The document discusses various profitability ratios that can be used to analyze a company's ability to generate profits. It defines key profitability ratios like gross profit ratio, net profit ratio, operating profit ratio, return on assets, return on equity, return on capital employed, earnings per share, dividend payout ratio, and provides the formulas to calculate each ratio. The document also discusses various turnover or activity ratios like inventory turnover ratio, debtors turnover ratio, creditors turnover ratio, fixed assets turnover ratio, and current assets turnover ratio that measure how efficiently a company utilizes its assets and collects cash.