Return on Capital Employed (ROCE) is a ratio that measures how efficiently a company generates profits from its capital. It is calculated by dividing earnings before interest and taxes by capital employed, which represents the total assets used to generate revenue. ROCE is useful for comparing the relative profitability and capital efficiency of companies, as it considers both profit margins and the amount of capital required to generate those profits. A higher ROCE indicates a company is making better use of its capital to squeeze more earnings out of each rupee invested, even if its profit percentage is lower than competitors. Generally, a ROCE of 20% or more is considered very good.