Is your organization providing valuable resources – or are you committing “random acts of content?”
If different teams across your enterprise business are creating content without any central coordination, you’re not only wasting time and energy – you’re confusing customers, perpetuating inefficiencies and leaving money on the table.
So how can you create quality content that meets each department’s needs while supporting the organization’s core message and strategic goals?
Join Bernie Borges, CEO of Find and Convert; Carlos Abler, leader of content marketing and strategy at 3M, and Cision’s Caitlin Jamali to learn how to create a central content strategy for your entire enterprise organization.
See how you can:
-Become effective at content delivery organization-wide by
learning the keys to success
-Further content excellence through change management
-Reach the right audience by understanding and collaborating
to meet their needs
Influence audience behavior with creative content that offers a solution
The New World Of Digital, Content And Social Media Marketing And The Relevanc...Midas Touch Consultants
This is an introductory session outlining the reasons manufacturing or B2B services organizations should consider for diving into the digital, content or social world. It identifies some of the popular channels and various content options to consider. There is then, an exploration of how B2B Sales has changed with the influence of social media.
Iab edelman berland native advertising consumer research studySusan Borst
It is a maxim among sophisticated marketers that clicks are a relatively meaningless metric. What matters most is the degree to which consumer attitudes can be formed and reshaped by advertising and marketing communication and then translated into sustainable behavior that benefits marketers and their brands. IAB and Edelman Berland conducted the following study, "Getting Sponsored Content Right: The Consumer View," in order to understand how consumers perceive and feel about in-feed sponsored content. Do consumer attitudes differ by media vertical? Ultimately, the goal is to enable publishers, marketers, advertisers, and agencies to ensure that sponsored content meets consumer expectations and succeeds.
The research focuses on the news genre, specifically general news, business news and entertainment news..
Matt Gault, VP, Channel Strategy at Yesmail Interactive, discusses how to bridge the gap between the way consumers want to be marketed to in the digital space and the way brands actually market to them. Matt also illustrates the importance of digital data and its strategic implications on multi-channel digital campaigns using insights from a group of 20 leading retailers. Lastly, Matt highlights some major trends ranging from preferred time and day of deployment, to most successful formats and most engaging campaign topics. Based on insights shared in this presentation, marketers will be able to gain a better understanding of the evolved consumer and take clearly defined steps to cater to consumer preferences.
For more on this topic go to: http://disruptivemarketer.net
How can content marketing, when used in a disruptive manner, help build more word of mouth for your company? How is B2B tech using content marketing tactics to build new avenues of awareness? How does your company use search and social data to plan and measure your content marketing and lead generation activities?
Presented at Brand Innovators Content Marketing Seattle by Geoffrey Colon, Group Product Marketing Manager of Emerging Media at Microsoft
Follow Geoff on Twitter http://twitter.com/djgeoffe
#BISummit #BingAds #Bing #ContentMarketing
Zebra Technologies surveys shoppers, retail decision makers and store associates and finds widely varying perceptions of in-store shopping experiences, by Don Talend, brand storytelling, content strategy and demand generation expert, retail industry
The New World Of Digital, Content And Social Media Marketing And The Relevanc...Midas Touch Consultants
This is an introductory session outlining the reasons manufacturing or B2B services organizations should consider for diving into the digital, content or social world. It identifies some of the popular channels and various content options to consider. There is then, an exploration of how B2B Sales has changed with the influence of social media.
Iab edelman berland native advertising consumer research studySusan Borst
It is a maxim among sophisticated marketers that clicks are a relatively meaningless metric. What matters most is the degree to which consumer attitudes can be formed and reshaped by advertising and marketing communication and then translated into sustainable behavior that benefits marketers and their brands. IAB and Edelman Berland conducted the following study, "Getting Sponsored Content Right: The Consumer View," in order to understand how consumers perceive and feel about in-feed sponsored content. Do consumer attitudes differ by media vertical? Ultimately, the goal is to enable publishers, marketers, advertisers, and agencies to ensure that sponsored content meets consumer expectations and succeeds.
The research focuses on the news genre, specifically general news, business news and entertainment news..
Matt Gault, VP, Channel Strategy at Yesmail Interactive, discusses how to bridge the gap between the way consumers want to be marketed to in the digital space and the way brands actually market to them. Matt also illustrates the importance of digital data and its strategic implications on multi-channel digital campaigns using insights from a group of 20 leading retailers. Lastly, Matt highlights some major trends ranging from preferred time and day of deployment, to most successful formats and most engaging campaign topics. Based on insights shared in this presentation, marketers will be able to gain a better understanding of the evolved consumer and take clearly defined steps to cater to consumer preferences.
For more on this topic go to: http://disruptivemarketer.net
How can content marketing, when used in a disruptive manner, help build more word of mouth for your company? How is B2B tech using content marketing tactics to build new avenues of awareness? How does your company use search and social data to plan and measure your content marketing and lead generation activities?
Presented at Brand Innovators Content Marketing Seattle by Geoffrey Colon, Group Product Marketing Manager of Emerging Media at Microsoft
Follow Geoff on Twitter http://twitter.com/djgeoffe
#BISummit #BingAds #Bing #ContentMarketing
Zebra Technologies surveys shoppers, retail decision makers and store associates and finds widely varying perceptions of in-store shopping experiences, by Don Talend, brand storytelling, content strategy and demand generation expert, retail industry
Developing Personas for Effective MarketingMarisa Peacock
Building meaningful personas for your marketing outreach efforts can help you relate and deliver relevant information to your customers. Learn how develop personas that accurately represent your current and target audiences. These personas will help you develop the right content to the right people on the right platform.
Shopper marketing insights for retailers webinarJanet Jaiswal
Describes customer insights that marketers can use to address the challenges they face in the age of the empowered customer. contains examples of how leading retail companies are using customer big data analytics to create more personalized engagement with their customers and increase conversion rates and customer loyalty.
For more on this topic go to: http://geoffreycolon.net
Presented at the Brand Innovators Content Marketing Summit.
Why Should Content Marketers Think Less Like Marketers and More Like DJs?
Why Does the Human Mind Ingest Information When Complex Information Is Presented in an Entertaining Fashion?
How Does a DJ Think and Act Which Content Marketers Can Duplicate to Success?
Part I. Disruptive
Part II. Disciplined
Part III. Case Study
To learn more check out http://brand-innovators.com
To use Bing Ads for your content marketing solutions sign up: http://advertise.bingads.microsoft.com
#BISummit #BingAds
What happens when we take a creative destructionist strategy toward content marketing? Are we truly doing things in new and innovative ways, or simply hitting the publish buttons? In this discussion, presented at Digital Summit Detroit, Microsoft's Group Product Marketing Manager and Social Data Expert, Geoff Colon goes deep into looking at a topic from a parallax view. Why is the best content a combination of entertainment and education? How do visuals enhance emotional resonance? Why should marketing be approached more like a DJ than a marketer?
For more disruptive ways to look at your marketing, follow Geoff on Twitter @djgeoffe or view his videos at youtube.com/djgeoffe
UK FMCG Consumers' Perspectives on Brand Content | New Research from Me.jpmhMe.jpmh
A summary of highlight findings from a 2014 consumer study including:
Levels of Consumer Trust in Brand Content
Influence on Purchase Decision Making
Comparative Impact versus Advertising
Content Preferences by Product Category
Content Preferences by Platform
Brand Voice for Brand Content
Next Generation Marketing Insights - Our ApproachScott Walker
Part I: Next Generation Marketing Insights approach to mining Social Media data to create superior actionable Marketing & Consumer insights. Part II contains project examples
The Consumer Buying Behavior in the Digital AgeRob FitzGerald
It’s not enough to merely be online. Learning the new trends of consumer buying behavior is critical to conquering your market. It will provide better overall shopping experiences for your consumer and ultimately increase your company’s revenue...
https://connextdigital.com/blog/the-consumer-buying-behavior-in-the-digital-age/
Dan Dufour, brand strategy director, The Team
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
This is a presentation I gave at an Infectious Media breakfast briefing on the challenges and opportunities for ecommerce personalisation.
The content is related to roundtable sessions at Econsultancy's Digital Cream which discussed the challenges businesses faces when planning and implementing personalisation projects. The key learning is that many businesses are paralysed by perceived complexity, unable to prioritise work or generate a clear ROI model.
The key learning in this presentation is that by starting small and using existing data you can make quick wins with ecommerce personalisation and then create a roadmap to plan for the long-term and increase the sophistication.
Thanks
James
Understanding how to leverage the customers path to purchase as part of the ThinkBlink process. It can take merely seconds for a consumer to initiate a purchase decision, no matter how large or small they may be. Whether buying a house, a car, or a stick of gum at the grocery store, engaging the customer quickly and effectively can make the difference of whether or not they will buy a product.
Beyond Installs - Key Insights on Mobile Apps in IndiaJames Nichols
Identifies many of the key market trends in the Indian app business, and what leaders in the market can do to capitalize on these shifts and openings in the market.
Developing Personas for Effective MarketingMarisa Peacock
Building meaningful personas for your marketing outreach efforts can help you relate and deliver relevant information to your customers. Learn how develop personas that accurately represent your current and target audiences. These personas will help you develop the right content to the right people on the right platform.
Shopper marketing insights for retailers webinarJanet Jaiswal
Describes customer insights that marketers can use to address the challenges they face in the age of the empowered customer. contains examples of how leading retail companies are using customer big data analytics to create more personalized engagement with their customers and increase conversion rates and customer loyalty.
For more on this topic go to: http://geoffreycolon.net
Presented at the Brand Innovators Content Marketing Summit.
Why Should Content Marketers Think Less Like Marketers and More Like DJs?
Why Does the Human Mind Ingest Information When Complex Information Is Presented in an Entertaining Fashion?
How Does a DJ Think and Act Which Content Marketers Can Duplicate to Success?
Part I. Disruptive
Part II. Disciplined
Part III. Case Study
To learn more check out http://brand-innovators.com
To use Bing Ads for your content marketing solutions sign up: http://advertise.bingads.microsoft.com
#BISummit #BingAds
What happens when we take a creative destructionist strategy toward content marketing? Are we truly doing things in new and innovative ways, or simply hitting the publish buttons? In this discussion, presented at Digital Summit Detroit, Microsoft's Group Product Marketing Manager and Social Data Expert, Geoff Colon goes deep into looking at a topic from a parallax view. Why is the best content a combination of entertainment and education? How do visuals enhance emotional resonance? Why should marketing be approached more like a DJ than a marketer?
For more disruptive ways to look at your marketing, follow Geoff on Twitter @djgeoffe or view his videos at youtube.com/djgeoffe
UK FMCG Consumers' Perspectives on Brand Content | New Research from Me.jpmhMe.jpmh
A summary of highlight findings from a 2014 consumer study including:
Levels of Consumer Trust in Brand Content
Influence on Purchase Decision Making
Comparative Impact versus Advertising
Content Preferences by Product Category
Content Preferences by Platform
Brand Voice for Brand Content
Next Generation Marketing Insights - Our ApproachScott Walker
Part I: Next Generation Marketing Insights approach to mining Social Media data to create superior actionable Marketing & Consumer insights. Part II contains project examples
The Consumer Buying Behavior in the Digital AgeRob FitzGerald
It’s not enough to merely be online. Learning the new trends of consumer buying behavior is critical to conquering your market. It will provide better overall shopping experiences for your consumer and ultimately increase your company’s revenue...
https://connextdigital.com/blog/the-consumer-buying-behavior-in-the-digital-age/
Dan Dufour, brand strategy director, The Team
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
This is a presentation I gave at an Infectious Media breakfast briefing on the challenges and opportunities for ecommerce personalisation.
The content is related to roundtable sessions at Econsultancy's Digital Cream which discussed the challenges businesses faces when planning and implementing personalisation projects. The key learning is that many businesses are paralysed by perceived complexity, unable to prioritise work or generate a clear ROI model.
The key learning in this presentation is that by starting small and using existing data you can make quick wins with ecommerce personalisation and then create a roadmap to plan for the long-term and increase the sophistication.
Thanks
James
Understanding how to leverage the customers path to purchase as part of the ThinkBlink process. It can take merely seconds for a consumer to initiate a purchase decision, no matter how large or small they may be. Whether buying a house, a car, or a stick of gum at the grocery store, engaging the customer quickly and effectively can make the difference of whether or not they will buy a product.
Beyond Installs - Key Insights on Mobile Apps in IndiaJames Nichols
Identifies many of the key market trends in the Indian app business, and what leaders in the market can do to capitalize on these shifts and openings in the market.
Médico Especialista Álvaro Miguel Carranza Montalvo, soy Médico General Alto, Rubio, de Piel Blanca, ojos claros , soy Atlético Simpático, me esmero a seguir Adelante solucionando los Problemas de las demás Personas para salvar su Vida en Salud y en Enfermedades. Internet, Networds….
Médico Especialista Álvaro Miguel Carranza Montalvo, la VIDA es una VIRTUD que cada Humano, Persona tiene es Valeroso y Digno lograr SALVAR la VIDA de una Persona que está en Peligro, cada Persona es una sóla Unidad único no hay nadie como esa persona somos distintos. Internet, Networds….
Médico Especialista Álvaro Miguel Carranza Montalvo, la NATURALEZA es Bella y Linda Vivirla al Aire Libre, con Agua, la Vegetación, los Bellos Animales en el Ecosistema la Biodiversidad hay que Valorar y Gozar lo que hay en el Mundo Vivirla y Disfrutarla. Internet, Networds….
Médico Especialista Álvaro Miguel Carranza Montalvo, ME GUSTA LO QUE SOY MI FORMA DE SER ME ENCANTA LO QUE SOY YÓ MI FÍSICO, MENTE, PENSAMIENTOS, ALMA Y CUERPO, FÍSICO. Y VIVIR LA VIDA, NATURALEZA LA BELLEZA. Web, Redes Sociales….
Médico Especialista Álvaro Miguel Carranza Montalvo, Me gusta la Naturaleza y la Vida. VIVIR LA VIDA RESPETANDO A LOS DEMÁS CHICAS Y CHICOS A TODAS LAS PERSONAS LES RESPETO Y ADMIRO PORQUE TIENEN SUS VALORES Y DONES. HACER EL BIEN NUNCA EL MAL A LA PERSONA TRATAR COMO A UNO LE GUSTARÍA QUE LE TRATEN. Web, Redes Sociales….
Médico Especialista Álvaro Miguel Carranza Montalvo, "creo que las artes marciales mixtas sirven principalmente para desarrollar la energía. A veces es necesario darse cuenta de un peligro y conocer el medio para salvar la vida. Web, Redes Sociales….
Médico Especialista Álvaro Miguel Carranza Montalvo, La Energía es Vital para lograr una Meta con Fuerza y Salud es lo más Importante en la Vida. ", Web, Internet….
Médico Especialista Álvaro Miguel Carranza Montalvo, "es necesario realizar ejercicios determinados en la columna, para proporcionar oxígeno al cerebro y ayudarle a descansar totalmente", Web, Internet….
Médico Especialista Álvaro Miguel Carranza Montalvo, "hay tres palabras que aprendemos a gritar que llevan consigo descanso y energía; fuerza, valor y convicción", Web, Internet….
Connecting Evidence to Outcomes: Practioner Development ProgrammeBASPCAN
Finding and using the evidence you need for confident decision making and planning.
Dr Stella Owens The Centre for Effective Services.
University of Edinburgh.
Médico Especialista Álvaro Miguel Carranza Montalvo, soy Médico General Alto, Rubio, de Piel Blanca, ojos claros , soy Atlético Simpático, me esmero a seguir Adelante solucionando los Problemas de las demás Personas para salvar su Vida en Salud y en Enfermedades. Internet, Networds….
Médico Especialista Álvaro Miguel Carranza Montalvo, la VIDA es una VIRTUD que cada Humano, Persona tiene es Valeroso y Digno lograr SALVAR la VIDA de una Persona que está en Peligro, cada Persona es una sóla Unidad único no hay nadie como esa persona somos distintos. Internet, Networds….
Médico Especialista Álvaro Miguel Carranza Montalvo, la NATURALEZA es Bella y Linda Vivirla al Aire Libre, con Agua, la Vegetación, los Bellos Animales en el Ecosistema la Biodiversidad hay que Valorar y Gozar lo que hay en el Mundo Vivirla y Disfrutarla. Internet, Networds….
Médico Especialista Álvaro Miguel Carranza Montalvo, ME GUSTA LO QUE SOY MI FORMA DE SER ME ENCANTA LO QUE SOY YÓ MI FÍSICO, MENTE, PENSAMIENTOS, ALMA Y CUERPO, FÍSICO. Y VIVIR LA VIDA, NATURALEZA LA BELLEZA. Web, Redes Sociales….
Médico Especialista Álvaro Miguel Carranza Montalvo, Me gusta la Naturaleza y la Vida. VIVIR LA VIDA RESPETANDO A LOS DEMÁS CHICAS Y CHICOS A TODAS LAS PERSONAS LES RESPETO Y ADMIRO PORQUE TIENEN SUS VALORES Y DONES. HACER EL BIEN NUNCA EL MAL A LA PERSONA TRATAR COMO A UNO LE GUSTARÍA QUE LE TRATEN. Web, Redes Sociales….
Médico Especialista Álvaro Miguel Carranza Montalvo, "creo que las artes marciales mixtas sirven principalmente para desarrollar la energía. A veces es necesario darse cuenta de un peligro y conocer el medio para salvar la vida. Web, Redes Sociales….
Médico Especialista Álvaro Miguel Carranza Montalvo, La Energía es Vital para lograr una Meta con Fuerza y Salud es lo más Importante en la Vida. ", Web, Internet….
Médico Especialista Álvaro Miguel Carranza Montalvo, "es necesario realizar ejercicios determinados en la columna, para proporcionar oxígeno al cerebro y ayudarle a descansar totalmente", Web, Internet….
Médico Especialista Álvaro Miguel Carranza Montalvo, "hay tres palabras que aprendemos a gritar que llevan consigo descanso y energía; fuerza, valor y convicción", Web, Internet….
Emerging results of the evaluation of an assessment service for known or alleged perpetrators of sexual abuse, not in the criminal justice system.
Trish O'Donnell & Jon Brown
NSPCC
Impact of Social Media on Products & Brands, Online Marketing & Social Media...Akshay Krishnapurkar
- Introduction
- Social Media Statistics
- Popular Social Media Channels
- How Social Media Marketing Helps Businesses Meet Marketing Goals
- Best Social Media Marketing Tips
- Consumer Behaviour on Social Media
- Consumer Decision Process
- How social media influence the consumer buying behaviour ?
- E-Commerce
- Factors of Online Customer Behavior
- Filtering Elements
- 10 Factors that Influence Customer Buying Behaviour Online
- Social Marketing vs Social Media Marketing
5 ways innovative brands leverage social data insights (1)Cision
The social intelligence space is evolving rapidly. Will you stay ahead of your competitors and industry trends? Learn the intelligent approach communicators take to harness the power of social data to inform business strategy. Members of the Visible Technologies team show how to beat competitors with the latest social intelligence trends, reduce research spend, and move beyond standard social metrics.
Content Marketing Tactics & Strategies for Business 2 Business IndustriesPieter S Verasdonck
Business-to-business marketing (or B2B marketing, as it is commonly known) involves the sale of one company’s product or service to another company. B2B marketing techniques rely on the same basic principles as consumer marketing, but are executed in a unique way. While consumers choose products based not only on price but on popularity, status, and other emotional triggers, B2B buyers make decisions on price and profit potential alone. SalesCycle Agency (http://salescycle.agency/) helps SME companies with digital transformation and modernising their marketing efforts to get better ROI and Sales-Marketing team alignment.
Social Listening in Practice: Social SellingBrandwatch
This paper, one of the Social Listening in Practice use case series, is going to show you how social selling will bring your business into the sights of the 81% of consumers who are undertaking pre-purchase research online right now.
Social Media: How to Build Brands, Find Followers and Attract Fans (PR News B...Sandra Fathi
Presentation at PR News Boot Camp in Washington DC on November 29th, 2012. How brands big and small use social media to reach millions, listening and engagement, tools of the trade, best practices and case studies, dos and dont's.
A conceptual study of social media marketing involves examining the fundamental concepts, strategies, and principles that underpin the use of social media platforms for marketing purposes. This study helps businesses and marketers understand how to leverage social media effectively to achieve their marketing goals.
Content marketing is a big buzz word. But what is it and how should it be used for maximum success? This practical "how to" guide explains the best way to create and leverage content that will help B2B marketers increase lead flow quality while optimizing their marketing investment.
This is a slide deck that I used as part of a demand generation refresh workshop at the Content 2 Conversion conference sponsored by the Demand Gen Report.
Enjoy
We're proud to announce our newest sponsors, GSL Promotus. They are New Zealand's largest independent agency - a recently merged agency from two successful advertising agencies: GSL Network and Promotus. The GSL Promotus team are proud supporters of SMCWgtn, and are excited about the future of Social Media Club Wellington and our relationship with them!
To welcome our new sponsor, we have invited Steve Dimakis from GSL Promotus to speak at our November event.
Steve has worked in the Wellington advertising industry since 1999. He is a digital media expert with a real passion for the art of Social Media. His strength lies in fashioning powerful customer centric integrated and digital solutions. He strives to help clients properly engage; to add value, to solve problems, and to entertain!
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
2. Today’s Participation
2
• During today’s webinar, attendees will be in listen-only mode
• If you are experiencing audio issues, please use the chat
box to contact the webinar host.
• Submit text questions: Q&A addressed at the end of today’s
session
#CisionWebinar
3. 3
Bernie Borges
CEO of Find and Convert
@BernieBorges
Carlos Abler
Leader of Content Marketing and Strategy at 3M
@Carlos_Abler
Caitlin Jamali
Research Analyst, Cision Global Insights
Today’s Presenters
4. How can brands reach the right
audience with the right message at
the right time?
4
55. @Carlos_Abler
Q A, B, Q C, D, Q E, F, Q G, ,,,
Visions and Roadmaps for Content/Engagement, Customer Platform and Human Resource Requirements
Deploy,
optimize,
iterate.
Walk and
run
states.
INFORMED
Engagement-Tech
Requirements
INFORMED Content
and application initiative
finalization and
production
requirements.
INFORMED
strategic plans
and further
opportunity
extraction.
Iterate Content-Product, Engagement-Tech and Organization vision.Start human resource plan
Segment and
portfolio-level
workshops to
develop
preliminary
engagement
plans. Informs
opps. plan
Engagement-
Tech focused
workshops.
Engagement-
tech vision and
Roadmap.
Content-Product
and Engagement-
Vision and Road-
map workshops.
Title
[Stakeholders identified]
• Activities
• Activities
58. 58
• Curate based on:
– Demographic / psychographic profile
– Mindsets/Personas
– Influence, Klout
– Purchase Funnel
– Key Stakeholders (investors, employees, partners)
• Focus groups for product lines – Consumer, B2B, specific
lines
– Focus groups for audiences – investors, moms,
students
– Focus groups for PR/AR/IR – high-reach pubs, key
commentators
• Examine Key Groups in aggregate
• Create and amplify relevant content
Understanding your target audience
(digital ethnographies)
59. 59
Case Study: Digital Ethnography on Moms
Moms’ technology use and opinions were driven by how it benefits her family
or makes her life easier.
• How were moms using technology? (entertainment vs. function)
• What apps were most popular and why?
• Intersection of parenting and technology
60. 60
• Insights based on integrated data sets (e.g. traditional and
social media channels)
• Findings that connect the findings from multiple research
modalities
Tying multiple sources of data together to
understand the big picture
61. 61
Case Study: Integrating Business Data
A brand’s offer enrollment data was analyzed in conjunction with
social discussion about each of the offers for a more
comprehensive view of the initiative.
• In most cases, buzz ranking aligned with enrollment ranking; cases where
that pattern did not persist may indicate that the audience enrolling for
certain types of offers were more or less active in social.
• Assessment of the types of offers that were most popular (i.e.
entertainment vs. technology).
• Did the merchants participate to help boost participation?
62. 62
Using social to augment/align
with brand tracking data
Traditional survey-based trackers allow a consistent
framework to monitor brand health…
Positive
Neutral
Negative
Over a 20 week period
…while online listening provides a means to observe how
brands are being talked about in an unfiltered environment
When paired together, this ‘unfiltered’ consumer voice uncovers emerging issues not ‘asked’ about in survey
research, and can also serve as a diagnostic tool bringing in an additional layer of depth.
63. 63
Case Study: Brand Health Tracking
Traditional survey data noted a lift in NPS, which social insights helped
explain.
• What topics are driving positive discussion for the brand? Are they related
to an event?
• Is the conversation organic? Or are consumers reposting content?
• Is there a related hashtag? Did it surface organically or is it tied to the
brand?
64. Purchase
Decision
64
Leveraging segmentations and customer journey frameworks to analyze what
triggers move someone through the path to purchase.
• Brand health
attributes
• Decision journey
• Audience
segmentations
• Behavioral
segments
• Media Channels
• Product
categories
• Reputation
drivers
• Card Members,
Cardholders and
Prospects
• Life stages
• Passions (sports,
reading, fitness,
gardening, etc.)
• Mindsets
• Seasons
• Holidays
• Purchase
channel
• Purchase
categories
(restaurants,
shopping,
donation, travel)
• Advertising spots
Awareness
Purchase Evaluation
Consideration
Competitive
Evaluation
Customer Decision Journey
65. 65
Case Study: An insurance company would like to understand how prospects and
customers discuss the purchase of long-term care insurance
Key Findings:
• Seeking/Exploring consumers were driven toward LTCi because of personal
experience with a loved one or by advice from an advisor. Planning
consumers were looking for more information and reached out to others on
forums for advice. When in the Shopping/Buying stage, consumers were
looking for reassurance that they were making a sound decision.
• Aside from personal experience with a family member, a life event such as a
marriage or the birth of a child triggered LTCi discussion. Advice from
financial planners also played a role.
• Some consumers who were early on their path to purchase were seeking
information about costs and advice about companies. As consumers moved
along in the process, some had specific questions about premiums and
coverage and turned to people who had already purchased to get answers.
• For some, LTCi seemed like a risky purchase if they wound up never
needing long-term care. For those who were in the early stages of
purchase, the intricacies of some policies were confusing.
66. Understand linkages between earned media and social
Social analysis helps to demonstrate impact of news on perceptions and behaviors.
See.
What content is your
target audience seeing?
Act.
What content prompts
engagement?
Say.
What content drives
discussion? What are
people saying?
Think.
What do people think
about the content
they’ve seen? How does
it impact perceptions?
Do.
What will people do/what
have they done in
response to what
they’ve seen?
68. Questions & Answers
68
Please enter your questions for
the speaker in the chat box of
your webinar console or tweet
them to #CisionWebinar.
69. Thank you for attending!
About Cision
Cision is a leading global media intelligence company, serving the complete workflow of today’s communications, social
media and content marketing professionals. By offering the industry’s most comprehensive PR and social software, rich
analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision
making. Cision also represents:
69
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