Return on net worth (RONW) measures a company's profitability by showing how much profit is generated from equity shareholder investments, also known as return on equity (ROE). It is calculated as net income divided by shareholder's equity, making it a crucial tool for assessing management's efficiency in generating returns for shareholders compared to other firms. RONW is a more relevant measure for equity investors than return on capital employed (ROCE), as it focuses solely on equity investments instead of total capital.