The document discusses how the rise of social media has revolutionized marketing, sales, and customer relationships. It notes that customers now have more sources of information and influence outside of direct seller control. As a result, the sales process has shifted from educating prospects to engaging them, and from cold calls to qualified leads. The document recommends that companies adapt to this new environment through social selling - leveraging social networks to find prospects, build trust, and achieve sales goals. It provides tips on creating an online brand and engaging prospects through social media to facilitate relationships and sales.
LinkedIn and Hootsuite partner to demystify where social media and social selling can play an important role in the sales process. From strategy to implementation to measurement, Sara Cohen and Amy McIlwain deconstruct social selling and review key considerations when building a social organization.
This quick and to the point presentation highlights 10 recent studies and findings in the influencer marketing world. Complete with takeaways to add to your outreach marketing strategy.
For a sales organization to leverage social selling and all of its power, it all begins with creating a strategy. This presentation presents ideas for putting a program together that leads to sales success.
This ebook covers the following topics with regard to social selling across an enterprise.
1) Balancing Relationship-Based Culture and Performance
2) Social Selling Satisfies Revenue Demand and Buyers Needs
3) Driving Organizational Change in a Social World
4) Become a Trusted Advisor & Win More Deals
5) How LinkedIn and Other Leading Companies Drive a Relationship-Focused Sales Culture
LinkedIn and Hootsuite partner to demystify where social media and social selling can play an important role in the sales process. From strategy to implementation to measurement, Sara Cohen and Amy McIlwain deconstruct social selling and review key considerations when building a social organization.
This quick and to the point presentation highlights 10 recent studies and findings in the influencer marketing world. Complete with takeaways to add to your outreach marketing strategy.
For a sales organization to leverage social selling and all of its power, it all begins with creating a strategy. This presentation presents ideas for putting a program together that leads to sales success.
This ebook covers the following topics with regard to social selling across an enterprise.
1) Balancing Relationship-Based Culture and Performance
2) Social Selling Satisfies Revenue Demand and Buyers Needs
3) Driving Organizational Change in a Social World
4) Become a Trusted Advisor & Win More Deals
5) How LinkedIn and Other Leading Companies Drive a Relationship-Focused Sales Culture
a research study based on effectiveness of social media as a marketing tool. now a days social media influencing the purchasing decision of consumers, that's why it’s important to know how it works !
also have some recommendations to improve it.
eFactor: Why Customer Experience is the Next Big Thing in SalesBarbara Giamanco
Customer experience makes a big difference in selling today.Every touch point in the process from moving someone to an interested buyer to a customer for life. How well do you stack up?
7 Influencer Marketing Mistakes to AvoidRustin Banks
With 65% of marketers running influencer marketing programs we figured it was time to pass along our 5+ years of experience in the influencer marketing space. We've run thousands of programs and worked with hundreds of brands and want to share "7 Influencer Marketing Mistakes to Avoid."
After all, 67% of all Internet users use social networks, according to Pew Internet research. Indeed no online marketing strategy is ever complete without it. But at the end of the day, its sales—not likes, retweets, or repins—that keep the business going. So the question now is…
2015 Influencer Marketing Guide
Getting the right people talking about your brand is vital for building credibility. In fact, recent studies show that nearly 60% of marketers plan to increase their influencer marketing budgets in 2015. Kick start your own social campaigns by learning how to identify, engage, and measure influencer impact.
Download this influencer marketing guide to learn:
•How to identify your ideal influencers
•When and where your influencers are most active
•Tips for engaging influencers with your brand
•How to add influencers to your social marketing strategy
Bill Balderaz spoke to a group at WOSU about measuring your social media presence. Perhaps the most important, and difficult, aspect of marketing is proving value. Once executed, campaigns are tracked and measured to the point of exhaustion. This is especially true with online marketing campaigns. However, many online marketing campaigns and promotions are difficult to measure; creating "more buzz" is not a measurable metric. This discussion will identify which metrics are credible and how to quantify them. In addition, the session will address how to explain the results of complex online marketing campaigns, such as word of mouth episodes.
You've Created a Social Media Campaign - Now What? Measuring the success of ...Webbed Marketing
Webbed Marketing PRSA Presentation from the July luncheon event. Amy Marshall and Bill Balderaz from Webbed Marketing present on how to measure the success of a social media campaign. http://www.webbedmarketing.com
Bloggers, Vloggers & More: How Influencers Matter for Beauty and Fashion Brandsfairfieldista
Influencer marketing has become an essential strategy for beauty and fashion brands. In our webinar, we look at the growth of influencer marketing, the challenges of identifying bloggers and vloggers, and best practices for working with influencers.
I put together a quick PPT to show some of my knowledge base and skills outside of just sales. If you can\'t market yourself, how can you market somebody else. Feedback is welcome bright.douglas@gmail.com
Alpha Graphics Convention 2011 Selling Social MediaJim Lahner
Selling Social Media, presented at the AlphaGraphics 2011 Convention. Designed to help Alpha Centers grow revenue by effectively targeting and closing companies who need social media marketing technology, such as FanTools from Four51, and services.
Digital Marketing Pitch to Bulb StudiosMatt Harrison
Birmingham City University student project. Working with Leicester based agency Bulb Studios on a live brief; We’ve developed a content marketing campaign that jointly meets your objectives and solves your potential clients problems with LEAD CAPTURE at the heart. We will drive visitors to Bulb website, increase convention, and generate solid leads. We propose the strategy focusing on content, digital and search engine optimization with user centric design at the heart of everything we do.
Social Media Marketing Best Practices For Food Service Brian Cliette
Social Media Marketing Best Practices For Food Service
To Learn More Check Out Our Digital Marketing Video Courses Below:
Rock Social Media in 30 Minutes a Day
Save 95% Off The Original Price Normal Price: $297
Slideshare Discount Price $15.00
Udemy Coupon Code: "sweet"
Click Below For a FREE Course Preview
http://bit.ly/20j5ZBH
Social Media Marketing for the Hotel Industry:
Save 95% Off The Original Price Normal Price: $297
Slideshare Discount Price $15.00
Udemy Coupon Code: "sweet"
Click Below For a FREE Course Preview
http://bit.ly/1PPZKQM
Osinergmin presenta libro sobre la contribución de la actividad minera a la e...GERENS
Con el objetivo de contribuir al desarrollo de la industria minera nacional, el Organismo Supervisor de la Inversión en Energía y Minería, Osinergmin, presentó a la comunidad académica y sociedad el libro: “La Industria de la Minería en el Perú: 20 años de contribución al crecimiento y desarrollo económico”, publicación que presenta una amplia visión de las contribuciones de la actividad minera a la economía peruana, y un análisis de las perspectivas futuras de este sector.
a research study based on effectiveness of social media as a marketing tool. now a days social media influencing the purchasing decision of consumers, that's why it’s important to know how it works !
also have some recommendations to improve it.
eFactor: Why Customer Experience is the Next Big Thing in SalesBarbara Giamanco
Customer experience makes a big difference in selling today.Every touch point in the process from moving someone to an interested buyer to a customer for life. How well do you stack up?
7 Influencer Marketing Mistakes to AvoidRustin Banks
With 65% of marketers running influencer marketing programs we figured it was time to pass along our 5+ years of experience in the influencer marketing space. We've run thousands of programs and worked with hundreds of brands and want to share "7 Influencer Marketing Mistakes to Avoid."
After all, 67% of all Internet users use social networks, according to Pew Internet research. Indeed no online marketing strategy is ever complete without it. But at the end of the day, its sales—not likes, retweets, or repins—that keep the business going. So the question now is…
2015 Influencer Marketing Guide
Getting the right people talking about your brand is vital for building credibility. In fact, recent studies show that nearly 60% of marketers plan to increase their influencer marketing budgets in 2015. Kick start your own social campaigns by learning how to identify, engage, and measure influencer impact.
Download this influencer marketing guide to learn:
•How to identify your ideal influencers
•When and where your influencers are most active
•Tips for engaging influencers with your brand
•How to add influencers to your social marketing strategy
Bill Balderaz spoke to a group at WOSU about measuring your social media presence. Perhaps the most important, and difficult, aspect of marketing is proving value. Once executed, campaigns are tracked and measured to the point of exhaustion. This is especially true with online marketing campaigns. However, many online marketing campaigns and promotions are difficult to measure; creating "more buzz" is not a measurable metric. This discussion will identify which metrics are credible and how to quantify them. In addition, the session will address how to explain the results of complex online marketing campaigns, such as word of mouth episodes.
You've Created a Social Media Campaign - Now What? Measuring the success of ...Webbed Marketing
Webbed Marketing PRSA Presentation from the July luncheon event. Amy Marshall and Bill Balderaz from Webbed Marketing present on how to measure the success of a social media campaign. http://www.webbedmarketing.com
Bloggers, Vloggers & More: How Influencers Matter for Beauty and Fashion Brandsfairfieldista
Influencer marketing has become an essential strategy for beauty and fashion brands. In our webinar, we look at the growth of influencer marketing, the challenges of identifying bloggers and vloggers, and best practices for working with influencers.
I put together a quick PPT to show some of my knowledge base and skills outside of just sales. If you can\'t market yourself, how can you market somebody else. Feedback is welcome bright.douglas@gmail.com
Alpha Graphics Convention 2011 Selling Social MediaJim Lahner
Selling Social Media, presented at the AlphaGraphics 2011 Convention. Designed to help Alpha Centers grow revenue by effectively targeting and closing companies who need social media marketing technology, such as FanTools from Four51, and services.
Digital Marketing Pitch to Bulb StudiosMatt Harrison
Birmingham City University student project. Working with Leicester based agency Bulb Studios on a live brief; We’ve developed a content marketing campaign that jointly meets your objectives and solves your potential clients problems with LEAD CAPTURE at the heart. We will drive visitors to Bulb website, increase convention, and generate solid leads. We propose the strategy focusing on content, digital and search engine optimization with user centric design at the heart of everything we do.
Social Media Marketing Best Practices For Food Service Brian Cliette
Social Media Marketing Best Practices For Food Service
To Learn More Check Out Our Digital Marketing Video Courses Below:
Rock Social Media in 30 Minutes a Day
Save 95% Off The Original Price Normal Price: $297
Slideshare Discount Price $15.00
Udemy Coupon Code: "sweet"
Click Below For a FREE Course Preview
http://bit.ly/20j5ZBH
Social Media Marketing for the Hotel Industry:
Save 95% Off The Original Price Normal Price: $297
Slideshare Discount Price $15.00
Udemy Coupon Code: "sweet"
Click Below For a FREE Course Preview
http://bit.ly/1PPZKQM
Osinergmin presenta libro sobre la contribución de la actividad minera a la e...GERENS
Con el objetivo de contribuir al desarrollo de la industria minera nacional, el Organismo Supervisor de la Inversión en Energía y Minería, Osinergmin, presentó a la comunidad académica y sociedad el libro: “La Industria de la Minería en el Perú: 20 años de contribución al crecimiento y desarrollo económico”, publicación que presenta una amplia visión de las contribuciones de la actividad minera a la economía peruana, y un análisis de las perspectivas futuras de este sector.
KamesCG reviewing short-term and long-term marketing strategies for businesses. Should businesses run paid advertisements like pay-per-click and invest into high-quality content to rank for valuable search phrases?
Documento que orienta la aplicación del enfoque ambiental. Es necesario considerar los componentes, actividades ambientales, hitos de aplicación e indicador. Se recomienda planificar, ejecutar (Evidencias como fotos, informes, oficios, etc) y monitorear cada una de las actividades programadas
Social Listening in Practice: Social SellingBrandwatch
This paper, one of the Social Listening in Practice use case series, is going to show you how social selling will bring your business into the sights of the 81% of consumers who are undertaking pre-purchase research online right now.
Master the art of Social Selling to increase sales by fostering relationships...VereigenMedia1
The goal of “social selling” is to increase sales by fostering relationships with potential prospects and stimulating conversations with those customers through social media platforms. For
example, on LinkedIn, marketing specialists share advice with a targeted audience of firms in a specific area (e.g., eCommerce, SaaS, finance).
Consistent participation on the platform increases their credibility and eventually, their
clientele. This approach allows you to market your business without making your posts look
like ads.
The goal of both traditional social media marketing and social selling is to make a sale. Social media marketing focuses on branding and aiming to reach a wider audience rather than just deal closures. On the other hand, in social selling, you leverage your own personal brand to connect with potential buyers. To put it simply, social selling is sales-focused, while social media marketing is more concerned with expanding a company’s brand. It’s setting yourself up as a credible thought leader or industry expert to get more sales.
B2B Marketing: 5 Outstanding Ways to Leverage Social Media in a B2B Setting b...Julie Bevacqua
Julie Bevacqua shares tools to brand yourself as a market leader, such as Social Connector and Jigsaw, and social media platforms such as LinkedIn and Plaxo.
In the ever-changing world of sales, you’ve probably seen the term ‘social selling’ floating around. Why should you do it? Here are seven statistics that should engage even the most casual of social media users.
Evolution Not Revolution: The Social Intelligence Maturity ModelTodd Todd
http://synthesio.com/corporate/en/resources/#guides | Intelligence on social media interaction is constantly evolving. In the increasingly interconnected world we live in today, the need for a model to encompass this topic has become very relevant for businesses and organizations. Synthesio answers this with the social intelligence maturity model.
Top 10 Benefits Of Implementing Social Media Marketing For BusinessHimnshu1
Social media marketing is a vital aspect of any business, irrespective of its size. In the era of internet marketing, there is a good chance for a business to connect with the audience by all means. With so many advantages of social media, companies can make the best use of it and get things done perfectly. Social media marketing can help your business reach out to a broader audience so that your business can get more traffic and engagement. Digitalize today being the best social media marketing company in Delhi can help you do just that. In this blog, you will get a deeper insight into what social media can really do for your business.
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In this webinar you’ll learn:
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Our customers motivate sales people by adding instant gratification to long sales cycles.
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Webinar Social Selling for Sales Teams
1.
2.
3. The new possibilities offered by
the digital world for marketing
and sales professionals are
endless, and technology plays a
key role in how we manage
communication with our
prospects and customers.
4. The shift from traditional sales
models is a reality that is
revolutionizing business sales
strategies and the profile of
those who work in these
areas.
5. Before the rise of SOCIAL NETWORKS, the
primary way to obtain information about a
particular product or service was through the
seller, who (for the most part) controlled both
the selling and buying process.
In today’s world, information (or misinformation)
is available from other sources such as current
customers, competitors and multiple other
influencers and gurus whose voice is heard
through blogs and social media.
Today’s relationship with the customer may
start when the customer has already decided
what and from whom he wants to buy.
6. OLD SALES MODEL NEW SALES MODEL
SOCIAL MEDIA
EDUCATE ENGAGE
SALES 2.0
COLD CALLS
DEMOS QUALIFIED
LEADS
SALES 1.0
7. According to the II Annual Report of General
Electric Capital Retail Bank, 81%of users
start the purchase process with an Internet
search.
10. WHAT IS
SOCIAL
SELLING?
Social selling is about leveraging
your social network to find the right
p ro s p e c t s , b u i l d t r u s t - b a s e d
relationships, and ultimately, achieve
your sales goals. This sales technique
is more effective, generates more
pre-qualified leads and “warms up”
the prospecting process. Cold Calling
is now a thing of the past.
B u i l d i n g a n d m a i n t a i n i n g
relationships is easier and more
effective if channeled through the
social networks your customers trust.
12. THE FACTS
via SocialSelling-coach
25% OF
SALESPEOPLE
INCREASE
PRODUCTIVITY
WITH A SOCIAL
SELLING PLAN
75% OF B2B
BUYERS ARE
INFLUENCED BY
SOCIAL MEDIA
56% OF SHOPPERS
CONNECT BETTER
WITH ACTIVE
BRANDS IN SOCIAL
NETWORKS
13. 74% of B2B buyers
conduct more than half
of their research online
(Accenture)
72% of salespeople
who use social
media outperform
their peers (Forbes)
65% of shoppers feel
that content in the
supplier's networks
has had an impact on
their final purchase
decision (Macalister
Bali and Co.)
THE FACTS
15. NEW MANAGEMENT SKILLS
1. MASTERING THE USE OF
SOCIAL NETWORKS
It is critical to know more
about a potential customer.
For example:
• What is their background
and interests
• What contacts do you have
in common with them
• Jobs or previous projects
If the seller investigates and
analyzes these details before
contacting a user, it is clear
that the conversation between
them will be more engaging
and productive.
16. 2. ENGAGE IN THE CREATION
OF A RELIABLE PERSONAL
BRAND
Neglecting your digital presence
may be leading to your business
losing sales opportunities.
The consolidation of a Personal
brand requires active publication
of valuable content that allows
the company to position itself as
a trusted expert and thought
leader.
Basic Recommendations:
• Showcase your ideas through
Blogs
• Social networking presentations
through SlideShare
• Participate in forums and
discussion groups related to your
area of expertise, especially in
LinkedIn (b2b) or Google+.
• Optimize Your RRSS and Share
Value Content
• Webinars
• Link all of the above to your
social channels
NEW MANAGEMENT SKILLS
17. 3. EFFICIE TIME
MANAGEMENT.
Use LinkedIn to review contact
data, organizational
hierarchies, relationships and
other information of interest.
NEW MANAGEMENT SKILLS
18. 4. LISTEN AND HELP
Today’s client seeks help and
information, but above all, they
want to be heard and understood.
There is a clear need to reduce
aggressive selling styles and lean
towards an advisory process.
NEW MANAGEMENT SKILLS
20. 6 STEPS TO USE SOCIAL SELLING EFFECTIVELY
1. Setting Goals
Tracking metrics
and leads from
social channels
Start by setting your Social Sales goals:
• Fan Growth/Followers
• Reach
• Engagement
• Leads
• Customer Service
21. 2 . M o n i t o r t h e
existing prospects in
the main platforms:
Linkedin
Facebook
Twitter
Instagram
Snapchat
6 STEPS TO USE SOCIAL SELLING EFFECTIVELY
22. 3. Start creating 1 on
1 relationships
Connect with your
p r o s p e c t s o n a
personal level.
6 STEPS TO USE SOCIAL SELLING EFFECTIVELY
23. 4. Be Authentic and
provide value in all
online interactions.
Share valuable resources
to your prospects.
6 STEPS TO USE SOCIAL SELLING EFFECTIVELY
24. 5. Be An Active
Social Listener
Listen continuously
to the needs, pains,
problems of your
customers and offer
them the solutions.
6 STEPS TO USE SOCIAL SELLING EFFECTIVELY
25. 6. Monitor the
competition.
This can help you
identify potential
prospects and can
g i v e y o u a n
a d v a n t a g e i n
competitive offers.
• You will be able to identify the
potential differentiators vs.
competitors.
• Know what features they are
pushing and how you can plan
to counter them in
conversations with your
potential customers.
6 STEPS TO USE SOCIAL SELLING EFFECTIVELY
26. TIPS FOR TAKING ADVANTAGE OF LINKEDIN
• Be a Thought Leader in Your Industry
• Search for business opportunities
• Be part of the groups and forums of your
industry
• Use InMails for messages
• Identify Hot leads
• Monitor "time trigger" tool (if they have time to
publish, they will also have time to receive a
call)
• Identify the connections of your prospects to
generate new ones
• Follow companies similar to those already
identified
• Promote and share events to what you attend
• Ask for recommendations from your colleagues
and clients
27. MEJORES PRÁCTICAS DEL SOCIAL SELLING
• Investigate where people
talk about the brand or
the industry. The game
plan is to listen to the
right prospects on the
right channels. Facebook,
Twitter and LinkedIn are
smart places to start
listening. But depending
on your industry and
customers, you may find
that forums, Snapchat,
Instagram, TripAdvisor,
Yelp, or other sites are
equally important.
• Identify the influencers of
the industry. Influencers
are creating content, the
key is to make them
create content that helps
us build trust towards our
brand.
• Focus on LEADS rather
than LIKES
• Keep listening to identify
sales leads.
• Smart investigation of
your prospects.
• A correct search will
take you to the right
person, therefore, you
will increase your ROI
considerably.
• Monitor the brand
online.
• C r e a t e a l i s t o f
keywords that people
use to describe your
product, your industry
and your competitors
30. Contact us!
w w w . d o b l e g r o u p . c o m
@doblegroup /doblegroup /+doblegroup
Company/doble-group-llc doblegroup /DobleGroup
31. Doble Group, LLC
Doble Group, LLC is a boutique consulting firm that focuses on improving commercial
business results through CRM solutions and the alignment of the organization, its
processes and teams for success. We deliver our services through highly customized
consulting, training and coaching programs and the world’s #1 CRM technologies.