your original guess?

4. Cut
• The cut is the most common type of video transition. It
simply means replacing one shot instantly with the next.
• When you shoot video footage on your camera, there is a
cut between each shot, i.e. between when you stop
recording and start recording the next shot.
http://www.youtube.com/watch?v=qfR4nxDlb-A

5. Cross Fade/Dissolve
A gradual fade from one shot to the next is known as a crossfade, mix
or dissolve.
Watch the clip for a shopping channel. It is a promo advertising a
jewellery show. Why do you think that they have used dissolves?
http://www.youtube.com/watch?v=MpQGT5bbUBk
Crossfades have a slower, more relaxed feel than a cut. They can be used in
situations such as:
•Slowing the pace of a video
•Creating a mood, e.g. relaxation, thoughtfulness, etc.
•Showing a sequence of scenic shots
•Photo montages
•Conveying a sense of passing time or changing location
The speed of the crossfade transition can vary between a few frames (for relatively fast-
paced content) to several seconds.

6. • When would you use a
shot, reverse shot?
• What is its effect on the
audience?
SHOT, REVERSE SHOT
http://www.youtube.com/watch?v=QLkUHZ1qips

7. Jump Cut
• A jump cut is a transition between two shots
which appears to "jump" forward in time. A
section of the clip has been removed.
Watch the clip. How many jump cuts are there?
http://www.youtube.com/watch?v=diNUplP7GZ8
Answer: 11
Watch again. Notice how the clip
appears to jump forward in time as
though a piece of the clip is missing.

8. Graphic Match and Cut
Away
http://www.youtube.com/watch?v=ONMSe_zhq70
• A graphic match, is a cut in film editing
between either two different objects,
two different spaces, or two different
compositions in which an object in the
two shots graphically match, often
helping to establish a strong continuity
of action and linking the two shots
metaphorically.
List one reason why you would
use a jump cut, graphic match
and cut away. ‘2001: A Space Odyssey’
Merit
question

9. Parallel editing/intercutting
• A technique which cuts between two
separate events that are occurring at the
same time within the context of the film.
http://www.youtube.com/watch?v=D7CM32i8-Bw
Although the two scenes within the John
Lewis advert are in different time periods
(as suggested by the costume, set and
props), the parallel editing suggests that
the characters actions are simultaneous.
What does this connote about:
• The characters relationship
• The company (John Lewis)
Distinction
question

10. Match on action
• A match on action
is a cut that
connects two
different views of
the same action at
the same moment .
• Usually captured
using multi camera
set up
http://www.youtube.com/watch?v=j82GK
TgVDkw
Why do you think film makers use
match on action transitions in
their edit?
Can you think of any other famous
scenes that use match on action?

11. Montage
Watch the clip.
Why use a montage?
http://www.youtube.com/watch?v=Fs59YtxkxC4
Remember:
• a pass student will be able to accurately describe the
technique.
• A merit student will be able to discuss relevant
examples of a montage.
• A distinction student would be able to explain why
they are used and analyse their affect.

12. Wipe
• A wipe is a very dated form of transition that
is not often adopted in modern film making.
• The shot is ‘wiped’ from the screen to reveal
the next shot in a variety of creative ways.
http://www.youtube.com/watch?v=usXca7W_jvM

13. What editing transitions can you identify in
these famous scenes?
http://www.youtube.com/watch?v=8VP5jEAP3K4
http://www.youtube.com/watch?v=b6w4XtsfyVo
http://www.youtube.com/watch?v=pixL-g7YJm8
http://www.youtube.com/watch?v=iYr39tJrNy0

14. Cinematography
Analysis
• Watch the following sequence and analyse the
cinematography of the scene.
• Pay close attention to the shot type, the
camera angle, the camera movement and
what the shot makes us feel
• How has the editing been used in this
sequence to influence our feelings?