Social media analytics

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A intro about analytics for social media and few tools

http://raghuramkb.com/2013/10/social-media-analytics/

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Social media analytics

  1. 1. Social Media Analytics Raghuram K Belur www.twitter.com/raghuramkb
  2. 2. Misconception Different media for different businesses • Offline – Foursqure • Restaurant – Burrp, Zomato • Music – Soundcloud • B2B – Quora, probably • Not interested in Social buzz - Orkut
  3. 3. Why Analytics? • Which channel works? • Facebook/Twitter/Youtube/Pinterest/Google+/Quora and so on • What kind of content? • Information/Promotion/Trivia • Links/Images/Text • When to post? • What time of the day? • What day of the week? • Who are my Influencers? • What is the current sentiment of my brand?
  4. 4. Why is this Cool? Population, not Sample
  5. 5. Structured Data
  6. 6. Even this…
  7. 7. Not so structured...
  8. 8. Tie metrics to Goals Activity Reach Engagement Acquisition Conversion
  9. 9. Google Analytics URL tracking utm_campaign = DiwaliOffer utm_medium = social utm_source = facebook
  10. 10. Google
  11. 11. Digging Deeper... • Analysing the Chatter • Activity • Sentiment analysis • Top influencers • www.topsy.com • keyhole.co • socialmention.com • crowdbooster.com
  12. 12. Influencer Index • Klout.com • Peerindex.com • Kred.com
  13. 13. Half-life of a tweet
  14. 14. A/B or Multivariate testing
  15. 15. Some more metrics www.edgerankchecker.com www. crowdbooster.com
  16. 16. www.followerwonk.com Most active hours for the account Most active hours for the followers
  17. 17. So many tools?#$@%@#$ • Tie metrics to Goals… Remember? • First define metrics • Search for tools for those metrics, not other way round • Tools available now may not be relevant after 1 year
  18. 18. Thank You Raghuram K Belur www.twitter.com/raghuramkb

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