Intro to text in media - text codes

1. CW MEDIA Language 22/09/2015
9/22/2015 Term 1, Lesson 2 1
Learning Objective:
To know what is meant by the terms
Media Language
Learning Outcome Level
All: Will understand the key term – Media Language 1
Most: Will be able to use the terms correctly to describe media texts 2
Some: Will be able to identify links between Denotation & Connotation 3

2. Key Concepts in Media
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M ediaLanguage
I nstitution
G enre
R epresentation
A udience
I deologies
N arrative
E conomical, social,politicscontext

3. Language
• Words can play a powerful part in Media Texts
• Text in Media Products is known as COPY
• A text might also include a SLOGAN
• By selecting the correct words, font and colours,
words can play a huge part in Media Texts!
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5. Fonts
• A font is a style, weight and size of words used
in a media text
• The font used for a media text can have a
huge impact on the audience
• What are the potential benefits or problems
of choosing a font?
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6. EXAMPLE
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7. EXAMPLE
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8. EXAMPLE
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9. Font Choices
• Fonts can be plain, bold or italic
• They can be Serif or Sans-Serif
• Pairing fonts can be a challenge. Selecting two
or more fonts which work well is one thing -
selecting two which work together to achieve
your aims
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10. Text Colours
• Colours are SYMBOLIC CODES which affect
how we feel about objects
• Certain colours have connotations to
emotions and feelings which can change the
way we feel information.
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12. Text Code Analysis
Have a look at the 4 adverts on the next slide and answer as PEA
paragraphs.
1. What kind of font are they using?
2. What are the connotations?
Extension Questions:
1. Why do you think the producers chose these fonts?
2. Which is most successful in your opinion?
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1 2
3 4

14. Still Image Analysis
• Look at the Image on
the following Slide
• In your groups, you will
analyse a different
element
• Prepare your notes as
you will be teaching the
others about your
findings
1: Analysis of Shot
Type/Angle
2: Analysis of Mise-
En-Scene
3: Analysis of Text
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